Joe Procopio
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joeprocopio.com
Joe Procopio
@joeprocopio.com
Links to my public posts. I'm a multi-exit, multi-failure entrepreneur. AI pioneer. Technologist. Innovator. I write at Inc.com and BuiltIn.com. More about me at joeprocopio.com
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Hi there. I’m an entrepreneur, technologist, and innovator.
I've served as head of product for several VC-backed startups and as an advisor for dozens more. I’m a recurring tech columnist at Inc.com and BuiltIn.com and I run my own private tech newsletter at joeprocopio.com.
Joe Procopio
Joe Procopio is a multi-exit, multi-failure entrepreneur, innovator, and technologist.
joeprocopio.com
Amazon shot itself in the foot when AWS crashed last month, but that shot was fired over a year ago...

www.linkedin.com/pulse/amazon...

#startup #leadership #technology #business #remotework
Amazon’s Return To Office Mandates Backfire
Last week's massive AWS crash was the result of a chain that started with Amazon's 2024 RTO mandate. I called it then, and now other experts are backing me up.
www.linkedin.com
December 9, 2025 at 9:56 PM
The Modern Day Tech Worker Is Obsolete. Amazon’s CEO Just Told Us Why

joeprocopio.substack.com/p/the-modern...

#startup #leadership #technology #business #work
The Modern Day Tech Worker Is Obsolete. Amazon’s CEO Just Told Us Why
Why did Amazon announce another round of mass layoffs? Because why not.
joeprocopio.substack.com
December 9, 2025 at 12:50 PM
The Tech Industry Needs a Project Hail Mary -- It's JOE READER SAVE TECH in my new column for @inc.com

www.inc.com/joe-procopio...

#work #entrepreneurship #ai #leadership #technology
The Tech Industry Needs a Project Hail Mary
A spoiler-free call-to-arms to make the tech industry the shining star it should be.
www.inc.com
December 8, 2025 at 8:17 PM
AI-assisted pricing is such an awesome idea... on paper.

jproco.medium.com/5d15ca762917...

#startup #entrepreneurship #ai #money #technology
The Unintended Consequences of AI-Assisted Pricing
It’s not about what AI can do, it’s about what the customer won’t do
jproco.medium.com
December 8, 2025 at 12:51 PM
Every 5 seconds, a true software developer out there is pumping their fist.

-- www.inc.com/joe-procopio...

#technology #ai #softwaredevelopment #management #leadership
December 5, 2025 at 5:05 PM
I dive into AI-assisted pricing and what it means for you...

jproco.medium.com/2194dc54d5d4...

#entrepreneurship #ai #technology #business #money
AI-Assisted Pricing Explained: You’ll Be Furious
The good news is they’ll definitely make a few extra bucks
jproco.medium.com
December 5, 2025 at 12:51 PM
Amazon shot itself in the foot when AWS crashed last month, but that shot was fired over a year ago...

joeprocopio.substack.com/p/amazons-re...

#startup #leadership #technology #business #remotework
Amazon’s Return To Office Mandates Backfire
The exodus of senior talent from AWS might be why it took forever to figure out why they broke the internet
joeprocopio.substack.com
December 4, 2025 at 4:23 PM
How did tech employees become disposable? I'll uncover how tech became a commodity in my new column for @inc.com

www.inc.com/joe-procopio...
How Tech Employees Became Disposable
‘Employees’ are now ‘workers,’ but that didn’t happen overnight. Here's why the distinction matters—and what happens next.
www.inc.com
December 4, 2025 at 1:05 PM
This isn't just a list of 5 ways I know you're using ChatGPT, it's 5 ways EVERYONE knows you're using ChatGPT...

jproco.medium.com/b4ea1ecfba98...

#writing #ai #technology #business #work
5 Obvious Ways Everyone Knows You’re Using ChatGPT
This is what everyone says is a dead giveaway for spotting ChatGPT generated content
jproco.medium.com
December 3, 2025 at 12:44 PM
The tech industry is dying. I'll tell you what you can do to save it in my new column for @inc.com

www.inc.com/joe-procopio...

#startup #entrepreneurship #ai #leadership #technology
The Tech Industry Is Dying
This is how we fix it.
www.inc.com
December 2, 2025 at 12:58 PM
AI Resume Screening Broke Hiring — I'll tell you how we can fix it.

jproco.medium.com/ef104e6710d1...

#hiring #leadership #technology #business #work
AI Resume Screening Broke Hiring. This Is How We Fix It
Automation turned the hiring process into a quagmire, but it’s not going away
jproco.medium.com
December 1, 2025 at 12:41 PM
AI Productivity Theater Has Invaded the Workplace -- You're either gonna laugh with me or feel very seen...

www.linkedin.com/pulse/ai-pro...

#entrepreneurship #ai #technology #business #productivity
AI Productivity Theater Has Invaded the Workplace
Most tech companies can't tell the difference between real AI productivity and AI productivity theater. And that's going to waste a spectacular amount of money.
www.linkedin.com
November 30, 2025 at 5:44 PM
Here's why you didn't get televised sports for two weeks, and why it will happen again...

www.linkedin.com/pulse/disney...

#leadership #technology #business #sports #money
Disney and YouTube TV Held Customers Hostage For a Good Reason
The latest battle over sports between Disney and YouTube TV is now one they hope we'll forget. But this time, the customer caught on to their shenanigans.
www.linkedin.com
November 29, 2025 at 6:34 PM
I'm gonna get real honest about your job, anger, depression, and motivation...

joeprocopio.substack.com/p/the-true-c...

#business #technology #work #mentalhealth #leadership
The True Cost of Tech Worker Burnout
Tech industry employees are depressed, and it costs tech companies a fortune
joeprocopio.substack.com
November 29, 2025 at 3:57 PM
Thank You
How to be thankful in this year of chaos
jproco.medium.com
November 28, 2025 at 1:16 PM
ChatGPT is making it nearly impossible for startups and small business to stand out...

www.linkedin.com/pulse/chatgp...

#startup #ai #technology #marketing #writing
ChatGPT Is Killing Discoverability, and Startups Are Paying the Price
The rise of AI search has eviscerated the SEO-driven marketing prospects for startups and small businesses in a way that can no longer be denied.
www.linkedin.com
November 27, 2025 at 7:48 PM
Here's why you didn't get televised sports for two weeks, and why it will happen again...

joeprocopio.substack.com/p/disney-and...

#leadership #technology #business #sports #money
Disney and YouTube TV Held Customers Hostage For a Good Reason
Make no mistake, this fiasco was about the future of streaming
joeprocopio.substack.com
November 27, 2025 at 1:24 PM