Boon aka Hwee-Boon Yar
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hboon.com
Boon aka Hwee-Boon Yar
@hboon.com
Full-time indie building @theblue.social. 30yr programmer. SaaS growth lessons + experiments, and behind-the-scenes.

Follow for practical dev & indie insights
Pinned
Weekly update
A few things I shipped and explored last week:

* More Telegram notifications than manual refreshes
* Switched from Claude Code → z.ai/GLM 4.6… and gave up 😅
* Added a new calendar view for scheduled posts
* Started work on analytics support beyond Bluesky

#buildinpublic
Weekly update

* Tweak the emoji stats page to provide 2025 retrospective
* Reduced friction in purchase flow with a clearer pre-login confirmation
* Moved from ngrok to Cloudflare Tunnel. $10 -> free, and still easy
* Cleaned up the upsell system so prompts feel less interruptive

#buildinpublic
December 1, 2025 at 11:30 AM
Threads has the most unreliable API among the sites supported by TheBlue.social
December 1, 2025 at 7:27 AM
I keep my notes and TODO list in a wip.md file and it's getting big. I'm trying this:

1. Convert it to PDF
2. Cross out and star lines on my reMarkable
3. Ask Claude Code to read the PDF and remove lines that are crossed out and move starred lines to top

It… works!
November 30, 2025 at 11:30 AM
TheBlue.social has:

319.641 clean ups

195,759 follow backs

20,783 alt text generations

84,372 starter packs indexed

82.7 average posts per user

going to keep shipping

#buildinpublic
November 29, 2025 at 11:30 AM
Reposted by Boon aka Hwee-Boon Yar
I don't run discounts often, but until December 3rd there's 35% off the annual WhatPulse plan and MuteDeck licenses

If you've been meaning to pick up the paid version of either tool I build, this is the best time to do it. 💛

Links & "what is it?" below 😊
November 28, 2025 at 1:02 PM
I have a whole bunch of bookmarks that I go through at the start of the day which are analytics/logs related, looking for some triggered event. I've gradually added Telegram notifications for them too because they piling up. Major timesaver #buildinpublic bsky.app/profile/did:...
Liking the Telegram notification system I've set up. I'm notified for sign ups, surveys answered. Maybe I should move some of the email notifications over too.

The main advantage of email over Telegram is I get to favorite some of them and keep them forever. #buildinpublic
November 28, 2025 at 11:30 AM
The greatest thing LLM/AI coding tools give me is context switching (pun not intended). Lets me multi-task better as an indie bootstrapper #buildinpublic
November 28, 2025 at 6:23 AM
I think if they had maintained the Max limits while it was 4.1, I'd been happy with Opus 4.1 for the longest time.
November 28, 2025 at 6:15 AM
Storybook is a wonderful tool for improving CTAs. I made a page holding all of them so it's easier to look and compare #buildinpublic
November 28, 2025 at 5:41 AM
Claude Code users: use tmux/zellij/screen so you don't have to file enhancement requests to add scrolling/paging/search/all-kinds-of-fancy-feature support

(other LLM/AI coding CLI users too)
November 28, 2025 at 2:50 AM
In the past 7 days, 66% of my attributed (excluding Google search) traffic to TheBlue.social came from ChatGPT 🤯 #buildinpublic
Social Media Cross-posting for creators and agencies | TheBlue.social
Cross-post X, Threads, Instagram, LinkedIn, Pinterest, Bluesky and Mastodon social. Analyze your Bluesky performance and optimize your posts. Get better
TheBlue.social
November 27, 2025 at 11:30 AM
My AGENTS.md @theblue.social is 453 lines 24k characters. Covers both frontend and backend. What's yours?
AGENTS.md
AGENTS.md is a simple, open format for guiding coding agents. Think of it as a README for agents.
AGENTS.md
November 27, 2025 at 9:25 AM
I keep screenshots of sites for inspiration. TIL macOS can bulk rename files with running numbers, so it'll go <what-you-type>-1.png, <what-you-type>-2.png, <what-you-type>-3.png
November 27, 2025 at 4:03 AM
The cold truth is bugging people actually works. We give them nice names though, activation, reactivation, feature adoption, etc. #buildinpublic
November 26, 2025 at 11:30 AM
Spending too many partial days on this attempt to improve conversion in a free tool. Just going to simplify it now otherwise it'll never ship #buildinpublic
November 26, 2025 at 3:31 AM
Claude Code and Codex have paired up to fix starvation 🤣
November 26, 2025 at 2:51 AM
🚩 Superslow climb to DR for @theblue.social again.

40 was a milestone and then it stalled for weeks again #buildinpublic
November 25, 2025 at 11:30 AM
Finally past 2300 followers on Bluesky. I lose followers almost as much as I gain them
November 25, 2025 at 3:30 AM
Reposted by Boon aka Hwee-Boon Yar
Weekly update

* Black Friday campaigns and emailed users with discount
* Fixed a pricing-page bug that caused checkout drop-offs
* Added toggles to simulate unpaid users and users with no connected accounts
* Improved signup notifications with richer context in Telegram alerts

#buildinpublic
November 24, 2025 at 11:30 AM
If anyone is wondering (like me) where is this Claude Code on Desktop macOS app. It's in the original Claude app tugged in a button.
November 25, 2025 at 1:56 AM
Weekly update

* Black Friday campaigns and emailed users with discount
* Fixed a pricing-page bug that caused checkout drop-offs
* Added toggles to simulate unpaid users and users with no connected accounts
* Improved signup notifications with richer context in Telegram alerts

#buildinpublic
November 24, 2025 at 11:30 AM
Made the calendar view in @theblue.social display the hashtag to help planning #buildinpublic
November 23, 2025 at 11:30 AM
Postponed migration to self-hosting, again #buildinpublic
November 23, 2025 at 5:30 AM
80% of the needs around coding-agent orchestration are already covered by using tmux windows, splits, and git
November 23, 2025 at 5:09 AM
TIL after 23 years of using macOS, I learnt that when clicking and dragging a rectangle to select multiple files, where you start matters. AMA.

#buildinpublic
November 22, 2025 at 11:30 AM