John Cass
@johncass.bsky.social
A passion for marketing. Book author. Dad. Easily persuaded by pie.
My latest podcast on Ai, agile marketing and agile marketing coaching with Andrea Fryrear marketingpodcasts.net/2025/11/andr... #agilemarketing #marketing #agile #ai
Andrea Fryrear - Deep Dive into Agile Marketing Podcast (Episode Twenty Nine)
In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Andrewa Fryrear, CEO and Founder of AgileSherpa, an agile marketing coaching company. Andrea and John explore the impact o...
marketingpodcasts.net
November 26, 2025 at 4:06 PM
My latest podcast on Ai, agile marketing and agile marketing coaching with Andrea Fryrear marketingpodcasts.net/2025/11/andr... #agilemarketing #marketing #agile #ai
Great chat with @chiefmartec on how #AI is transforming #AgileMarketing 🚀 Faster tests, smarter execution & a return to fundamentals.
🎧 Listen here: marketingpodcasts.net/2025/09/scot...
#marketing #martech #agilemarketing #ai
🎧 Listen here: marketingpodcasts.net/2025/09/scot...
#marketing #martech #agilemarketing #ai
Scott Brinker - Deep Dive into Agile Marketing Roundup Podcast (Episode Twenty Six)
In this episode of Deep Dive into Agile Marketing, host John Cass interviews Scott Brinker—martech pioneer and co-author of The New Automation Mindset. They explore how AI is reshaping agile marketing...
marketingpodcasts.net
September 25, 2025 at 11:30 PM
Great chat with @chiefmartec on how #AI is transforming #AgileMarketing 🚀 Faster tests, smarter execution & a return to fundamentals.
🎧 Listen here: marketingpodcasts.net/2025/09/scot...
#marketing #martech #agilemarketing #ai
🎧 Listen here: marketingpodcasts.net/2025/09/scot...
#marketing #martech #agilemarketing #ai
What does agile marketing look like in Japan? 🇯🇵
Insights from Naoya Segawa & Nobuyoshi Adachi on culture, agencies & hybrid methods. 🎧
🔗 globalagilemarketing.com/episode-two-…
Insights from Naoya Segawa & Nobuyoshi Adachi on culture, agencies & hybrid methods. 🎧
🔗 globalagilemarketing.com/episode-two-…
https://globalagilemarketing.com/episode-two-…
September 25, 2025 at 3:03 PM
What does agile marketing look like in Japan? 🇯🇵
Insights from Naoya Segawa & Nobuyoshi Adachi on culture, agencies & hybrid methods. 🎧
🔗 globalagilemarketing.com/episode-two-…
Insights from Naoya Segawa & Nobuyoshi Adachi on culture, agencies & hybrid methods. 🎧
🔗 globalagilemarketing.com/episode-two-…
Will marketers who use agile frameworks adapt to AI faster than traditional teams? #agilemarketing
September 22, 2025 at 8:37 PM
Will marketers who use agile frameworks adapt to AI faster than traditional teams? #agilemarketing
🇳🇱 Agile Marketing in the Netherlands! Misha & Marielle share research + trends from the Dutch Agile MarCom Association. Listen: [link] #AgileMarketing www.globalagilemarketing.com/agile-market...
Agile Marketing in the Netherlands with Misha van Hamersveld-Elbers and Marielle Roozemond Episode (Ten) Dutch Version
The episode features research from the Dutch based Agile Marcom association. Misha and Marielle do an amazing job of giving insights into how agile marketing works …
www.globalagilemarketing.com
September 21, 2025 at 6:14 PM
🇳🇱 Agile Marketing in the Netherlands! Misha & Marielle share research + trends from the Dutch Agile MarCom Association. Listen: [link] #AgileMarketing www.globalagilemarketing.com/agile-market...
🇧🇷 Episode: Agile Marketing in Brazil w/ Márcio Neves. Culture, scaling, and e-commerce insights from 123 Ágil. Listen now: [https://www.globalagilemarketing.com/agile-marketing-in-brazil-with-marcio-neves-episode-eleven-english-version/]
#AgileMarketing #Brazil #GlobalMarketing #Innovation
#AgileMarketing #Brazil #GlobalMarketing #Innovation
September 21, 2025 at 6:13 PM
🇧🇷 Episode: Agile Marketing in Brazil w/ Márcio Neves. Culture, scaling, and e-commerce insights from 123 Ágil. Listen now: [https://www.globalagilemarketing.com/agile-marketing-in-brazil-with-marcio-neves-episode-eleven-english-version/]
#AgileMarketing #Brazil #GlobalMarketing #Innovation
#AgileMarketing #Brazil #GlobalMarketing #Innovation
Video from last week's Boston Agile Marketing Meetup.
How do agile principles transform the way marketing projects are delivered—and succeed? Boston's agile marketing meetup held a panel to discuss.
www.youtube.com/watch?v=Ch6G...
How do agile principles transform the way marketing projects are delivered—and succeed? Boston's agile marketing meetup held a panel to discuss.
www.youtube.com/watch?v=Ch6G...
Boston Agile Marketing Meetup - Delivering Agile Marketing Projects — A View from Practice
YouTube video by Deep Dive into Agile Marketing
www.youtube.com
September 20, 2025 at 8:47 PM
Video from last week's Boston Agile Marketing Meetup.
How do agile principles transform the way marketing projects are delivered—and succeed? Boston's agile marketing meetup held a panel to discuss.
www.youtube.com/watch?v=Ch6G...
How do agile principles transform the way marketing projects are delivered—and succeed? Boston's agile marketing meetup held a panel to discuss.
www.youtube.com/watch?v=Ch6G...
This week at the Boston Agile marketing meetup (www.meetup.com/boston-agile...) 4 panelists discuss - Delivering Agile Marketing Projects — A View from Practice. Synopsis of the paper in my latest Deep Dive into Agile Marketing Podcast.
marketingpodcasts.net/2025/09/dr-g... #agilemarketing
marketingpodcasts.net/2025/09/dr-g... #agilemarketing
September 15, 2025 at 5:47 PM
This week at the Boston Agile marketing meetup (www.meetup.com/boston-agile...) 4 panelists discuss - Delivering Agile Marketing Projects — A View from Practice. Synopsis of the paper in my latest Deep Dive into Agile Marketing Podcast.
marketingpodcasts.net/2025/09/dr-g... #agilemarketing
marketingpodcasts.net/2025/09/dr-g... #agilemarketing
I recently had two insightful conversations with leading marketers on the intersection of AI and agile marketing:
🎙️ Episode 23 features Erica Korman: lnkd.in/egtPjZUb
🎙️ Episode 24 with Jonathan Wasserman: lnkd.in/ep3ZnPiw
Both episodes offer fresh perspectives. #agilemarketing #marketing #ai
🎙️ Episode 23 features Erica Korman: lnkd.in/egtPjZUb
🎙️ Episode 24 with Jonathan Wasserman: lnkd.in/ep3ZnPiw
Both episodes offer fresh perspectives. #agilemarketing #marketing #ai
LinkedIn
This link will take you to a page that’s not on LinkedIn
lnkd.in
September 9, 2025 at 1:19 AM
I recently had two insightful conversations with leading marketers on the intersection of AI and agile marketing:
🎙️ Episode 23 features Erica Korman: lnkd.in/egtPjZUb
🎙️ Episode 24 with Jonathan Wasserman: lnkd.in/ep3ZnPiw
Both episodes offer fresh perspectives. #agilemarketing #marketing #ai
🎙️ Episode 23 features Erica Korman: lnkd.in/egtPjZUb
🎙️ Episode 24 with Jonathan Wasserman: lnkd.in/ep3ZnPiw
Both episodes offer fresh perspectives. #agilemarketing #marketing #ai
On this episode of The Deep Dive into Agile Marketing podcast, Jonathan Wasserman, a seasoned expert in pharmaceutical marketing, & I explore how AI is reshaping both the marketing landscape and the pharma industry. #agilemarketing #marketing #ai
podcasts.apple.com/us/podcast/d...
podcasts.apple.com/us/podcast/d...
Deep Dive into Agile Marketing
Business Podcast · Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses...
podcasts.apple.com
September 4, 2025 at 12:55 AM
On this episode of The Deep Dive into Agile Marketing podcast, Jonathan Wasserman, a seasoned expert in pharmaceutical marketing, & I explore how AI is reshaping both the marketing landscape and the pharma industry. #agilemarketing #marketing #ai
podcasts.apple.com/us/podcast/d...
podcasts.apple.com/us/podcast/d...
I'm starting a new series on agile and AI, how AI impacts marketing and agile marketing. The format is different from my old deep dive into agile marketing podcasts. Great to do my first interview with Erica Korman #agilemarketing #AEO #AI #marketing marketingpodcasts.net/2025/07/deep...
Deep Dive into Agile Marketing Podcast with Erica Korman (Episode Twenty Three)
The Deep Dive into Agile Marketing Podcast features my interview and discussion with Erica Korman, a professional marketer at brands about her years of experience leading transformational change in di...
marketingpodcasts.net
July 31, 2025 at 1:18 AM
I'm starting a new series on agile and AI, how AI impacts marketing and agile marketing. The format is different from my old deep dive into agile marketing podcasts. Great to do my first interview with Erica Korman #agilemarketing #AEO #AI #marketing marketingpodcasts.net/2025/07/deep...
What’s the Value of Content Audits for Older Websites?
pr.typepad.com/pr_communica... #contentmarketing
pr.typepad.com/pr_communica... #contentmarketing
What’s the Value of Content Audits for Older Websites?
You’ve got a website with thousands of pages. Maybe it’s been online since the early days of the internet. Back then, traffic was great. Your site ranked high. The phone...
pr.typepad.com
July 2, 2025 at 3:49 PM
What’s the Value of Content Audits for Older Websites?
pr.typepad.com/pr_communica... #contentmarketing
pr.typepad.com/pr_communica... #contentmarketing
Customer Journey Iteration - Maybe That's Possible Now? pr.typepad.com/pr_communica...
Customer Journey Iteration - Maybe That's Possible Now?
Over the past 20 years, I’ve worked with countless companies on customer journey mapping—and time and again, I’ve seen a common oversight: they invest in mapping the journey, but don’t...
pr.typepad.com
June 25, 2025 at 2:28 PM
Customer Journey Iteration - Maybe That's Possible Now? pr.typepad.com/pr_communica...
How Universities Might Use AI... pr.typepad.com/pr_communica...
How Universities Might Use AI to Welcome New Students
Ivy.ai, a company that offers AI-powered chat services to colleges and universities, recently released a report examining how higher education staff are using AI across campuses. What makes this espec...
pr.typepad.com
June 24, 2025 at 4:59 PM
How Universities Might Use AI... pr.typepad.com/pr_communica...
Celebrating 20 Years of Automattic automattic.com/2025/06/20/a...
Celebrating 20 Years of Automattic
What began with the bold idea that publishing should be free and open has evolved into a fully distributed software company that powers tens of millions of sites, stores, and conversations worldwid…
automattic.com
June 21, 2025 at 4:40 PM
Celebrating 20 Years of Automattic automattic.com/2025/06/20/a...
Agile Marketing in Australia with Lucia Sheridan (Arandia) Episode (Twelve) url:https://www.globalagilemarketing.com/agile-marketing-in-australia-with-lucia-sheridan-arandia-episode-twelve/
June 21, 2025 at 3:01 PM
Agile Marketing in Australia with Lucia Sheridan (Arandia) Episode (Twelve) url:https://www.globalagilemarketing.com/agile-marketing-in-australia-with-lucia-sheridan-arandia-episode-twelve/
Here's my round up of several of the largest American Marketing Association chapters. I used ChatGPT to construct the roundup. I was thinking chapter leaders could review and sign off. Something the AMA could do, or the chapters themselves. #marketing #ama
pr.typepad.com/pr_communica...
pr.typepad.com/pr_communica...
American Marketing Association Chapter Roundup - June 2025
When I first moved to Boston from Seattle in 2003. I joined the Boston Chapter of the American Marketing Association. And was on the board for seven years until 2010....
pr.typepad.com
June 19, 2025 at 4:45 PM
Here's my round up of several of the largest American Marketing Association chapters. I used ChatGPT to construct the roundup. I was thinking chapter leaders could review and sign off. Something the AMA could do, or the chapters themselves. #marketing #ama
pr.typepad.com/pr_communica...
pr.typepad.com/pr_communica...
Facebook Serves Up Genealogy and Artificial Intelligence (AI) pr.typepad.com/pr_communica...
Facebook Serves Up Genealogy and Artificial Intelligence (AI)
A big hobby of mine is genealogy, although I've always said my pastime is marketing and sales. Recently there was a connection point between my observation of business and the...
pr.typepad.com
June 19, 2025 at 12:40 AM
Facebook Serves Up Genealogy and Artificial Intelligence (AI) pr.typepad.com/pr_communica...
Here's the video for the Pharma Agile Marketing Panel from last October 2024 at the Boston Agile Marketing Meetup. I'm working on more events for 2025. #agilemarketing
us02web.zoom.us/rec/play/l7G...
us02web.zoom.us/rec/play/l7G...
Video Conferencing, Web Conferencing, Webinars, Screen Sharing
Zoom is the leader in modern enterprise video communications, with an easy, reliable cloud platform for video and audio conferencing, chat, and webinars across mobile, desktop, and room systems. Zoom ...
us02web.zoom.us
June 17, 2025 at 1:33 PM
Here's the video for the Pharma Agile Marketing Panel from last October 2024 at the Boston Agile Marketing Meetup. I'm working on more events for 2025. #agilemarketing
us02web.zoom.us/rec/play/l7G...
us02web.zoom.us/rec/play/l7G...
I'm asking the question who do you pitch today? Or where do your clients need to be to reach their audience today?
pr.typepad.com/pr_communica...
pr.typepad.com/pr_communica...
Who Are You Pitching?
I'm writing an article about where PR is today. And I'm reaching out to PR folks to ask them who are you pitching at the moment to generate publicity? Where...
pr.typepad.com
June 16, 2025 at 3:09 PM
I'm asking the question who do you pitch today? Or where do your clients need to be to reach their audience today?
pr.typepad.com/pr_communica...
pr.typepad.com/pr_communica...
Reposted by John Cass
EPISODE 691: Gaining agility and results with composable CMS, with Mark Wheeler from Storyblok - Listen to the episode: buff.ly/tJS9vMr
Mark Wheeler, Chief Marketing Officer at Storyblok is here to talk about redefining what a CMS should be.
#martech #marketing
Mark Wheeler, Chief Marketing Officer at Storyblok is here to talk about redefining what a CMS should be.
#martech #marketing
June 16, 2025 at 11:30 AM
EPISODE 691: Gaining agility and results with composable CMS, with Mark Wheeler from Storyblok - Listen to the episode: buff.ly/tJS9vMr
Mark Wheeler, Chief Marketing Officer at Storyblok is here to talk about redefining what a CMS should be.
#martech #marketing
Mark Wheeler, Chief Marketing Officer at Storyblok is here to talk about redefining what a CMS should be.
#martech #marketing
Reposted by John Cass
AI coding startups are at risk of being disrupted by Google, Microsoft, and OpenAI; source: Microsoft's GitHub Copilot grew to over $500M in revenue last year (Reuters)
Main Link | Techmeme Permalink
Main Link | Techmeme Permalink
June 4, 2025 at 5:30 AM
AI coding startups are at risk of being disrupted by Google, Microsoft, and OpenAI; source: Microsoft's GitHub Copilot grew to over $500M in revenue last year (Reuters)
Main Link | Techmeme Permalink
Main Link | Techmeme Permalink
Reposted by John Cass
OpenAI is customer of cloud computing services from Microsoft Azure, Oracle Cloud, CoreWeave and now Google Cloud.
If they are this hungry for GPUs, I’m surprised they haven’t also signed a deal with AWS.
If they are this hungry for GPUs, I’m surprised they haven’t also signed a deal with AWS.
Exclusive: OpenAI taps Google in unprecedented cloud deal despite AI rivalry, sources say
OpenAI plans to add Alphabet's Google cloud service to meet its growing needs for computing capacity, three sources told Reuters, marking a surprising collaboration between two prominent competitors in the artificial intelligence sector.
www.reuters.com
June 11, 2025 at 12:58 AM
OpenAI is customer of cloud computing services from Microsoft Azure, Oracle Cloud, CoreWeave and now Google Cloud.
If they are this hungry for GPUs, I’m surprised they haven’t also signed a deal with AWS.
If they are this hungry for GPUs, I’m surprised they haven’t also signed a deal with AWS.
Agile Marketing in Australia with Lucia Sheridan (Arandia) www.globalagilemarketing.com/agile-market... #agilemarketing #marketing
Agile Marketing in Australia with Lucia Sheridan (Arandia) Episode (Twelve)
The State of global agile marketing in Australia. Interview with Lucia Sheridan (Arandia). Lucia has worked in the UK, US and Australia. John Cass, the podcast's ho…
www.globalagilemarketing.com
June 12, 2025 at 4:53 PM
Agile Marketing in Australia with Lucia Sheridan (Arandia) www.globalagilemarketing.com/agile-market... #agilemarketing #marketing
What are your best tools for taking an existing recording, video, and turning the recording into a summary?
January 18, 2025 at 9:33 PM
What are your best tools for taking an existing recording, video, and turning the recording into a summary?