Author | Lightnews

STAT Search Analytics @getstat.bsky.social · 6d

Ready for day 2 here at @brightonseo.com! Our booth has been non-stop, and we’re loving every minute of it. If you’ve not stopped by, now’s your chance. We’ll be here 👋

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STAT Search Analytics @getstat.bsky.social · 7d

We’re live from @brightonseo.com! Come find us at our booth for:

✔️ Live demos
✔️ Chats with our team
✔️ Some seriously good swag

Let’s get this show on the road, see you shortly 👋

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STAT Search Analytics @getstat.bsky.social · 8d

Competitive intelligence can really take your content to the next level. Using data to inform your content = winning outcomes 🥇

Learn the whole process right here: bit.ly/47CtdKj

Find content opportunities based on search competitors

Learn how to hold a magnifying glass up to your search competitors and reverse-engineer their strategy to get ahead on the SERPs.

bit.ly

STAT Search Analytics @getstat.bsky.social · 22d

ICYMI: Our webinar hosted by @sejournal.bsky.social on AIOs, GEO & brand visibility is now available on demand!

Watch @tcapper.co.uk break it all down: bit.ly/3WoFLi1

STAT Search Analytics @getstat.bsky.social · Sep 24

We’re set up and ready for day two of brightonSEO ✌️

If you’ve not met our amazing team yet, they’re excited to chat about your SEO needs and the future of search, so make sure to stop by.
#brightonSEO

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STAT Search Analytics @getstat.bsky.social · Sep 24

1 week left to register! This isn’t just another SEO webinar, it’s a survival guide for the AI search era. Learn how to:

⭐ Adapt to AIOs & LLMs
⭐ Bridge SEO & GEO
⭐ Stay visible when rankings vanish

Don’t miss out: bit.ly/46asnDR

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STAT Search Analytics @getstat.bsky.social · Sep 23

We've landed at day one of brightonSEO San Diego!

We’re excited to catch up with familiar faces and meet new ones who are just as passionate about SEO (and sweet swag) as we are. Swing by our booth, we’d love to chat, geek out over search, and give you some goodies #brightonSEO

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STAT Search Analytics @getstat.bsky.social · Sep 19

Final call from SBC Summit Lisbon! It’s the last day to swing by booth C170 before we wrap. There’s still time for:

- Great SEO chats
- Insightful demos
- A swag grab

Come say hi 👋
#SBCSummit

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STAT Search Analytics @getstat.bsky.social · Sep 19

We’re kicking off the final day of SMX London and can’t wait to see what’s in store.

Don’t miss the chance to come say hi, discover what we can do for your SEO strategy, and walk away with insights (and swag) galore! #smxlondon

STAT Search Analytics @getstat.bsky.social · Sep 18

It’s day 1 of SMX London and we can’t wait to see @tcapper.co.uk take the stage with “The Changing Face of the SERP” 🤩

If you’re left wanting more, make sure to head straight to our booth and we’ll be ready to discuss all things SEO. We’ll see you there! #smxlondon

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STAT Search Analytics @getstat.bsky.social · Sep 17

Day 1 at SBC Summit Lisbon = 🔥

We’re back at booth C170 and ready to dive into deeper SEO convos, showcase what’s possible with smarter tools, and meet more folks. Come find us, we’d love to hear what you’re working on and help elevate your search strategy #SBCSummit

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STAT Search Analytics @getstat.bsky.social · Sep 16

It’s day 1 of SBC Summit Lisbon and we’re all set up at booth C170. Stop by for:

🧑‍🏫 Live demos
👕 Swag worth stopping for
💬 SEO chats with real experts

If you’re looking to boost visibility, optimize smarter, or just love to talk data, we’ve got you covered. #SBCSummit

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STAT Search Analytics @getstat.bsky.social · Sep 16

For our clients: we want to reassure you that STAT & Moz Pro have a solution in place which has ensured no data disruption or loss of functionality. We continue to monitor the situation and will keep you updated as it evolves.

STAT Search Analytics @getstat.bsky.social · Sep 16

We’ve had a busy weekend. You may have noticed some shifts in your ranking data over the past few days. This is due to a recent Google change affecting how search results pages are collected across the industry.

Continued below 🧵

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STAT Search Analytics @getstat.bsky.social · Sep 11

Unmissable for SEOs -> learn how to stay visible in AIOs, ChatGPT, and Gemini.

Join @tcapper.co.uk for a data-packed session on:

✅ GEO strategies that work
✅ What “success” looks like now
✅ Measuring visibility beyond rankings

Register now: bit.ly/46asnDR

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STAT Search Analytics @getstat.bsky.social · Sep 11

Heading to SMX London next week? Don’t miss @tcapper.co.uk’s talk: The Changing Face of the SERP

AI, visuals, local, products — the SERP isn’t what it used to be. Tom breaks down how to win in 2025 and beyond. Get ready to take notes ✍️ #smxlondon

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STAT Search Analytics @getstat.bsky.social · Sep 8

When you match content to intent, you don’t just get traffic, you get traction 🚀

We break down each intent type and how to use them in your SEO strategy in our recent blog. Check it out: bit.ly/4loHFdb 🔗

What is search intent?

Search intent is the specific need that drives someone to perform a search. Optimize for intent to appeal to both searchers and search engines.

getstat.com

STAT Search Analytics @getstat.bsky.social · Sep 8

There are 4 core types of search intent:

💡 Informational
🛒 Commercial
💳 Transactional
📍 Navigational

Each one maps to a stage of the buyer journey, and understanding them is key to showing up with the right content.

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STAT Search Analytics @getstat.bsky.social · Sep 8

Search intent = the reason behind a searcher’s query. Are they browsing? Comparing? Ready to buy? Google’s SERPs often tell us what they think the searcher wants, and we should pay attention.

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STAT Search Analytics @getstat.bsky.social · Sep 8

The buyer journey used to flow primarily through the marketing funnel, with SEO as a supporting role. Nowadays, it often starts (and ends) exclusively with a search engine.

To keep up, you need to understand why someone is searching. Let’s talk about search intent 👇

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STAT Search Analytics @getstat.bsky.social · Sep 5

Any good SEO strategy starts out with a healthy dose of keyword research, but we all know that surfacing the keywords with the most potential for your business can be a difficult process. That’s why we put together these six steps to give you a head start 🚦

STAT Search Analytics @getstat.bsky.social · Sep 3

And just like that, we’re into September! Let us know what you’ve been reading and we’ll see you next month 👋

P.S. If you want more of what we’re reading, straight to your inbox, sign up for our newsletter right here: getstat.com/subscribe

Sign up for the STAT newsletter

Let's stay in touch Get STAT straight to your inbox. Once a month we'll email you with data-driven research, savvy SEO tips, and brain-expanding insights, plus the latest goings-on in the industry an...

getstat.com

STAT Search Analytics @getstat.bsky.social · Sep 3

ICYMI, @mozseo.bsky.social hosted the first ever international MozCon in London! We brought that MozCon magic across the pond, and the speakers were next level 🔥 Catch all the highlights and key takeaways in the official event recap: bit.ly/45X1a6s 👀

A Round-up of All the Great Talks From MozCon London 2025

Missed MozCon London 2025? Discover key takeaways from top SEO experts on AI search, brand visibility, and content ROI to future-proof your strategy.

moz.com

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STAT Search Analytics @getstat.bsky.social · Sep 3

It’s fair to say the last month of Google Search has been volatile 📈📉 Luckily for you (and everyone else, quite frankly), @rustybrick.com compiled a list of all that went down with Google, AI, and SEO, plus so much more good stuff. Take a peek: bit.ly/3JKLWKi

August 2025 Google Webmaster Report: Core Update, Volatility, AI, Web Guide & More

The past month was a bit intense with Google search ranking volatility. With the June 2025 core update kicking off the day before July 1st, we started to see ranking movement in early July and it cont...

www.seroundtable.com

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STAT Search Analytics @getstat.bsky.social · Sep 3

Next, @kevin-indig.bsky.social for Wix asks, “If a default LLM can answer it, why would anyone come to you?”

That’s why you need to adapt your content strategy for LLMs. Consider abandoning easy answers and letting users solve tasks onsite. Intrigued? Get the steps: bit.ly/46qyDGP

5 ways to adapt your content strategy for LLMs

Stop competing with AI on its terms. Instead, focus on what machines can't replicate.

www.wix.com

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