Ed Biden
@edbiden.bsky.social
I post super practical advice and templates for product leaders.
CPO | Product Advisor | Hustle Badger co-founder
LinkedIn: https://www.linkedin.com/in/edbiden
CPO | Product Advisor | Hustle Badger co-founder
LinkedIn: https://www.linkedin.com/in/edbiden
4x ways to build credibility quickly in a new role
You’ve just started a new job as a PM.
You want to establish yourself FAST.
Quick wins shipping value are great, but these usually follow quick INSIGHTS.
🧵1/11
You’ve just started a new job as a PM.
You want to establish yourself FAST.
Quick wins shipping value are great, but these usually follow quick INSIGHTS.
🧵1/11
November 14, 2025 at 12:55 PM
4x ways to build credibility quickly in a new role
You’ve just started a new job as a PM.
You want to establish yourself FAST.
Quick wins shipping value are great, but these usually follow quick INSIGHTS.
🧵1/11
You’ve just started a new job as a PM.
You want to establish yourself FAST.
Quick wins shipping value are great, but these usually follow quick INSIGHTS.
🧵1/11
Agile ceremonies are the WORST
They are boring, low value and take up too much time
The meetings aren't fundamentally flawed
But all too often teams are going through the motions
Agile ceremonies are all about performance
Are you getting good value-for-time out of them?
🧵1/10
They are boring, low value and take up too much time
The meetings aren't fundamentally flawed
But all too often teams are going through the motions
Agile ceremonies are all about performance
Are you getting good value-for-time out of them?
🧵1/10
November 13, 2025 at 12:46 PM
Agile ceremonies are the WORST
They are boring, low value and take up too much time
The meetings aren't fundamentally flawed
But all too often teams are going through the motions
Agile ceremonies are all about performance
Are you getting good value-for-time out of them?
🧵1/10
They are boring, low value and take up too much time
The meetings aren't fundamentally flawed
But all too often teams are going through the motions
Agile ceremonies are all about performance
Are you getting good value-for-time out of them?
🧵1/10
PMs work on the 𝗽𝗿𝗼𝗱𝘂𝗰𝘁.
Product leaders work on the 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗿𝗴.
The test of a good leader is simple:
Are your teams successful?
Product leaders work on the 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗿𝗴.
The test of a good leader is simple:
Are your teams successful?
November 12, 2025 at 12:52 PM
PMs work on the 𝗽𝗿𝗼𝗱𝘂𝗰𝘁.
Product leaders work on the 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗿𝗴.
The test of a good leader is simple:
Are your teams successful?
Product leaders work on the 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗿𝗴.
The test of a good leader is simple:
Are your teams successful?
Let's talk about 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗗𝗲𝗯𝘁, especially in B2B / enterprise...
• What it is
• How to solve it
🧵1/12
• What it is
• How to solve it
🧵1/12
November 12, 2025 at 12:45 PM
Let's talk about 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗗𝗲𝗯𝘁, especially in B2B / enterprise...
• What it is
• How to solve it
🧵1/12
• What it is
• How to solve it
🧵1/12
✅ ✅ ✅ Templates for Product Managers ✅ ✅
Many of our templates are 𝗙𝗥𝗘𝗘. All come with:
• Detailed how-to guide
• Explanation of the principles
So you know how to adapt and apply them.
Get them here: www.hustlebadger.com/what-do-prod...
🧵1/8
Many of our templates are 𝗙𝗥𝗘𝗘. All come with:
• Detailed how-to guide
• Explanation of the principles
So you know how to adapt and apply them.
Get them here: www.hustlebadger.com/what-do-prod...
🧵1/8
November 3, 2025 at 2:03 PM
✅ ✅ ✅ Templates for Product Managers ✅ ✅
Many of our templates are 𝗙𝗥𝗘𝗘. All come with:
• Detailed how-to guide
• Explanation of the principles
So you know how to adapt and apply them.
Get them here: www.hustlebadger.com/what-do-prod...
🧵1/8
Many of our templates are 𝗙𝗥𝗘𝗘. All come with:
• Detailed how-to guide
• Explanation of the principles
So you know how to adapt and apply them.
Get them here: www.hustlebadger.com/what-do-prod...
🧵1/8
🔥 Our FREE class schedule is updated 🔥
Every Hustle Badger webinar is about practical skills:
> Driving Impact
> AI Evals
> Leading without Authority
> World Class Product Orgs
> Working with sales
& more
👉 luma.com/hustlebadger...
#product #productmanagement
Every Hustle Badger webinar is about practical skills:
> Driving Impact
> AI Evals
> Leading without Authority
> World Class Product Orgs
> Working with sales
& more
👉 luma.com/hustlebadger...
#product #productmanagement
October 23, 2025 at 11:01 AM
🔥 Our FREE class schedule is updated 🔥
Every Hustle Badger webinar is about practical skills:
> Driving Impact
> AI Evals
> Leading without Authority
> World Class Product Orgs
> Working with sales
& more
👉 luma.com/hustlebadger...
#product #productmanagement
Every Hustle Badger webinar is about practical skills:
> Driving Impact
> AI Evals
> Leading without Authority
> World Class Product Orgs
> Working with sales
& more
👉 luma.com/hustlebadger...
#product #productmanagement
How much discovery is enough?
That's a tricky question to answer, because as always "it depends"...
Let's start at the beginning.
That's a tricky question to answer, because as always "it depends"...
Let's start at the beginning.
October 22, 2025 at 12:10 PM
How much discovery is enough?
That's a tricky question to answer, because as always "it depends"...
Let's start at the beginning.
That's a tricky question to answer, because as always "it depends"...
Let's start at the beginning.
The product trio is dead ☠️
For years, we treated 𝘗𝘔 + 𝘋𝘦𝘴𝘪𝘨𝘯 + 𝘌𝘯𝘨𝘪𝘯𝘦𝘦𝘳𝘪𝘯𝘨 as the holy trinity of product work.
And that's been helpful.
But now it's holding us back.
1/11
For years, we treated 𝘗𝘔 + 𝘋𝘦𝘴𝘪𝘨𝘯 + 𝘌𝘯𝘨𝘪𝘯𝘦𝘦𝘳𝘪𝘯𝘨 as the holy trinity of product work.
And that's been helpful.
But now it's holding us back.
1/11
October 21, 2025 at 10:07 AM
The product trio is dead ☠️
For years, we treated 𝘗𝘔 + 𝘋𝘦𝘴𝘪𝘨𝘯 + 𝘌𝘯𝘨𝘪𝘯𝘦𝘦𝘳𝘪𝘯𝘨 as the holy trinity of product work.
And that's been helpful.
But now it's holding us back.
1/11
For years, we treated 𝘗𝘔 + 𝘋𝘦𝘴𝘪𝘨𝘯 + 𝘌𝘯𝘨𝘪𝘯𝘦𝘦𝘳𝘪𝘯𝘨 as the holy trinity of product work.
And that's been helpful.
But now it's holding us back.
1/11
How much discovery is enough?
That's a tricky question to answer, because as always "it depends"...
Let's start at the beginning.
🧵1/8
That's a tricky question to answer, because as always "it depends"...
Let's start at the beginning.
🧵1/8
October 20, 2025 at 9:01 AM
How much discovery is enough?
That's a tricky question to answer, because as always "it depends"...
Let's start at the beginning.
🧵1/8
That's a tricky question to answer, because as always "it depends"...
Let's start at the beginning.
🧵1/8
The PM superiority complex paradox:
The more superior you think you are, the worse you actually perform.
The more superior you think you are, the worse you actually perform.
October 17, 2025 at 11:02 AM
The PM superiority complex paradox:
The more superior you think you are, the worse you actually perform.
The more superior you think you are, the worse you actually perform.
🔥 NEW COURSE LAUNCHED! 🔥 AI AGENTS 🔥
Master n8n. Build 12x agents by the end of the course.
4 weeks long, will save you many more weeks fo your life.
£29 p.m. / £299 p.a.
www.hustlebadger.com/courses/ai-a...
Master n8n. Build 12x agents by the end of the course.
4 weeks long, will save you many more weeks fo your life.
£29 p.m. / £299 p.a.
www.hustlebadger.com/courses/ai-a...
October 16, 2025 at 2:54 PM
🔥 NEW COURSE LAUNCHED! 🔥 AI AGENTS 🔥
Master n8n. Build 12x agents by the end of the course.
4 weeks long, will save you many more weeks fo your life.
£29 p.m. / £299 p.a.
www.hustlebadger.com/courses/ai-a...
Master n8n. Build 12x agents by the end of the course.
4 weeks long, will save you many more weeks fo your life.
£29 p.m. / £299 p.a.
www.hustlebadger.com/courses/ai-a...
🚨𝗙𝗥𝗘𝗘 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧 𝗖𝗟𝗔𝗦𝗦 𝗙𝗢𝗥 𝗣𝗠𝗦 | TODAY! 🚨
There are times when you just have to get a big, important project done, and the CEO will be on your back if it doesn't happen on time.
👉 Sign up here - luma.com/5yfbn5t5
🧵1/8
There are times when you just have to get a big, important project done, and the CEO will be on your back if it doesn't happen on time.
👉 Sign up here - luma.com/5yfbn5t5
🧵1/8
October 15, 2025 at 1:04 PM
🚨𝗙𝗥𝗘𝗘 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧 𝗖𝗟𝗔𝗦𝗦 𝗙𝗢𝗥 𝗣𝗠𝗦 | TODAY! 🚨
There are times when you just have to get a big, important project done, and the CEO will be on your back if it doesn't happen on time.
👉 Sign up here - luma.com/5yfbn5t5
🧵1/8
There are times when you just have to get a big, important project done, and the CEO will be on your back if it doesn't happen on time.
👉 Sign up here - luma.com/5yfbn5t5
🧵1/8
🔥 NEW! 🔥 External speaker series
> @oneknightinproduct.com - Product is from Mars, Sales are from Venus!
> Ex-CPO of GiffGaff - Building a world class product organisation
> Double exited product founder Fabrice des Mazery - We need to talk about money
Sign up - luma.com/hustlebadger...
> @oneknightinproduct.com - Product is from Mars, Sales are from Venus!
> Ex-CPO of GiffGaff - Building a world class product organisation
> Double exited product founder Fabrice des Mazery - We need to talk about money
Sign up - luma.com/hustlebadger...
October 14, 2025 at 1:03 PM
🔥 NEW! 🔥 External speaker series
> @oneknightinproduct.com - Product is from Mars, Sales are from Venus!
> Ex-CPO of GiffGaff - Building a world class product organisation
> Double exited product founder Fabrice des Mazery - We need to talk about money
Sign up - luma.com/hustlebadger...
> @oneknightinproduct.com - Product is from Mars, Sales are from Venus!
> Ex-CPO of GiffGaff - Building a world class product organisation
> Double exited product founder Fabrice des Mazery - We need to talk about money
Sign up - luma.com/hustlebadger...
It's common to 𝗛𝗔𝗧𝗘 quarterly planning:
📝 Loads of pressure to do analysis and rewrite strategy
🤔 No idea what other teams have planned
❓ Not sure what is expected of me
📆 Stakeholders want DATES
⏰ Clock constantly ticking ...
😱
🧵1/12
📝 Loads of pressure to do analysis and rewrite strategy
🤔 No idea what other teams have planned
❓ Not sure what is expected of me
📆 Stakeholders want DATES
⏰ Clock constantly ticking ...
😱
🧵1/12
October 13, 2025 at 11:57 AM
It's common to 𝗛𝗔𝗧𝗘 quarterly planning:
📝 Loads of pressure to do analysis and rewrite strategy
🤔 No idea what other teams have planned
❓ Not sure what is expected of me
📆 Stakeholders want DATES
⏰ Clock constantly ticking ...
😱
🧵1/12
📝 Loads of pressure to do analysis and rewrite strategy
🤔 No idea what other teams have planned
❓ Not sure what is expected of me
📆 Stakeholders want DATES
⏰ Clock constantly ticking ...
😱
🧵1/12
🚨𝗙𝗥𝗘𝗘 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧 𝗖𝗟𝗔𝗦𝗦 𝗙𝗢𝗥 𝗣𝗠𝗦 | 𝗢𝗖𝗧 𝟭𝟱𝗧𝗛 🚨
There are times when you just have to get a big, important project done, and the CEO will be on your back if it doesn't happen on time.
👉 Sign up here - luma.com/5yfbn5t5
🧵1/8
There are times when you just have to get a big, important project done, and the CEO will be on your back if it doesn't happen on time.
👉 Sign up here - luma.com/5yfbn5t5
🧵1/8
October 12, 2025 at 12:33 PM
🚨𝗙𝗥𝗘𝗘 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧 𝗖𝗟𝗔𝗦𝗦 𝗙𝗢𝗥 𝗣𝗠𝗦 | 𝗢𝗖𝗧 𝟭𝟱𝗧𝗛 🚨
There are times when you just have to get a big, important project done, and the CEO will be on your back if it doesn't happen on time.
👉 Sign up here - luma.com/5yfbn5t5
🧵1/8
There are times when you just have to get a big, important project done, and the CEO will be on your back if it doesn't happen on time.
👉 Sign up here - luma.com/5yfbn5t5
🧵1/8
PM Playbook: Analytics 📈
Want to get better at making data-informed decisions?
This is the playbook for you.
🧵1/10
Want to get better at making data-informed decisions?
This is the playbook for you.
🧵1/10
October 10, 2025 at 12:09 PM
PM Playbook: Analytics 📈
Want to get better at making data-informed decisions?
This is the playbook for you.
🧵1/10
Want to get better at making data-informed decisions?
This is the playbook for you.
🧵1/10
🌶️𝗣𝗥𝗗𝘀 𝗺𝗮𝘁𝘁𝗲𝗿 𝗲𝘃𝗲𝗻 𝗺𝗼𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗮𝗴𝗲 𝗼𝗳 𝗩𝗶𝗯𝗲 𝗖𝗼𝗱𝗶𝗻𝗴🌶️
Iterative prompting is way less effective than upfront thinking, context sharing and guardrails.
It's inefficient, it's frustrating, it burns credits, and you get worse results.
Here's why a PRD is even more important now....
🧵1/8
Iterative prompting is way less effective than upfront thinking, context sharing and guardrails.
It's inefficient, it's frustrating, it burns credits, and you get worse results.
Here's why a PRD is even more important now....
🧵1/8
October 9, 2025 at 12:03 PM
🌶️𝗣𝗥𝗗𝘀 𝗺𝗮𝘁𝘁𝗲𝗿 𝗲𝘃𝗲𝗻 𝗺𝗼𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗮𝗴𝗲 𝗼𝗳 𝗩𝗶𝗯𝗲 𝗖𝗼𝗱𝗶𝗻𝗴🌶️
Iterative prompting is way less effective than upfront thinking, context sharing and guardrails.
It's inefficient, it's frustrating, it burns credits, and you get worse results.
Here's why a PRD is even more important now....
🧵1/8
Iterative prompting is way less effective than upfront thinking, context sharing and guardrails.
It's inefficient, it's frustrating, it burns credits, and you get worse results.
Here's why a PRD is even more important now....
🧵1/8
9x Ways we're seeing PMs use ChatGPT
𝟭. 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿
• Explain what you're trying to do and ask ChatGPT for a few different approache
• Pick an approach and get ChatGPT to lead you through it step-by-step
🧵1/14
𝟭. 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿
• Explain what you're trying to do and ask ChatGPT for a few different approache
• Pick an approach and get ChatGPT to lead you through it step-by-step
🧵1/14
October 8, 2025 at 1:30 PM
9x Ways we're seeing PMs use ChatGPT
𝟭. 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿
• Explain what you're trying to do and ask ChatGPT for a few different approache
• Pick an approach and get ChatGPT to lead you through it step-by-step
🧵1/14
𝟭. 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿
• Explain what you're trying to do and ask ChatGPT for a few different approache
• Pick an approach and get ChatGPT to lead you through it step-by-step
🧵1/14
🚨𝗙𝗥𝗘𝗘 𝗝𝗢𝗕𝗦 𝗧𝗢 𝗕𝗘 𝗗𝗢𝗡𝗘 𝗖𝗟𝗔𝗦𝗦 𝗧𝗢𝗗𝗔𝗬 | 𝗶𝗻 𝟯 𝗵𝗼𝘂𝗿𝘀 🚨
Led by me!
Don't miss out, 👉 sign up here - luma.com/hk3u7ynx
Led by me!
Don't miss out, 👉 sign up here - luma.com/hk3u7ynx
October 8, 2025 at 1:03 PM
🚨𝗙𝗥𝗘𝗘 𝗝𝗢𝗕𝗦 𝗧𝗢 𝗕𝗘 𝗗𝗢𝗡𝗘 𝗖𝗟𝗔𝗦𝗦 𝗧𝗢𝗗𝗔𝗬 | 𝗶𝗻 𝟯 𝗵𝗼𝘂𝗿𝘀 🚨
Led by me!
Don't miss out, 👉 sign up here - luma.com/hk3u7ynx
Led by me!
Don't miss out, 👉 sign up here - luma.com/hk3u7ynx
4x real decks that landed CPO / VP Product roles
Most CPO interviews involve a presentation round.
🧵1/7
Most CPO interviews involve a presentation round.
🧵1/7
October 7, 2025 at 11:02 AM
4x real decks that landed CPO / VP Product roles
Most CPO interviews involve a presentation round.
🧵1/7
Most CPO interviews involve a presentation round.
🧵1/7
🎯🎯🎯 𝟭𝟱𝘅 𝗥𝗲𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀 🎯🎯🎯
At Hustle Badger we've put together a massive Miro board with:
• 5x detailed strategy write ups
• 5x strategy working documents
🧵1/6
At Hustle Badger we've put together a massive Miro board with:
• 5x detailed strategy write ups
• 5x strategy working documents
🧵1/6
October 6, 2025 at 11:01 AM
🎯🎯🎯 𝟭𝟱𝘅 𝗥𝗲𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀 🎯🎯🎯
At Hustle Badger we've put together a massive Miro board with:
• 5x detailed strategy write ups
• 5x strategy working documents
🧵1/6
At Hustle Badger we've put together a massive Miro board with:
• 5x detailed strategy write ups
• 5x strategy working documents
🧵1/6
🚨𝗙𝗥𝗘𝗘 𝗝𝗢𝗕𝗦 𝗧𝗢 𝗕𝗘 𝗗𝗢𝗡𝗘 𝗖𝗟𝗔𝗦𝗦 | 𝗢𝗖𝗧 𝟴𝗧𝗛 🚨
Led by our very own @Ed Biden
Sign up here - luma.com/hk3u7ynx
𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝗝𝗼𝗯𝘀 𝗧𝗼 𝗕𝗲 𝗗𝗼𝗻𝗲?
JTBD is one of those frameworks where everyone has their own "mix"
🧵1/9
Led by our very own @Ed Biden
Sign up here - luma.com/hk3u7ynx
𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝗝𝗼𝗯𝘀 𝗧𝗼 𝗕𝗲 𝗗𝗼𝗻𝗲?
JTBD is one of those frameworks where everyone has their own "mix"
🧵1/9
October 5, 2025 at 11:15 AM
🚨𝗙𝗥𝗘𝗘 𝗝𝗢𝗕𝗦 𝗧𝗢 𝗕𝗘 𝗗𝗢𝗡𝗘 𝗖𝗟𝗔𝗦𝗦 | 𝗢𝗖𝗧 𝟴𝗧𝗛 🚨
Led by our very own @Ed Biden
Sign up here - luma.com/hk3u7ynx
𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝗝𝗼𝗯𝘀 𝗧𝗼 𝗕𝗲 𝗗𝗼𝗻𝗲?
JTBD is one of those frameworks where everyone has their own "mix"
🧵1/9
Led by our very own @Ed Biden
Sign up here - luma.com/hk3u7ynx
𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝗝𝗼𝗯𝘀 𝗧𝗼 𝗕𝗲 𝗗𝗼𝗻𝗲?
JTBD is one of those frameworks where everyone has their own "mix"
🧵1/9
I love mental models. Here are my top 10 ❤️💡
Mental models are:
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Mental models are:
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October 3, 2025 at 11:01 AM
I love mental models. Here are my top 10 ❤️💡
Mental models are:
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Mental models are:
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Engineering should report into Product.
Not the other way round.
What's the point of an engineering team without a purpose and strategy?
Nothing. It's a cost centre.
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Not the other way round.
What's the point of an engineering team without a purpose and strategy?
Nothing. It's a cost centre.
🧵1/10
October 2, 2025 at 1:30 PM
Engineering should report into Product.
Not the other way round.
What's the point of an engineering team without a purpose and strategy?
Nothing. It's a cost centre.
🧵1/10
Not the other way round.
What's the point of an engineering team without a purpose and strategy?
Nothing. It's a cost centre.
🧵1/10
PM Playbook: Product Strategy
𝟭: 𝗢𝗕𝗝𝗘𝗖𝗧𝗜𝗩𝗘
What does success look like?
Objective = mission (qual) + measure (quant)
Mission: an inspiring statement
Metric: Move [metric] from [baseline] to [target] by [deadline]
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𝟭: 𝗢𝗕𝗝𝗘𝗖𝗧𝗜𝗩𝗘
What does success look like?
Objective = mission (qual) + measure (quant)
Mission: an inspiring statement
Metric: Move [metric] from [baseline] to [target] by [deadline]
🧵1/14
October 1, 2025 at 9:30 AM
PM Playbook: Product Strategy
𝟭: 𝗢𝗕𝗝𝗘𝗖𝗧𝗜𝗩𝗘
What does success look like?
Objective = mission (qual) + measure (quant)
Mission: an inspiring statement
Metric: Move [metric] from [baseline] to [target] by [deadline]
🧵1/14
𝟭: 𝗢𝗕𝗝𝗘𝗖𝗧𝗜𝗩𝗘
What does success look like?
Objective = mission (qual) + measure (quant)
Mission: an inspiring statement
Metric: Move [metric] from [baseline] to [target] by [deadline]
🧵1/14