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Emina Demiri-Watson (she/her)

@eminadw.bsky.social

550 followers 320 following 120 posts

Digital Marketing - SEO, AI, CRO, Paid and the kitchen sink. Too curious to specialise. Avid reader of fantasy. Mum, crazy cat lady, love fishing Head of Digital at http://vixendigital.com

vixendigital.com

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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 10d

Engineering use to be about building software, bridges, powergrids…. now chunking content into a arbitrary number of paragraph makes you an engineer… I guess dragging boxes Canva makes you a design engineer?

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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 14d

Spent the day wishing I could mess around with my Also Asked test workflow. Instead I was adding a DA score to a Looker dashboard… after repeatedly saying it’s not THE actual score… and I can’t even blame the poor in-house person who gave the request. Do better industry & C-suite 😵‍💫

Reposted by Emina Demiri-Watson (she/her)

Good Signals @goodsignals.com · 24d

Before the break, two SEO legends - Emma-Jane Stogdon and Emina Demiri (@eminadw.bsky.social) - joined Michael Chidzey and Jo Juliana Turnbull for #SEOOfficeHours.

📺 Catch the full episode now on our website, and 📅 add SEO Office Hours invites to your calendar!

SEO Office Hours panel for 25th July 25: Emina Demiri, Emma-Jane Stogdon, Jo Turnbull, Michael Chidzey

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Emina Demiri-Watson (she/her) @eminadw.bsky.social · Aug 29

Friday, BSEO ppt submitted, time for a beverage.…

a woman with red hair is sitting at a desk in front of a map .

ALT: a woman with red hair is sitting at a desk in front of a map .

media.tenor.com

Emina Demiri-Watson (she/her) @eminadw.bsky.social · Aug 6

Using clickbait will only result in more businesses buying into snake oil. Think some industry self-reflection is needed on both ends.

Emina Demiri-Watson (she/her) @eminadw.bsky.social · Jul 22

Very interesting piece but can’t get over the possible lack of credit on that ColPali visual… not sure who Arnav is but I can't see him in the original paper this appears in. Or is he using a pen name… www.morphik.ai/blog/stop-pa...

Don't bother parsing: Just use images for RAG

If search is the game, looks matter

www.morphik.ai

Emina Demiri-Watson (she/her) @eminadw.bsky.social · Jul 16

A little bit of joy on my iPhone today

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Emina Demiri-Watson (she/her) @eminadw.bsky.social · Jul 14

The website that needs to be read from top to bottom. Many times. Repeatedly. And checked regularly! metr.org

METR

METR is a research nonprofit which develops and runs cutting-edge tests of the capabilities of general-purpose AI systems.

metr.org

Emina Demiri-Watson (she/her) @eminadw.bsky.social · Jul 9

Saw a SEJ article on using LLM share buttons…sounds interesting from UX ie. long-form content summaries. But it won’t “build memory” …Result: spent 2h reading about using Langchain for conversational memory... It was fun & I likely won’t need it, ever… oh look a shiny penny 🐇🕳️

Emina Demiri-Watson (she/her) @eminadw.bsky.social · Jun 26

Yay!!! Just saw on LI! Well done mate ❤️

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Emina Demiri-Watson (she/her) @eminadw.bsky.social · Jun 25

Goes well with Large Lying Models and my personal fav ASS - agentic search specialists

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Emina Demiri-Watson (she/her) @eminadw.bsky.social · Jun 25

Side note, I’m sure others on this list feel the same but are not triggered at 7am to rant about it 🤣

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Emina Demiri-Watson (she/her) @eminadw.bsky.social · Jun 25

Let me be clear, I am NOT an EIEIO! Just curious about tech and love 🐇🕳️ Also unlocked entity optimisation!? When and where?!? And more importantly why!? #morningrant

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Emina Demiri-Watson (she/her) @eminadw.bsky.social · Jun 25

This was so much fun to dig into!

Women in Tech SEO Community @womenintechseo.bsky.social · Jun 24

@eminadw.bsky.social's thoroughly researched guide that unpacks:

👩‍⚖️ Expert testimony from the ongoing DOJ vs. Google antitrust trial

📄 Leaked internal documentation

💬 Commentary from leading voices in AI-driven search

Complete with what SEOs can do next!

www.womenintechseo.com/knowledge/de...

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Emina Demiri-Watson (she/her) @eminadw.bsky.social · Jun 22

Ona serious note, I was excited to “discover” it about two years ago. My husband would say it’s basic math. For me, it was an achievement to use it. But moving from “optimising” content to “engineering it with cosine” misses the whole point. Yet again!

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Emina Demiri-Watson (she/her) @eminadw.bsky.social · Jun 22

Incoming mum joke: Co-sign or co-sine @johnmu.com 😏

Emina Demiri-Watson (she/her) @eminadw.bsky.social · Jun 22

Cosine similarity - another term we’ve managed to bastardize 🙄

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Emina Demiri-Watson (she/her) @eminadw.bsky.social · Jun 20

Sarcasm is full swing today. Can’t decide if it pan out a good or a bad day. Either is possible and I might move my client meetings…

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Emina Demiri-Watson (she/her) @eminadw.bsky.social · Jun 13

Yeap. He’s probably my fav

Emina Demiri-Watson (she/her) @eminadw.bsky.social · Jun 13

Water serpents and sleeping floofs ❤️

Anton Shulke @antonshulke.bsky.social · Jun 13

My cats of the day!
Credit to @eminadw.bsky.social

#seocharity #catoftheday

www.seocharity.com/upcoming-con...

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Emina Demiri-Watson (she/her) @eminadw.bsky.social · Jun 12

That’s it I’ve signed up for n8n! See you in a couple of months 🐰🕳️

Emina Demiri-Watson (she/her) @eminadw.bsky.social · Jun 12

I'm sure it was worse in your head than what it actually was. Hoping that’s true for both of us 🤣

Emina Demiri-Watson (she/her) @eminadw.bsky.social · Jun 12

This was fun! Although I did depress people a bit 🫠

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Emina Demiri-Watson (she/her) @eminadw.bsky.social · Jun 7

Spent the morning listening to my self rant on two new podcasts. Hopefully it makes for a quiet rest of the day…

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Reposted by Emina Demiri-Watson (she/her)

Majestic @majestic.com · Jun 5

Emina Demiri-Watson (@eminadw.bsky.social) believes that whether you call it SEO, SXO, or OSO (Organic Search Optimisation), it's not just about Google anymore, it's about showing up wherever your audience searches.

maj.to/4jb8dxf

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