If your ecommerce business is struggling, hope is a really bad strategy.

Your biggest threat in ecommerce is running out of cash. Here's how:

- Too Much Stock: Ordering too much ties up cash
- Sales Gaps: Paying out for products before they're sold
- Overspending on Ads: Pouring cash into ads without properly tracking returns

#ecommerce #business #businesstips

Only around 20% of ecommerce businesses that go up for sale ever sell.

Here's 4 reasons why:

1) Way overpriced (no real valuation)
2) Really badly advertised
3) Unrealistic expectations (usually price or timeline)
4) Not a buyable business (eg solo operator, no processes)

"If you look really closely, most overnight successes took a long time." Steve Jobs

Sometimes we just need reminding that things don't happen overnight.