Geoff Roberts
@geoffroberts.bsky.social
Co-founder of Outseta.
www.outseta.com
www.outseta.com
At the risk of being uninspiring...
You can't *always* sell the dream.
Everyone is so drunk on the power of optimism, that we often forget the power of realism.
Realism builds credibility.
www.outseta.com/posts/you-ca...
You can't *always* sell the dream.
Everyone is so drunk on the power of optimism, that we often forget the power of realism.
Realism builds credibility.
www.outseta.com/posts/you-ca...
You Can't Sell the Dream All the Time | Outseta
Everyone is drunk on optimism. Pessimism is bad. But realism is overlooked—and realism builds credibility.
www.outseta.com
December 19, 2025 at 2:56 PM
At the risk of being uninspiring...
You can't *always* sell the dream.
Everyone is so drunk on the power of optimism, that we often forget the power of realism.
Realism builds credibility.
www.outseta.com/posts/you-ca...
You can't *always* sell the dream.
Everyone is so drunk on the power of optimism, that we often forget the power of realism.
Realism builds credibility.
www.outseta.com/posts/you-ca...
Working on our spelling... 🔥
December 10, 2025 at 6:15 PM
Working on our spelling... 🔥
I've found myself needing to send variations of this email w/ increasing frequency.
Non-technical people trying to vibe-code complex digital products is a disaster.
I've seen more catastrophic builds from non-technical vibe-coders than I could have ever dreamt of from no-code.
Non-technical people trying to vibe-code complex digital products is a disaster.
I've seen more catastrophic builds from non-technical vibe-coders than I could have ever dreamt of from no-code.
December 9, 2025 at 10:14 AM
I've found myself needing to send variations of this email w/ increasing frequency.
Non-technical people trying to vibe-code complex digital products is a disaster.
I've seen more catastrophic builds from non-technical vibe-coders than I could have ever dreamt of from no-code.
Non-technical people trying to vibe-code complex digital products is a disaster.
I've seen more catastrophic builds from non-technical vibe-coders than I could have ever dreamt of from no-code.
Pics from our pre-feast hike. Happy Thanksgiving.
November 27, 2025 at 2:09 PM
Pics from our pre-feast hike. Happy Thanksgiving.
I'm just an American that's tired of people constantly dumping on Europe.
November 26, 2025 at 10:44 AM
I'm just an American that's tired of people constantly dumping on Europe.
Online courses often get a bad rap.
But an incredible use case we've seen @outseta.com—art instruction! Examples:
michellearmas.com
adventureofpainting.com
lashleyartclass.com
All insanely talented artists sharing their knowledge.
Life changing for them + pure enjoyment for their students.
But an incredible use case we've seen @outseta.com—art instruction! Examples:
michellearmas.com
adventureofpainting.com
lashleyartclass.com
All insanely talented artists sharing their knowledge.
Life changing for them + pure enjoyment for their students.
michellearmas.com
November 26, 2025 at 9:31 AM
Online courses often get a bad rap.
But an incredible use case we've seen @outseta.com—art instruction! Examples:
michellearmas.com
adventureofpainting.com
lashleyartclass.com
All insanely talented artists sharing their knowledge.
Life changing for them + pure enjoyment for their students.
But an incredible use case we've seen @outseta.com—art instruction! Examples:
michellearmas.com
adventureofpainting.com
lashleyartclass.com
All insanely talented artists sharing their knowledge.
Life changing for them + pure enjoyment for their students.
What if the next great frontier in business is just customer service that isn't absolutely terrible?
November 19, 2025 at 8:44 PM
What if the next great frontier in business is just customer service that isn't absolutely terrible?
Man oh man this week ain't it.
November 18, 2025 at 1:44 PM
Man oh man this week ain't it.
A fresh coat of paint for @outseta.com!
Better paying homage to some of the design greats who have chosen us for their products.
www.outseta.com
Better paying homage to some of the design greats who have chosen us for their products.
www.outseta.com
November 12, 2025 at 1:01 PM
A fresh coat of paint for @outseta.com!
Better paying homage to some of the design greats who have chosen us for their products.
www.outseta.com
Better paying homage to some of the design greats who have chosen us for their products.
www.outseta.com
This morning's bluesky
November 7, 2025 at 6:49 AM
This morning's bluesky
Call me crazy, but I'm much less concerned about a Mayor with socialist tendencies than I am a president with rape-y tendencies.
November 5, 2025 at 11:57 AM
Call me crazy, but I'm much less concerned about a Mayor with socialist tendencies than I am a president with rape-y tendencies.
October 26, 2025 at 4:59 PM
I'm taking a Spanish class two days per week.
There are six young(ish) people in the class (25-40).
An American, a German, a Russian, a Ukranian, a Greek, and a Turk.
There are six young(ish) people in the class (25-40).
An American, a German, a Russian, a Ukranian, a Greek, and a Turk.
October 23, 2025 at 1:46 PM
I'm taking a Spanish class two days per week.
There are six young(ish) people in the class (25-40).
An American, a German, a Russian, a Ukranian, a Greek, and a Turk.
There are six young(ish) people in the class (25-40).
An American, a German, a Russian, a Ukranian, a Greek, and a Turk.
Made some new friends. They have a beautiful study.
October 19, 2025 at 5:25 PM
Made some new friends. They have a beautiful study.
Yeah yeah yeah yeah yeah...
AI this, vertical growth slope that.
But The Sloth Conservation Foundation is our latest customer @outseta.com.
So the real question is... can you keep up?
Also, what a great logo!
www.slothconservation.org
AI this, vertical growth slope that.
But The Sloth Conservation Foundation is our latest customer @outseta.com.
So the real question is... can you keep up?
Also, what a great logo!
www.slothconservation.org
The Sloth Conservation Foundation
The Sloth Conservation Foundation protects wild sloths in Costa Rica through research, education, and habitat preservation. Learn how you can help save sloths and support their future today.
www.slothconservation.org
October 17, 2025 at 5:48 PM
Yeah yeah yeah yeah yeah...
AI this, vertical growth slope that.
But The Sloth Conservation Foundation is our latest customer @outseta.com.
So the real question is... can you keep up?
Also, what a great logo!
www.slothconservation.org
AI this, vertical growth slope that.
But The Sloth Conservation Foundation is our latest customer @outseta.com.
So the real question is... can you keep up?
Also, what a great logo!
www.slothconservation.org
9 years ago today my Co-founders and I got together in Boston for the first time and starting working on our then yet to be named SaaS start-up.
Happy 9th Birthday, @outseta.com! 🎂
Happy 9th Birthday, @outseta.com! 🎂
October 16, 2025 at 10:09 AM
9 years ago today my Co-founders and I got together in Boston for the first time and starting working on our then yet to be named SaaS start-up.
Happy 9th Birthday, @outseta.com! 🎂
Happy 9th Birthday, @outseta.com! 🎂
The #buildinpublic crowd is chirping that no one posts failures anymore.
Here's a losing A/B test—we tested a couple of long form, written home page variants @outseta.com.
Original: outseta.com
Variant 1: outseta.com/home-3
Variant 2: outseta.com/home-4
The original outperformed both.
Here's a losing A/B test—we tested a couple of long form, written home page variants @outseta.com.
Original: outseta.com
Variant 1: outseta.com/home-3
Variant 2: outseta.com/home-4
The original outperformed both.
October 15, 2025 at 7:45 AM
The #buildinpublic crowd is chirping that no one posts failures anymore.
Here's a losing A/B test—we tested a couple of long form, written home page variants @outseta.com.
Original: outseta.com
Variant 1: outseta.com/home-3
Variant 2: outseta.com/home-4
The original outperformed both.
Here's a losing A/B test—we tested a couple of long form, written home page variants @outseta.com.
Original: outseta.com
Variant 1: outseta.com/home-3
Variant 2: outseta.com/home-4
The original outperformed both.
Over the last 6 months we ran our first proper test of paid ads for @outseta.com.
We have circumstances that make ads tough—volatile + competitive market, low price point product, etc.
Results:
$30k spent
69 free trials
40 new customers
Short version—it "worked," but not great.
We have circumstances that make ads tough—volatile + competitive market, low price point product, etc.
Results:
$30k spent
69 free trials
40 new customers
Short version—it "worked," but not great.
October 14, 2025 at 1:07 PM
Over the last 6 months we ran our first proper test of paid ads for @outseta.com.
We have circumstances that make ads tough—volatile + competitive market, low price point product, etc.
Results:
$30k spent
69 free trials
40 new customers
Short version—it "worked," but not great.
We have circumstances that make ads tough—volatile + competitive market, low price point product, etc.
Results:
$30k spent
69 free trials
40 new customers
Short version—it "worked," but not great.
I've never been more welcomed anywhere than I have been since moving to Spain.
People opening their families, homes, a lives to me + proactively reaching out to make sure our family has what we need.
The 🇪🇸 could not have made a stronger impression. Honored to build new friendships.
People opening their families, homes, a lives to me + proactively reaching out to make sure our family has what we need.
The 🇪🇸 could not have made a stronger impression. Honored to build new friendships.
October 11, 2025 at 6:13 PM
I've never been more welcomed anywhere than I have been since moving to Spain.
People opening their families, homes, a lives to me + proactively reaching out to make sure our family has what we need.
The 🇪🇸 could not have made a stronger impression. Honored to build new friendships.
People opening their families, homes, a lives to me + proactively reaching out to make sure our family has what we need.
The 🇪🇸 could not have made a stronger impression. Honored to build new friendships.
An honest observation...
So many of the people most chronically on Twitter—and especially bigger accounts—seem to be getting dumber.
Their takes more flippant, nonsensical.
It's bad and getting worse because they get so much positive reinforcement.
The Twitter Mind Virus.
So many of the people most chronically on Twitter—and especially bigger accounts—seem to be getting dumber.
Their takes more flippant, nonsensical.
It's bad and getting worse because they get so much positive reinforcement.
The Twitter Mind Virus.
October 10, 2025 at 7:29 AM
An honest observation...
So many of the people most chronically on Twitter—and especially bigger accounts—seem to be getting dumber.
Their takes more flippant, nonsensical.
It's bad and getting worse because they get so much positive reinforcement.
The Twitter Mind Virus.
So many of the people most chronically on Twitter—and especially bigger accounts—seem to be getting dumber.
Their takes more flippant, nonsensical.
It's bad and getting worse because they get so much positive reinforcement.
The Twitter Mind Virus.
San Sebastian (where I now live) is known as one of the food capitals of the world—more Michelin star restaurants per capita yada yada yada.
This is the first place that truly blew my mind—and it's mostly just grilled vegetables.
90€ for 5 glasses of wine, 2 apps, 3 dishes + dessert.
www.muka.eus
This is the first place that truly blew my mind—and it's mostly just grilled vegetables.
90€ for 5 glasses of wine, 2 apps, 3 dishes + dessert.
www.muka.eus
Muka
El fuego transforma el acto de preparar la comida en una experiencia compartida. Cocinar exige colaboración, aunque solo sea para evitar que se apague el fuego.
www.muka.eus
October 8, 2025 at 1:48 PM
San Sebastian (where I now live) is known as one of the food capitals of the world—more Michelin star restaurants per capita yada yada yada.
This is the first place that truly blew my mind—and it's mostly just grilled vegetables.
90€ for 5 glasses of wine, 2 apps, 3 dishes + dessert.
www.muka.eus
This is the first place that truly blew my mind—and it's mostly just grilled vegetables.
90€ for 5 glasses of wine, 2 apps, 3 dishes + dessert.
www.muka.eus
Something I'm seeing so much of from software companies right now...
"OMG... look at this shit. Game changing!"
And it's 100x more complicated than it used to be, but it's an AI workflow now.
"OMG... look at this shit. Game changing!"
And it's 100x more complicated than it used to be, but it's an AI workflow now.
October 2, 2025 at 6:39 PM
Something I'm seeing so much of from software companies right now...
"OMG... look at this shit. Game changing!"
And it's 100x more complicated than it used to be, but it's an AI workflow now.
"OMG... look at this shit. Game changing!"
And it's 100x more complicated than it used to be, but it's an AI workflow now.
One month living in Spain today.
September 30, 2025 at 7:37 PM
One month living in Spain today.
Probably the biggest day in @outseta.com history today.
💰 Sept. was our best month ever—by a lot.
📈 Hit our biggest revenue milestone yet today.
🧑💻 Our newest team member (another engineer) starts tomorrow.
Feeling appreciative of the commitment. This team has worked for every inch.
💰 Sept. was our best month ever—by a lot.
📈 Hit our biggest revenue milestone yet today.
🧑💻 Our newest team member (another engineer) starts tomorrow.
Feeling appreciative of the commitment. This team has worked for every inch.
September 30, 2025 at 5:51 PM
Probably the biggest day in @outseta.com history today.
💰 Sept. was our best month ever—by a lot.
📈 Hit our biggest revenue milestone yet today.
🧑💻 Our newest team member (another engineer) starts tomorrow.
Feeling appreciative of the commitment. This team has worked for every inch.
💰 Sept. was our best month ever—by a lot.
📈 Hit our biggest revenue milestone yet today.
🧑💻 Our newest team member (another engineer) starts tomorrow.
Feeling appreciative of the commitment. This team has worked for every inch.