Lightnews — Scholar-powered news

Tauseef Azhar @iamtauseefazhar.bsky.social · 7d

Most websites underperform in search due to unidentified SEO obstacles and the role of AI in search results. These problems are "under the hood" and cannot be seen without a thorough audit. Here is what I mean by hidden issues.

#websiteaudit #seoaudit #contentaudit #competitoranalysis #seo

Tauseef Azhar @iamtauseefazhar.bsky.social · 13d

💡 BoFu (Bottom of Funnel) focuses on conversion, utilizing targeted offers and testimonials to convert interested leads into customers.

Tauseef Azhar @iamtauseefazhar.bsky.social · 13d

💡 MoFu (Middle of Funnel) focuses on nurturing leads with more detailed content to build interest and trust; and

1

Tauseef Azhar @iamtauseefazhar.bsky.social · 13d

💡 ToFu (Top of Funnel) is for awareness, attracting a broad audience to introduce a brand or problem;

1

Tauseef Azhar @iamtauseefazhar.bsky.social · 13d

ToFu, MoFu, and BoFu are acronyms for stages of the marketing or sales funnel:

1

Tauseef Azhar @iamtauseefazhar.bsky.social · 17d

Essential SEO skill sets include Technical SEO for website health, On-Page SEO for content and user experience, and Off-Page SEO for building authority.

You also need strong analytical skills for data analysis, content creation, adaptability, and effective communication. #SEO

1

Tauseef Azhar @iamtauseefazhar.bsky.social · 22d

𝐇𝐨𝐰 𝐒𝐞𝐦𝐚𝐧𝐭𝐢𝐜 𝐇𝐓𝐌𝐋 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐬 𝐒𝐄𝐎?

1️ Clear content understanding

2️ Enhanced content hierarchy

3️ Better crawling and indexing

4️ Improved user experience

5️ Increased discoverability

#searchengineoptimization #GoogleIndexing #WebsiteOptimization #GoogleRanking #htmlcoding #SemanticSEO

Tauseef Azhar @iamtauseefazhar.bsky.social · 22d

Semantic HTML elements are 𝐜𝐫𝐮𝐜𝐢𝐚𝐥 𝐟𝐨𝐫 𝐒𝐄𝐎 because they provide clear context and structure for search engines, helping them understand the content's purpose and relevance. This leads to improved 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲, 𝐛𝐨𝐨𝐬𝐭𝐢𝐧𝐠 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐫𝐚𝐧𝐤𝐢𝐧𝐠.

1

Tauseef Azhar @iamtauseefazhar.bsky.social · 22d

𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐒𝐞𝐦𝐚𝐧𝐭𝐢𝐜 𝐇𝐓𝐌𝐋 𝐭𝐚𝐠𝐬?

Semantic HTML elements are HTML tags that clearly describe their meaning and purpose to both the developer and the browser & improve the experience for users with disabilities.

#searchengineoptimization #GoogleIndexing #WebsiteOptimization #htmlcoding #SemanticSEO

1

Tauseef Azhar @iamtauseefazhar.bsky.social · Sep 19

Refresh the presentation of your content without altering its core value proposition.

Why it's important for content marketing

🔥 Increased Engagement
🔥 Target different segments
🔥 Use new platforms
🔥 Add interactive elements
🔥 Focus on user journey

#ContentMarketing #businessgrowth

1

Tauseef Azhar @iamtauseefazhar.bsky.social · Sep 17

// SXO (Search Experience Optimization): Focuses on creating a seamless and valuable experience on the website to increase user retention, engagement, and conversions.

If you are looking for someone who can keep you ahead of your competitors, please reach out to me.

Tauseef Azhar @iamtauseefazhar.bsky.social · Sep 17

// GEO (Generative Engine Optimization): Optimizes content to be featured by AI models, including ChatGPT, Gemini, Perplexity, Bing Copilot, Google’s Search Generative Experience, and others.

1

Tauseef Azhar @iamtauseefazhar.bsky.social · Sep 17

// AEO (Answer Engine Optimization): Aims to secure direct answers to user queries in featured snippets and answer boxes on search engines. Get instant answers from Google, Siri, or Alexa.

1

Tauseef Azhar @iamtauseefazhar.bsky.social · Sep 17

// AIO (AI Optimization): Focuses on using AI and automation for various SEO tasks, including identifying trends, keyword research, content creation, competitive analysis, reporting, and data analysis.

1

Tauseef Azhar @iamtauseefazhar.bsky.social · Sep 17

Get ahead in 2025 with SEO trends that matter. AEO, AIO, GEO, and SXO are essential optimization strategies that complement traditional SEO in the evolving search marketing landscape.

#GenerativeEngineOptimization #searchexperienceoptimization #AnswerEngineOptimization #AIOptimization #seo

1

Tauseef Azhar @iamtauseefazhar.bsky.social · Sep 8

13. Assess the impact of major algorithm updates on their rankings.
14. Benchmark how many links it takes for them to rank.
15. Set up alerts for key ranking shifts and backlink gains.

#seotips #competitoranalysis #competitoraudit #swotanalysis #seoaudit #seooptimization #businessgrowth #business

Tauseef Azhar @iamtauseefazhar.bsky.social · Sep 8

9. Analyze word count trends across competitor pages.
10. Study how often competitors refresh/update content.
11. Monitor competitors' broken links and outreach prospects.
12. Track how often they rank for "People Also Ask" features.

1 2

Tauseef Azhar @iamtauseefazhar.bsky.social · Sep 8

4. Identify which SERP features competitors dominate.
5. Use Screaming Frog to audit their page structure and hierarchy.
6. Set up alerts for key ranking shifts and backlink gains.
7. Use Google Alerts to track their brand and keyword movements.
8. Review video transcripts for hidden keyword gems.

1

Tauseef Azhar @iamtauseefazhar.bsky.social · Sep 8

Doing competition analysis? Don't forget to add this checklist to your workflow:

1. Audit competitor content depth, format, and freshness.
2. Use Wayback Machine to review competitor site evolutions.
3. Analyze competitor metadata for CTR strategies.

1

Tauseef Azhar @iamtauseefazhar.bsky.social · Aug 29

For location-based terms, build landing pages to target the local audience. Here is the example:

💡Service + City {SEO services Jaipur}

💡Local Intent {freelance SEO near me}

💡Product + Region {wallpaper jaipur}

#seoservices #seojaipur #pinkcity #jaipur

Tauseef Azhar @iamtauseefazhar.bsky.social · Aug 25

A canonical URL makes sure that search engines index the correct version of your content by specifying the preferred URL for similar pages. Canonical URLs are especially helpful when multiple variants of a page exist, and that's more common than you might think.

#technicalseo #websiteaudit #seo

SEO - Canonical URL Checklist - Technica SEO - Website Audit

1

Tauseef Azhar @iamtauseefazhar.bsky.social · Aug 23

Key Aspects of Hyper Local SEO Services

1. Granular Targeting
2. Mobile Device Optimization
3. Driving Foot Traffic

#hyperlocalseo #hyperlocalmarketing #digitalmarketingservices #seoservices

1

Tauseef Azhar @iamtauseefazhar.bsky.social · Aug 23

It involves optimizing content and listings with hyper-specific, location-based keywords (SEO freelancer in Jhotwara) and managing local citations like Google Business Profiles to attract customers who are searching for services nearby.

#jaipurseo #jaipur #pinkcity #jaipurnews

1 1

Tauseef Azhar @iamtauseefazhar.bsky.social · Aug 23

Understanding Hyperloal SEO

Hyperlocal SEO is a specialized strategy that targets customers within a very small geographic area to increase a business's local visibility and drive foot traffic.

#SEO #seoservices #localseo #jaipurseo #jaipur

1 1

Tauseef Azhar @iamtauseefazhar.bsky.social · Aug 12

🔷 The Engageify X SEO Framework™

✳️ E – Evaluate & Explore
✳️ N – Nurture Keywords & Intent
✳️ G – Generate Optimized Content
✳️ A – Architect On-Site SEO
✳️ G – Gain Authority
✳️ E – Evaluate, Evolve, Engage
✳️ I – Ignite Strategy
✳️ F – Fuel Execution
✳️ Y – Yield Results
🔷 X - Any Business Domain/Niche