Author | Lightnews

Geoff Roberts @geoffroberts.bsky.social · 7d

Next time!

Geoff Roberts @geoffroberts.bsky.social · 8d

My (limited) understanding is the Portuguese are the most cod happy of all people, but all of their cod is sourced from Scandinavia.

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Geoff Roberts @geoffroberts.bsky.social · 8d

My first real attempt at Basque cooking. This is "marmitako."

spainonafork.com/marmitako-ba...

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Geoff Roberts @geoffroberts.bsky.social · 11d

I may very well take you up on that! I need to make a bit of progress first haha.

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Geoff Roberts @geoffroberts.bsky.social · 11d

Thank you! I have started doing an online chat with a Spanish speaker as well. I'm all-in!

Geoff Roberts @geoffroberts.bsky.social · 11d

I'm taking a Spanish class two days per week.

There are six young(ish) people in the class (25-40).

An American, a German, a Russian, a Ukranian, a Greek, and a Turk.

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Geoff Roberts @geoffroberts.bsky.social · 15d

Made some new friends. They have a beautiful study.

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Geoff Roberts @geoffroberts.bsky.social · 17d

Yeah yeah yeah yeah yeah...

AI this, vertical growth slope that.

But The Sloth Conservation Foundation is our latest customer @outseta.com.

So the real question is... can you keep up?

Also, what a great logo!

www.slothconservation.org

The Sloth Conservation Foundation

The Sloth Conservation Foundation protects wild sloths in Costa Rica through research, education, and habitat preservation. Learn how you can help save sloths and support their future today.

www.slothconservation.org

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Geoff Roberts @geoffroberts.bsky.social · 18d

I do believe that consistency is massively underrated... but I believe that retirement probably is too! I will not be a person who struggles with retirement.

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Geoff Roberts @geoffroberts.bsky.social · 18d

9 years ago today my Co-founders and I got together in Boston for the first time and starting working on our then yet to be named SaaS start-up.

Happy 9th Birthday, @outseta.com! 🎂

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Geoff Roberts @geoffroberts.bsky.social · 19d

You can see the pages linked in my tweet—the two long form variants are quite a bit longer and text based.

The hypothesis was that most people wouldn't read so much text, but those that did would be better qualified and convert at a higher rate.

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Geoff Roberts @geoffroberts.bsky.social · 19d

We use a tool called Optibase that's an A/B testing tool for Webflow.

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Geoff Roberts @geoffroberts.bsky.social · 20d

The #buildinpublic crowd is chirping that no one posts failures anymore.

Here's a losing A/B test—we tested a couple of long form, written home page variants @outseta.com.

Original: outseta.com
Variant 1: outseta.com/home-3
Variant 2: outseta.com/home-4

The original outperformed both.

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Geoff Roberts @geoffroberts.bsky.social · 20d

Over the last 6 months we ran our first proper test of paid ads for @outseta.com.

We have circumstances that make ads tough—volatile + competitive market, low price point product, etc.

Results:

$30k spent
69 free trials
40 new customers

Short version—it "worked," but not great.

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Geoff Roberts @geoffroberts.bsky.social · 23d

Ironically everyone keeps telling me the Basque are the group that's tough to make inroads with, but they keep proving that wrong.

Might be a generational thing to some extent though.

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Geoff Roberts @geoffroberts.bsky.social · 23d

I've never been more welcomed anywhere than I have been since moving to Spain.

People opening their families, homes, a lives to me + proactively reaching out to make sure our family has what we need.

The 🇪🇸 could not have made a stronger impression. Honored to build new friendships.

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Geoff Roberts @geoffroberts.bsky.social · 24d

Agreed

Geoff Roberts @geoffroberts.bsky.social · 25d

An honest observation...

So many of the people most chronically on Twitter—and especially bigger accounts—seem to be getting dumber.

Their takes more flippant, nonsensical.

It's bad and getting worse because they get so much positive reinforcement.

The Twitter Mind Virus.

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Geoff Roberts @geoffroberts.bsky.social · 26d

Wise words!

Geoff Roberts @geoffroberts.bsky.social · 26d

San Sebastian (where I now live) is known as one of the food capitals of the world—more Michelin star restaurants per capita yada yada yada.

This is the first place that truly blew my mind—and it's mostly just grilled vegetables.

90€ for 5 glasses of wine, 2 apps, 3 dishes + dessert.
www.muka.eus

Muka

El fuego transforma el acto de preparar la comida en una experiencia compartida. Cocinar exige colaboración, aunque solo sea para evitar que se apague el fuego.

www.muka.eus

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Geoff Roberts @geoffroberts.bsky.social · Oct 2

Something I'm seeing so much of from software companies right now...

"OMG... look at this shit. Game changing!"

And it's 100x more complicated than it used to be, but it's an AI workflow now.

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Geoff Roberts @geoffroberts.bsky.social · Oct 1

A) San Sebastian

B) I would love to! Will do.

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Geoff Roberts @geoffroberts.bsky.social · Sep 30

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Geoff Roberts @geoffroberts.bsky.social · Sep 30

One month living in Spain today.

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Geoff Roberts @geoffroberts.bsky.social · Sep 30

Probably the biggest day in @outseta.com history today.

💰 Sept. was our best month ever—by a lot.

📈 Hit our biggest revenue milestone yet today.

🧑‍💻 Our newest team member (another engineer) starts tomorrow.

Feeling appreciative of the commitment. This team has worked for every inch.

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