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Gareth J. Harvey @garethjharvey.bsky.social · Feb 19

Brands teaming up with films can be great for publicity, but changing packaging too much can backfire. I nearly missed my favourite GU dessert instore because the limited edition design was so different. Thanks to inattentional blindness, we often only see what we expect!

Gareth J. Harvey @garethjharvey.bsky.social · Dec 18

With Christmas just around the corner, it's time to delve into the psychology behind Christmas gifts - and how a psychologists thinks you should wrap your presents.

lnkd.in/exmkHA5a

The psychology behind a great Christmas present (and how to wrap it)

Christmas is just over a week away and that means I will soon have to face the annual challenge of wrapping presents. It doesn’t matter if I put the gift in a shoebox with nice straight sides, the wra...

lnkd.in

Gareth J. Harvey @garethjharvey.bsky.social · Dec 9

If you had a million francs and spent CHF 1 every second, it would take you about 11.5 days to spend it all.

If you had a billion francs and spent CHF 1 every second, it would take you about 31.7 years to spend it all.

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Gareth J. Harvey @garethjharvey.bsky.social · Dec 9

It's option A: When talking about large numbers like a billion, people struggle to visualise them - meaning they loose their impact. Most people struggle to understand the difference between a million and a billion.

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Gareth J. Harvey @garethjharvey.bsky.social · Dec 9

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Gareth J. Harvey @garethjharvey.bsky.social · Dec 9

Your weekly Monday morning #consumerpsychology quiz. Which message is going to be the most effective?

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Gareth J. Harvey @garethjharvey.bsky.social · Nov 21

80000hours.org/psychology-r...

Quiz: Psychology results in top journals - can you guess which ones were true, and which didn't replicate?

Does a heavier clipboard really get job applicants taken more seriously? Try your luck with this quiz.

80000hours.org

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Gareth J. Harvey @garethjharvey.bsky.social · Nov 21

People are still talking about the replication crisis in psychology. But do you know which high profile experiments have successfully been replicated and which failed to replicate?

Try this fun quiz (link in comments) & see what you know. You might be surprised!

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Gareth J. Harvey @garethjharvey.bsky.social · Nov 21

This looks fantastic. Since moving over from Twitter, I’ve really struggled to build up my network. Could I be added to the group as well?

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Gareth J. Harvey @garethjharvey.bsky.social · Nov 18

Losses loom larger than gains, so its easier to add something to our diet than it is to cut something out.

Gareth J. Harvey @garethjharvey.bsky.social · Nov 18

Once more it comes down to loss aversion

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Gareth J. Harvey @garethjharvey.bsky.social · Nov 18

It's Option B, but let's find out why

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Gareth J. Harvey @garethjharvey.bsky.social · Nov 18

Your weekly Monday morning #consumerpsychology quiz. Which advert is going to be the most effective? (A thread

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Gareth J. Harvey @garethjharvey.bsky.social · Oct 21

But where variety is key, Option A works best

Gareth J. Harvey @garethjharvey.bsky.social · Oct 21

If you're trying to sell essentials or low involvement products, Option B works best.

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Gareth J. Harvey @garethjharvey.bsky.social · Oct 21

OK, it's a bit of a trick question - it depends on what you're selling....

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Gareth J. Harvey @garethjharvey.bsky.social · Oct 21

Your weekly #ConsumerPsych quiz. Which shelf layout will sell more products?

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Gareth J. Harvey @garethjharvey.bsky.social · Sep 12

Humans are wired to pick up on social cues, like following someone's gaze. In #OOH ads, it's usually more effective for the model to look at the call to action. But for ads with a negative emotional appeals, direct eye contact with the viewer creates accountability.

Gareth J. Harvey @garethjharvey.bsky.social · Aug 27

Yet despite this, most marketing campaigns are framed using a gain framed message.

Gareth J. Harvey @garethjharvey.bsky.social · Aug 27

Most people are naturally loss averse, meaning losses loom larger than gains.

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Gareth J. Harvey @garethjharvey.bsky.social · Aug 27

It's option B - but why is this?

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Gareth J. Harvey @garethjharvey.bsky.social · Aug 27

Your weekly #ConsumerPsych quiz. Which promotion is likely to encourage more shoppers to sign up to a store loyalty card? A 🧵

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Gareth J. Harvey @garethjharvey.bsky.social · Aug 21

Marketers often overload product packaging with claims, hoping one will resonate. But research shows that more than three claims make shoppers skeptical and distracted, leading to a cluttered design. With only seconds to catch attention, less is more.

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Gareth J. Harvey @garethjharvey.bsky.social · Feb 14

I'm always interested in seeing how supermarkets embrace new technology, from self checkouts to face tracking. Now Migro (a Swiss supermarket chain) has introduced a scanner that tells shoppers how 'ripe' the avocados are.

Migros installs avocado ripeness scanners in two Zurich stores

Swiss supermarket Migros has installed new scanners in two of its stores in Zurich, which are able to tell the ripeness of the avocados on display.

www.iamexpat.ch

Gareth J. Harvey @garethjharvey.bsky.social · Feb 5

Running a charity fundraising campaign online? Campaigns are more effective at raising funds when they show a photo of someone helping themselves, rather than appearing as a victim and helpless.