Joe Procopio
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joeprocopio.com
Joe Procopio
@joeprocopio.com
Links to my public posts. I'm a multi-exit, multi-failure entrepreneur. AI pioneer. Technologist. Innovator. I write at Inc.com and BuiltIn.com. More about me at joeprocopio.com
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Hi there. I’m an entrepreneur, technologist, and innovator.
I've served as head of product for several VC-backed startups and as an advisor for dozens more. I’m a recurring tech columnist at Inc.com and BuiltIn.com and I run my own private tech newsletter at joeprocopio.com.
Joe Procopio
Joe Procopio is a multi-exit, multi-failure entrepreneur, innovator, and technologist.
joeprocopio.com
How To Prepare For The Coming Collapse of the Tech Industry. I'll tell you what the end of technology’s reign will look like in today's column...

joeprocopio.substack.com/p/how-to-pre...

#technology #business #work #softwaredevelopment #entrepreneurship
How To Prepare For The Coming Collapse of the Tech Industry
Here’s what the end of technology’s reign will look like
joeprocopio.substack.com
February 14, 2026 at 12:38 PM
Holy crap! I think I'm in love with @databricks.bsky.social CEO. I'll tell you why he's speaking directly to my black heart in my new column for @inc.com

www.inc.com/joe-procopio...

#ai #technology #money #business #softwaredevelopment
Databricks' CEO Just Dropped the Most Honest Advice About the Future of AI
Data company leaders aren’t interested in histrionics and hand-waving.
www.inc.com
February 13, 2026 at 3:52 PM
Some recruiters say job boards like LinkedIn are dead. I'll tell you what to do instead...

www.linkedin.com/pulse/recrui...

#startup #business #money #technology #work
Recruiters Say Job Boards Like LinkedIn Are Dead, Here’s What To Do Instead
The best recruiter I know is going to spend the next three months hiring without posting to a single job board website, like Indeed or LinkedIn.
www.linkedin.com
February 12, 2026 at 7:28 PM
Hey Amazon. Justify Your $200B Spend After 30K Layoffs. I Dare You.

I'll tell you exactly why dumping labor cost savings into AI infrastructure is a bad idea in my new column for @inc.com

www.inc.com/joe-procopio...

#ai #technology #money #work #jobs
Hey Amazon. Justify Your $200B Spend After 30K Layoffs. I Dare You.
Amazon announces the massive spending spree that all those layoffs allegedly made possible.
www.inc.com
February 12, 2026 at 1:31 PM
Thanks to my friends at @medium.com for highlighting my "building-an-audience" advice in their Writer Newsletter this month. For the record, I agree: I'm "opinionated" and "harsh"... but social.

Plus I can drop one hell of a hidden reference.

medium.com/medium-handb...
Writer Newsletter: Join The Writers Circle to meet fellow writers and editors
Plus Pub Crawl 2026, two very different approaches to writing, and promoting your book
medium.com
February 11, 2026 at 4:31 PM
You Can’t Find a Job Because LinkedIn Went Full TikTok. I'll tell you why LinkedIn’s $5B quarter had nothing to do with anyone finding work in my new column...

jproco.medium.com/74ff9dbbf7f7...

#technology #business #work #hiring #jobs
You Can’t Find a Job Because LinkedIn Went Full TikTok
LinkedIn’s $5B quarter had nothing to do with anyone finding work
jproco.medium.com
February 11, 2026 at 12:37 PM
As a non-billionaire, here's how I'm thinking about business and tech in 2026...

joeprocopio.substack.com/p/5-tech-ind...

#startup #entrepreneurship #technology #ai #productivity
5 Tech Industry Trends For Non-Billionaires
If you’re not OpenAI or Microsoft, there are new table stakes for business and tech
joeprocopio.substack.com
February 10, 2026 at 1:20 PM
Was Vibe Coding a Ruse?
If anyone can vibe code, imagine how many developers we can fire!
jproco.medium.com
February 9, 2026 at 12:29 PM
Experiment. Let's talk for real about how I got to a million readers and 100K followers in a dying format...

joeprocopio.substack.com/p/how-i-got-...

#writing #entrepreneurship #marketing #money #success
How I Got a Million Readers and 100K Followers
Building a Writing Audience Now That Written Content Is Dead
joeprocopio.substack.com
February 7, 2026 at 1:37 PM
Why SaaS Companies Keep Dying Off in the AI Age -- One SaaS company who didn't want my advice just laid off a bunch of folks. I'll tell you why in my new column for @inc.com

www.inc.com/joe-procopio...

#technology #business #ai #softwaredevelopment #money
Why SaaS Companies Keep Dying Off in the AI Age
The evidence keeps piling up, yet companies are riding and dying with the Same Old SaaS.
www.inc.com
February 6, 2026 at 3:34 PM
A new study shows that AI agents suck at replacing white-collar jobs. I'll unwrap the "biggest mystery in AI" in today's column...

jproco.medium.com/8f2657ca61a0...

#leadership #entrepreneurship #technology #ai #work
It Turns Out, AI Agents Suck At Replacing White-Collar Workers
A new study says AI gets a failing grade, and it’s not a mystery as to why
jproco.medium.com
February 6, 2026 at 12:46 PM
Startup founders are bragging about dropping out of college again, but only a certain kind of founder.

www.linkedin.com/pulse/colleg...

#startup #entrepreneurship #money #business #success
The College Dropout To Successful Founder Myth Is Just a Rich Kid Flex
The statistical truth about dropout founder failure is common knowledge, but it doesn't stop folks from "bragging" about dropping out of Harvard or MIT.
www.linkedin.com
February 5, 2026 at 8:45 PM
Want more productivity? Smart companies are returning to an employee-first culture...

joeprocopio.substack.com/p/want-more-...

#productivity #startup #entrepreneurship #leadership #work
Want More Productivity? Put Employees First
Smart leadership is focusing on employee value again
joeprocopio.substack.com
February 5, 2026 at 3:33 PM
How Microsoft Set Itself Up For AI Failure -- I'll tell you why Microsoft’s earnings caused an AI selloff in my new column for @inc.com

www.inc.com/joe-procopio...

#technology #business #ai #softwaredevelopment #money
How Microsoft Set Itself Up For AI Failure
Microsoft’s earnings selloff is the loudest crack in the AI foundation so far.
www.inc.com
February 5, 2026 at 1:14 PM
Every 6 seconds, someone is realizing they can't find a job because LinkedIn is TikTok now.

www.inc.com/joe-procopio...

#technology #business #work #hiring #jobs
February 4, 2026 at 3:57 PM
How To Prepare For The Coming Collapse of the Tech Industry. I'll tell you what the end of technology’s reign will look like in today's column...

jproco.medium.com/16e0126288f7...

#technology #business #work #softwaredevelopment #entrepreneurship
How To Prepare For The Coming Collapse of the Tech Industry
Here’s what the end of technology’s reign will look like
jproco.medium.com
February 4, 2026 at 12:55 PM
We all know we're in an AI bubble, right? Here's how to cash in when it pops...

www.linkedin.com/pulse/how-ca...

#startup #entrepreneurship #money #business #ai
How To Cash In When The AI Bubble Pops
Investors are talking about the AI bubble without talking about it. I'll bring my decades of experience interpreting the money people and tell you what it means
www.linkedin.com
February 3, 2026 at 9:28 PM
As AI Shopping Agents come online, hold on to your wallet, because right now YOU are the product. I'll explain... using K-Pop collector figurines.

joeprocopio.substack.com/p/ai-shoppin...

#money #business #ai #technology #marketing
AI Shopping Agents Explained: Hold On To Your Wallet, Because You Are The Product
Approach Agentic Commerce With Caution
joeprocopio.substack.com
February 3, 2026 at 4:06 PM
Every company is hiring, but no one is actually hiring. I'll explain this frustrating paradox in my new column for @Inc

www.inc.com/joe-procopio...

#technology #business #work #hiring #jobs
Everybody Says They’re Hiring—Nobody Is Actually Hiring
Yes, the hiring process is broken. But there's a bigger problem no one's talking about.
www.inc.com
February 3, 2026 at 1:12 PM
My Substack is finally robust enough to maybe be worth your time. It’s just another channel, so if you're already reading me, thank you! But if you’re not already reading me, try my Substack and see if my "hot industry takes" fit your lifestyle.

joeprocopio.substack.com
JoeProcopio.com | Joe Procopio | Substack
I'm a multi-exit, multi-failure entrepreneur. I write about what I do. Click to read JoeProcopio.com, by Joe Procopio, a Substack publication with hundreds of subscribers.
joeprocopio.substack.com
February 2, 2026 at 5:08 PM
Now that most people can spot ChatGPT, if you care about how you communicate, you just need to do this...

www.linkedin.com/pulse/dont-l...

#entrepreneurship #writing #ai #business #work
Don’t Let ChatGPT Change The Way You Write
Now that most people can spot ChatGPT, if you care about how you communicate and how it lands, you just need to do this one thing.
www.linkedin.com
February 1, 2026 at 8:02 PM