Aaron
heth.bsky.social
Aaron
@heth.bsky.social
Creative Director (Branding & Digital Product Design)
Great article on Apple's shift in design philosophy over time...Luxury now means precision. It's not minimal, but it's sharp. It's neon gradients and "humanist" sans serifs that's humanism is as precisely designed as ChatGPT's default personality. You know, "friendly."
tidbits.com/2026/01/03/d...
January 6, 2026 at 1:12 PM
Lost Post launches on iOS in January! You can signup at lostpot.app to get notified by email when it's up.

#buildinpublic #iosdev #swift #design #graphicdesign #ui #productdesign #appdesign #appdev
December 23, 2025 at 7:01 PM
One surprisingly difficult part of SwiftUI and iOS development: line height and paragraph spacing. Getting "You've received a postcard" in a custom font was a pain, and the line-height options are lacking.

#buildinpublic #swift #iosdev #appdev #design #productdesign
December 17, 2025 at 2:08 PM
We recently finished a branding project with the Sport Dog Society.

One of the unused directions featured a modular identity of a pup made up of three parts: a snout, a head, and ears. Just a few variants each lead to tons of permutations.

#branding #design #graphicdesign #logodesign
December 17, 2025 at 9:24 AM
I love designing systems. Lost Post lets users customize their postcard.

I made a variety of colors, patterns, and stamps that users can mix and match in different ways. It’s so fun seeing all the permutations and combinations you can make.

#design #buildinpublic #appdev #productdesign #uxdesign
December 15, 2025 at 1:03 PM
Lost Post lets users customize their postcard with colors and patterns. A side effect of this has been me going down a rabbit hole of managing these options, so I've also built a local tool to make it easier. #buildinpublic #design #iosdevelopment #appdev #swift #uxdesign
December 11, 2025 at 1:19 PM
I really miss the days when I was excited about my phone/the internet, and started tinkering with an iOS app to make it fun again.

Once a day, the whole world gets the same question. If you write a response, you get a response back. From someone else in the world, randomly and anonymously.
December 9, 2025 at 4:33 PM
We started offering free design office hours at Daydrift for founders and small businesses interested in talking through a design challenge they're experiencing for their website, app, or brand.

I just posted the first session recording on LinkedIn: tinyurl.com/3r3t2ybm
#productdesign #smallbusinessdesign #designtips #brandingadvice | Aaron Heth
I recorded a design review session with a small business owner last week and thought I'd share it here. In this video, we tackle some real design challenges…
www.linkedin.com
April 2, 2025 at 9:03 AM
Hey #designsky! Looking to connect with other designers here. I’m Aaron, a branding and digital product designer with 15 years of experience.

I run a small Amsterdam based design studio named Daydrift. daydrift.design

Let’s connect!
January 14, 2025 at 1:57 PM