Dr Joyce Costello
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drjoycec.bsky.social
Dr Joyce Costello
@drjoycec.bsky.social
Co-editor of Influencer Marketing: Building Brand Communities and Engagement: Routledge; founder of High Speed, Low Drag Influencer Marketing Agency.
Started 2026 with great news about our employee influencer paper being accepted to #CorporateCommunications:anInternationalJournal
January 8, 2026 at 1:48 PM
When you know those hidden Easter eggs in your books are real. πŸ˜‡
Spouse knows me too well.
December 26, 2025 at 1:05 PM
If you are working on or like doing systematic literature reviews on Influencer Marketing- please comment below or send me a DM.

I am co-editing Routledge Companion to Influencer Marketing and we have a few opportunities for chapter contributions.
June 10, 2025 at 5:41 PM
Update after grading- none 😬
February 11, 2025 at 8:43 AM
People are talking about Germany in the 30’s, but we really need to look at what happened to the Roman Republic when Caesar’s decided to take over. Understanding the fall of past civilizations is a lesson well learned.
January 28, 2025 at 11:13 PM
Vikings are my Roman Empire. My great, great grandmother would be proud πŸ‡³πŸ‡΄ What do you think about vilings? www.khm.uio.no/english/rese...
Groundbreaking global survey to uncover public perceptions of viking warriors - Museum of Cultural History
Today marks the launch of TheΒ Great Viking Survey,Β a global study to explore how people across the world perceive theΒ vikingsΒ as history and heritage, and to map the many ways in which contemporary me...
www.khm.uio.no
December 6, 2024 at 6:56 PM
Teaching #Cardiffmet master students about platform specific creativity on Monday. What advise would you offer about #bluesky ?
December 1, 2024 at 1:58 PM
If there are any African researchers studying influencer marketing, please reach out.
November 21, 2024 at 10:17 AM
When I ask my undergrad and graduate students what their top source of current events= TikTok. For #mediamanagement and #journalism scholars- this is a very real concern.
November 21, 2024 at 10:13 AM
Call for papers: if you research influencer marketing please message me. Looking for contributors for Routledge Companion for Influencer Marketing.
November 20, 2024 at 8:38 AM
Today I spoke with my BA and MA marketing students about Bluesky. I wonder how many will include it in their upcoming campaign plans. #cardiffmet
November 18, 2024 at 1:13 PM
The joy of opening a box of your latest textbook. Looking forward to teaching from it next term.
November 16, 2024 at 9:00 PM