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Ettie Bailey-King (she/her)

@ettiebaileyking.bsky.social

100 followers 93 following 140 posts

Inclusive and accessible communication educator

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Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · Sep 1

I've got 3 free places left.

So I’ve extended applications for solidarity spaces (free and reduced price places on the course, for people who don’t have access to employer funding) until Monday 8 September at 12pm BST.

Check out the website for more ⬇️

fightingtalk.thrivecart.com/bold-type-20...

Bold Type September 2025

Checkout page for Bold Type September 2025.

fightingtalk.thrivecart.com

Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 7h

Using this framework can save so much confusion (and stress!) in the workplace - particularly for neurodivergent folks.

P.S. Read my ultimate ADHD-friendly communication guide here:

The ultimate ADHD-friendly communication guide

A practical and mega detailed guide to use at work

fightingtalk.substack.com

Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 7h

An example:

- Please fill out this report
- By 5pm on Thursday
- So I can share the results with senior leadership

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Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 7h

When giving instructions, include 3 things:

1. What you want done
2. When you want it done
3. Why it matters

This is what Ellie Middleton calls the "what, by when, and why" framework.

Video description: I'm a white woman with blonde hair, sitting in front of a pale pink wall with framed prints.

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Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 2d

Avoid “us vs. them” language.

Make sure your “we” includes everyone 👋

P.S. I train brands on accessible and inclusive communication through consultancy, lunchtime talks, workshops, coaching, and more. For more information, fill out this short form:

Fighting Talk - work with me

Please click the link to complete this form.

form.jotform.com

Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 2d

Your company might share well-intentioned statements like:

- “We are shocked by this racist news.”
- “We must support our racially minoritised colleagues.”

But these messages can cause harm.

Who does “we” actually refer to? (Is it just white folks?)

A pale yellow background with dark green and burnt orange text. Large text in the centre reads: “Here at [organisation], we are shocked by this racist news. We must support our racially minoritised colleagues.” Annotations read: “It might not be surprising for folks who regularly experience racism”, “White as default”, “Does 'we' not include racially minoritised colleagues?"

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Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 5d

5 ways to use emojis accessibly:

1. Don't use them as bullet points
2. Stick to one or two per post
3. Don’t replace words with emojis
4. Use emojis that work well on light/dark backgrounds
5. Put them at the end of sentences

The secret life of emojis

The surprising jobs they do, how to use them accessibly, and make sure they pack a punch 👊

fightingtalk.substack.com

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Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 6d

Have a listen to the Soapbox podcast with Peta O'Brien-Day or read the transcript.

I'd love to know what you think! 😊

www.buzzsprout.com/2194591/epis...

Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 6d

(on our assistive technology, in language we understand, with enough colour contrast so we can actually read it, formatted properly so we can hear it, in a structure that makes sense, is clear and memorable - even when we’re exhausted, distracted or worried).

Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 6d

• building a solid employer brand that makes people want to work for you (and stick around, once they do)
• creating content that can really reach people

Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 6d

• securing market share (71% of consumers say they’re likely to buy an inclusive alternative to a product, even if it doesn’t apply to them. So when you innovate for neglected customers, you may win more than ‘just’ their business).

Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 6d

• building a robust reputation (with the 80.8% of consumers who agree that “brands and businesses have a role to play in addressing social issues” and the 73.1% of consumers think it’s important that brands create a platform for under-represented or impacted communities,

This link will take you to a page that’s not on LinkedIn

lnkd.in

Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 6d

Honestly, why would any brand NOT invest in inclusive and accessible communication?

If you're not investing, you're missing out on:
• deeper connections with your audiences,
• earning loyalty from customers who feel cared for,

Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 6d

I got up on my soapbox and ranted about:
• how inclusive and accessible communication can be simple and straightforward
• why it's a non-negotiable
• why "professionalism" can get in the bin.

www.buzzsprout.com/2194591/epis...

Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 6d

Wayyy too many organisations think it’s complex, confusing or expensive to make their communications inclusive and accessible.

It's not.

I loved joining Peta O'Brien-Day on her fabulous podcast, the Soapbox.

www.buzzsprout.com/2194591/epis...

Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 6d

So, try adding:

- “It’s nothing bad!”
- “I've got some positive feedback for you."
- “I’ve got more info about this task.”

P.S. Get more ADHD-friendly tips here:

The ultimate ADHD-friendly communication guide

A practical and mega detailed guide to use at work

fightingtalk.substack.com

Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 6d

“Hey, can we talk?”

My brain translates that as: "You're in big trouble."

Context can prevent stress for a lot of ADHDers - and many other folks!

Video description: I'm a white woman with blonde hair, wearing a white shirt. I'm in front of a pale pink wall with framed prints.

Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 13d

If you can't join us live, grab a ticket and watch the captioned replay afterwards.

Will I see you there?

Buy tickets: luma.com/9ipe8ze5

Inclusive Writing for Brands · Zoom · Luma

At The Subtext, we want to create opportunities for creatives to embrace their curiosity, break away from industry echo chambers, and soak up fresh…

luma.com

Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 13d

When and where?

• Thursday, October 9

• 5 to 6pm GMT (12–1pm ET)

• Online

• Live, but we are also recording it so you can catch the video replay after

• Tickets are pay what you can.

Inclusive Writing for Brands · Zoom · Luma

At The Subtext, we want to create opportunities for creatives to embrace their curiosity, break away from industry echo chambers, and soak up fresh…

luma.com

Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 13d

Including highlights from campaigns by/for:

Mastercard

Ben & Jerry's

Pantene

Burger King

Premier Inn

Postmates

Boohoo

Heinz

Listerine

FLO

Valerie

H&M

Vogue

Bodyform

Channel 4

TESCO

M&S Food

American Eagle

Vaseline

Bumble

Billie

Callaly

Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 13d

We're talking all things inclusive branding and you cannot afford to miss this!

There will be some gentle roasting of brands who missed the mark.

And some joyful celebration of brands who nailed it.

Inclusive Writing for Brands · Zoom · Luma

At The Subtext, we want to create opportunities for creatives to embrace their curiosity, break away from industry echo chambers, and soak up fresh…

luma.com

Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 13d

Branding folks! Do you care about inclusion and driving positive impact? Then I've got something just for you. 😊

Come along to my inclusive branding masterclass on Thursday 9 October for The Subtext.

Inclusive Writing for Brands · Zoom · Luma

At The Subtext, we want to create opportunities for creatives to embrace their curiosity, break away from industry echo chambers, and soak up fresh…

luma.com

Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 19d

A simple way to accommodate ADHDers?

Start requests with a clear note on how urgent they are:

• “For Monday”
• “Open after your holiday”
• “Non-urgent request”
• “Top priority for next week”

This small change helps everyone - not just ADHDers.

Try it and see ☺️

Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 19d

The superpower myth has real consequences. It praises us, while denying us the support we need.

#ADHDAwarenessMonth

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Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 19d

[Content warning: mention of suicide and addiction]

ADHDers are:

- 30% more likely to have ongoing employment issues,
- 5 times more likely to try to kill ourselves,
- 5 to 10 times more likely to experience alcohol addiction,
- at risk of dying younger (possibly by as many as 13 years).

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Ettie Bailey-King (she/her) @ettiebaileyking.bsky.social · 19d

ADHD isn’t a superpower.

Image description: a burnt orange background with off-white text that says: "The ADHD superpower myth fetishises neurodivergent people, and leaves us without vital support."

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