Farzana Baduel
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farzanabaduel.bsky.social
Farzana Baduel
@farzanabaduel.bsky.social
President-Elect (2025) Chartered Institute of PR

🌎CEO CurzonPR
🎓Resident PR expert at University of Oxford
🔉Stories and Strategies podcast
🤍Trustee | Halo Trust | Soho Theatre

www.curzonpr.com
Pinned
👋 Blue Sky—a place where the algorithms haven’t yet learned our deepest insecurities and the only thing trending is optimism.

Here’s to fresh starts, sharp minds, and posts that age gracefully.

Live in hope 🙏
Reposted by Farzana Baduel
Our CEO, @farzanabaduel.bsky.social, alongside Satvir Bungar, spoke at the CEDAR Employee Network event by BDO UK, exploring how reverse mentoring bridges generational gaps and strengthens inclusive leadership.
A powerful programme supporting 200+ young professionals.
#ReverseMentoring #Leadership
December 3, 2025 at 12:58 PM
Reposted by Farzana Baduel
Fresh from today's episode of #TheWeekUnspun🎙️

@farzanabaduel.bsky.social, @tbonegallagher.bsky.social, and Doug Downs, unpack the week’s headlines:

📄 Forum Media 25 🇿🇨🇿
☁️ Global Political Leaks
📺 Everything Becoming TV

Watch the full episode here 👇

▶️ youtu.be/Wswfc7gfRmg 🎥
November 28, 2025 at 7:02 PM
Reposted by Farzana Baduel
Our CEO, @farzanabaduel.bsky.social will keynote at AmCham Sri Lanka on how strategic comms can fuel investment, talent & global partnerships.

Panelists Include:
🔷Neela Marikkar
🔷Dilshan Wirasekara
🔷Renuka weerakone
🔷Rishini Weeraratne

📍Taj Colombo | 15 Dec

🔗 Register: bit.ly/4858Rd3
November 27, 2025 at 1:39 PM
Reposted by Farzana Baduel
Our CEO, @farzanabaduel.bsky.social, joined 70+ speakers at the Forum Media 2025, Central Europe’s largest gathering for professional communications.

Petr Pavel, President of Czech Republic, also delivered a keynote on the role of independent media in sustaining democracy.

#ForumMedia25
November 26, 2025 at 1:30 PM
An honour to attend the Speakers’ Welcome Dinner hosted by H.E. Matt Field OBE, UK Ambassador to Czech Republic, at the magnificent & historic Thun Palace in Prague

Delighted to be speaking at the Forum Media conference, Central Europe’s largest professional gathering of its kind #ForumMedia2025
November 26, 2025 at 11:47 AM
Reposted by Farzana Baduel
Our book comes out on 3 Dec. Everything you want to know about PR Campaigns. Order it now from Kogan Page www.koganpage.com/marketing-co... and get 40% off with code Sale40.
November 25, 2025 at 7:52 AM
Reposted by Farzana Baduel
This week on Stories & Strategies podcast, @farzanabaduel.bsky.social & Doug Downs speak with public affairs veteran Lionel Zetter on trust, polarisation, lobbying & the future of influence.

Watch/listen 👇🏾

📺 bit.ly/3XhnxQc

🍏 apple.co/49FL5pc

🎧 bit.ly/4p1GMti
November 25, 2025 at 2:55 PM
The world is changing fast and boards must evolve if organisations are to survive.

PR professionals have the strategic skills needed at the top table.

My latest weekly column in Sri Lanka’s Daily Mirror explores this.

Read here 🔗

www.dailymirror.lk/Farzana-Badu...
November 25, 2025 at 4:26 PM
Reposted by Farzana Baduel
Our CEO, @farzanabaduel.bsky.social, has written a new op-ed in South Asian Herald News: “A South Asian Woman’s Journey Through Britain.”

A moving reflection on migration, identity, resilience, and how “being different” became a strength that shaped her career

southasianherald.com/a-south-asia...
A South Asian Woman’s Journey Through Britain - South Asian Herald
When my parents arrived in London in the 1960s, they joined a wave of South Asians who crossed continents in search of opportunity. They left Kashmir with hope in their…
southasianherald.com
November 21, 2025 at 1:42 PM
Reposted by Farzana Baduel
Next week in Prague: Our CEO, @farzanabaduel.bsky.social, joins global leaders at the #ForumMedia2025.

She’ll be speaking on how AI is transforming PR into a true management discipline.

With 70+ speakers and a keynote from Czech President Petr Pavel, it’s set to be a landmark year. 🇨🇿
November 19, 2025 at 1:56 PM
Reposted by Farzana Baduel
On this episode of Stories & Strategies podcast, @farzanabaduel.bsky.social & Doug Downs chat with Nick Usborne about why teams are experiencing brand drift and how communicators can protect authenticity in the age of AI

Full edpisode 👇🏾

📺 bit.ly/44ciOD5

🍏 apple.co/4o0hBpy
November 18, 2025 at 3:58 PM
Reposted by Farzana Baduel
A brilliant @cipr.co.uk conference last week, where 300+ PR professionals explored leadership, influence & the future of comms.

Our CEO & CIPR President-elect @farzanabaduel.bsky.social chaired a panel on why reputation and foresight make PR pros indispensable in modern leadership.👏🏾

#CIPRConf25
November 17, 2025 at 4:05 PM
Chaired a brilliant discussion at #CIPRConf25 on why PR professionals belong on boards and in non-executive director roles.

Here is a guide I wrote on what it means to be a NED, how to prepare for the role, and what to do once you get there.

farzanabaduel.com/how-to-land-...

@cipr.co.uk
November 16, 2025 at 1:58 PM
Reposted by Farzana Baduel
“1 in 3 would rather clean a toilet than ask a silly question at work. Juniors find it hard to ask silly questions in the office so they just stay silent.”

Josephine Hanson on the need for traditional management approaches to evolve if we want to build effective multi-generation teams.

#CIPRConf25
November 13, 2025 at 12:40 PM
Reposted by Farzana Baduel
“We feel like we're passengers in terms of what our brain can do, we're stuck with the brain we've got. But we can absolutely change our brains according to how we choose to spend our time.”

Neuroscientist, Dr Jack Lewis, on understanding our brains’s decision making processes.

#CIPRConf25
November 13, 2025 at 4:38 PM
Reposted by Farzana Baduel
Demystifying the path to board-level roles.

Our breakout panel discussion talks through the journey to becoming a Non-Executive Director (NED) and the skills needed.

#CIPRConf25
November 13, 2025 at 12:11 PM
Reposted by Farzana Baduel
🚨Episode 11 of #TheWeekUnspun goes live tomorrow! 🌏

⏰3 Pm BST / 10 am EST

🎙️Join @farzanabaduel.bsky.social, @tbonegallagher.bsky.social, Doug Downs & @amonck.bsky.social as they unpack the week’s biggest stories from a PR lens.🔍

Join us here- bit.ly/47VPuSm

Enjoy this clip from last week
November 13, 2025 at 2:26 PM
Reposted by Farzana Baduel
🌍 “Africa” isn’t one market. It’s 54.

This week on Stories & Strategies podcast, @farzanabaduel.bsky.social & Doug Downs chat with Wimbart founder @wimbarthope.bsky.social about what it really means to do PR across African markets.

📺 bit.ly/4qTtHn5

🍏 apple.co/4qUJNN4

🎧 bit.ly/3Xod2dI
November 11, 2025 at 1:31 PM
Great to catch up with Sarah Waddington, CEO of the @prca-hq.bsky.social, ahead of my @cipr.co.uk presidential year in 2026.

We discussed how both organisations can work together to strengthen our industry ~ with a little help from Dante 🐶, pictured here!
November 6, 2025 at 7:11 AM
Reposted by Farzana Baduel
Why do PR pros; people who communicate for a living, go silent on LinkedIn?

🎙️ On Stories and Strategies, @jojamieson.bsky.social chats with @farzanabaduel.bsky.social & Doug Downs on how to post authentically without oversharing

Full episode👇🏾

📺 bit.ly/3Lk6lGV

🍏 apple.co/43fss7E

🎧 bit.ly/43I84vW
November 4, 2025 at 2:02 PM
Reposted by Farzana Baduel
Today on The Week Unspun:

🌍 Bill Gates’ climate U-turn
🏢 14,000 layoffs at Amazon
🇮🇹 Italian election gets personal

@farzanabaduel.bsky.social, Doug Downs, & @tbonegallagher.bsky.social unpack the week’s biggest news from their PR lens! 🔬

Catch the full episode 👇🏾

▶️ youtu.be/K1kSO9yjbkE?si…
October 31, 2025 at 7:00 PM
Reposted by Farzana Baduel
🚨 Episode 9 of #TheWeekUnspun goes live tomorrow! 🌏

⏰𝟯𝗣𝗠 𝗕𝗦𝗧 / 𝟭1𝗔𝗠 𝗘𝗦𝗧

🎙️Join @farzanabaduel.bsky.social, @tbonegallagher.bsky.social, and Doug Downs, as they unpack the week’s biggest stories from a PR lens.🔍

Join us here- bit.ly/4oPc4TH

Enjoy this highlight from last week. 👇🏾
October 30, 2025 at 1:09 PM
Reposted by Farzana Baduel
An oath from 10th-century England still shapes how we build trust today.

@davidinspires.bsky.social explores what “The Truth, The Whole Truth and Nothing But the Truth” means for modern communicators, and why trust is a condition, not a campaign.

Read ▶️ bit.ly/4htUq5e
The Truth, The Whole Truth and Nothing But the Truth: What an ancient English oath can teach PR professionals | Strategic Communications & Public Relations Blog | The PR Insider
Jordan Burman’s Trust Trifecta—authenticity, transparency, consistency—reframed for PR pros, inspired by an ancient English oath to truth.
bit.ly
October 29, 2025 at 1:51 PM
Reposted by Farzana Baduel
On this week’s episode of Stories & Strategies podcast, hosts @farzanabaduel.bsky.social & Doug Downs talk with Dr. Tina McCorkindale (InstituteForPR) about the rise of AI sycophancy, and why AI flattery can be dangerous.

Full episode 👇🏾

📺 bit.ly/47xTCYI

🍏 apple.co/47rhxZz
October 28, 2025 at 2:57 PM
Reposted by Farzana Baduel
Last week on The Week Unspun, @farzanabaduel.bsky.social, Doug Downs, & @tbonegallagher.bsky.social, broke down the Week’s news stories wearing their PR hats.

Full episode - youtu.be/2isBpRKDeSo

Join us again this Friday at 3pm GMT / 10pm EST.

#TheWeekUnspun
October 27, 2025 at 2:59 PM