Entrepreneur's Enigma Podcast
@entrepreneursenigma.com
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A Podcast About The Ups and Downs of Entrepreneurship. Weekly On Tuesdays at 8 AM Eastern. We Talk To Founders and Entrepreneurs About Their Journey.
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— 🔗 Want more? Sociallyin is everywhere (like any good social agency!). Connect with Keith on X, LinkedIn, IG, Threads, and see how he puts these principles to work every day.

#Entrepreneurship #SocialMediaMarketing #AI #Startups #AgencyLife

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Inside the Entrepreneurial Mind of Sociallyin CEO Keith Kakadia
Keith Kakadia is the co-founder and CEO of Sociallyin, a social-media-only agency he started in college that has grown into a 50-person team working with
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10/ Sociallyin’s 14-year ride is full of ups, downs, and spicy stingrays (yes, Keith’s eaten one in Thailand 😅). The lesson? Say yes to new paths, double down on your strengths, and keep your business curiosity burning.
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9/ Keith’s rule: Be a PRACTITIONER. He can execute every job in the agency himself—from designing to copy to ads. Delegation is key, but understanding the craft matters most for long-term leadership.
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8/ AI isn’t a threat—it’s an opportunity. 💡 Sociallyin uses AI tools for copy, data analysis, onboarding, speeding up workflows, and brainstorming better ideas (not replacing human creativity, but assisting it!). AI is a sidekick, not a competitor.
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7/ What keeps him up at night?

>> The pressure to deliver white-glove service at scale.

>> High stakes with big-revenue clients. But mostly, it’s AMBITION — always thinking, “What can I build next?”
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6/ What’s the best part of being an entrepreneur for Keith?

>> Endless curiosity: “I get to be curious about whatever I want.”

>> Control over his schedule: “I get to live on my terms.” … and now, even company trips to Paris as CEO perks! 🗼🌍
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5/ Entrepreneurship runs deep: Keith’s dad emigrated from India and worked his way up from gas stations to motels to franchises. Keith? He was hustling even as a kid (burning and selling CDs to dad’s employees!). Entrepreneurship is in the bloodline. 💪
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4/ Reddit marketing?! Keith admits it’s “a situation”—Reddit can smell promotion from a mile away. But their agency focuses on being entertaining + educational, earning trust instead of spamming. Real social skills, not just social media! 👏
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3/ Why ONLY social media? Double down and be world-class at ONE thing. While other agencies scatter, Sociallyin masters every platform: Meta, TikTok (even TikTok Live and Shopping!), LinkedIn exec branding, AND… drumroll… REDDIT marketing. 😳🔥
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2/ Keith’s journey began at 15, hustling online with AdSense “mini sites” making $3-4/mo (yes, every dollar counted!). When his buddy asked for help with a restaurant’s Facebook page, he said “yes.” That was client #1. The rest? Sociallyin history. 💸⚡️
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1/ Meet Keith Kakadia: Co-founder, CEO (and “chief bottle washer”!) of Sociallyin – a 50-person social media-only agency, working with names like Samsung, Carnival Cruise Lines, and Nikon. And it all started in… a Mississippi college dorm room?! 🤯
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🚀 THREAD: Building a 50-person Social Media Agency That Works With Global Brands — Keith Kakadia’s Wild Entrepreneurial Ride

#podcast #thread #entrepreneurship
Entrepreneur's Enigma album art: Says Inside The Entrepreneurial Mind of Sociallyin CEO Keith Kakadia
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This episode will be posted Tuesday Morning Eastern Time!
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🎬 New #EntrepreneursEnigma! Marc Smiler shares his journey from Philly jazz drummer to seasoned cinematographer & founder of Cinex Films. Hear his insights on creativity, entrepreneurship, and the art of storytelling. Listen now for inspiration! 🎥✨ #podcast #entrepreneurship
Entrepreneur's Enigma album art with stylized picture of guest Marc Smiler. Says: Behind the lens with Marc Smiler: Building A Creative Career From Gigs to Corporate.
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— 🥂 Ready to rethink your business as an ASSET and future-proof your founder journey? Drop your biggest “ah-ha” from this thread below! #Entrepreneur #ExitStrategy #MindsetMatters

Full episode: entrepreneursenigma.com/stephaniehayes
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10/ Connect with Stephanie on LinkedIn & check out her live podcast sessions for more real talk on wealth, exits, & founder life. (Also: She’s in Vancouver. Yes, it rains a lot. No, not ALL of Canada is snow. 😂)
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9/ Want to dig deeper? Steph’s giving away her guide to the 9 types of business assets you can build, no matter your size: stephaniehayes.biz/9-types-of-a.... If you think “I have no assets”—you do. Promise.
stephaniehayes.biz
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8/ What’s behind it all? Self-awareness.
Knowing your strengths, what lights you up, what you dread—it’s the ultimate founder superpower. If you carry one thing into every meeting, every risk, every late night? Make it this.
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7/ Diversification isn’t just for your investment portfolio. Founders NEED multiple buckets: consulting, products, services, even private equity plays—so you never have to panic when one income stream dries up. 💡
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6/ Real talk: Sometimes, life forces your hand (unexpected diagnoses, burnout, family). That’s why Steph helps founders prep for multiple paths: sell, operational exit, or step away temporarily while still collecting the rewards. #Entrepreneurship
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5/ Stephanie’s work is about options, not one-size-fits-all exits:
— “I want out, find a buyer!”
— “Maybe one day—how do I prep?”
— “I love my biz but want a different role.”
It’s OK to design your EXIT around your LIFE.
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4/ You have more assets than you realize:
🧩 Frameworks, IP, & content
🤝 Partnerships
👥 Your audience
💼 Book of business
📦 Productized services
📝 Documented ops
Events, brand power, and more…
All of these crank up your valuation.
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3/ The wakeup call: Traditional “grow at all costs” advice misses the mark. Instead of constantly chasing marketing tactics, start thinking: What can I build inside my biz that’s sellable? (Spoiler: There are more options than you think!)
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2/ Stephanie’s journey? Classic entrepreneur. She came up in software & startups, dove into consulting, built businesses, got burned by life, rebuilt—and then realized: “I want to create assets, not just income.” THAT was a game-changer. 🔑