ExchangeWire
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Bringing you the latest news from #adtech #media #martech #ecommerce and more | Home of the MadTech Podcast and MadTech Daily Podcast | https://www.exchangewire.com
Clinch, the agentic AI platform for omnichannel content orchestration, announced the launch of a new predictive creative scoring suite within its Flight Control platform.
www.exchangewire.com/blog/2025/12...
www.exchangewire.com/blog/2025/12...
Clinch Introduces Predict IQ Scores™ to Help Advertisers Validate Creative Effectiveness Pre-Launch - ExchangeWire.com
Clinch, the agentic AI platform for omnichannel content orchestration, today (18th December, 2025) announced the launch of a new predictive creative
www.exchangewire.com
December 19, 2025 at 9:33 AM
Clinch, the agentic AI platform for omnichannel content orchestration, announced the launch of a new predictive creative scoring suite within its Flight Control platform.
www.exchangewire.com/blog/2025/12...
www.exchangewire.com/blog/2025/12...
Shinka, an independent mediation platform, has announced its partnership with High Street Media Limited to integrate its advanced DOOH programmatic solutions across High Street Media’s network of retailer-based installations.
www.exchangewire.com/blog/2025/12...
www.exchangewire.com/blog/2025/12...
Shinka.io Partners With Digital High Street Media as it Expands its DOOH Customer Portfolio - ExchangeWire.com
Shinka, an independent ad tech infrastructure provider for connected TV (CTV) and digital out-of-home (DOOH) publishers, today (18th December, 2025)
www.exchangewire.com
December 19, 2025 at 9:31 AM
Shinka, an independent mediation platform, has announced its partnership with High Street Media Limited to integrate its advanced DOOH programmatic solutions across High Street Media’s network of retailer-based installations.
www.exchangewire.com/blog/2025/12...
www.exchangewire.com/blog/2025/12...
In this special episode of the MadTech podcast, ExchangeWire's head of content, John Still, is joined by CEO Rachel Smith, COO Lindsay Rowntree, and co-founder & advisor Ciaran O’Kane to share their big industry predictions for the year ahead.
www.exchangewire.com/ew-podcast/e...
www.exchangewire.com/ew-podcast/e...
December 19, 2025 at 9:17 AM
In this special episode of the MadTech podcast, ExchangeWire's head of content, John Still, is joined by CEO Rachel Smith, COO Lindsay Rowntree, and co-founder & advisor Ciaran O’Kane to share their big industry predictions for the year ahead.
www.exchangewire.com/ew-podcast/e...
www.exchangewire.com/ew-podcast/e...
Heineken has appointed contextual-first leader GumGum to run a Christmas 2025 campaign for Birra Moretti, celebrating key themes of family, connection, and joy.
www.exchangewire.com/blog/2025/12...
www.exchangewire.com/blog/2025/12...
Heineken Appoints GumGum in "Joyful, Nostalgic" Christmas Campaign for Birra Moretti - ExchangeWire.com
Heineken has appointed contextual-first leader GumGum to run a Christmas 2025 campaign for Birra Moretti, celebrating key themes of family, connection,
www.exchangewire.com
December 18, 2025 at 3:51 PM
Heineken has appointed contextual-first leader GumGum to run a Christmas 2025 campaign for Birra Moretti, celebrating key themes of family, connection, and joy.
www.exchangewire.com/blog/2025/12...
www.exchangewire.com/blog/2025/12...
GeoEdge has partnered with ProgrammaticX to enforce omnichannel ad quality and power high-integrity inventory across the platform’s growing global footprint.
www.exchangewire.com/blog/2025/12...
www.exchangewire.com/blog/2025/12...
GeoEdge & ProgrammaticX Partner to Strengthen Omnichannel Ad Quality & Brand Safety - ExchangeWire.com
GeoEdge has partnered with ProgrammaticX to enforce omnichannel ad quality and power high-integrity inventory across the platform’s growing global
www.exchangewire.com
December 18, 2025 at 3:48 PM
GeoEdge has partnered with ProgrammaticX to enforce omnichannel ad quality and power high-integrity inventory across the platform’s growing global footprint.
www.exchangewire.com/blog/2025/12...
www.exchangewire.com/blog/2025/12...
VideoElephant, a leading video solutions provider, announced it has assumed full management and distribution of Unleashed by DOGTV, the FAST channel dedicated to dog lovers and pet parents.
www.exchangewire.com/blog/2025/12...
www.exchangewire.com/blog/2025/12...
VideoElephant Fetches "Unleashed by DOGTV": Takes Over FAST Management & Distribution - ExchangeWire.com
VideoElephant, a leading video solutions provider, today (17th December, 2025) announced it has assumed full management and distribution of Unleashed by
www.exchangewire.com
December 18, 2025 at 3:45 PM
VideoElephant, a leading video solutions provider, announced it has assumed full management and distribution of Unleashed by DOGTV, the FAST channel dedicated to dog lovers and pet parents.
www.exchangewire.com/blog/2025/12...
www.exchangewire.com/blog/2025/12...
In this Trader Talk TV episode, Alex Powell from Pixels joins ExchangeWire's COO Lindsay Rowntree at the legendary whiteboard...
www.exchangewire.com/tradertalk/2...
www.exchangewire.com/tradertalk/2...
Pixels' Alex Powell on Achieving True Scale With Creator Marketing
Pixels CEO Alex Powell joins ExchangeWire's Lindsay Rowntree to discuss how advertisers can achieve true scale with creator marketing.
www.exchangewire.com
December 17, 2025 at 12:02 PM
In this Trader Talk TV episode, Alex Powell from Pixels joins ExchangeWire's COO Lindsay Rowntree at the legendary whiteboard...
www.exchangewire.com/tradertalk/2...
www.exchangewire.com/tradertalk/2...
Last week on the MadTech podcast, ExchangeWire co-founder & advisor Ciaran O’Kane and head of content John Still joined head of marketing Grainne Reid to look at pivotal changes across media consolidation and transatlantic policy tensions.
www.exchangewire.com/ew-podcast/e...
www.exchangewire.com/ew-podcast/e...
December 17, 2025 at 11:33 AM
Last week on the MadTech podcast, ExchangeWire co-founder & advisor Ciaran O’Kane and head of content John Still joined head of marketing Grainne Reid to look at pivotal changes across media consolidation and transatlantic policy tensions.
www.exchangewire.com/ew-podcast/e...
www.exchangewire.com/ew-podcast/e...
This week, ExchangeWire's Ciaran O’Kane, John Still, and Grainne Reid look at pivotal changes across media consolidation and transatlantic policy tensions.
They cover Paramount’s move to gazump Netflix’s acquisition of WB Discovery and much more.
www.exchangewire.com/ew-podcast/e...
They cover Paramount’s move to gazump Netflix’s acquisition of WB Discovery and much more.
www.exchangewire.com/ew-podcast/e...
December 12, 2025 at 11:16 AM
This week, ExchangeWire's Ciaran O’Kane, John Still, and Grainne Reid look at pivotal changes across media consolidation and transatlantic policy tensions.
They cover Paramount’s move to gazump Netflix’s acquisition of WB Discovery and much more.
www.exchangewire.com/ew-podcast/e...
They cover Paramount’s move to gazump Netflix’s acquisition of WB Discovery and much more.
www.exchangewire.com/ew-podcast/e...
Last week on the MadTech Podcast, Shula Sinclair, CSO at T&P, joined ExchangeWire to discuss the latest surrounding Meta’s fraudulent ads, AI sending traffic and conversions soaring for retailers, and the influencer landscape.
www.exchangewire.com/ew-podcast/t...
www.exchangewire.com/ew-podcast/t...
December 10, 2025 at 10:43 AM
Last week on the MadTech Podcast, Shula Sinclair, CSO at T&P, joined ExchangeWire to discuss the latest surrounding Meta’s fraudulent ads, AI sending traffic and conversions soaring for retailers, and the influencer landscape.
www.exchangewire.com/ew-podcast/t...
www.exchangewire.com/ew-podcast/t...
Last week on the MadTech podcast, Anna Bager, CEO of the Out of Home Advertising Association of America (OAAA), joined ExchangeWire to discuss key shifts in programmatic out-of-home and industry consolidation.
www.exchangewire.com/ew-podcast/o...
www.exchangewire.com/ew-podcast/o...
December 3, 2025 at 9:57 AM
Last week on the MadTech podcast, Anna Bager, CEO of the Out of Home Advertising Association of America (OAAA), joined ExchangeWire to discuss key shifts in programmatic out-of-home and industry consolidation.
www.exchangewire.com/ew-podcast/o...
www.exchangewire.com/ew-podcast/o...
Content Ignite®, a monetisation and ad management platform for publishers, announced the launch of the Content Ignite® Mobile SDK, a new solution that enables high-performing, privacy-compliant advertising across iOS and Android apps.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Content Ignite Launches Mobile SDK to Unify Web & In-App Advertising for Publishers - ExchangeWire.com
Content Ignite®, a monetisation and ad management platform for publishers, today (27th November, 2025) announced the launch of the Content Ignite® Mobile
www.exchangewire.com
December 3, 2025 at 9:56 AM
Content Ignite®, a monetisation and ad management platform for publishers, announced the launch of the Content Ignite® Mobile SDK, a new solution that enables high-performing, privacy-compliant advertising across iOS and Android apps.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Magenta Telekom and Readpeak boost awareness and activations with native content-driven creatives, reaching people as they travel outside of the EU.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Magenta Telekom and Readpeak Boost Awareness and Activations with Native Content-Driven Creatives - ExchangeWire.com
Magenta Telekom and Readpeak boost awareness and activations with native content-driven creatives, reaching people as they travel outside of the EU.
www.exchangewire.com
December 3, 2025 at 9:55 AM
Magenta Telekom and Readpeak boost awareness and activations with native content-driven creatives, reaching people as they travel outside of the EU.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Last week on the podcast, Nicole Pruess, U of Digital, joined editor Aimee Newell Tarín and COO Lindsay Rowntree.
They discussed Meta profiting from fraudulent ads on its platforms, TikTok’s and Netflix’s podcasting push, and transparency in CTV advertising.
www.exchangewire.com/ew-podcast/n...
They discussed Meta profiting from fraudulent ads on its platforms, TikTok’s and Netflix’s podcasting push, and transparency in CTV advertising.
www.exchangewire.com/ew-podcast/n...
November 26, 2025 at 12:29 PM
Last week on the podcast, Nicole Pruess, U of Digital, joined editor Aimee Newell Tarín and COO Lindsay Rowntree.
They discussed Meta profiting from fraudulent ads on its platforms, TikTok’s and Netflix’s podcasting push, and transparency in CTV advertising.
www.exchangewire.com/ew-podcast/n...
They discussed Meta profiting from fraudulent ads on its platforms, TikTok’s and Netflix’s podcasting push, and transparency in CTV advertising.
www.exchangewire.com/ew-podcast/n...
Are the new HFSS (High fat, salt, and sugar) rules taking a bite out of Christmas ads? New data from DAIVID suggests so, with this year’s festive campaigns 24% less likely to make festive shoppers’ mouths water than in 2024.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
HFSS Rules Take a Bite Out of Christmas Ads, Slashing Festive Cravings By 24% - ExchangeWire.com
Are the new HFSS (High fat, salt, and sugar) rules taking a bite out of Christmas ads? New data from DAIVID suggests so, with this year’s festive
www.exchangewire.com
November 25, 2025 at 4:07 PM
Are the new HFSS (High fat, salt, and sugar) rules taking a bite out of Christmas ads? New data from DAIVID suggests so, with this year’s festive campaigns 24% less likely to make festive shoppers’ mouths water than in 2024.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Ogury, the global leader in persona-based advertising, announced the appointment of Nicolas Bidon as chief executive officer, effective December 1.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Ogury Appoints Industry Leader Nicolas Bidon as Chief Executive Officer - ExchangeWire.com
Ogury, the global leader in persona-based advertising, today (24th November, 2025) announced the appointment of Nicolas Bidon as chief executive officer,
www.exchangewire.com
November 25, 2025 at 4:06 PM
Ogury, the global leader in persona-based advertising, announced the appointment of Nicolas Bidon as chief executive officer, effective December 1.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
As retailers and brands prepare for the Black Friday and Christmas season, Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, finds that premium editorial environments play a key role in shaping British consumer confidence.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Ads Sway 42% of British Shoppers This Black Friday & Christmas - Opti Digital Research Finds - ExchangeWire.com
As retailers and brands prepare for the Black Friday and Christmas season, Opti Digital, the leading ad tech company specialising in publisher revenue
www.exchangewire.com
November 21, 2025 at 11:15 AM
As retailers and brands prepare for the Black Friday and Christmas season, Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, finds that premium editorial environments play a key role in shaping British consumer confidence.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Last year, market-leading skin and bodycare brand NIVEA teamed up with student sampling experts Dig In to offer NIVEA SOFT within their Welcome Box, distributed across university campuses nationwide.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
NIVEA Expands Further Into the Student Marketplace With Dig In’s Bespoke Sampling Opportunities - ExchangeWire.com
Last year, market-leading skin and bodycare brand NIVEA teamed up with student sampling experts Dig In to offer NIVEA SOFT within their Welcome Box,
www.exchangewire.com
November 21, 2025 at 11:09 AM
Last year, market-leading skin and bodycare brand NIVEA teamed up with student sampling experts Dig In to offer NIVEA SOFT within their Welcome Box, distributed across university campuses nationwide.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
BIGO Ads has announced a strategic partnership with GeoEdge, a global leader in ad security and quality solutions.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
GeoEdge & BIGO Ads Join Forces to Build a Safer Global Advertising Ecosystem - ExchangeWire.com
BIGO Ads has announced a strategic partnership with GeoEdge, a global leader in ad security and quality solutions. Through this collaboration, BIGO
www.exchangewire.com
November 21, 2025 at 11:02 AM
BIGO Ads has announced a strategic partnership with GeoEdge, a global leader in ad security and quality solutions.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its 2024 full-year emissions intensity (an objective measure of carbon efficiency), which was 0.041 grams CO2e per ad impression.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
VIOOH Confirms Programmatic DOOH Delivers Industry-Leading Sustainable Media Performance - ExchangeWire.com
Today, (20th November, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its 2024 full-year emissions
www.exchangewire.com
November 21, 2025 at 10:58 AM
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its 2024 full-year emissions intensity (an objective measure of carbon efficiency), which was 0.041 grams CO2e per ad impression.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Nicole Pruess, freelance presenter and educator at U of Digital, joins COO Lindsay Rowntree and editor Aimee Newel Tarin to discuss Meta profiting from fraudulent ads on its platforms, TikTok’s and Netflix’s podcasting push, and transparency in CTV.
www.exchangewire.com/ew-podcast/n...
www.exchangewire.com/ew-podcast/n...
November 21, 2025 at 10:56 AM
Nicole Pruess, freelance presenter and educator at U of Digital, joins COO Lindsay Rowntree and editor Aimee Newel Tarin to discuss Meta profiting from fraudulent ads on its platforms, TikTok’s and Netflix’s podcasting push, and transparency in CTV.
www.exchangewire.com/ew-podcast/n...
www.exchangewire.com/ew-podcast/n...
Jessica Treasure, head of strategy at Bountiful Cow, joins ExchangeWire’s head of content, John Still, for a chat on advertising strategy, relative advantage, and the need for brands to differentiate in the AI revolution.
www.exchangewire.com/video-interv...
www.exchangewire.com/video-interv...
November 20, 2025 at 3:31 PM
Jessica Treasure, head of strategy at Bountiful Cow, joins ExchangeWire’s head of content, John Still, for a chat on advertising strategy, relative advantage, and the need for brands to differentiate in the AI revolution.
www.exchangewire.com/video-interv...
www.exchangewire.com/video-interv...
Picnic, the leading Inventory Intelligence platform, has released The Age of Quality, a new insights report exploring how advertisers can drive stronger outcomes by prioritising quality in every stage of the media journey.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Picnic Launches The Age of Quality — A New Industry Guide Redefining How Advertisers Measure Success - ExchangeWire.com
Picnic, the leading Inventory Intelligence platform, has released The Age of Quality, a new insights report exploring how advertisers can drive stronger
www.exchangewire.com
November 19, 2025 at 12:24 PM
Picnic, the leading Inventory Intelligence platform, has released The Age of Quality, a new insights report exploring how advertisers can drive stronger outcomes by prioritising quality in every stage of the media journey.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Last week on the MadTech podcast, Samara Hocihara of The Telegraph joined John Still and Rachel Smith to discuss AI litigation, Reddit's big moment, and the new browser wars.
www.exchangewire.com/ew-podcast/t...
www.exchangewire.com/ew-podcast/t...
November 19, 2025 at 11:42 AM
Last week on the MadTech podcast, Samara Hocihara of The Telegraph joined John Still and Rachel Smith to discuss AI litigation, Reddit's big moment, and the new browser wars.
www.exchangewire.com/ew-podcast/t...
www.exchangewire.com/ew-podcast/t...
Austria Tourism has recorded standout results in the United Kingdom with its first-ever Video Native campaign on the Readpeak platform, delivering ultra-low costs, high engagement, and performance exceeding major video providers.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Austria Tourism Achieves Exceptional Engagement & Ultra-Low CPCV in UK with Readpeak’s Video Native Solution - ExchangeWire.com
Austria Tourism has recorded standout results in the United Kingdom with its first-ever Video Native campaign on the Readpeak platform, delivering
www.exchangewire.com
November 19, 2025 at 9:41 AM
Austria Tourism has recorded standout results in the United Kingdom with its first-ever Video Native campaign on the Readpeak platform, delivering ultra-low costs, high engagement, and performance exceeding major video providers.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...