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Hans Westerbeek @hanswesterbeek.bsky.social · 28d

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Frontiers | Platform power, athlete branding, generative AI, and the future of sport governance—a systematic review | Hans Westerbeek

Hot off the press! Platform power, athlete branding, generative AI and the future of sport governance, published in Frontiers in Sports and Active Living, explores how elite athletes are reshaping the...

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Hans Westerbeek @hanswesterbeek.bsky.social · Sep 12

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The true power of the Australian sport ecosystem — Hans Westerbeek

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Hans Westerbeek @hanswesterbeek.bsky.social · Sep 8

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#sportbusiness #globalsport #indonesiaaustralia #majorevents #brisbane2032 #highperformancesport #digitaltransformation #sportsinnovation #womeninsport #inclusion #sportecosystem | Hans Westerbeek

ADVANCING INDONESIA'S SPORT INDUSTRY - WEEK ONE COMPLETE! The first week of the Melbourne Business School/CQU organised Australian Awards Indonesia two-week program has been an incredible journey thr...

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Hans Westerbeek @hanswesterbeek.bsky.social · Aug 4

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The NFL’s green light for sovereign wealth fund investment is a watershed moment for the business of sport (see: Front Office Sports, 3 August, 2025). | Hans Westerbeek

The NFL’s green light for sovereign wealth fund investment is a watershed moment for the business of sport (see: Front Office Sports, 3 August, 2025). But do these funds genuinely benefit the people t...

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Hans Westerbeek @hanswesterbeek.bsky.social · Jun 15

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WHO REALLY WINS? | Hans Westerbeek

WHO REALLY WINS? TASMANIA, THE AFL, AND THE STADIUM THAT COULD COST US ALL As Tasmania edges closer to joining the AFL, one condition remains non-negotiable: a brand-new, $715 million stadium at Macqu...

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Hans Westerbeek @hanswesterbeek.bsky.social · May 29

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#tradedeficit #economics #education #parenting #globalbusiness | Hans Westerbeek

My 15-year-old wants to start his own online business. He asked me about this ‘trade war stuff’ that is going on… It’s one of those moments where you realise that the headlines adults throw around act...

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Hans Westerbeek @hanswesterbeek.bsky.social · May 8

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Frontiers | Algorithmic fandom: how generative AI is reshaping sports marketing, fan engagement, and the integrity of sport

Generative artificial intelligence (AI) is rapidly transforming the landscape of sports marketing by enabling hyper-personalised fan engagement, real-time co...

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Hans Westerbeek @hanswesterbeek.bsky.social · Feb 20

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Hans Westerbeek @hanswesterbeek.bsky.social · Feb 11

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NSC Digital Sport Business Summit on LinkedIn: #digitalsportssummit #sportstech #fanengagement #aiinsports…

𝐓𝐡𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐢𝐧 𝐒𝐩𝐨𝐫𝐭 𝐢𝐬 𝐍𝐨𝐰! The NSC Digital Sport Business Summit is set to be the premier event at the…

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Hans Westerbeek @hanswesterbeek.bsky.social · Feb 7

Super excited about this event…! At the absolute forefront of sport business!

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Hans Westerbeek on LinkedIn: So excited to be chairing this event. A fantastic line up of speakers and…

So excited to be chairing this event. A fantastic line up of speakers and panellists and in-depth discussion about the urgent need for sport organisations to…

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Hans Westerbeek @hanswesterbeek.bsky.social · Jan 23

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Hans Westerbeek on LinkedIn: Enjoyed the best quarterfinals day at Australian Open where amazing AO…

Enjoyed the best quarterfinals day at Australian Open where amazing AO team members make you feel sooooo welcome and at home. Going out of their way to make it…

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Hans Westerbeek @hanswesterbeek.bsky.social · Dec 13

Please read, and let the world know to read yuval noah harari’s latest book #NEXUS. For the sake of the future of humanity…

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Hans Westerbeek @hanswesterbeek.bsky.social · Dec 4

𝐄𝐗𝐏𝐄𝐑𝐈𝐄𝐍𝐂𝐄 𝐓𝐇𝐄 𝐃𝐈𝐆𝐈𝐓𝐀𝐋 𝐑𝐄𝐕𝐎𝐋𝐔𝐓𝐈𝐎𝐍 𝐈𝐍 𝐒𝐏𝐎𝐑𝐓𝐒!

On April 29th & 30th, NSC Digital Sport Business Summit is coming to Melbourne, hosted at Marvel Stadium.

For more information, check our website! 👉 lnkd.in/gnQkW3gv

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Hans Westerbeek @hanswesterbeek.bsky.social · Nov 28

Reflecting on 30 years of the Sport Management Association of Australia and New Zealand www.linkedin.com/posts/matt-h...

Matt Huml on LinkedIn: International Sport Business: Current Issues, Future Directions

Our final episode before SMAANZ kicks off in Geelong. Hans Westerbeek and Adam Karg to talk about the future of sport. We discussed the concept and creation…

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Hans Westerbeek @hanswesterbeek.bsky.social · Nov 27

Without more investment and better leadership the AFLW (women’s Australian Football League) risk slipping back in the shadows. theconversation.com/without-more...