The health secretary tapped another celebrity to become the unlikely face of his MAHA campaign.

ALT: a poster of martin luther king jr. with the words our lives begin to end the day we become silent about things

PsyPost reports that a new study published in the journal Advances in Psychology suggests that White people who personally perceive themselves as ranking at the bottom of the racial economic hierarchy or “tied” with Black Americans were the most likely to support President Donald Trump. Previous research identified a phenomenon known as “last place aversion,” where people fear being at the very bottom of a social hierarchy — and Trump voters apparently feel the sting of smallness more acutely than others, whether or not they are actually at the bottom rung of the ladder. Surprisingly, researchers found that these attitudes were not driven by actual poverty. The researchers controlled for objective indicators of socioeconomic status, such as income and education levels. They found that belonging to the “last place” profile predicted Trump support and anti-DEI attitudes regardless of how much money or education the participant actually had. “We … [expected] a subset of non-Hispanic, white Americans who feel ‘last place.’ That said, we expected this profile to be more likely among working class individuals,” Cooley told PsyPost. “However, perceiving oneself to be ‘last place’ was not associated with the lowest objective income nor the lowest objective education among the White Americans in our samples.” The United States currently exhibits a significant racial wealth gap with economic statistics consistently showing that the average white family holds considerably more wealth than the average Black or Hispanic family. But despite this reality, surveys indicate that many white Americans feel they are “personally falling behind” in terms of status without realistically weighing the resources at their disposal. “This line of research was motivated by recent political trends among some white Americans, including support for DEI bans, alignment with alt-right ideology, and endorsement of political violence in pursuit of political goals (e.g., January 6th),” said study authors Erin Cooley and Jazmin Brown-Iannuzzi, associate professors of psychology at Colgate University and the University of Virginia, respectively. “Many of these attitudes are not only extreme but also anti-democratic, raising questions about how such views can coexist with identities centered on being ‘most American’ (e.g., white nationalist belief systems).” The tool researchers used to assess personal status was a box measure called the “Perceived Self-Group Hierarchy.” Participants viewed a diagram representing a status ladder based on money, education, and job prestige, and they were asked to place markers representing themselves, white people, Black people, Asian people, and Hispanic people onto this ladder. Researchers found a consistent link between this “last place” profile and specific political views. “White Americans who fit this profile reported the highest levels of support for Donald Trump throughout the campaign season. They also expressed the strongest intention to vote for him. When surveyed the day after the election, this group was the most likely to report having cast their ballot for Trump,” PsyPost reports. This same group of insecure white people also showed “the strongest opposition to DEI programs, favoring policies that would ban such initiatives in universities.” Additionally, they showed higher alignment with alt-right ideologies, agreeing more frequently with statements such as “White people are generally under attack in the U.S.” and “The government threatens my personal rights.”