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Hijinx Marketing @hijinxmarketing.bsky.social · 4d

What happens when a branding agency rebrands itself?

In this episode of Behind the Campaign, I chat with Chelsea Douglass from Innovatemap about running their own brand process and why authenticity matters now more than ever.

🎧 Listen wherever you get your podcasts.

Hijinx Marketing @hijinxmarketing.bsky.social · 4d

Should brands speak up on social issues? 🤔 Statista says 43% of Americans want them to, while 41% prefer silence. With loyalty linked to shared values, authenticity is key. Where do you stand?

Infographic: A Balancing Act: Should Brands Take a Stand?

This chart shows what Americans think about brands' involvement in political issues.

www.statista.com

Hijinx Marketing @hijinxmarketing.bsky.social · 11d

I have room in my schedule for one more client. If you are struggling with how to set up or adjust your content team for optimal results, I can help. DM me or set up time to chat: https://calendly.com/hijinxmarketing/initial-consultation-with-andi-robinson

Hijinx Marketing @hijinxmarketing.bsky.social · 13d

Did you know that you can watch the video versions of the Behind the Campaign podcast on YouTube? Check out one of my recent episodes with Dominik Angerer, Founder and CEO of @storyblok. We had a good time!

Behind the Campaign - Ep 5 - Storyblok - Joyful Headless

In this episode of Behind the Campaign, Andi Robinson sits down with Dominik Angerer, CEO and Founder of Storyblok, to discuss the Joyful Headless campaign—a...

youtu.be

Hijinx Marketing @hijinxmarketing.bsky.social · 17d

All marketers know the challenge of using children in their marketing. Privacy concerns are real in today's world. Jenn Golding from Sapphire Strategy joins me on #BehindtheCampaign to discuss how the Our Public Schools Work campaign addresses this challenge. Find the podcast everywhere.

Hijinx Marketing @hijinxmarketing.bsky.social · 18d

Marketing public schools isn’t easy. Tight budgets, politics, and online critics can quickly derail good work. In Behind the Campaign, I chat with Jenn Lisak Golding about how her team built Our Public Schools Work — a campaign that celebrates public education while staying strategic and resilient.

Hijinx Marketing @hijinxmarketing.bsky.social · 23d

All of the apps that @NotionHQ has replaced for me:

⛔ Evernote
⛔ Pocket
⛔ Microsoft To Do
⛔ Gmail/calendar
⛔ OneNote

What else should I replace?

Hijinx Marketing @hijinxmarketing.bsky.social · 25d

Did you miss my session last week at #CMWorld? I gave an overview of my whitepaper, Mastering Content Operations. You can download the full whitepaper here 👉

Are Your Content Operations Efficient? - Hijinx Marketing

Are you concerned about the state of your content operations? Do you even have a content team? Learn about the current state of content operations, what this team should consist of, and how you can have an effective, productive content operations function.

hijinxmarketing.com

Hijinx Marketing @hijinxmarketing.bsky.social · 25d

Do you love marketing? Are you looking for campaign inspiration? Do you listen to podcasts on Apple? Click the link below. Thank me later.

podcasts.apple.com/podcast/id1824486285

Hijinx Marketing @hijinxmarketing.bsky.social · Sep 17

How do you make a CMS campaign joyful? Storyblok’s Joyful Headless campaign proves it’s possible. I chat with CEO Dominik Angerer about balancing marketer & developer needs.
Find #BehindtheCampaign on your fave podcast platform or YouTube.

Enjoy the videos and music that you love, upload original content and share it all with friends, family and the world on YouTube.

youtu.be

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Hijinx Marketing @hijinxmarketing.bsky.social · Sep 11

Be prepared to laugh. #CMWorld speakers chime in with the funniest campaigns they have seen recently. Add in some tips on using humor in your marketing, and prepare to be inspired.

How To Get More Than a Laugh From Humorous Content

Craft humorous content inspired by these B2C and B2B campaigns that do everything from fishing with sausage rolls to kicking a rock (yes, it’s funny).

contentmarketinginstitute.com

Hijinx Marketing @hijinxmarketing.bsky.social · Sep 9

What happens when you center volunteers in your marketing? 🎭

On a recent episode of the #BehindtheCampaign podcast, I talk with Jenn Byers about a campaign for Attic Theater that celebrated the people behind the scenes and delivered a big impact on awareness, ticket sales, and community engagement.

Hijinx Marketing @hijinxmarketing.bsky.social · Sep 4

Content chaos costing your company millions? Research shows inefficient content ops waste $958M annually for mid-to-large B2B companies. My strategic guide reveals how to build high-performing content teams through people, process, and technology. Get the free whitepaper

Are Your Content Operations Efficient? - Hijinx Marketing

Are you concerned about the state of your content operations? Do you even have a content team? Learn about the current state of content operations, what this team should consist of, and how you can have an effective, productive content operations function.

bit.ly

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Hijinx Marketing @hijinxmarketing.bsky.social · Aug 28

Unpopular opinion: Marketing teams shouldn't run content operations. 🤷‍♀️ Content ops requires specialized skills in lifecycle management, workflow automation, and cross-functional governance. It's time to treat it as the distinct discipline it is. Download my free whitepaper:

Are Your Content Operations Efficient? - Hijinx Marketing

Are you concerned about the state of your content operations? Do you even have a content team? Learn about the current state of content operations, what this team should consist of, and how you can have an effective, productive content operations function.

bit.ly

Hijinx Marketing @hijinxmarketing.bsky.social · Aug 27

You want to use #AI to create your marketing content. But how can you do it responsibly? Brightspot outlines six points to guide your journey.

6 ways to use AI responsibly in your content workflow

AI is a growing force in content operations, but speed can’t come at the expense of trust, quality or brand consistency. Here are six practical steps for integrating AI into editorial workflows while maintaining control.

www.brightspot.com

Hijinx Marketing @hijinxmarketing.bsky.social · Aug 26

Just revisited Behind the Campaign's episode with Chef for Hire's Rebecca Bormann. Serious knowledge about multi-channel marketing to seniors. The stat that got me: 50% mobile usage among their 65+ audience. Never assume - always test. podcasts.apple.com/podcast/id1824486285 #BehindtheCampaign

Hijinx Marketing @hijinxmarketing.bsky.social · Aug 25

Did you miss an episode of the #BehindtheCampaign podcast? You can watch or listen to all episodes on major podcast platforms or YouTube.

Spotify: https://open.spotify.com/show/6BFWiheX3DdufChgvQ4dCv
Apple Podcasts: podcasts.apple.com/podcast/id1824486285
YouTube:

Behind the Campaign

Behind the Campaign takes you behind the scenes of the marketing campaigns, creative ideas, and brand collaborations you see daily. From viral stunts to thou...

bit.ly

Hijinx Marketing @hijinxmarketing.bsky.social · Aug 20

We are all trying to do more with less, so why not make your content last longer? Check out what some of this year's #CMWorld speakers had to say about how you can remix, recycle, and repurpose your content.

15+ Ideas for Remixing, Recycling, and Repurposing Content

contentmarketinginstitute.com

Hijinx Marketing @hijinxmarketing.bsky.social · Aug 19

Tune in to our latest episode of Behind the Campaign with Amy Higgins from Cloudflare. Discover how they transformed their strategy from data-driven to thought leadership, achieving remarkable results.

Find it everywhere you find podcasts.

Ep. 3 - Cloudflare // Security Signals Report - Behind the Campaign

How do you market a data-heavy report to a new audience? And how do you choose which of your many channels to use? In this episode, Amy Higgins from Cloudflare joins me to talk about this interesting campaign.

www.buzzsprout.com

Hijinx Marketing @hijinxmarketing.bsky.social · Aug 18

Excited to speak at Indy MarCon 2025 on 10/9! The first all-day, members-only marketing event for AMA Indy, and the lineup is 🔥 (and I'm not just saying that)! #MarCon2025

Hijinx Marketing @hijinxmarketing.bsky.social · Aug 13

Stoked about the buzz around Behind the Campaign! New episodes dropping soon. If you haven't subscribed on your fave podcast app or YouTube yet, now's your chance! Let me know if you can't find it. 🎙️

Hijinx Marketing @hijinxmarketing.bsky.social · Aug 13

Anytime Google puts out something related to AI and search, it piques my interest. You might find this interesting too.

5 ways AI makes Google Search work harder for your brand

Find out how your marketing can take advantage of AI innovations in Google Search to deliver new results for your business.

business.google.com

Hijinx Marketing @hijinxmarketing.bsky.social · Aug 12

One of the considerations for the marketing campaigns for a zoo is the conservation story. In Episode 2 of Behind the Campaign, the team from Borshoff discusses how important it is to get the conservation story out to the public. #marketingcampaign #podcast

Hijinx Marketing @hijinxmarketing.bsky.social · Aug 11

Most marketers feel satisfied but keep looking elsewhere. Research shows the real issue isn't AI displacement—it's unclear career paths and undervalued contributions. Forward-thinking leaders invest in team development.

5 Ways To Be a Better Content Team Leader

Employee satisfaction shouldn’t elicit complacency from their marketing team leaders. Follow these proactive strategies to help them grow professionally.

contentmarketinginstitute.com

Hijinx Marketing @hijinxmarketing.bsky.social · Aug 7

A good content marketing mission statement isn’t optional—it’s your north star. CMI breaks down how to write one that’s clear, inspiring, and actionable.

How To Create a Content Marketing Mission Statement

You need a content mission statement. It will help marketing deliver on the brand’s goals and attract and retain your target audience. Here’s how.

contentmarketinginstitute.com