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Farzana Baduel

@farzanabaduel.bsky.social

730 followers 420 following 81 posts

President-Elect (2025) Chartered Institute of PR 🌎CEO CurzonPR 🎓Resident PR expert at University of Oxford 🔉Stories and Strategies podcast 🤍Trustee | Halo Trust | Soho Theatre www.curzonpr.com

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Farzana Baduel @farzanabaduel.bsky.social · Nov 18

👋 Blue Sky—a place where the algorithms haven’t yet learned our deepest insecurities and the only thing trending is optimism.

Here’s to fresh starts, sharp minds, and posts that age gracefully.

Live in hope 🙏

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Reposted by Farzana Baduel

Curzon PR @curzonpr.bsky.social · 1h

We’re hiring. 🔈

Curzon PR is looking for an Account Director, a strategist who shapes narratives that move markets and minds.

If you know how to connect the dots and enjoy working across different cultures, we should talk.

Apply here - curzonpr.bamboohr.com/careers/76

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Farzana Baduel @farzanabaduel.bsky.social · 7h

Very much looking forward to working with Dan 🙌

Reposted by Farzana Baduel

Chartered Institute of Public Relations (CIPR) @cipr.co.uk · 7h

We're pleased to announce that Dan Gerrella has been named the CIPR's 2026 President-Elect.

Dan will serve a three-year term on our Board, becoming President-Elect in January 2026, President in 2027, and Past-President in 2028.

Find out more: https://bit.ly/47hgQSv

Promotional portrait of Dan Gerrella, the 2026 President-Elect of the CIPR, smiling, wearing glasses and a dark blazer.

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Reposted by Farzana Baduel

Curzon PR @curzonpr.bsky.social · 1d

Last week on The Week Unspun, @farzanabaduel.bsky.social and @tbonegallagher.bsky.social, broke down the Week’s news stories wearing their PR hats.

Full episode - www.youtube.com/watch?v=phxi...

Join us again this Friday at 3pm GMT / 10pm EST.

#TheWeekUnspun

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Farzana Baduel @farzanabaduel.bsky.social · 1d

Cartoons have long told the truth with a smile. They capture irony, intellect and emotion in a single image, distilling ideas that words sometimes can’t.

At @curzonpr.bsky.social we commissioned this illustration from the brilliant Neil Kerber, who brought our world of communications to life.

Reposted by Farzana Baduel

Curzon PR @curzonpr.bsky.social · 1d

As the Festival of Lights illuminates homes and hearts around the world, we at Curzon PR extend our warmest wishes to everyone celebrating Diwali, and to all our partners and friends who join us in honouring the spirit of light, hope, and unity. 🌸

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Reposted by Farzana Baduel

Curzon PR @curzonpr.bsky.social · 5d

🚨Tomorrow we’re live with Episode 7 of The Week Unspun! 🌍

⏰ 𝟯𝗽𝗺 𝗕𝗦𝗧 / 𝟭𝟬𝗮𝗺 𝗘𝗦𝗧.

🎙️ Join @farzanabaduel.bsky.social, @tbonegallagher.bsky.social, and Doug Downs, as they unpack the week’s biggest stories from a PR lens.🔬

🔗 Join us here -https://bit.ly/3W8WUME

#TheWeekUnspun

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Reposted by Farzana Baduel

Foreign Policy Centre @fpcthinktank.bsky.social · 7d

We’re pleased to see our #SoftPower report featured in Influence Online by Farzana Baduel, highlighting the urgent need for a coordinated strategy to protect UK influence in today’s competitive global landscape.

📘 Our report: fpc.org.uk/wp-content/u...

Read @farzanabaduel.bsky.social's piece ⬇️

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Reposted by Farzana Baduel

Curzon PR @curzonpr.bsky.social · 7d

This week on Stories & Strategies Podcast, hosts @farzanabaduel.bsky.social & Doug Downs talk with @richardbagnall.bsky.social, global expert on PR measurement about how to move from vanity metrics to real results💡

Full episode 👇🏾
📺 youtu.be/rUgqhzdMHzY

🍏 apple.co/4nP7yo3

🎧 bit.ly/4oiRBpY

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Reposted by Farzana Baduel

Curzon PR @curzonpr.bsky.social · 8d

Our CEO @farzanabaduel.bsky.social joined BBCRadio4’s The Media Show to unpack the PR strategy behind Victoria Beckham’s new Netflix series, and why “authorised access” documentaries are reshaping celebrity storytelling.

🎧 Listen: www.bbc.co.uk/programmes/w...

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Reposted by Farzana Baduel

Curzon PR @curzonpr.bsky.social · 8d

Last week on #TheWeekUnspun, @farzanabaduel.bsky.social, @tbonegallagher.bsky.social and Doug Downs, broke down the Week’s news stories wearing their PR hats.

Full episode - youtu.be/1DZiSO0OocY?...

Join us again this Friday at 3pm GMT / 10pm EST.

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Reposted by Farzana Baduel

Curzon PR @curzonpr.bsky.social · 13d

On Stories & Strategies podcast this week, @farzanabaduel.bsky.social & Doug Downs chat with AI Coach @jonathanmast.bsky.social about how AI search is redefining visibility, and why every PR professional must understand prompt engineering.

🎧 Full episode:
📺 bit.ly/3VPeS6R
🍏 apple.co/3ISa11M

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Reposted by Farzana Baduel

Curzon PR @curzonpr.bsky.social · 14d

UK soft power remains one of our greatest assets, but it’s at risk of decline.

In this piece for @cipr.co.uk Influence, our CEO @farzanabaduel.bsky.social calls for a long-term, strategic approach to protect Britain’s influence on the world stage.

Read👇
bit.ly/4nJ8SsG

@fpcthinktank.bsky.social

UK soft power: A strategic asset the PR industry cannot take for granted

bit.ly

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Farzana Baduel @farzanabaduel.bsky.social · 14d

Wonderful afternoon in the Cotswolds with Major General James Cowan, CEO of @thehalotrust.bsky.social speaking to the TONs network of family offices

Six months on the Board and soon heading to Sri Lanka 🇱🇰 to visit the team working toward a mine-free future ~ 300,000 mines cleared and counting. 👏

Reposted by Farzana Baduel

Curzon PR @curzonpr.bsky.social · 19d

🚨 Episode 5 of The Week Unspun is live tomorrow!

⏰ 𝟯𝗽𝗺 𝗕𝗦𝗧 / 𝟭𝟬𝗮𝗺 𝗘𝗦𝗧

Join @farzanabaduel.bsky.social, @tbonegallagher.bsky.social and Doug Downs as they unpack the week’s top stories from a PR lens.

🔗 join us tomorrow here👉🏾 bit.ly/4pMUYal

#TheWeekUnspun

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Reposted by Farzana Baduel

Curzon PR @curzonpr.bsky.social · 21d

This week on Stories & Strategies podcast, @farzanabaduel.bsky.social & Doug Downs speak with Susana Mendoza on how PR teams can reach Hispanic audiences beyond translation. 🇺🇸🇲🇽

Full episode ⬇️

📺 bit.ly/4gLptZY

🍏 apple.co/42U47Us

🎧 bit.ly/3Ktmcm2

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Farzana Baduel @farzanabaduel.bsky.social · 22d

The Mayfair Times featured my work as trustee of the HALO Trust.

HALO is the largest humanitarian landmine clearance org in the world.

In Sri Lanka 300,000 mines have been cleared and the aim is a mine free country by 2028.

To get there we need philanthropy more than ever.

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Farzana Baduel @farzanabaduel.bsky.social · 23d

CIPR Annual fellows lunch

Farzana Baduel @farzanabaduel.bsky.social · 23d

UNGA 🇺🇸

Reposted by Farzana Baduel

Curzon PR @curzonpr.bsky.social · 26d

Tomorrow: The Week Unspun returns.

🕒 3pm BST / 10am EST
🎙️ 30 mins of sharp takes on politics, business & media from a PR lens with @farzanabaduel.bsky.social, @tbonegallagher.bsky.social, Doug Downs, and special guest Michelle Garrett

Join us live 👉 bit.ly/4mDLZWa

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Reposted by Farzana Baduel

Curzon PR @curzonpr.bsky.social · 28d

On this week’s Stories and Strategies podcast, Amy Pate explains how polarization, algorithms & rhetoric push communities closer to violence & how communicators can help cool the fire.

Full episode 🎧👇

📺 youtu.be/Mi_TO2GZNJI

🍏 podcasts.apple.com/us/podcast/t...

@farzanabaduel.bsky.social

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Reposted by Farzana Baduel

Curzon PR @curzonpr.bsky.social · 29d

Last week on #TheWeekUnspun, @farzanabaduel.bsky.social, @tbonegallagher.bsky.social and Doug Downs, broke down the Week’s news stories wearing their PR hats.

Full episode - bit.ly/48ppJf6

Join us again this Friday at 3pm GMT / 10pm EST.

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Reposted by Farzana Baduel

Curzon PR @curzonpr.bsky.social · Sep 16

This week on Stories & Strategies podcast, @farzanabaduel.bsky.social & Doug Downs talk with Jackson Wightman about Answer Engine Optimization (AEO), and why PR pros must learn to optimize for bots, not just people.

👇🏽 Full episode:

📺 bit.ly/48fFsNK

🍏 apple.co/3JXTfi2

🎧 bit.ly/4grhAJa

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Reposted by Farzana Baduel

Curzon PR @curzonpr.bsky.social · Sep 15

Every Friday at 3pm GMT / 10 am EST, @farzanabaduel.bsky.social, Doug Downs, and @tbonegallagher.bsky.social go live with The Week Unspun, a 30-minute breakdown of the week’s biggest stories through a PR lens.

Here’s a tidbit of last week’s stories!

▶️ Catch the last episode: lnkd.in/drsUr_yp

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Reposted by Farzana Baduel

Curzon PR @curzonpr.bsky.social · Sep 9

Why are more women leaving PR because of menopause?

This week on Stories and Strategies podcast, @farzanabaduel.bsky.social & Doug Downs speak with Heather Blundell of @GraylingUK about the hidden crisis reshaping the industry.

👇🏽 Full episode:

📺 bit.ly/4n54rYH

🍏 apple.co/47Aum5D

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