There’s no such thing as “AI content” vs “human content.”

All AI text is derivative of human work.

The real difference is intention and curation.

If you write with AI, and you’re thinking strategically, editing, refining, adding insight — you’re creating.

With social and search, make the bridge obvious. Keep the same promise and proof from post to page to checkout.

Change the packaging, not the message.

When you’re not yet ranking for a competitive keyword, obsessing over perfect keyword placement has diminishing returns.

At that stage, it’s smarter to optimize for conversion and differentiation first — because traffic that does land on the page will convert better & send engagement signals.

AI doesn’t eliminate craftsmanship.

Trying to be clever with copy can prevent you from being clear.

There’s no ‘AI content.’ There’s content. The problem isn’t the tool—it’s thin pages at scale. Ship value, not volume.

A good backlink is like planting a seed.

The day you get it, it’s small.

As the site you got it on grows, it becomes invaluable.

I'd rather be educated than be right.

Quite often, if it doesn’t compound, it’s a distraction.

What you call generic advice is just advice. You may need it or you may not. If your site needs it, I’m going to tell you.

The real cost of doing everything yourself is never becoming great at anything.

The future of work, that is. But it will be a while before we get there.

The future looks more like this: Everything shifts to thinking.

Up-front SEO investments (audits, content, backlinks, etc.) feel heavy, but over time, compounding authority drives increasing traffic with no extra spend necessary.

One day, AI will need no guidance at all beyond the brief.

Marketing rule #1: Nobody cares about your product.

They care about what it does for them.

That’s it. That’s the post.

Feels like every time Google updates its algorithm, an SEO cries, a marketer panics, and an AI gets blamed.

Stay optimized. Stay calm.

SEO just has more AI now and fewer shortcuts.

Think less “hack the system,” more “write like a human who knows stuff.”

None in particular, though I am helping some clients in that area with marketing.

As automation accelerates, the edge belongs to those who master what AI can’t easily replicate.

Google and Bing are throwing AI into the mix like it's seasoning. Rankings are shifting, spam’s getting crushed, and content needs to feel human.

Here’s what’s changing (and how to keep up):
techhelp.ca/search-engin...

I was this close to dropping a deep insight on SEO… then I saw a cat meme.

Marketing wisdom coming soon (with fewer distractions, hopefully).

First post on Bluesky. Do I get a badge or just existential validation?