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Greyturtle Digital Marketing @greyturtle.bsky.social · 3h

www.t-f-a.co.uk/what-are-the...

rands now need to optimise for AI-driven answers.

That means creating content that’s clear, concise, and authoritative enough to be pulled into AI overviews. The future of visibility isn’t just keywords it’s whether AI chooses you.

What are the key digital marketing updates for 2025?

Discover the key digital marketing updates for 2025, including the latest trends, strategies, technologies, social media, and content marketing.

www.t-f-a.co.uk

Greyturtle Digital Marketing @greyturtle.bsky.social · 5d

With Universal Analytics (UA) now fully deprecated, how confident do you feel using GA4 compared with Universal Analytics?

backlinko.com/google-analy...

Google Analytics 4 (GA4): The Ultimate Guide

Master Google Analytics 4 for your marketing campaigns. Learn how to get set up and navigate around the platform.

backlinko.com

Greyturtle Digital Marketing @greyturtle.bsky.social · 6d

Marketing without strategy is like sailing without a compass; you may move, but you’ll drift.

At Greyturtle, we design campaigns that don’t just “look good” but deliver measurable impact.

What’s the biggest challenge you face when creating a marketing strategy?

Greyturtle Digital Marketing @greyturtle.bsky.social · 7d

For years, SEO and PPC have been pitted against each other like rival strategies. But treating them as separate silos is a revenue killer
www.brafton.com/blog/paid-se...

Is your marketing team actively sharing insights between its paid and organic channels, or are they still operating in isolation?

SEO and PPC Integration | Brafton

Learn how to combine SEO and PPC to increase visibility, improve targeting and maximize conversions in your 2025 digital marketing strategy.

www.brafton.com

Greyturtle Digital Marketing @greyturtle.bsky.social · 12d

Do you think AI is a threat to SEO or an opportunity to stand out even more?

searchengineland.com/ai-search-bo...

AI search is booming, but SEO is still not dead

AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy.

searchengineland.com

Greyturtle Digital Marketing @greyturtle.bsky.social · 13d

At Greyturtle, we turn visibility into value.

✔ Auditing where your brand currently appears (and where it doesn’t).
✔ Optimising your content so AI and search engines prioritise your business.
✔ Running campaigns that deliver measurable growth, not just clicks.

greyturtle.co.uk

Greyturtle Digital Marketing Agency | Manchester | Chester | Cheshire

We deliver targeted, measurable, and interactive digital campaigns for small businesses & SMEs. Based in Manchester, Chester & Cheshire.

greyturtle.co.uk

Greyturtle Digital Marketing @greyturtle.bsky.social · 14d

The search landscape is shifting fast. A new Semrush study shows AI-driven platforms could overtake traditional organic search traffic as early as 2028.

Read more here: www.semrush.com/blog/ai-sear...

How prepared do you feel for a world where AI search drives more traffic than Google itself?

We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.

Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.

www.semrush.com

Greyturtle Digital Marketing @greyturtle.bsky.social · 19d

This isn’t just bragging rights. It’s a leap in general AI reasoning - proof that AI can think, not just compute. Advanced AI capabilities are accelerating, so expect smarter tools, deeper automation, and new expectations for precision and creativity.

www.theneurondaily.com/p/somebody-i...

😺 Somebody in AI won a Math Gold medal... but was it OpenAI or Google?

PLUS: OpenAI's groundbreaking AI agent revealed! Discover how their hybrid model redefines task completion with unprecedented reasoning and deep research capabilities.

www.theneurondaily.com

Greyturtle Digital Marketing @greyturtle.bsky.social · 20d

Leads are the lifeblood of any SME, but generating them online can feel like trial and error. Through PPC, SEO, and smart website optimisation, we turn visits into enquiries.

Clear strategy. Affordable pricing. Tangible results.
Find out how we help SMEs grow: greyturtle.co.uk

Greyturtle Digital Marketing Agency | Manchester | Chester | Cheshire

We deliver targeted, measurable, and interactive digital campaigns for small businesses & SMEs. Based in Manchester, Chester & Cheshire.

greyturtle.co.uk

Greyturtle Digital Marketing @greyturtle.bsky.social · 21d

Organic search traffic is changing fast, and AI search is levelling up.

LLM–based tools are projected to overtake traditional organic search by early 2028.

Full article: shorturl.at/GdTJi

How to Rank in AI Search in 2025: 6 Tactics from Industry Experts

AI search traffic is set to overtake traditional search by 2028. Learn 5 proven tactics to improve your AI presence.

shorturl.at

Greyturtle Digital Marketing @greyturtle.bsky.social · 23d

Going global? Simply translating your site isn’t enough; you need a real SEO strategy.

Conduct market-specific keyword research, implement proper hreflang tags, and adjust site architecture to serve each regional audience effectively. Learn how: searchengineland.com/guides/inter...

International SEO: Measure results & avoid costly mistakes

Going global? Learn how to track international SEO success, avoid geo-targeting errors, and optimize across markets for lasting visibility and ROI.

searchengineland.com

Greyturtle Digital Marketing @greyturtle.bsky.social · 27d

At Greyturtle, our results are backed by 25 years of experience in global marketing roles for brands like AstraZeneca, Bentley Motors, & Fujitsu.

We take that expertise and put it to work for SMEs. Work with a partner who’s been there and done it: greyturtle.co.uk

Greyturtle Digital Marketing Agency | Manchester | Chester | Cheshire

We deliver targeted, measurable, and interactive digital campaigns for small businesses & SMEs. Based in Manchester, Chester & Cheshire.

greyturtle.co.uk

Greyturtle Digital Marketing @greyturtle.bsky.social · 28d

Search isn’t one platform anymore, it’s a fractured, AI‑driven ecosystem. Update your strategy to include AI-friendly formats, build brand strength, and track presence across all discovery channels, not just search engines searchengineland.com/fractured-se...

The fractured future of search: New rules for SEO in the AI age

AI is rewriting the search playbook. Learn some new rules for SEO, content, and brand strategy in a fractured search landscape.

searchengineland.com

Greyturtle Digital Marketing @greyturtle.bsky.social · Sep 18

Running an e-commerce business? You don’t just need traffic, you need sales. That’s where Greyturtle comes in. From Shopify store management to Google Shopping and e-commerce SEO, we help you convert browsers into buyers.

Discover how we drive results for e-commerce SMEs: greyturtle.co.uk

Greyturtle Digital Marketing Agency | Manchester | Chester | Cheshire

We deliver targeted, measurable, and interactive digital campaigns for small businesses & SMEs. Based in Manchester, Chester & Cheshire.

greyturtle.co.uk

1

Greyturtle Digital Marketing @greyturtle.bsky.social · Sep 12

Want fast, targeted visibility? SEM - primarily paid search ads - puts your business in front of people exactly when they’re searching, and only costs you when they click.
Start with keyword-aligned ads, clear landing pages, and sharp targeting to get maximum return. Read: shorturl.at/jNa5F

Search Engine Marketing (SEM): What It Is & How to Do It

Search engine marketing is a digital marketing practice used to increase your site‘s visibility in search engines.

shorturl.at

Greyturtle Digital Marketing @greyturtle.bsky.social · Sep 11

Digital marketing shouldn’t drain budgets; it should grow them.

At Greyturtle, we specialise in PPC and SEO for SMEs who want measurable returns. We cut through the jargon and focus on what matters most: more leads, better visibility, and stronger ROI.

Let’s talk: greyturtle.co.uk

Greyturtle Digital Marketing Agency | Manchester | Chester | Cheshire

We deliver targeted, measurable, and interactive digital campaigns for small businesses & SMEs. Based in Manchester, Chester & Cheshire.

greyturtle.co.uk

1

Greyturtle Digital Marketing @greyturtle.bsky.social · Sep 10

Ever notice a mysterious dip in your traffic? It may not have been your content; it was Google. Search Engine Land reports that Google has now fixed a reduced crawling issue that was affecting some sites. When bots slow down or stop, your pages can slip from visibility fast.

shorturl.at/0Alhu

Google fixes reduced crawling issue impacting some websites

The issue began on August 8, 2025 and is now being resolved. It is unclear what percentage of sites were impacted.

shorturl.at

Greyturtle Digital Marketing @greyturtle.bsky.social · Sep 5

Conversion Rate Optimization (CRO) is about creating a seamless journey where visitors feel understood, guided, and confident to take action.
For SMEs, that means your investment in PPC, SEO, or social ads only pays off if your site experience is built to capture leads.

shorturl.at/2Z454

How To Create a CRO Strategy That Turns Traffic Into Revenue

Most teams chase traffic but ignore conversions. Learn a proven CRO strategy that turns visitors into revenue by aligning UX, trust signals, and user intent.

shorturl.at

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Greyturtle Digital Marketing @greyturtle.bsky.social · Sep 4

Digital marketing can feel like a black box - lots of promises, not always a lot of results.

At Greyturtle, we bring clear strategy, deep technical know-how, and results that speak for themselves.

Our clients come to us after trying other agencies. They stay because we actually deliver.

Greyturtle Digital Marketing Agency | Manchester | Chester | Cheshire

We deliver targeted, measurable, and interactive digital campaigns for small businesses & SMEs. Based in Manchester, Chester & Cheshire.

greyturtle.co.uk

Greyturtle Digital Marketing @greyturtle.bsky.social · Sep 3

Turns out, it’s not just tech people using AI anymore, it’s everyone. From students writing essays to parents meal planning to marketers building content, real-world use is skyrocketing.

AI isn’t a trend to watch. It’s a baseline to match. www.theneurondaily.com/p/real-peopl...

😺 Real people are using A LOT of AI...

PLUS: AI pioneers unmasked! Discover the wild story of Warren McCulloch, neural network originator, revealing tech's rebellious roots in one legendary clip.

www.theneurondaily.com

Greyturtle Digital Marketing @greyturtle.bsky.social · Aug 15

Users are engaging with search results through voice, images, video, and even conversational interfaces, all in one journey.

We’re designing experiences that have to work across formats, devices, and intent layers.

You have to meet your audience where they are, however they ask
shorturl.at/seNQu

Building a machine-readable brand: Strategic visibility across all search modalities

Engineer a brand that’s machine-readable, contextually rich, and discoverable in every search modality.

shorturl.at

Greyturtle Digital Marketing @greyturtle.bsky.social · Aug 14

We make your PPC budget work harder, with razor-sharp targeting, constant optimisation, and no cookie-cutter strategies.

And the best part? You get agency-level service, at freelancer prices. Let’s talk PPC that actually pays off: greyturtle.co.uk

Greyturtle Digital Marketing Agency | Manchester | Chester | Cheshire

We deliver targeted, measurable, and interactive digital campaigns for small businesses & SMEs. Based in Manchester, Chester & Cheshire.

greyturtle.co.uk

Greyturtle Digital Marketing @greyturtle.bsky.social · Aug 13

What’s holding marketers back in 2024? Top challenges include:

• Difficulty proving ROI

• Lack of strategy or planning

• Teams stretched too thin.

Here’s the fix:

✅ Prioritise what actually drives growth

✅ Track outcomes, not outputs

✅ Build smarter, not busier.

7 of the Biggest Marketing Problems & How to Solve Them

Learn about seven key problems marketers face in 2025 and how to overcome them to grow your business.

shorturl.at

Greyturtle Digital Marketing @greyturtle.bsky.social · Aug 8

Google recently made it clear that core search practices still matter

You don’t need to reinvent everything. Just focus on what’s useful and relevant. Skip the fluff, make sure users can navigate easily, and keep showing up with real value.

Details here: shorturl.at/EA9sn

Google says normal SEO works for ranking in AI Overviews and LLMS.txt won't be used

Google said it won't be crawling your LLMS.txt files and just do normal SEO if you want to rank in its AI Overviews.

shorturl.at

Greyturtle Digital Marketing @greyturtle.bsky.social · Aug 7

Struggling to get found on Google? It’s not just about keywords, it’s about building authority, understanding intent, & creating content that helps.

At Greyturtle, we combine 25+ years of digital experience with smart SEO strategies that move the needle, not just the rankings.

greyturtle.co.uk

Greyturtle Digital Marketing Agency | Manchester | Chester | Cheshire

We deliver targeted, measurable, and interactive digital campaigns for small businesses & SMEs. Based in Manchester, Chester & Cheshire.

greyturtle.co.uk