DuBose
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dubose.bsky.social
DuBose
@dubose.bsky.social
Strategist for hire living in Brooklyn by way of London and Alabama. Looking after Queso the dog and building New Classic.

Agency: newclassic.agency
Portfolio: www.dubosecole.com
Newsletter: thesundaystrategy.substack.com
Pinned
For strategists in advertising and marketing, packaging up what you believe and how you see the world is your greatest asset and defense

open.substack.com/pub/thesunda...
Your Strategic Philosophy Is Your Moat
When everyone has the ability to create, a unique strategic philosophy is more powerful than ever.
open.substack.com
You can’t convince me that giving up free seating was a good thing southwest #SuperBowlads
February 9, 2026 at 1:41 AM
Good to see the guy from I, Robot still getting work in that Svedka #SuperBowl ad
February 9, 2026 at 1:35 AM
The myth of the “child prodigy” to elite adult pipeline doesn’t just limit the kids involved, it limits how we think about ourselves, our careers and our lives

open.substack.com/pub/thesunda...
Sunday Strategy #100: The Myth of the 'Child Prodigy', ChatGPT Adds Ads + More
Volume 3: Issue 3 // January 18th, 2026
open.substack.com
January 18, 2026 at 6:19 PM
2026 could be the year we all get into Waymo Wrangling. We look at this plus pennyless dining, gym ads and more in the #newyearseve edition of Sunday Strategy

open.substack.com/pub/thesunda...
Sunday Strategy: In 2026, We'll All Waymo Wrangle, Charities vs. the EOY Economy + More
Volume 2: Issue 52 // December 31st, 2025
open.substack.com
December 31, 2025 at 1:12 PM
When you’re one purchase on your Monzo card for the year makes up your entire “Wrapped”
December 15, 2025 at 10:33 PM
Ah England vs Croatia for the first #worldcup group game. Ouch
December 5, 2025 at 6:44 PM
Apple's latest accessibility ad shows the potential of its technology while tackling the implicit othering and reduction of those with disabilities in advertising. All while still being entertaining.

www.youtube.com/watch?v=KmFP...
Accessibility | I’m Not Remarkable | Apple
YouTube video by Apple
www.youtube.com
December 4, 2025 at 5:57 PM
#BlackFriday defied economic uncertainty, in part due to #AI shopping, but is a short term friend a long term enemy?

open.substack.com/pub/thesunda...
Sunday Strategy: Will AI Kill or Grow Black Friday, Trend Report Season + More
Volume 2: Issue 48 // November 30th, 2025
open.substack.com
December 2, 2025 at 6:03 AM
Too distracted by Lane Kiffin’s chance to pull a Lyle Lanley on Ole Miss to enjoy the Egg Bowl #collegefootball
a cartoon of a man carrying a briefcase and saying mr lanley
ALT: a cartoon of a man carrying a briefcase and saying mr lanley
media.tenor.com
November 28, 2025 at 6:24 PM
Scoootttlllaaannndddd. Cue a summer of Irn Bru #worldcup ads
a man wearing a blue adidas jacket is smiling on a field
ALT: a man wearing a blue adidas jacket is smiling on a field
media.tenor.com
November 18, 2025 at 10:51 PM
What do a Kiera Knightly Rom-Com, a Llama wearing a Turtleneck, 90s Rave Culture, Goths and a LEGO choir have in common? They’re all ads we’ve got in this year’s live list of 2025 holiday ads.

thesundaystrategy.substack.com/p/2025-holid...
2025 Holiday Ad Live Round-Up
A live list of the unique, festive and favorites of 2025's Holiday Ads
thesundaystrategy.substack.com
November 13, 2025 at 2:41 AM
A new study shows #AI ads have higher CTRs until they’re disclosed as AI. Inside the AI transparency paradox, holiday ads and more in this week’s Sunday Strategy

open.substack.com/pub/thesunda...
Sunday Strategy: AI's Transparency Paradox, New Holiday Ads + More
Volume 2: Issue 45 // November 9th, 2025
open.substack.com
November 9, 2025 at 6:22 PM
JD Sports' new holiday ad doesn't just switch the traditional dynamic, it's part of a wider journey to get closer to the audience you serve.

www.youtube.com/watch?v=aCsv...
JD Sports Christmas Ad 2025 | Where Are You Going?
YouTube video by JD Sports
www.youtube.com
November 7, 2025 at 3:35 PM
To be fair, the Venture Brothers did it first #JohnLewis

youtu.be/5vln0rEYYx0?...
The Venture Bros. - Season 2 Opening (Everybody's Free To Feel Good - Rozalla)
YouTube video by dunzoe
youtu.be
November 4, 2025 at 3:54 PM
If the Hacienda hadn't already been turned into luxury flats, the new #JohnLewis ad could have had a really unique Christmas pop-up.

www.youtube.com/watch?v=z1bR...
Where Love Lives | John Lewis & Partners | Christmas Ad 2025
YouTube video by John Lewis
www.youtube.com
November 4, 2025 at 3:52 PM
With the flurry of new holiday ads launching post Halloween, the Sunday Strategy list of 1,000+ holiday ads might help docs.google.com/spreadsheets...
Sunday Strategy Archive
docs.google.com
November 3, 2025 at 3:28 PM
How can brands use horror in ads? Columbia's outdoor death wish. We look at these and more in this #Halloween issue of Sunday Strategy.

open.substack.com/pub/thesunda...
Sunday Strategy: Can Brands Use Horror? Columbia's Outdoor Death Wish + More
Volume 2: Issue 43 // October 19th, 2025
open.substack.com
October 26, 2025 at 5:49 PM
Auburn winning to soften the blow of how Liverpool is playing was not something I expected
October 25, 2025 at 11:55 PM
Inspired by Hakeem Jefferies timely endorsement of Zohran Mamdani, I’d like to officially endorse Barack Obama for the 2012 Presidential election. Feels like the right time.
October 24, 2025 at 7:35 PM
Reposted by DuBose
The Assumption of the Virgin, by Guido Reni, 1597, 📸 via @RoysEnergy
October 21, 2025 at 3:27 AM
Are we seeing the #internet drown in #AI content, we look at this and more in this week's issue of Sunday Strategy (1/6).

1.) AI Content vs. Internet: www.axios.com/2025/10/14/a...

2.) Rescuing Data from Disks: www.bbc.com/future/artic...

More stories & ads below!
October 21, 2025 at 4:07 AM
Yes, but as a jacket brand…for you it might be
October 20, 2025 at 8:17 PM
Can the Internet drown in #AI content?

This, why more retirees are taking roommates, Street Fighter x #McDonalds and more in this week's issue of Sunday #Strategy.

open.substack.com/pub/thesunda...
Sunday Strategy: The Drowned Internet & AI Content, McDonalds x Street Fighter + More
Volume 2: Issue 42 // October 12th, 2025
open.substack.com
October 19, 2025 at 5:50 PM
What can metal braces teach us about #genz and the limits of turning cringe into cool?
October 16, 2025 at 6:08 AM