Jessica S Hall
@jesshallway.bsky.social
Chief Growth Officer, mom, co-author of The Product Mindset, story coach, lover of the outdoors, loser of things
Dr. Cecilia Dones, at 3 Standard Deviations nominated for the #WomenTech Global Awards 2025! Share to raise awareness! #womenintech #womeninstem #womenwhocode #WTGA2025 @womentechnet url:http://www.womentech.net/nominee/all/all/147964
November 26, 2025 at 4:37 PM
Dr. Cecilia Dones, at 3 Standard Deviations nominated for the #WomenTech Global Awards 2025! Share to raise awareness! #womenintech #womeninstem #womenwhocode #WTGA2025 @womentechnet url:http://www.womentech.net/nominee/all/all/147964
Most PMs chase precision, but it often hurts the experience.
I use a food-tracking that uses AI to measure
It’s not exact, but neither am I
What matters isn’t perfect data, it’s progress
Meet people where they are and give them one step that moves them forward
I use a food-tracking that uses AI to measure
It’s not exact, but neither am I
What matters isn’t perfect data, it’s progress
Meet people where they are and give them one step that moves them forward
October 16, 2025 at 12:30 PM
Most PMs chase precision, but it often hurts the experience.
I use a food-tracking that uses AI to measure
It’s not exact, but neither am I
What matters isn’t perfect data, it’s progress
Meet people where they are and give them one step that moves them forward
I use a food-tracking that uses AI to measure
It’s not exact, but neither am I
What matters isn’t perfect data, it’s progress
Meet people where they are and give them one step that moves them forward
I keep seeing forward deployed engineer roles, guess it's a thing
Every new role emerges to solve a need
Sometimes real, Sometimes perceived
Palantir seems to have kicked things off here
embedding engineers directly with clients to deal with mess
Every new role emerges to solve a need
Sometimes real, Sometimes perceived
Palantir seems to have kicked things off here
embedding engineers directly with clients to deal with mess
October 15, 2025 at 4:30 PM
I keep seeing forward deployed engineer roles, guess it's a thing
Every new role emerges to solve a need
Sometimes real, Sometimes perceived
Palantir seems to have kicked things off here
embedding engineers directly with clients to deal with mess
Every new role emerges to solve a need
Sometimes real, Sometimes perceived
Palantir seems to have kicked things off here
embedding engineers directly with clients to deal with mess
Your team’s growing, slower
Projects drag. Decisions stall
That’s Scaling Sludge: the friction success creates
You don’t lose to smarter rivals, you lose to ones who can move.
The cure? Clarity
Projects drag. Decisions stall
That’s Scaling Sludge: the friction success creates
You don’t lose to smarter rivals, you lose to ones who can move.
The cure? Clarity
October 14, 2025 at 12:30 PM
Your team’s growing, slower
Projects drag. Decisions stall
That’s Scaling Sludge: the friction success creates
You don’t lose to smarter rivals, you lose to ones who can move.
The cure? Clarity
Projects drag. Decisions stall
That’s Scaling Sludge: the friction success creates
You don’t lose to smarter rivals, you lose to ones who can move.
The cure? Clarity
What finding a nest of copperheads taught me about training data
True story but kind of silly.
We’re hiking to a climbing spot. My brother spots movement in the brush.
He’d seen enough examples to recognize the snakes.
AI runs on examples too.
Your model is only as smart as the data you give it.
True story but kind of silly.
We’re hiking to a climbing spot. My brother spots movement in the brush.
He’d seen enough examples to recognize the snakes.
AI runs on examples too.
Your model is only as smart as the data you give it.
October 2, 2025 at 12:30 PM
What finding a nest of copperheads taught me about training data
True story but kind of silly.
We’re hiking to a climbing spot. My brother spots movement in the brush.
He’d seen enough examples to recognize the snakes.
AI runs on examples too.
Your model is only as smart as the data you give it.
True story but kind of silly.
We’re hiking to a climbing spot. My brother spots movement in the brush.
He’d seen enough examples to recognize the snakes.
AI runs on examples too.
Your model is only as smart as the data you give it.
AI is reshaping how we build, code, test, and deliver.
Tomorrow I’m sharing lessons from the frontlines:
what’s changing, what’s at risk, and how builders can evolve.
Register at https://f.mtr.cool/cnunczwqrj
Tomorrow I’m sharing lessons from the frontlines:
what’s changing, what’s at risk, and how builders can evolve.
Register at https://f.mtr.cool/cnunczwqrj
September 30, 2025 at 12:31 PM
AI is reshaping how we build, code, test, and deliver.
Tomorrow I’m sharing lessons from the frontlines:
what’s changing, what’s at risk, and how builders can evolve.
Register at https://f.mtr.cool/cnunczwqrj
Tomorrow I’m sharing lessons from the frontlines:
what’s changing, what’s at risk, and how builders can evolve.
Register at https://f.mtr.cool/cnunczwqrj
Ever been in a 45m meeting with no decision?
The direction disconnect
when strategy and daily choices don’t align.
Simple rules that guide choices, cut swirl, and speed progress.
The direction disconnect
when strategy and daily choices don’t align.
Simple rules that guide choices, cut swirl, and speed progress.
Fix the Direction Disconnect: Stop Decision-Making Bottlenecks and Move Faster
When teams don’t know how strategy connects to daily choices, they swirl in debate, avoid decisions, and waste time. Decision filters give clarity—simple rules that help teams act with speed and alignment, even when you’re not in the room. The result: faster progress, shorter meetings, and work that truly moves the needle.
f.mtr.cool
September 25, 2025 at 1:36 PM
Ever been in a 45m meeting with no decision?
The direction disconnect
when strategy and daily choices don’t align.
Simple rules that guide choices, cut swirl, and speed progress.
The direction disconnect
when strategy and daily choices don’t align.
Simple rules that guide choices, cut swirl, and speed progress.
“Make them tell you no.”
My mom said this every time I doubted myself.
A job. A team. A talk.
Don’t count yourself out before you try.
HBR found men apply at 60% qualified, women wait for 100%.
Apply. Ask. Pitch.
You don’t have to be ready. Just go.
My mom said this every time I doubted myself.
A job. A team. A talk.
Don’t count yourself out before you try.
HBR found men apply at 60% qualified, women wait for 100%.
Apply. Ask. Pitch.
You don’t have to be ready. Just go.
September 24, 2025 at 4:03 PM
“Make them tell you no.”
My mom said this every time I doubted myself.
A job. A team. A talk.
Don’t count yourself out before you try.
HBR found men apply at 60% qualified, women wait for 100%.
Apply. Ask. Pitch.
You don’t have to be ready. Just go.
My mom said this every time I doubted myself.
A job. A team. A talk.
Don’t count yourself out before you try.
HBR found men apply at 60% qualified, women wait for 100%.
Apply. Ask. Pitch.
You don’t have to be ready. Just go.
I’ve been helping people sharpen their one-liners.
What’s working?
1) Let it rip. Half-formed ideas and vibes welcome.
2) Get someone outside your bubble.
Supportive play leads to real clarity. And yeah, it’s pretty fun.
What’s working?
1) Let it rip. Half-formed ideas and vibes welcome.
2) Get someone outside your bubble.
Supportive play leads to real clarity. And yeah, it’s pretty fun.
September 19, 2025 at 8:01 PM
I’ve been helping people sharpen their one-liners.
What’s working?
1) Let it rip. Half-formed ideas and vibes welcome.
2) Get someone outside your bubble.
Supportive play leads to real clarity. And yeah, it’s pretty fun.
What’s working?
1) Let it rip. Half-formed ideas and vibes welcome.
2) Get someone outside your bubble.
Supportive play leads to real clarity. And yeah, it’s pretty fun.
Confession: I bombed a pitch to my own sales team.
I talked design wins, engineering magic, happy clients...
Got nothing.
Sales lives and dies by the number.
If you don’t help them hit it, you’re noise.
I had to learn to tell a different story.
I talked design wins, engineering magic, happy clients...
Got nothing.
Sales lives and dies by the number.
If you don’t help them hit it, you’re noise.
I had to learn to tell a different story.
September 17, 2025 at 4:03 PM
Confession: I bombed a pitch to my own sales team.
I talked design wins, engineering magic, happy clients...
Got nothing.
Sales lives and dies by the number.
If you don’t help them hit it, you’re noise.
I had to learn to tell a different story.
I talked design wins, engineering magic, happy clients...
Got nothing.
Sales lives and dies by the number.
If you don’t help them hit it, you’re noise.
I had to learn to tell a different story.
Location, location, location isn’t just about real estate, it matters in the cloud too.
Where your data lives impacts compliance, cost, and performance.
Slow down your users
Rack up transfer fees
Break laws you didn’t know applied
A “region” is the location of your data center (think US East)
Where your data lives impacts compliance, cost, and performance.
Slow down your users
Rack up transfer fees
Break laws you didn’t know applied
A “region” is the location of your data center (think US East)
September 16, 2025 at 4:49 PM
Location, location, location isn’t just about real estate, it matters in the cloud too.
Where your data lives impacts compliance, cost, and performance.
Slow down your users
Rack up transfer fees
Break laws you didn’t know applied
A “region” is the location of your data center (think US East)
Where your data lives impacts compliance, cost, and performance.
Slow down your users
Rack up transfer fees
Break laws you didn’t know applied
A “region” is the location of your data center (think US East)
We've got leadership problems on product teams
80% of product teams don’t include engineers in ideation, problem definition, or roadmapping.
Coming in too late to contribute meaningfully, especially on AI features that need early feasibility input.
80% of product teams don’t include engineers in ideation, problem definition, or roadmapping.
Coming in too late to contribute meaningfully, especially on AI features that need early feasibility input.
September 14, 2025 at 8:30 PM
We've got leadership problems on product teams
80% of product teams don’t include engineers in ideation, problem definition, or roadmapping.
Coming in too late to contribute meaningfully, especially on AI features that need early feasibility input.
80% of product teams don’t include engineers in ideation, problem definition, or roadmapping.
Coming in too late to contribute meaningfully, especially on AI features that need early feasibility input.
The “heft test” is 💩.
Impressive decks from top firms that do nothing but make people feel better while burning budget.
Real change comes from clear direction, real engagement, and visible progress.
To make big things happen, you need clarity, engagement, and the discipline to test and adapt.
Impressive decks from top firms that do nothing but make people feel better while burning budget.
Real change comes from clear direction, real engagement, and visible progress.
To make big things happen, you need clarity, engagement, and the discipline to test and adapt.
September 12, 2025 at 8:01 PM
The “heft test” is 💩.
Impressive decks from top firms that do nothing but make people feel better while burning budget.
Real change comes from clear direction, real engagement, and visible progress.
To make big things happen, you need clarity, engagement, and the discipline to test and adapt.
Impressive decks from top firms that do nothing but make people feel better while burning budget.
Real change comes from clear direction, real engagement, and visible progress.
To make big things happen, you need clarity, engagement, and the discipline to test and adapt.
AI leaders say PMs need to write evals
Evals are how you define “good”
Define success in clear, testable terms
Align your team around outcomes
Avoid "it kinda works?" moment post-launch
https://f.mtr.cool/bolppzledc
#AIProductManagement
Evals are how you define “good”
Define success in clear, testable terms
Align your team around outcomes
Avoid "it kinda works?" moment post-launch
https://f.mtr.cool/bolppzledc
#AIProductManagement
AI Evaluations: A Business Leader’s Guide to Choosing What Works
AI evaluations (evals) are essential for businesses to measure AI performance, align with goals, and mitigate risks.
f.mtr.cool
September 11, 2025 at 2:31 PM
AI leaders say PMs need to write evals
Evals are how you define “good”
Define success in clear, testable terms
Align your team around outcomes
Avoid "it kinda works?" moment post-launch
https://f.mtr.cool/bolppzledc
#AIProductManagement
Evals are how you define “good”
Define success in clear, testable terms
Align your team around outcomes
Avoid "it kinda works?" moment post-launch
https://f.mtr.cool/bolppzledc
#AIProductManagement
You’re not ready for AI if you're not even iterating
84% of product teams are worried their product won’t succeed
Only 31% are doing rapid iteration.
84% of product teams are worried their product won’t succeed
Only 31% are doing rapid iteration.
September 8, 2025 at 4:31 PM
You’re not ready for AI if you're not even iterating
84% of product teams are worried their product won’t succeed
Only 31% are doing rapid iteration.
84% of product teams are worried their product won’t succeed
Only 31% are doing rapid iteration.
Struggling with team performance?
Harvard’s Capability–Motivation–License (CML) framework points to three common reasons teams stall:
Lack of skills
Low motivation
No permission to act
But there's a fourth factor that quietly shapes them all: Direction.
Harvard’s Capability–Motivation–License (CML) framework points to three common reasons teams stall:
Lack of skills
Low motivation
No permission to act
But there's a fourth factor that quietly shapes them all: Direction.
September 8, 2025 at 1:06 AM
Struggling with team performance?
Harvard’s Capability–Motivation–License (CML) framework points to three common reasons teams stall:
Lack of skills
Low motivation
No permission to act
But there's a fourth factor that quietly shapes them all: Direction.
Harvard’s Capability–Motivation–License (CML) framework points to three common reasons teams stall:
Lack of skills
Low motivation
No permission to act
But there's a fourth factor that quietly shapes them all: Direction.
Builders are evolving. Are you?
Next month, I’m speaking at an event hosted by Agile New England on how AI is reshaping product, design, engineering and delivery.
I'll share lessons from people building AI products and building with AI from OpsCanvas and beyond.
More information to come
Next month, I’m speaking at an event hosted by Agile New England on how AI is reshaping product, design, engineering and delivery.
I'll share lessons from people building AI products and building with AI from OpsCanvas and beyond.
More information to come
September 5, 2025 at 1:25 PM
Builders are evolving. Are you?
Next month, I’m speaking at an event hosted by Agile New England on how AI is reshaping product, design, engineering and delivery.
I'll share lessons from people building AI products and building with AI from OpsCanvas and beyond.
More information to come
Next month, I’m speaking at an event hosted by Agile New England on how AI is reshaping product, design, engineering and delivery.
I'll share lessons from people building AI products and building with AI from OpsCanvas and beyond.
More information to come
Ever spin up a server, give it extra memory and CPU “just to be safe,” and never turn it down?
That’s overprovisioning and it’s draining your budget.
In this episode of What the Cloud:
What overprovisioned resources are
Why they waste money without adding value
Got a cloud question? Ask away
That’s overprovisioning and it’s draining your budget.
In this episode of What the Cloud:
What overprovisioned resources are
Why they waste money without adding value
Got a cloud question? Ask away
September 2, 2025 at 3:32 PM
Ever spin up a server, give it extra memory and CPU “just to be safe,” and never turn it down?
That’s overprovisioning and it’s draining your budget.
In this episode of What the Cloud:
What overprovisioned resources are
Why they waste money without adding value
Got a cloud question? Ask away
That’s overprovisioning and it’s draining your budget.
In this episode of What the Cloud:
What overprovisioned resources are
Why they waste money without adding value
Got a cloud question? Ask away
MIT says 95% of generative AI pilots are failing
The technology usually works. Integration doesn’t.
Tools don’t adapt to company processes
Companies don’t adapt their processes to the tools
Adoption requires a willingness to rewire how work gets done
The 5% who figured this out, did it together
The technology usually works. Integration doesn’t.
Tools don’t adapt to company processes
Companies don’t adapt their processes to the tools
Adoption requires a willingness to rewire how work gets done
The 5% who figured this out, did it together
August 21, 2025 at 1:30 PM
MIT says 95% of generative AI pilots are failing
The technology usually works. Integration doesn’t.
Tools don’t adapt to company processes
Companies don’t adapt their processes to the tools
Adoption requires a willingness to rewire how work gets done
The 5% who figured this out, did it together
The technology usually works. Integration doesn’t.
Tools don’t adapt to company processes
Companies don’t adapt their processes to the tools
Adoption requires a willingness to rewire how work gets done
The 5% who figured this out, did it together
Been talking to engineers about #IaC
Powerful, often too complex
Benefits: consistency, version control, speed, recovery, collaboration
Challenges: complexity, learning curve, secrets mgmt, costly testing, upkeep
I'm thinking AI could help
Always looking to interview people working in this space
Powerful, often too complex
Benefits: consistency, version control, speed, recovery, collaboration
Challenges: complexity, learning curve, secrets mgmt, costly testing, upkeep
I'm thinking AI could help
Always looking to interview people working in this space
August 18, 2025 at 12:30 PM
Been talking to engineers about #IaC
Powerful, often too complex
Benefits: consistency, version control, speed, recovery, collaboration
Challenges: complexity, learning curve, secrets mgmt, costly testing, upkeep
I'm thinking AI could help
Always looking to interview people working in this space
Powerful, often too complex
Benefits: consistency, version control, speed, recovery, collaboration
Challenges: complexity, learning curve, secrets mgmt, costly testing, upkeep
I'm thinking AI could help
Always looking to interview people working in this space
What do I do when I don’t know the #strategy?
Many orgs are bad at strategy.
If you’re lucky, it exists but isn’t communicated well.
If you’re unlucky, it’s bad
Look for clues
Find a senior person who knows
Take a guess and get a gut check
Default to basics: make money, save money, reduce risk
Many orgs are bad at strategy.
If you’re lucky, it exists but isn’t communicated well.
If you’re unlucky, it’s bad
Look for clues
Find a senior person who knows
Take a guess and get a gut check
Default to basics: make money, save money, reduce risk
August 16, 2025 at 7:01 PM
What do I do when I don’t know the #strategy?
Many orgs are bad at strategy.
If you’re lucky, it exists but isn’t communicated well.
If you’re unlucky, it’s bad
Look for clues
Find a senior person who knows
Take a guess and get a gut check
Default to basics: make money, save money, reduce risk
Many orgs are bad at strategy.
If you’re lucky, it exists but isn’t communicated well.
If you’re unlucky, it’s bad
Look for clues
Find a senior person who knows
Take a guess and get a gut check
Default to basics: make money, save money, reduce risk
Your AI project doesn’t have to start from scratch
Structured expertise is a map of how concepts connect and how to act on them
Make better decisions faster
Prevent hallucinations
Spotting gaps
Read more
Structured expertise is a map of how concepts connect and how to act on them
Make better decisions faster
Prevent hallucinations
Spotting gaps
Read more
AI’s Secret Weapon: How Ontologies Accelerate Development
AI ontologies structure knowledge, enabling smarter decisions, faster development, and reliable AI without guesswork.
f.mtr.cool
August 15, 2025 at 2:03 PM
Your AI project doesn’t have to start from scratch
Structured expertise is a map of how concepts connect and how to act on them
Make better decisions faster
Prevent hallucinations
Spotting gaps
Read more
Structured expertise is a map of how concepts connect and how to act on them
Make better decisions faster
Prevent hallucinations
Spotting gaps
Read more
People want to use AI, but they don’t know where to start.
They’re unsure what’s possible, what’s trustworthy, or how to use the results.
Start with scaffolding. Borrowed from education, here’s what that looks like:
Start with what users already know.
Show your work
Coach
Guide next steps
They’re unsure what’s possible, what’s trustworthy, or how to use the results.
Start with scaffolding. Borrowed from education, here’s what that looks like:
Start with what users already know.
Show your work
Coach
Guide next steps
August 13, 2025 at 1:02 PM
People want to use AI, but they don’t know where to start.
They’re unsure what’s possible, what’s trustworthy, or how to use the results.
Start with scaffolding. Borrowed from education, here’s what that looks like:
Start with what users already know.
Show your work
Coach
Guide next steps
They’re unsure what’s possible, what’s trustworthy, or how to use the results.
Start with scaffolding. Borrowed from education, here’s what that looks like:
Start with what users already know.
Show your work
Coach
Guide next steps
In my research, I’m seeing a common mistake
Resources deployed in the wrong region
They’re hard to find
They can cost more
They create compliance headaches, you’re now subject to that region’s regulations
If you want to #StopZombies, DM me for a free scan while we’re still in testing mode.
Resources deployed in the wrong region
They’re hard to find
They can cost more
They create compliance headaches, you’re now subject to that region’s regulations
If you want to #StopZombies, DM me for a free scan while we’re still in testing mode.
August 11, 2025 at 1:30 PM
In my research, I’m seeing a common mistake
Resources deployed in the wrong region
They’re hard to find
They can cost more
They create compliance headaches, you’re now subject to that region’s regulations
If you want to #StopZombies, DM me for a free scan while we’re still in testing mode.
Resources deployed in the wrong region
They’re hard to find
They can cost more
They create compliance headaches, you’re now subject to that region’s regulations
If you want to #StopZombies, DM me for a free scan while we’re still in testing mode.