Author | Lightnews

Brian Holler

@holler1012.bsky.social

3.6K followers 2.6K following 7.2K posts

CRO, Beard Bros. Pharms & Media - We help companies grow. 🌱 Business Strategist & Advisor 📈 Motivator. 💪 Your pal. 🙋‍♂️ www.beardbrospharms.com

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Brian Holler @holler1012.bsky.social · Feb 7

Still relying on your ‘one friend who’s super into weed’ for industry updates? Time to upgrade.

The Beard Bros Pharms Friday Sesh Newsletter drops every Friday w/ the latest news, industry insights, and a bit of attitude. 😉

Subscribe now and stay ahead of the game. beardbrospharms.com/friday-sesh/

Friday Sesh

Friday Sesh Newsletter Always Dank. Never Spam.

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Brian Holler @holler1012.bsky.social · 1d

The data shows 🌱 is far safer than alcohol or tobacco, has clear medical benefits recognized by national health organizations, and legalization has improved public health outcomes and reduced crime.

Bottom line: There truly is no evidence that would support calling 🌱 “bad.”

Brian Holler @holler1012.bsky.social · 7d

Not trying = 100% failure rate. Do all the things. Don’t just sing it, bring it. 👊

Brian Holler @holler1012.bsky.social · 10d

Amazing how our favorite plant brings it all together, isn’t it? 🌱🔥🌬️🚀

Brian Holler @holler1012.bsky.social · 16d

RSO isn’t just a buzzword. It’s plant medicine with intention.
In this guide from Beard Bros Pharms, we break down RSO’s mechanism, benefits, and how to find quality formulations you can trust.

Check it out.

beardbrospharms.com/articles/the...

The Beard Bros Guide to RSO: What It Is, How It Works, and Where to Find It

Learn about Beard Bros RSO, a trusted cannabis extract designed for consistency and potency in your wellness routine.

beardbrospharms.com

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Brian Holler @holler1012.bsky.social · 16d

A platform lawsuit is a headline. The deeper failure is the design that keeps hurting compliant operators.

Read the breakdown on Beard Bros Pharms by attorney Kimberly Simms on what this case signals for enforcement, trust, and the future of marketplaces.

beardbrospharms.com/articles/why...

Why Weedmaps’ Latest Lawsuit Exposes a Deeper Industry Failure

Uncover the details of the Weedmaps lawsuit challenging the promotional practices of unlicensed cannabis retailers in California.

beardbrospharms.com

Brian Holler @holler1012.bsky.social · 16d

Growth is a triangle: content, SEO, and events/media.

Miss one and the whole offense breaks.

Which corner’s your weak spot?

Brian Holler @holler1012.bsky.social · 16d

Ryan’s Law is more than a bill, it’s hope.

In Pennsylvania, this proposal would give terminally ill patients access to cannabis when all else fails.

It’s time we talk about compassion in policy. Read the full article on Beard Bros Pharms.

beardbrospharms.com/articles/rya...

Ryan's Law Introduced in Pennsylvania for Terminally Ill Patients

Discover how Ryan's Law introduced in Pennsylvania addresses the need for compassionate treatment options for those with terminal illnesses.

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Brian Holler @holler1012.bsky.social · 22d

By the power of plant medicine!!!! 👊🌱

Brian Holler @holler1012.bsky.social · 29d

Who you trust behind the scenes determines what you build in front.

This article from Beard Bros Pharms breaks down how advisors shape your future and why trusted firms like Verdant Strategies bring the strategic expertise that operators cannot overlook.

beardbrospharms.com/articles/why...

Why the Right Advisors Can Make or Break Your Cannabis Business

Find out how to thrive in the cannabis business by choosing the right allies. Expert consulting is vital for navigating complexities.

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Brian Holler @holler1012.bsky.social · 29d

The magic of cannabis smell isn’t magic, it’s chemistry.

New research reveals how terpenes, sulfur compounds, and volatile molecules come together to create the aromas we love.

Read the full breakdown from Beard Bros Pharms.

beardbrospharms.com/articles/wha...

What Makes Cannabis Smell So Good? Science Has New Answers

Find out what makes cannabis smell so unique. Discover the newly identified chemicals that shape its distinctive fragrance.

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Brian Holler @holler1012.bsky.social · Sep 24

Don’t just sing it, bring it! 👊

Brian Holler @holler1012.bsky.social · Sep 7

❤️🌱❤️🌱❤️🌱 #themoreyouknow🌈

Brian Holler @holler1012.bsky.social · Aug 27

Sometimes taking “the high road,” doing the “right thing,” or having a rational conversation is not in the cards.

Sometimes you have to be karma’s assistant. A “karma bringer” if you will.

Sometimes the only option is to go through adversity, not around, over, or under it. 👊

Brian Holler @holler1012.bsky.social · Aug 17

“Every atom in your body came from a star that exploded and the atoms in your left hand probably came from a different star than your right hand. It really is the most poetic thing I know about physics: You are all stardust.” - Lawrence M. Krauss

Brian Holler @holler1012.bsky.social · Aug 13

Massachusetts ounces dropped from $394 to $144. Michigan plunged from $419 to $84. Wholesale in California tanked from $1K to $250+ per pound & often below cost.

Businesses are bleeding, while consumers cash in. But this isn’t sustainable. Read the full story.

Cannabis Industry Prices Plummet While Everything Else Gets More Expensive

While Americans grapple with rising costs across nearly every sector of the economy, one industry stands out as an exception to inflation trends. Cannabis prices have experienced a dramatic decline,…

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Brian Holler @holler1012.bsky.social · Aug 12

This week, I’m in Reno for the Women in Cannabis Expo! I'll be speaking Thurs, Aug. 14 on the “Beyond the Buzzwords” panel w/ Laurie Parfitt, Kim Prince & Rachel Wright, moderated by Christine Gamez. Let’s talk about what’s really moving cannabis forward. If you'll be there, let me know!

Brian Holler @holler1012.bsky.social · Aug 9

Imagine thinking that locking up someone for a joint makes you a hero. Folks like that don’t realize they’re actually the villains in a really stupid, hypocritical, and ignorant story. #themoreyouknow💫

Brian Holler @holler1012.bsky.social · Aug 7

Just focus on being the best that you can be. Be aware, yes, but don’t spend too much of your energy and thought on what others are doing and/or things you can’t control. Less stress and it feels tremendous! 🌟💯👍😉

Brian Holler @holler1012.bsky.social · Aug 7

Comin thru (give me a sec, tho) with the Wu! 👊😉

Brian Holler @holler1012.bsky.social · Aug 3

While this statement doesn’t give you license to be an asshole, it does mean that you should never sell yourself short or downplay your abilities and experience. 🤔

You earned every single bit of every single thing you’ve done. If they need to know that, then you need to be able to tell them. 💯

Brian Holler @holler1012.bsky.social · Jul 30

In a world of complex algorithms and endless hot takes, this might be the most underrated life hack of all time. 😉👍

Brian Holler @holler1012.bsky.social · Jul 30

Do not be satisfied with superficial or vague answers. Seek the truth. Ask all the questions. These are some of the best ways we can help ourselves and each other. Be very cautious of those who disagree.

Brian Holler @holler1012.bsky.social · Jul 28

Tired of mold myths muddying the cannabis conversation?

Beard Bros Pharms dug into the data and the politics and we’re not afraid to call out where fear is being weaponized against small operators and patients.

Read the truth here 👇

beardbrospharms.com/fighting-mol...

Fighting Mold Myths in Cannabis with Facts and Data

I recently read an MJBiz article talking about “Mold in Cannabis is not a Significant Health Risk” and I do agree that it’s not a SIGNIFICANT health risk and here’s why: Nearly 30 years into…

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Brian Holler @holler1012.bsky.social · Jul 26

If they have a problem with it, they aren’t the right kind of people or the right kind of opportunity to be messing with anyways. 👊💚

Brian Holler @holler1012.bsky.social · Jul 25

He wouldn't want any of us that remember him to make any sort of deal out of today at all but I insist that I do.

My father was a damn good man that deserves a tip of the cup at least once a year. So, here's to you, Pops. Once again, I celebrate the man you were, and the man you taught me to be.