DuBose
@dubose.bsky.social
Strategist for hire living in Brooklyn by way of London and Alabama. Looking after Queso the dog and building New Classic.
Agency: newclassic.agency
Portfolio: www.dubosecole.com
Newsletter: thesundaystrategy.substack.com
Agency: newclassic.agency
Portfolio: www.dubosecole.com
Newsletter: thesundaystrategy.substack.com
Pinned
DuBose
@dubose.bsky.social
· Jan 28
Your Strategic Philosophy Is Your Moat
When everyone has the ability to create, a unique strategic philosophy is more powerful than ever.
open.substack.com
For strategists in advertising and marketing, packaging up what you believe and how you see the world is your greatest asset and defense
open.substack.com/pub/thesunda...
open.substack.com/pub/thesunda...
You can’t convince me that giving up free seating was a good thing southwest #SuperBowlads
February 9, 2026 at 1:41 AM
You can’t convince me that giving up free seating was a good thing southwest #SuperBowlads
Good to see the guy from I, Robot still getting work in that Svedka #SuperBowl ad
February 9, 2026 at 1:35 AM
Good to see the guy from I, Robot still getting work in that Svedka #SuperBowl ad
The myth of the “child prodigy” to elite adult pipeline doesn’t just limit the kids involved, it limits how we think about ourselves, our careers and our lives
open.substack.com/pub/thesunda...
open.substack.com/pub/thesunda...
Sunday Strategy #100: The Myth of the 'Child Prodigy', ChatGPT Adds Ads + More
Volume 3: Issue 3 // January 18th, 2026
open.substack.com
January 18, 2026 at 6:19 PM
The myth of the “child prodigy” to elite adult pipeline doesn’t just limit the kids involved, it limits how we think about ourselves, our careers and our lives
open.substack.com/pub/thesunda...
open.substack.com/pub/thesunda...
2026 could be the year we all get into Waymo Wrangling. We look at this plus pennyless dining, gym ads and more in the #newyearseve edition of Sunday Strategy
open.substack.com/pub/thesunda...
open.substack.com/pub/thesunda...
Sunday Strategy: In 2026, We'll All Waymo Wrangle, Charities vs. the EOY Economy + More
Volume 2: Issue 52 // December 31st, 2025
open.substack.com
December 31, 2025 at 1:12 PM
2026 could be the year we all get into Waymo Wrangling. We look at this plus pennyless dining, gym ads and more in the #newyearseve edition of Sunday Strategy
open.substack.com/pub/thesunda...
open.substack.com/pub/thesunda...
When you’re one purchase on your Monzo card for the year makes up your entire “Wrapped”
December 15, 2025 at 10:33 PM
When you’re one purchase on your Monzo card for the year makes up your entire “Wrapped”
Apple's latest accessibility ad shows the potential of its technology while tackling the implicit othering and reduction of those with disabilities in advertising. All while still being entertaining.
www.youtube.com/watch?v=KmFP...
www.youtube.com/watch?v=KmFP...
Accessibility | I’m Not Remarkable | Apple
YouTube video by Apple
www.youtube.com
December 4, 2025 at 5:57 PM
Apple's latest accessibility ad shows the potential of its technology while tackling the implicit othering and reduction of those with disabilities in advertising. All while still being entertaining.
www.youtube.com/watch?v=KmFP...
www.youtube.com/watch?v=KmFP...
#BlackFriday defied economic uncertainty, in part due to #AI shopping, but is a short term friend a long term enemy?
open.substack.com/pub/thesunda...
open.substack.com/pub/thesunda...
Sunday Strategy: Will AI Kill or Grow Black Friday, Trend Report Season + More
Volume 2: Issue 48 // November 30th, 2025
open.substack.com
December 2, 2025 at 6:03 AM
#BlackFriday defied economic uncertainty, in part due to #AI shopping, but is a short term friend a long term enemy?
open.substack.com/pub/thesunda...
open.substack.com/pub/thesunda...
Too distracted by Lane Kiffin’s chance to pull a Lyle Lanley on Ole Miss to enjoy the Egg Bowl #collegefootball
a cartoon of a man carrying a briefcase and saying mr lanley
ALT: a cartoon of a man carrying a briefcase and saying mr lanley
media.tenor.com
November 28, 2025 at 6:24 PM
Too distracted by Lane Kiffin’s chance to pull a Lyle Lanley on Ole Miss to enjoy the Egg Bowl #collegefootball
Scoootttlllaaannndddd. Cue a summer of Irn Bru #worldcup ads
a man wearing a blue adidas jacket is smiling on a field
ALT: a man wearing a blue adidas jacket is smiling on a field
media.tenor.com
November 18, 2025 at 10:51 PM
Scoootttlllaaannndddd. Cue a summer of Irn Bru #worldcup ads
What do a Kiera Knightly Rom-Com, a Llama wearing a Turtleneck, 90s Rave Culture, Goths and a LEGO choir have in common? They’re all ads we’ve got in this year’s live list of 2025 holiday ads.
thesundaystrategy.substack.com/p/2025-holid...
thesundaystrategy.substack.com/p/2025-holid...
2025 Holiday Ad Live Round-Up
A live list of the unique, festive and favorites of 2025's Holiday Ads
thesundaystrategy.substack.com
November 13, 2025 at 2:41 AM
What do a Kiera Knightly Rom-Com, a Llama wearing a Turtleneck, 90s Rave Culture, Goths and a LEGO choir have in common? They’re all ads we’ve got in this year’s live list of 2025 holiday ads.
thesundaystrategy.substack.com/p/2025-holid...
thesundaystrategy.substack.com/p/2025-holid...
A new study shows #AI ads have higher CTRs until they’re disclosed as AI. Inside the AI transparency paradox, holiday ads and more in this week’s Sunday Strategy
open.substack.com/pub/thesunda...
open.substack.com/pub/thesunda...
Sunday Strategy: AI's Transparency Paradox, New Holiday Ads + More
Volume 2: Issue 45 // November 9th, 2025
open.substack.com
November 9, 2025 at 6:22 PM
A new study shows #AI ads have higher CTRs until they’re disclosed as AI. Inside the AI transparency paradox, holiday ads and more in this week’s Sunday Strategy
open.substack.com/pub/thesunda...
open.substack.com/pub/thesunda...
JD Sports' new holiday ad doesn't just switch the traditional dynamic, it's part of a wider journey to get closer to the audience you serve.
www.youtube.com/watch?v=aCsv...
www.youtube.com/watch?v=aCsv...
JD Sports Christmas Ad 2025 | Where Are You Going?
YouTube video by JD Sports
www.youtube.com
November 7, 2025 at 3:35 PM
JD Sports' new holiday ad doesn't just switch the traditional dynamic, it's part of a wider journey to get closer to the audience you serve.
www.youtube.com/watch?v=aCsv...
www.youtube.com/watch?v=aCsv...
The Venture Bros. - Season 2 Opening (Everybody's Free To Feel Good - Rozalla)
YouTube video by dunzoe
youtu.be
November 4, 2025 at 3:54 PM
If the Hacienda hadn't already been turned into luxury flats, the new #JohnLewis ad could have had a really unique Christmas pop-up.
www.youtube.com/watch?v=z1bR...
www.youtube.com/watch?v=z1bR...
Where Love Lives | John Lewis & Partners | Christmas Ad 2025
YouTube video by John Lewis
www.youtube.com
November 4, 2025 at 3:52 PM
If the Hacienda hadn't already been turned into luxury flats, the new #JohnLewis ad could have had a really unique Christmas pop-up.
www.youtube.com/watch?v=z1bR...
www.youtube.com/watch?v=z1bR...
With the flurry of new holiday ads launching post Halloween, the Sunday Strategy list of 1,000+ holiday ads might help docs.google.com/spreadsheets...
Sunday Strategy Archive
docs.google.com
November 3, 2025 at 3:28 PM
With the flurry of new holiday ads launching post Halloween, the Sunday Strategy list of 1,000+ holiday ads might help docs.google.com/spreadsheets...
How can brands use horror in ads? Columbia's outdoor death wish. We look at these and more in this #Halloween issue of Sunday Strategy.
open.substack.com/pub/thesunda...
open.substack.com/pub/thesunda...
Sunday Strategy: Can Brands Use Horror? Columbia's Outdoor Death Wish + More
Volume 2: Issue 43 // October 19th, 2025
open.substack.com
October 26, 2025 at 5:49 PM
How can brands use horror in ads? Columbia's outdoor death wish. We look at these and more in this #Halloween issue of Sunday Strategy.
open.substack.com/pub/thesunda...
open.substack.com/pub/thesunda...
Auburn winning to soften the blow of how Liverpool is playing was not something I expected
October 25, 2025 at 11:55 PM
Auburn winning to soften the blow of how Liverpool is playing was not something I expected
Inspired by Hakeem Jefferies timely endorsement of Zohran Mamdani, I’d like to officially endorse Barack Obama for the 2012 Presidential election. Feels like the right time.
October 24, 2025 at 7:35 PM
Inspired by Hakeem Jefferies timely endorsement of Zohran Mamdani, I’d like to officially endorse Barack Obama for the 2012 Presidential election. Feels like the right time.
Reposted by DuBose
The Assumption of the Virgin, by Guido Reni, 1597, 📸 via @RoysEnergy
October 21, 2025 at 3:27 AM
The Assumption of the Virgin, by Guido Reni, 1597, 📸 via @RoysEnergy
Are we seeing the #internet drown in #AI content, we look at this and more in this week's issue of Sunday Strategy (1/6).
1.) AI Content vs. Internet: www.axios.com/2025/10/14/a...
2.) Rescuing Data from Disks: www.bbc.com/future/artic...
More stories & ads below!
1.) AI Content vs. Internet: www.axios.com/2025/10/14/a...
2.) Rescuing Data from Disks: www.bbc.com/future/artic...
More stories & ads below!
October 21, 2025 at 4:07 AM
Are we seeing the #internet drown in #AI content, we look at this and more in this week's issue of Sunday Strategy (1/6).
1.) AI Content vs. Internet: www.axios.com/2025/10/14/a...
2.) Rescuing Data from Disks: www.bbc.com/future/artic...
More stories & ads below!
1.) AI Content vs. Internet: www.axios.com/2025/10/14/a...
2.) Rescuing Data from Disks: www.bbc.com/future/artic...
More stories & ads below!
Yes, but as a jacket brand…for you it might be
October 20, 2025 at 8:17 PM
Yes, but as a jacket brand…for you it might be
Can the Internet drown in #AI content?
This, why more retirees are taking roommates, Street Fighter x #McDonalds and more in this week's issue of Sunday #Strategy.
open.substack.com/pub/thesunda...
This, why more retirees are taking roommates, Street Fighter x #McDonalds and more in this week's issue of Sunday #Strategy.
open.substack.com/pub/thesunda...
Sunday Strategy: The Drowned Internet & AI Content, McDonalds x Street Fighter + More
Volume 2: Issue 42 // October 12th, 2025
open.substack.com
October 19, 2025 at 5:50 PM
Can the Internet drown in #AI content?
This, why more retirees are taking roommates, Street Fighter x #McDonalds and more in this week's issue of Sunday #Strategy.
open.substack.com/pub/thesunda...
This, why more retirees are taking roommates, Street Fighter x #McDonalds and more in this week's issue of Sunday #Strategy.
open.substack.com/pub/thesunda...