Author | Lightnews

Greg Zakowicz

Greg Zakowicz

@gregzakowicz.com

140 followers 100 following 210 posts

📈 Marketer | Consultant | Speaker | Podcaster | 20 year #EmailGeek 🛒 Ecommerce & Retail 🚀 MarTech, B2B, SaaS 👨‍🍼 Dad who ❤️ Bills, Sabres, Red Sox, astrophysics ℹ️ Posts are a mix of business & sports 👉 www.GregZakowicz.com

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Greg Zakowicz @gregzakowicz.com · 1d

YouTubeTV vs. ESPN: Customers no longer matter.
ESPN doesn't care about the blackout. They want to push people to an ESPN Unlimited subscription. This is one way to do that.
If they can go two weeks before agreeing, they will drive signups, some of whom will never cancel.

#ESPN #YOUTUBETV #YOUTUBE

Greg Zakowicz @gregzakowicz.com · 6d

Go. Get. A. WR.

#Bills #Buffalobills

Greg Zakowicz @gregzakowicz.com · 11d

I played with ChatGPT Atlas today from an ecommerce perspective. Here are 4 initial takeaways.

www.gregzakowicz.com/blog/chatgpt...

#ecommerce #Atlas #chatgpt #retail

ChatGPT Atlas — Initial Impressions and Takeaways — Greg Zakowicz

Discover four key takeaways from using ChatGPT Atlas and how it compares to Google when shopping for products.

www.gregzakowicz.com

Greg Zakowicz @gregzakowicz.com · 17d

Just the tip of the iceberg. As people link their loyalty/rewards memberships to these platforms, it will likely skew the results, making organic competition via agentic commerce agents harder.

www.nbcnews.com/business/con...

#agenticcommerce #AgenticAI #Ecommerce #walmart #chatgpt

Walmart says customers will soon be able to use ChatGPT to shop

The country's largest retailer announced a partnership with OpenAI that they say will create more personalized shopping experiences.

www.nbcnews.com

Greg Zakowicz @gregzakowicz.com · 18d

WRs still can’t separate.

RBs still can’t cover.

What’s the saying, doing the same thing and expecting different results …

#buffalobills #billsmafia

Greg Zakowicz @gregzakowicz.com · 18d

Same tonight.

Greg Zakowicz @gregzakowicz.com · 26d

The offensive game script for the Bills makes zero sense to me.

I also see:
1. Lot of WRs unable to separate.
2. Pats WRs open and Maye is missing them.

#buffalobills #billsmafia

Greg Zakowicz @gregzakowicz.com · 26d

Let me bump this from more than 2 weeks ago.
Same issues persist.

Greg Zakowicz @gregzakowicz.com · Sep 19

The BIlls have a couple of serious issues they need to fix. They can get by against lesser teams, but not the top teams.

1. A WR that can separate. It looks hard for them to pass/drive consistently. If not for 17 holding the ball longer than usual just to make tight throws, they're punting.

Greg Zakowicz @gregzakowicz.com · 26d

It’s a challenge for me. I have no idea what I’m getting from him — could be amazing, could be just a guy. I just don’t want to bank a SB on what he may be. The D has serious issues.

We have 17, I need to explode with pts. Can’t stand this TO margin talk from McD. Use his skills and pressure.

Greg Zakowicz @gregzakowicz.com · 26d

They don’t have a WR that can separate. It’s a major issue.

CBs aren’t good enough as a group.

Two killer areas

Greg Zakowicz @gregzakowicz.com · 26d

Why? The two hours existed and it was a horrible plan — assuming there was a plan.

First drive of 2H was great though

Greg Zakowicz @gregzakowicz.com · 26d

Agreed

Greg Zakowicz @gregzakowicz.com · 26d

First drive of the second half, and they show purpose and a plan. Like the throws in 2&short and 2& goal from outside the 4.
Typically these were Cook up the middle for little gain.

Way to attack!!

Greg Zakowicz @gregzakowicz.com · 26d

The offensive game script for the Bills makes zero sense to me.

I also see:
1. Lot of WRs unable to separate.
2. Pats WRs open and Maye is missing them.

#buffalobills #billsmafia

Greg Zakowicz @gregzakowicz.com · Oct 1

Thanks to @marketplace.org for allowing me to share some thoughts about OpenAI's Instant Checkout.

Agentic commerce has come quicker than I thought, and it's only getting started. Lots of kinks still, but iteration wins.

www.marketplace.org/story/2025/0...

#Retail #ecommerce #AI #chatGPT

Why OpenAI is rolling out "Instant Checkout"

Paid and free users of ChatGPT can hit the buy button for single Etsy or Shopify purchases without navigating out of the chat.

www.marketplace.org

Greg Zakowicz @gregzakowicz.com · Sep 22

Gmail changes are afoot, and how email marketers can prepare.

www.gregzakowicz.com/blog/gmail-c...

#EmailMarketing #ecommerce #email #emailgeeks #retail

Changes to the Gmail Promotions Tab and What Email Marketers Need to Know — Greg Zakowicz

Google is rolling out updates to Gmail’s Promotions tab and a new Purchases view. Learn what these changes mean for email marketers and how to adapt your strategy for better engagement.

www.gregzakowicz.com

Greg Zakowicz @gregzakowicz.com · Sep 21

No & it shouldn’t be. My point is the D needs to be better & they need a WR that can separate.

They can’t expect to win against good teams if they can’t stop them or force Allen to hold the ball longer. Maybe Hairston helps the D.

Paying 17 doesn’t mean you can ignore everything else. Help him.

Greg Zakowicz @gregzakowicz.com · Sep 21

I see your pov but in that case defense doesn’t matter? Giving up 40,50, all good? Scoring 29 in a champ game *should* get you a W.

Have a secondary that could get a 3/4th down stop & this wouldn’t be a convo.
Having the ball w/ WRs that can’t separate will yield similar results in the future.

Greg Zakowicz @gregzakowicz.com · Sep 20

That’s why we had the ball “needing” to score.
Gave up 32 and forced 2 punts. Not a formula I want to live by.
What’s better? Either having a lead in the closing minutes of a game or not giving up 32.

“Hope that helps”? Helps what? Can you not let someone have a different opinion than yours?

Greg Zakowicz @gregzakowicz.com · Sep 20

No, but to be a champion it shouldn’t be an obvious sludge. Right now it is. They’re still a top 4 team, but these holes will doom them.

Everyone critiqued me last year when I said the secondary wasn’t good enough. It lost them the AFC game.
Just calling as I see it. I hope I’m wrong.

Greg Zakowicz @gregzakowicz.com · Sep 19

Yes, and no. Yes, a W is a W & they will be healthier, but it didn't look easy: tipped passes caught by other WRs, a random fumble when running out the clock, & mismanagement by the opposing coach. Those are breaks, not strategy.

To be fair, Balt was also missing players—they'll be better as well.

Greg Zakowicz @gregzakowicz.com · Sep 19

2. Secondary. Not sure what the answer is, but WRs are running wide open in every game — even the Jets game (pass rush was the diff). It's not sustainable.

If 1. above doesn't get fixed, you won't win a shootout.
They're not beating a healthier Baltimore team again.

#buffaloBills #Billsmafia

Greg Zakowicz @gregzakowicz.com · Sep 19

The BIlls have a couple of serious issues they need to fix. They can get by against lesser teams, but not the top teams.

1. A WR that can separate. It looks hard for them to pass/drive consistently. If not for 17 holding the ball longer than usual just to make tight throws, they're punting.

Greg Zakowicz @gregzakowicz.com · Sep 17

2/2
What this means:
1. Begin planning now. Every sale matters.
2. Promote your value-adds everywhere, especially shipping/return policies
3. Set up automated product abandonment email/SMS to combat comparison shopping
4. Promote a sense of urgency

/end/
#retail #ecommerce #BFCM #blackfriday

Greg Zakowicz @gregzakowicz.com · Sep 17

BFCM is almost here. Things to keep in mind & what they mean.

1. Prime Day on 10/7 = start of season (I expect Sept. sales)
2. Discounts = top purchase motivator. 31% = free returns
3. 57% won’t buy w/o free returns
4. 48% did more comparison shopping in 2025

chainstoreage.com/ryder-shoppe...
1/2

Ryder: Shoppers prioritize savings in top three holiday purchase motivators

Free shipping, holiday sales/discounts and free returns top the list of 2025 holiday purchase motivators as shoppers prioritize cost savings.

chainstoreage.com

Greg Zakowicz @gregzakowicz.com · Sep 16

Of course Sean McDermott said Mike McDaniel is one of the better coaches in the league. After all, you want to say nice things about your next OC.

The biggest question: can Buffalo handle TWO McDs?

And, oh yeah, Go Bills!

#Bills #BillsMafia #BuffaloBills