Joni van der Leeuw
@jonivanderleeuw.substack.com
Catalyst for Creatives - producer, agent, consultant - marketing, business, production
http://jonivanderleeuw.com
http://roost.games
http://werkplant.com
http://mightymerch.store
http://jonivanderleeuw.com
http://roost.games
http://werkplant.com
http://mightymerch.store
Reposted by Joni van der Leeuw
The last WerkPlant Weekly of 2025!
werkplant.substack.com/p/werkplant-...
Enjoy the winter break (if you have one)!
And see you all in the new year!
werkplant.substack.com/p/werkplant-...
Enjoy the winter break (if you have one)!
And see you all in the new year!
WerkPlant Weekly - Week 51
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
werkplant.substack.com
December 19, 2025 at 2:00 PM
The last WerkPlant Weekly of 2025!
werkplant.substack.com/p/werkplant-...
Enjoy the winter break (if you have one)!
And see you all in the new year!
werkplant.substack.com/p/werkplant-...
Enjoy the winter break (if you have one)!
And see you all in the new year!
Reposted by Joni van der Leeuw
New episode of the WerkPlant podcast in which @wisproy.bsky.social and I talk about how we define success... and we wonder how everyone else goes about it!
werkplant.substack.com/p/s03e11-roy...
werkplant.substack.com/p/s03e11-roy...
S03E11 - Roy & Joni on Defining Success
In the third season of the WerkPlant podcast host Roy van der Schilden and producer Joni van der Leeuw take a more casual approach and talk amongst themselves about what’s on their mind, current event...
werkplant.substack.com
December 18, 2025 at 9:04 AM
New episode of the WerkPlant podcast in which @wisproy.bsky.social and I talk about how we define success... and we wonder how everyone else goes about it!
werkplant.substack.com/p/s03e11-roy...
werkplant.substack.com/p/s03e11-roy...
Reposted by Joni van der Leeuw
Any games schools wanna find out more about setting their students up for entering the games industry in other ways that just applying for jobs, but instead forming collectives and other forms of businesses: talk to us
WerkPlant Weekly Week 50!
- Claire Obscure wins 9 Game Awards!
- Video Games unions unite in Europe
- ... and WerkPlant makes serious steps towards reaching students before they enter the creative industry
werkplant.substack.com/p/werkplant-...
- Claire Obscure wins 9 Game Awards!
- Video Games unions unite in Europe
- ... and WerkPlant makes serious steps towards reaching students before they enter the creative industry
werkplant.substack.com/p/werkplant-...
WerkPlant Weekly - Week 50
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
werkplant.substack.com
December 12, 2025 at 3:26 PM
Any games schools wanna find out more about setting their students up for entering the games industry in other ways that just applying for jobs, but instead forming collectives and other forms of businesses: talk to us
Reposted by Joni van der Leeuw
WerkPlant Weekly Week 50!
- Claire Obscure wins 9 Game Awards!
- Video Games unions unite in Europe
- ... and WerkPlant makes serious steps towards reaching students before they enter the creative industry
werkplant.substack.com/p/werkplant-...
- Claire Obscure wins 9 Game Awards!
- Video Games unions unite in Europe
- ... and WerkPlant makes serious steps towards reaching students before they enter the creative industry
werkplant.substack.com/p/werkplant-...
WerkPlant Weekly - Week 50
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
werkplant.substack.com
December 12, 2025 at 3:19 PM
WerkPlant Weekly Week 50!
- Claire Obscure wins 9 Game Awards!
- Video Games unions unite in Europe
- ... and WerkPlant makes serious steps towards reaching students before they enter the creative industry
werkplant.substack.com/p/werkplant-...
- Claire Obscure wins 9 Game Awards!
- Video Games unions unite in Europe
- ... and WerkPlant makes serious steps towards reaching students before they enter the creative industry
werkplant.substack.com/p/werkplant-...
Reposted by Joni van der Leeuw
Time for Week 49!
- AI act removed from Spotify after allegations of impersonation
- @gibiz.bsky.social reports on the state of the industry
- Bandcamp Friday
- ... and WerkPlant attended the Dutch Games week!
werkplant.substack.com/p/werkplant-...
- AI act removed from Spotify after allegations of impersonation
- @gibiz.bsky.social reports on the state of the industry
- Bandcamp Friday
- ... and WerkPlant attended the Dutch Games week!
werkplant.substack.com/p/werkplant-...
WerkPlant Weekly - Week 49
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
werkplant.substack.com
December 5, 2025 at 12:41 PM
Time for Week 49!
- AI act removed from Spotify after allegations of impersonation
- @gibiz.bsky.social reports on the state of the industry
- Bandcamp Friday
- ... and WerkPlant attended the Dutch Games week!
werkplant.substack.com/p/werkplant-...
- AI act removed from Spotify after allegations of impersonation
- @gibiz.bsky.social reports on the state of the industry
- Bandcamp Friday
- ... and WerkPlant attended the Dutch Games week!
werkplant.substack.com/p/werkplant-...
Hey, so, I did this video thing the past month for #movember and #mens #health. To raise funds, but also #awareness!
Check it out, please share, maybe donate and I'll see you next year probably maybe!
www.youtube.com/playlist?lis...
Check it out, please share, maybe donate and I'll see you next year probably maybe!
www.youtube.com/playlist?lis...
Movember Moments - YouTube
For Movember this year - 2025 - I want to do something once again. After last year’s music videos I want to take it back to the subject of Movember a bit mor...
www.youtube.com
December 1, 2025 at 2:47 PM
Hey, so, I did this video thing the past month for #movember and #mens #health. To raise funds, but also #awareness!
Check it out, please share, maybe donate and I'll see you next year probably maybe!
www.youtube.com/playlist?lis...
Check it out, please share, maybe donate and I'll see you next year probably maybe!
www.youtube.com/playlist?lis...
Reposted by Joni van der Leeuw
Time for the WerkPlant Weekly of Week 48!
This week
- The EU objects to the acquisition of Downtown by Universal
- WerkPlant supported research into mental health in the games industry funded by Dutch Stimuleringsfonds
- ... and more!
werkplant.substack.com/p/werkplant-...
This week
- The EU objects to the acquisition of Downtown by Universal
- WerkPlant supported research into mental health in the games industry funded by Dutch Stimuleringsfonds
- ... and more!
werkplant.substack.com/p/werkplant-...
WerkPlant Weekly - Week 48
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
werkplant.substack.com
November 28, 2025 at 3:15 PM
Time for the WerkPlant Weekly of Week 48!
This week
- The EU objects to the acquisition of Downtown by Universal
- WerkPlant supported research into mental health in the games industry funded by Dutch Stimuleringsfonds
- ... and more!
werkplant.substack.com/p/werkplant-...
This week
- The EU objects to the acquisition of Downtown by Universal
- WerkPlant supported research into mental health in the games industry funded by Dutch Stimuleringsfonds
- ... and more!
werkplant.substack.com/p/werkplant-...
Reposted by Joni van der Leeuw
A new episode of the WerkPlant Podcast just aired in which @wisproy.bsky.social and @jonivanderleeuw.substack.com talk about internships and other ways of getting started in the industry. Check it out!
werkplant.substack.com/p/s03e10-roy...
werkplant.substack.com/p/s03e10-roy...
S03E10 - Roy & Joni on Internships & Getting Started
In the third season of the WerkPlant podcast host Roy van der Schilden and producer Joni van der Leeuw take a more casual approach and talk amongst themselves about what’s on their mind, current event...
werkplant.substack.com
November 26, 2025 at 12:30 PM
A new episode of the WerkPlant Podcast just aired in which @wisproy.bsky.social and @jonivanderleeuw.substack.com talk about internships and other ways of getting started in the industry. Check it out!
werkplant.substack.com/p/s03e10-roy...
werkplant.substack.com/p/s03e10-roy...
Reposted by Joni van der Leeuw
Week 46 already!
This week's headlines:
- the Shorenstein Center released their US independent film audience landscape study
- German copyright organization GEMA won a major case against OpenAI.
werkplant.substack.com/p/werkplant-...
This week's headlines:
- the Shorenstein Center released their US independent film audience landscape study
- German copyright organization GEMA won a major case against OpenAI.
werkplant.substack.com/p/werkplant-...
WerkPlant Weekly - Week 46
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
werkplant.substack.com
November 14, 2025 at 2:39 PM
Week 46 already!
This week's headlines:
- the Shorenstein Center released their US independent film audience landscape study
- German copyright organization GEMA won a major case against OpenAI.
werkplant.substack.com/p/werkplant-...
This week's headlines:
- the Shorenstein Center released their US independent film audience landscape study
- German copyright organization GEMA won a major case against OpenAI.
werkplant.substack.com/p/werkplant-...
Reposted by Joni van der Leeuw
WerkPlant Weekly for Week 45!
- CM50 announces "A Contract for a New Global Economy"
- Danish music rights organization Koda accuses Suno of stealing its members' music to train their AI model
- ... and a new WerkPlant podcast!
werkplant.substack.com/p/werkplant-...
- CM50 announces "A Contract for a New Global Economy"
- Danish music rights organization Koda accuses Suno of stealing its members' music to train their AI model
- ... and a new WerkPlant podcast!
werkplant.substack.com/p/werkplant-...
WerkPlant Weekly - Week 45
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
werkplant.substack.com
November 7, 2025 at 4:56 PM
WerkPlant Weekly for Week 45!
- CM50 announces "A Contract for a New Global Economy"
- Danish music rights organization Koda accuses Suno of stealing its members' music to train their AI model
- ... and a new WerkPlant podcast!
werkplant.substack.com/p/werkplant-...
- CM50 announces "A Contract for a New Global Economy"
- Danish music rights organization Koda accuses Suno of stealing its members' music to train their AI model
- ... and a new WerkPlant podcast!
werkplant.substack.com/p/werkplant-...
Reposted by Joni van der Leeuw
Hi #PitchYaGame!
In Cat Cafe Manager 2, your will open your very own cat cafe!☕🐈
😻Adopt & train adorable stray cats
🪴Build & furnish your dream cafe
💖Become besties with your regulars
🧙♀️Explore a magical city full of mysteries
Currently in development!
⭐Wishlist on Steam! (link in bio)⭐
In Cat Cafe Manager 2, your will open your very own cat cafe!☕🐈
😻Adopt & train adorable stray cats
🪴Build & furnish your dream cafe
💖Become besties with your regulars
🧙♀️Explore a magical city full of mysteries
Currently in development!
⭐Wishlist on Steam! (link in bio)⭐
November 7, 2025 at 12:44 PM
Hi #PitchYaGame!
In Cat Cafe Manager 2, your will open your very own cat cafe!☕🐈
😻Adopt & train adorable stray cats
🪴Build & furnish your dream cafe
💖Become besties with your regulars
🧙♀️Explore a magical city full of mysteries
Currently in development!
⭐Wishlist on Steam! (link in bio)⭐
In Cat Cafe Manager 2, your will open your very own cat cafe!☕🐈
😻Adopt & train adorable stray cats
🪴Build & furnish your dream cafe
💖Become besties with your regulars
🧙♀️Explore a magical city full of mysteries
Currently in development!
⭐Wishlist on Steam! (link in bio)⭐
Reposted by Joni van der Leeuw
Check out the work Werplant is doing to find more sustainable business models within the creative industries.
I'm biased as I'm on the board. Check it.
I'm biased as I'm on the board. Check it.
This week's newsletter has just dropped with a special feature this week for the English version of the talk @jonivanderleeuw.substack.com gave last week during a special program on wellbeing in the creative industry.
Check it out!
open.substack.com/pub/werkplan...
Check it out!
open.substack.com/pub/werkplan...
WerkPlant Weekly - Week 43
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
open.substack.com
November 6, 2025 at 1:52 PM
Check out the work Werplant is doing to find more sustainable business models within the creative industries.
I'm biased as I'm on the board. Check it.
I'm biased as I'm on the board. Check it.
Time for Movember Moment nr 2. What would I tell people going through something similar?
Have a question too?
Ask them here!
#testicular #cancer #bipolar #movember #menshealth
www.youtube.com/watch?v=SfyW...
Have a question too?
Ask them here!
#testicular #cancer #bipolar #movember #menshealth
www.youtube.com/watch?v=SfyW...
Movember Moment 02 - Acceptance
YouTube video by Joni van der Leeuw
www.youtube.com
November 5, 2025 at 2:59 PM
Time for Movember Moment nr 2. What would I tell people going through something similar?
Have a question too?
Ask them here!
#testicular #cancer #bipolar #movember #menshealth
www.youtube.com/watch?v=SfyW...
Have a question too?
Ask them here!
#testicular #cancer #bipolar #movember #menshealth
www.youtube.com/watch?v=SfyW...
Reposted by Joni van der Leeuw
In the new WerkPlant Podcast episode @jonivanderleeuw.substack.com and @wisproy.bsky.social talk about how they balance business and pleasure in their lives as professionals in the creative industry.
werkplant.substack.com/p/s03e09-roy...
werkplant.substack.com/p/s03e09-roy...
S03E09 - Roy & Joni on Business & Pleasure
In the third season of the WerkPlant podcast host Roy van der Schilden and producer Joni van der Leeuw take a more casual approach and talk amongst themselves about what’s on their mind, current event...
werkplant.substack.com
November 5, 2025 at 9:50 AM
In the new WerkPlant Podcast episode @jonivanderleeuw.substack.com and @wisproy.bsky.social talk about how they balance business and pleasure in their lives as professionals in the creative industry.
werkplant.substack.com/p/s03e09-roy...
werkplant.substack.com/p/s03e09-roy...
I’m doing a series of Movember Moment videos this month - answering questions about (my) men’s health, raising donations and… raising awareness!
#movember #mentalhealth #testicularcancer #awareness
youtu.be/XN1Q5CIhAwQ?...
#movember #mentalhealth #testicularcancer #awareness
youtu.be/XN1Q5CIhAwQ?...
November 3, 2025 at 2:45 PM
I’m doing a series of Movember Moment videos this month - answering questions about (my) men’s health, raising donations and… raising awareness!
#movember #mentalhealth #testicularcancer #awareness
youtu.be/XN1Q5CIhAwQ?...
#movember #mentalhealth #testicularcancer #awareness
youtu.be/XN1Q5CIhAwQ?...
Reposted by Joni van der Leeuw
Week 44 - with some scary news from the music industry, but also some hopefull stuff!
werkplant.substack.com/p/werkplant-...
werkplant.substack.com/p/werkplant-...
WerkPlant Weekly - Week 44
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
werkplant.substack.com
October 31, 2025 at 4:51 PM
Week 44 - with some scary news from the music industry, but also some hopefull stuff!
werkplant.substack.com/p/werkplant-...
werkplant.substack.com/p/werkplant-...
Reposted by Joni van der Leeuw
This week's newsletter has just dropped with a special feature this week for the English version of the talk @jonivanderleeuw.substack.com gave last week during a special program on wellbeing in the creative industry.
Check it out!
open.substack.com/pub/werkplan...
Check it out!
open.substack.com/pub/werkplan...
WerkPlant Weekly - Week 43
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
open.substack.com
October 24, 2025 at 2:08 PM
This week's newsletter has just dropped with a special feature this week for the English version of the talk @jonivanderleeuw.substack.com gave last week during a special program on wellbeing in the creative industry.
Check it out!
open.substack.com/pub/werkplan...
Check it out!
open.substack.com/pub/werkplan...
Reposted by Joni van der Leeuw
Hallo. Als ik even mag: jullie hebben het véél te weinig over klimaat. En dat is precies waar álles van afhangt. Onze gezondheid. Onze toekomst.
Met z’n állen kunnen we de klimaatcrisis keren. Maar dat lukt alleen als politici niet wegkijken. Wel als je volgende week woensdag op ons stemt.
Met z’n állen kunnen we de klimaatcrisis keren. Maar dat lukt alleen als politici niet wegkijken. Wel als je volgende week woensdag op ons stemt.
October 20, 2025 at 4:14 PM
Hallo. Als ik even mag: jullie hebben het véél te weinig over klimaat. En dat is precies waar álles van afhangt. Onze gezondheid. Onze toekomst.
Met z’n állen kunnen we de klimaatcrisis keren. Maar dat lukt alleen als politici niet wegkijken. Wel als je volgende week woensdag op ons stemt.
Met z’n állen kunnen we de klimaatcrisis keren. Maar dat lukt alleen als politici niet wegkijken. Wel als je volgende week woensdag op ons stemt.
Reposted by Joni van der Leeuw
The WerkPlant Weekly of Week 42 is up! With this week:
- Thoughts on mega merger between Universal and Downtown
- Unionizing within Blizzard
- And the program in Pakhuis de Zwijger last Wednesday on wellbeing in the creative industry (recording in the post)!
open.substack.com/pub/werkplan...
- Thoughts on mega merger between Universal and Downtown
- Unionizing within Blizzard
- And the program in Pakhuis de Zwijger last Wednesday on wellbeing in the creative industry (recording in the post)!
open.substack.com/pub/werkplan...
WerkPlant Weekly - Week 42
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
open.substack.com
October 17, 2025 at 1:58 PM
The WerkPlant Weekly of Week 42 is up! With this week:
- Thoughts on mega merger between Universal and Downtown
- Unionizing within Blizzard
- And the program in Pakhuis de Zwijger last Wednesday on wellbeing in the creative industry (recording in the post)!
open.substack.com/pub/werkplan...
- Thoughts on mega merger between Universal and Downtown
- Unionizing within Blizzard
- And the program in Pakhuis de Zwijger last Wednesday on wellbeing in the creative industry (recording in the post)!
open.substack.com/pub/werkplan...
I got these from gatcha balls during my stay in Tokyo a couple weeks back. The series is called “Miffy pointing at things”
…
I think it’s safe to say it should have been called “Miffy flipping the bird”
…
I think it’s safe to say it should have been called “Miffy flipping the bird”
October 16, 2025 at 10:55 AM
I got these from gatcha balls during my stay in Tokyo a couple weeks back. The series is called “Miffy pointing at things”
…
I think it’s safe to say it should have been called “Miffy flipping the bird”
…
I think it’s safe to say it should have been called “Miffy flipping the bird”
Last (minute) call for folks in the Amsterdam area. As part of a program on wellbeing in the media and creative industry I’ll be speaking for @werkplant.bsky.social about sustainable independence and why we need it to improve that wellbeing (or lack thereof!)
dezwijger.nl/programma/go...
dezwijger.nl/programma/go...
Special Goed en Gezond Werk in de Media
Een showcase van hoe werk anders en beter kan voor mediamakers.
dezwijger.nl
October 15, 2025 at 2:17 PM
Last (minute) call for folks in the Amsterdam area. As part of a program on wellbeing in the media and creative industry I’ll be speaking for @werkplant.bsky.social about sustainable independence and why we need it to improve that wellbeing (or lack thereof!)
dezwijger.nl/programma/go...
dezwijger.nl/programma/go...
Reposted by Joni van der Leeuw
Newsletter of Week 41!
With Broadway strikes, callouts for songwriters' rights and a guide to publishing agreements for game developers.
open.substack.com/pub/werkplan...
With Broadway strikes, callouts for songwriters' rights and a guide to publishing agreements for game developers.
open.substack.com/pub/werkplan...
WerkPlant Weekly - Week 41
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
open.substack.com
October 10, 2025 at 2:31 PM
Newsletter of Week 41!
With Broadway strikes, callouts for songwriters' rights and a guide to publishing agreements for game developers.
open.substack.com/pub/werkplan...
With Broadway strikes, callouts for songwriters' rights and a guide to publishing agreements for game developers.
open.substack.com/pub/werkplan...
Reposted by Joni van der Leeuw
wake up babe, new absolutely bonkers indie videogame resource just dropped
Proud to announce Deviant Legal’s Game Developer’s Guide to Publishing Agreements: a free resource for developers wanting to learn about publishing deals. Publicly accessible, without requiring to provide your data: deviantlegal.com/guide/game-d...
October 8, 2025 at 8:38 AM
wake up babe, new absolutely bonkers indie videogame resource just dropped
Reposted by Joni van der Leeuw
Proud to announce Deviant Legal’s Game Developer’s Guide to Publishing Agreements: a free resource for developers wanting to learn about publishing deals. Publicly accessible, without requiring to provide your data: deviantlegal.com/guide/game-d...
October 8, 2025 at 7:09 AM
Proud to announce Deviant Legal’s Game Developer’s Guide to Publishing Agreements: a free resource for developers wanting to learn about publishing deals. Publicly accessible, without requiring to provide your data: deviantlegal.com/guide/game-d...
Reposted by Joni van der Leeuw
(1/2)Wist jij al dat we meedoen met de gemeenteraadsverkiezingen in Deventer? Hieronder zie je onze kandidatenlijst van 2026!
Gijsbert Raadgever
Joni van der Leeuw
Jos Schmitz
Luke van Saane
Davy Revenberg
Erik Schippers
Karin Stas
Gijsbert Raadgever
Joni van der Leeuw
Jos Schmitz
Luke van Saane
Davy Revenberg
Erik Schippers
Karin Stas
September 29, 2025 at 11:55 AM
(1/2)Wist jij al dat we meedoen met de gemeenteraadsverkiezingen in Deventer? Hieronder zie je onze kandidatenlijst van 2026!
Gijsbert Raadgever
Joni van der Leeuw
Jos Schmitz
Luke van Saane
Davy Revenberg
Erik Schippers
Karin Stas
Gijsbert Raadgever
Joni van der Leeuw
Jos Schmitz
Luke van Saane
Davy Revenberg
Erik Schippers
Karin Stas