Author | Lightnews

IPinfo - IP Data Provider @ipinfo.bsky.social · 7m

White label VPNs are the same infrastructure sold under many names, making detection tricky.

IPinfo Plus helps you read between the lines with fields like service, last_seen, and percent_days_seen.

Learn more→ https://ipinfo.io/products/plus

#IPdata #privacydetection #cybersecurity

IPinfo - IP Data Provider @ipinfo.bsky.social · 1h

AI is only as powerful as the data behind it. That’s why we’re excited to see IPinfo featured as part of Snowflake's latest innovations unveiled at BUILD 2025, bringing trusted, real-world IP data into the AI era.

Check out the announcement from Snowflake 👇
https://bit.ly/47UCmOt

Snowflake Intelligence Brings Agentic AI to the Enterprise

Snowflake, the AI Data Cloud company, today announced that Snowflake Intelligence is now generally available to Snowflake’s global customer base of more than 12,000 organizations.

www.snowflake.com

IPinfo - IP Data Provider @ipinfo.bsky.social · 3h

If your IP data isn’t detecting invalid traffic before it hits the auction, it’s not protecting your ad spend. Here are the 4 types of invalid traffic your IP data should help you catch 👇

#AdTech #InvalidTraffic #IPData

IPinfo - IP Data Provider @ipinfo.bsky.social · 4h

Where in the world is IPinfo?
Turns out… Santorini 🇬🇷

From Greece to Ghana, our logo pops up wherever the internet goes. It's a small reminder of how far IPinfo’s coverage reaches.

Got IPinfo swag? Show us where you take it! Tag us and use #WhereInTheWorldIsIPinfo to join in!

#IPData #DevTools

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IPinfo - IP Data Provider @ipinfo.bsky.social · 22h

In our latest editorial, IPinfo's Ross Lewis breaks down why true traffic verification has to start at the network level, not just the page or user level.

Read now → https://www.admonsters.com/the-new-baseline-for-ad-tech-verifying-traffic-at-the-network-level/

#AdTech #FraudDetection #IPdata

The New Baseline For Ad Tech: Verifying Traffic At The Network Level - AdMonsters

IP data has taken on a new role in ad tech, as the baseline for determining whether a campaign is reaching real people on real devices.

www.admonsters.com

IPinfo - IP Data Provider @ipinfo.bsky.social · 23h

ProbeNet now spans 1,201 active probes in 143 countries.
Every new vantage point sharpens IPinfo’s data accuracy.

Explore the full breakdown on the blog→ ipinfo.io/blog/probene...

ProbeNet Q3 2025 Expansion: Accelerating Global Network Coverage

ProbeNet, IPinfo’s internet measurement platform, achieved significant growth in Q3 2025, with a 13.3% increase in total network infrastructure.

ipinfo.io

IPinfo - IP Data Provider @ipinfo.bsky.social · 23h

23 cities now have multiple probes for redundancy.
58% of new deployments are IPv6-ready, building for the future of internet measurement.

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IPinfo - IP Data Provider @ipinfo.bsky.social · 23h

Performance improved globally:
⚡ Median RTT down 5.6%
⚡ P90 down 8.1%
⚡ P99 down 5.9%

Shorter paths, better accuracy, faster data.

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IPinfo - IP Data Provider @ipinfo.bsky.social · 23h

Top new locations by country: United States, China, Spain, India, United Kingdom, and Italy.

In total: 12 new countries and 54 new cities now have ProbeNet presence.

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IPinfo - IP Data Provider @ipinfo.bsky.social · 23h

Asia-Pacific and Europe led the way, adding over 100 new probes combined, while Africa saw the highest growth rate at nearly 18%.

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IPinfo - IP Data Provider @ipinfo.bsky.social · 23h

ProbeNet, our internet measurement platform, keeps growing 🌍
In Q3 2025, we added 160 new PoPs across 65 countries, expanding coverage by 13.3%.

Here are the stats 👇

#IPdata #ProbeNet #Infrastructure

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IPinfo - IP Data Provider @ipinfo.bsky.social · 4d

ProbeNet, our internet measurement platform, just reached 1,200+ Points of Presence worldwide.

Each PoP runs continuous measurements that keep IPinfo’s data accurate, reliable, and grounded in real-world signals.

See the network → https://ipinfo.io/probe-network

#IPdata #ProbeNet #Infrastructure

IPinfo - IP Data Provider @ipinfo.bsky.social · 5d

This week, our research team, led by Oliver Gasser, attended the ACM Internet Measurement Conference (IMC) 2025 in Madison, Wisconsin, where Oliver presented “Sibling Prefixes: Identifying Similarities in IPv4 and IPv6 Prefixes.”

#IPdata #InternetResearch #IMC2025

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IPinfo - IP Data Provider @ipinfo.bsky.social · 6d

The best ideas about the internet start in our community: a space for developers, researchers, and builders using IPinfo data to power projects, share discoveries, and explore new experiments.

Join us → https://ipinfo.io/community

#IPdata #Developers #Community

IPinfo - IP Data Provider @ipinfo.bsky.social · 6d

See how IPinfo helps AdTech platforms block invalid traffic before it skews performance and spend.

Read the full blog → ipinfo.io/blog/cost-in...

The Hidden Cost of Invalid Traffic: Why IP Data Is the Missing Link

Forward-thinking adtech and martech platforms are stopping IVT before it costs them by integrating IP data enrichment.

ipinfo.io

IPinfo - IP Data Provider @ipinfo.bsky.social · 6d

Platforms using IPinfo report:
✅ Up to 30% fewer wasted bids
✅ Higher CPMs from trusted traffic
✅ Improved attribution accuracy

"IPinfo was the easiest way to integrate and also offered the most correct data."
— Yonko Tsonev, Head of IT, Adcash

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IPinfo - IP Data Provider @ipinfo.bsky.social · 6d

Continuously validated data 🔍

Backed by ProbeNet, IPinfo’s internet measurement platform with 175 million daily checks and 100 percent IPv6 coverage.

That ensures the most accurate and up-to-date IP intelligence.

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IPinfo - IP Data Provider @ipinfo.bsky.social · 6d

Hosting and VPN detection 🌐

Block or segment known bot infrastructure.
Identify datacenter IPs, VPN providers, and Tor exit nodes before they skew attribution or inflate CPMs.

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IPinfo - IP Data Provider @ipinfo.bsky.social · 6d

Residential proxy detection 🏠

Catch the hardest-to-detect IVT.
IPinfo flags hijacked devices and rotating proxy services to stop bot traffic that looks real.

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IPinfo - IP Data Provider @ipinfo.bsky.social · 6d

Stop IVT before it starts.

Smarter IP data makes invalid traffic visible and blockable.
IPinfo delivers real-time, evidence-based detection powered by ProbeNet’s 1,200+ PoPs and 61 billion daily data points.

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IPinfo - IP Data Provider @ipinfo.bsky.social · 6d

When IVT enters your ad supply:
• CPMs rise
• Attribution breaks
• Budgets leak
• ROI falls
Fraudulent impressions distort every decision you make.

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IPinfo - IP Data Provider @ipinfo.bsky.social · 6d

What invalid traffic really looks like:
→ Automated bots mimicking real browsing
→ Residential proxies disguising fake users
→ VPNs hiding geography and identity
→ Hosting IPs powering large-scale ad fraud

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IPinfo - IP Data Provider @ipinfo.bsky.social · 6d

Invalid traffic isn’t just a reporting issue. It’s a budget leak. Every fake click or impression drains spend and drags down ROI.

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IPinfo - IP Data Provider @ipinfo.bsky.social · 6d

How to stop invalid traffic (IVT) before it drains your ad budget (a thread).

More than half of all internet traffic isn’t human. Bots, VPNs, and proxies quietly inflate ad costs and distort performance.
Here’s how smarter IP data stops it 👇

#AdTech #InvalidTraffic #IPData

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IPinfo - IP Data Provider @ipinfo.bsky.social · 7d

Never lose track of an IP again.

Introducing Starred IPs and Lookup History, two new features that make it easier than ever to explore and organize IP data inside your IPinfo dashboard.

Learn more → https://ipinfo.io/blog/introducing-starred-ips-lookup-history

#devtools #ipdata

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