Yuval | Ethical email consultant
@ethicalemails.bsky.social
💜 Helping B2B and eCom B Corps & 1% for the Planet brands find their next 6-figure revenue in their email marketing list
🍝 Pasta person | Traveler
Get subscriber-only perks & other fun stuff in my newsletter:
ethicalemails.co/subscribe
🍝 Pasta person | Traveler
Get subscriber-only perks & other fun stuff in my newsletter:
ethicalemails.co/subscribe
Pinned
In February 2023, I packed up a bag and a carry on, and left Berlin, where I lived for 6.5 years.
I’ve been nomading ever since, looking for a new place to call home.
While on the road, I’m also growing my marketing consultancy business and talk about & eat pasta.
Follow along for the journey?
I’ve been nomading ever since, looking for a new place to call home.
While on the road, I’m also growing my marketing consultancy business and talk about & eat pasta.
Follow along for the journey?
It's been a big week. Among *many* other things, I got invited to talk in two conferences (I said yes to one), and to contribute to a big brand in my space's blog. Plus, I made some progress with bureaucracy and met lots of lovely people. Can't believe we're just two weeks into the year!
January 16, 2026 at 10:56 PM
It's been a big week. Among *many* other things, I got invited to talk in two conferences (I said yes to one), and to contribute to a big brand in my space's blog. Plus, I made some progress with bureaucracy and met lots of lovely people. Can't believe we're just two weeks into the year!
My name was dropped in a room of my almost-ideal clients today. I wasn't in that room, but got a full report on it.
I'm shaking with excitement!
I'm shaking with excitement!
January 12, 2026 at 3:54 PM
My name was dropped in a room of my almost-ideal clients today. I wasn't in that room, but got a full report on it.
I'm shaking with excitement!
I'm shaking with excitement!
Email marketing can feel pretty isolating these days, especially when you're trying to do it thoughtfully.
So I'm starting a monthly call for email marketers - consultants, in-house folks, freelance strategists - who want to talk shop with people who get it.
So I'm starting a monthly call for email marketers - consultants, in-house folks, freelance strategists - who want to talk shop with people who get it.
January 12, 2026 at 2:13 PM
Email marketing can feel pretty isolating these days, especially when you're trying to do it thoughtfully.
So I'm starting a monthly call for email marketers - consultants, in-house folks, freelance strategists - who want to talk shop with people who get it.
So I'm starting a monthly call for email marketers - consultants, in-house folks, freelance strategists - who want to talk shop with people who get it.
Your 2026 marketing strategy says *something* about email:
Improve conversions, get consistent with it, or finally figure out what you're doing with it.
The first monthly roundtable of the year is about that gap: the distance between the line in your marketing plan and actual execution.
Improve conversions, get consistent with it, or finally figure out what you're doing with it.
The first monthly roundtable of the year is about that gap: the distance between the line in your marketing plan and actual execution.
January 8, 2026 at 2:58 PM
Your 2026 marketing strategy says *something* about email:
Improve conversions, get consistent with it, or finally figure out what you're doing with it.
The first monthly roundtable of the year is about that gap: the distance between the line in your marketing plan and actual execution.
Improve conversions, get consistent with it, or finally figure out what you're doing with it.
The first monthly roundtable of the year is about that gap: the distance between the line in your marketing plan and actual execution.
It’s been a very good day. I had my first podcast guest recording of 2026, submitted an application for an in-person speaking opportunity, and got my ass kicked in the gym.
January 7, 2026 at 11:02 PM
It’s been a very good day. I had my first podcast guest recording of 2026, submitted an application for an in-person speaking opportunity, and got my ass kicked in the gym.
I saw this mug last week and couldn't not get it.
"Yes, and..." is something my clients hear me say ALL the time.
And the color is *on point*.
Plus, nothing is lined the "right" way, which I only realized in hindsight - and that makes me love it even more.
HNY folks!
"Yes, and..." is something my clients hear me say ALL the time.
And the color is *on point*.
Plus, nothing is lined the "right" way, which I only realized in hindsight - and that makes me love it even more.
HNY folks!
January 5, 2026 at 3:55 PM
I saw this mug last week and couldn't not get it.
"Yes, and..." is something my clients hear me say ALL the time.
And the color is *on point*.
Plus, nothing is lined the "right" way, which I only realized in hindsight - and that makes me love it even more.
HNY folks!
"Yes, and..." is something my clients hear me say ALL the time.
And the color is *on point*.
Plus, nothing is lined the "right" way, which I only realized in hindsight - and that makes me love it even more.
HNY folks!
Happy New Year everyone. We’ve got this.
January 1, 2026 at 4:22 PM
Happy New Year everyone. We’ve got this.
Just finished my business's yearly donating and it feels wonderful.
ICYMI, Ethical Emails donates a percentage of each service offered to a good cause.
This year, I donated 3.25% of EE's annual revenue (not profit!) to organizations in Sri Lanka, Thailand, Australia, and the U.S.
ICYMI, Ethical Emails donates a percentage of each service offered to a good cause.
This year, I donated 3.25% of EE's annual revenue (not profit!) to organizations in Sri Lanka, Thailand, Australia, and the U.S.
December 20, 2025 at 2:08 PM
Just finished my business's yearly donating and it feels wonderful.
ICYMI, Ethical Emails donates a percentage of each service offered to a good cause.
This year, I donated 3.25% of EE's annual revenue (not profit!) to organizations in Sri Lanka, Thailand, Australia, and the U.S.
ICYMI, Ethical Emails donates a percentage of each service offered to a good cause.
This year, I donated 3.25% of EE's annual revenue (not profit!) to organizations in Sri Lanka, Thailand, Australia, and the U.S.
I also had a dream tonight that my website got hacked. My subconscious needs that upcoming winter break too.
I think I dreamt about a client asking me how come I run my business the way I do AND manage to stay so consistent with my own email marketing, and I think my reply was “being childless and single helps.” 🤦♀️
December 18, 2025 at 1:24 PM
I also had a dream tonight that my website got hacked. My subconscious needs that upcoming winter break too.
I think I dreamt about a client asking me how come I run my business the way I do AND manage to stay so consistent with my own email marketing, and I think my reply was “being childless and single helps.” 🤦♀️
December 18, 2025 at 11:03 AM
I think I dreamt about a client asking me how come I run my business the way I do AND manage to stay so consistent with my own email marketing, and I think my reply was “being childless and single helps.” 🤦♀️
All of my client meetings this week so far:
My clients: "I'm going to spend time with my family in [insert a lovely location here]. Will you be going anywhere?"
Me: "I'm going to sleep and eat like there's no tomorrow."
My clients: "I'm going to spend time with my family in [insert a lovely location here]. Will you be going anywhere?"
Me: "I'm going to sleep and eat like there's no tomorrow."
December 16, 2025 at 7:36 PM
All of my client meetings this week so far:
My clients: "I'm going to spend time with my family in [insert a lovely location here]. Will you be going anywhere?"
Me: "I'm going to sleep and eat like there's no tomorrow."
My clients: "I'm going to spend time with my family in [insert a lovely location here]. Will you be going anywhere?"
Me: "I'm going to sleep and eat like there's no tomorrow."
I'm SO unbelieveably proud of my clients' team for giving their all and doing their absolute best this week, in particular. They're producing phenomenal emails. I'm excited for all of our subscribers, and feel so lucky to be working with professionals who *just get it*.
December 16, 2025 at 7:24 PM
I'm SO unbelieveably proud of my clients' team for giving their all and doing their absolute best this week, in particular. They're producing phenomenal emails. I'm excited for all of our subscribers, and feel so lucky to be working with professionals who *just get it*.
Is it possible that I finished all of my tasks for today, which I genuinely thought I'd only be done with in the middle of the night... by 15:17??
December 15, 2025 at 3:19 PM
Is it possible that I finished all of my tasks for today, which I genuinely thought I'd only be done with in the middle of the night... by 15:17??
Don't ask me how I managed to take 8 meetings today, do some work in between, and stay sane. But you bet that I'll write/record a glorious [insert a means of cosumption here] once I figure it out!
#Q4shenanigans
#Q4shenanigans
December 9, 2025 at 7:33 PM
Don't ask me how I managed to take 8 meetings today, do some work in between, and stay sane. But you bet that I'll write/record a glorious [insert a means of cosumption here] once I figure it out!
#Q4shenanigans
#Q4shenanigans
Someone on LinkedIn just randomly sent me a DM, asking me about my 2026's most valuable business goal. Very tempted to answer "Not getting generic and lazy cold outreach anymore".
a woman with braids wearing a blue shirt that says power
Alt: a woman with braids wearing a blue shirt that says power contemplating her next steps
media.tenor.com
December 8, 2025 at 6:34 PM
Someone on LinkedIn just randomly sent me a DM, asking me about my 2026's most valuable business goal. Very tempted to answer "Not getting generic and lazy cold outreach anymore".
The very last email roundtable of the year is happening tomorrow and on Thursday, and it’s one of my favorite spaces to host.
Seats are intentionally limited so everyone gets real attention, AND more than half of them are already gone.
If you want to:
Seats are intentionally limited so everyone gets real attention, AND more than half of them are already gone.
If you want to:
December 2, 2025 at 1:57 PM
The very last email roundtable of the year is happening tomorrow and on Thursday, and it’s one of my favorite spaces to host.
Seats are intentionally limited so everyone gets real attention, AND more than half of them are already gone.
If you want to:
Seats are intentionally limited so everyone gets real attention, AND more than half of them are already gone.
If you want to:
If "email marketing" is a growing part of your 2026 plans, listen up:
This week, I'm hosting the LAST 2025 email roundtable for purpose-driven B2Bs who want to maximize their email revenue and impact next year.
This week, I'm hosting the LAST 2025 email roundtable for purpose-driven B2Bs who want to maximize their email revenue and impact next year.
December 1, 2025 at 10:32 PM
If "email marketing" is a growing part of your 2026 plans, listen up:
This week, I'm hosting the LAST 2025 email roundtable for purpose-driven B2Bs who want to maximize their email revenue and impact next year.
This week, I'm hosting the LAST 2025 email roundtable for purpose-driven B2Bs who want to maximize their email revenue and impact next year.
Today was a good day.
I talked to people in 3 continents, onboarded a new client, introduced good people to one another, and took care of a lot of small, annoying tasks that had to be done.
Now just a few last tiny things to cross off of my to-do list, and I'm off to enjoy a long weekend!
I talked to people in 3 continents, onboarded a new client, introduced good people to one another, and took care of a lot of small, annoying tasks that had to be done.
Now just a few last tiny things to cross off of my to-do list, and I'm off to enjoy a long weekend!
November 26, 2025 at 5:02 PM
Today was a good day.
I talked to people in 3 continents, onboarded a new client, introduced good people to one another, and took care of a lot of small, annoying tasks that had to be done.
Now just a few last tiny things to cross off of my to-do list, and I'm off to enjoy a long weekend!
I talked to people in 3 continents, onboarded a new client, introduced good people to one another, and took care of a lot of small, annoying tasks that had to be done.
Now just a few last tiny things to cross off of my to-do list, and I'm off to enjoy a long weekend!
I’m onboarding 2 new clients for very interesting projects in the next couple of weeks. Can’t say much other than that I’m beyond excited to help the missions of these brands!
November 24, 2025 at 10:01 PM
I’m onboarding 2 new clients for very interesting projects in the next couple of weeks. Can’t say much other than that I’m beyond excited to help the missions of these brands!
It’s that time of the year where my clients and I are working on 2026 materials in 2025 and everyone’s confused AF.
November 19, 2025 at 6:33 PM
It’s that time of the year where my clients and I are working on 2026 materials in 2025 and everyone’s confused AF.
I had a bad case of the giggles all day long, which is so important for a marketer in Q4 who's been averaging 4-5 meetings a day in the past month.
November 18, 2025 at 8:47 PM
I had a bad case of the giggles all day long, which is so important for a marketer in Q4 who's been averaging 4-5 meetings a day in the past month.
It's 5 a.m., I’m on a plane, and just remembered this post. I still stand by it. Already can't wait for my good night sleep tonight.
I joined the 5 am club this morning (I’m traveling today), and it made me realize - I currently have no desire whatsoever to join this club permanently. Never say never, but I can’t see it happening for me, and have always preferred the quiet hours of the night.
November 2, 2025 at 3:08 AM
It's 5 a.m., I’m on a plane, and just remembered this post. I still stand by it. Already can't wait for my good night sleep tonight.
The Louvre heist a few days ago reminded me of the best heist song released in 2025.
Enjoy:
youtu.be/pLGKj1tS-JM?...
Enjoy:
youtu.be/pLGKj1tS-JM?...
VULFPECK /// La Gioconda & The Heist
YouTube video by Vulf
youtu.be
October 23, 2025 at 2:53 PM
The Louvre heist a few days ago reminded me of the best heist song released in 2025.
Enjoy:
youtu.be/pLGKj1tS-JM?...
Enjoy:
youtu.be/pLGKj1tS-JM?...
Think of the biggest/most well-known Email Service Provider out there.
Got a name in mind?
Good. There’s 1 in 3 chance that it’s my client’s ESP.
And let me tell you, it’s the most horrendous, slow, limited ESP in the market. It’s beyond me how they’re still in business.
Got a name in mind?
Good. There’s 1 in 3 chance that it’s my client’s ESP.
And let me tell you, it’s the most horrendous, slow, limited ESP in the market. It’s beyond me how they’re still in business.
October 21, 2025 at 12:35 PM
Think of the biggest/most well-known Email Service Provider out there.
Got a name in mind?
Good. There’s 1 in 3 chance that it’s my client’s ESP.
And let me tell you, it’s the most horrendous, slow, limited ESP in the market. It’s beyond me how they’re still in business.
Got a name in mind?
Good. There’s 1 in 3 chance that it’s my client’s ESP.
And let me tell you, it’s the most horrendous, slow, limited ESP in the market. It’s beyond me how they’re still in business.
What today looks like at Ethical Emails' HQ:
- Cleaning a list of one client
- Going over materials my new VA created
- Preparing a document of Q4 tactical changes for another client
- Writing a *beast* of a document with email briefs for client team no. 3
I'll need A LOT of sleep tonight.
- Cleaning a list of one client
- Going over materials my new VA created
- Preparing a document of Q4 tactical changes for another client
- Writing a *beast* of a document with email briefs for client team no. 3
I'll need A LOT of sleep tonight.
October 16, 2025 at 10:40 AM
What today looks like at Ethical Emails' HQ:
- Cleaning a list of one client
- Going over materials my new VA created
- Preparing a document of Q4 tactical changes for another client
- Writing a *beast* of a document with email briefs for client team no. 3
I'll need A LOT of sleep tonight.
- Cleaning a list of one client
- Going over materials my new VA created
- Preparing a document of Q4 tactical changes for another client
- Writing a *beast* of a document with email briefs for client team no. 3
I'll need A LOT of sleep tonight.