It absolutely works.
In the short term.
But here's why you shouldn't do it:
If you build a business around lies, you're a liar.
Not just in business. In life.
It's a habit. Once you start, you'll do it again.
It absolutely works.
In the short term.
But here's why you shouldn't do it:
If you build a business around lies, you're a liar.
Not just in business. In life.
It's a habit. Once you start, you'll do it again.
Stick around I'll tell you the story.
This is Mindi and she bought two pallets of books for $1.
Sold them on eBay for $5,000 over the summer.
One book at a time.
Stick around I'll tell you the story.
This is Mindi and she bought two pallets of books for $1.
Sold them on eBay for $5,000 over the summer.
One book at a time.
Well this guy is Shannon Jean and everyone told him that's stupid. "You need multiple customers. What if he stops buying?"
He didn't care.
He built trust with one guy. They did business over and over.
Well this guy is Shannon Jean and everyone told him that's stupid. "You need multiple customers. What if he stops buying?"
He didn't care.
He built trust with one guy. They did business over and over.
They think it's about the PDF. It's not.
Smart info marketers don't sell one product.
They sell a product suite.
They think it's about the PDF. It's not.
Smart info marketers don't sell one product.
They sell a product suite.
""I made $105K in 90 days with a 34-page PDF written by AI in under 2 hours.""
""$4,595 per day with 95% profit margins.""
Sounds too good to be true, right?
""I made $105K in 90 days with a 34-page PDF written by AI in under 2 hours.""
""$4,595 per day with 95% profit margins.""
Sounds too good to be true, right?
Want to know how many registered candle businesses exist?
Just over 1,000.
Do the math, that's $1.7 million per business on average.
Want to know how many registered candle businesses exist?
Just over 1,000.
Do the math, that's $1.7 million per business on average.
Most people would kill for 20%.
This couple is doing it from their garage making candles.
10 hours a week. $4,600 a month in pure profit.
Most people would kill for 20%.
This couple is doing it from their garage making candles.
10 hours a week. $4,600 a month in pure profit.
Yes, you heard that right. Camel. Meat.
63% profit margins working just 15 hours a week.
He's been running this thing since 2022 with ZERO paid advertising.
Yes, you heard that right. Camel. Meat.
63% profit margins working just 15 hours a week.
He's been running this thing since 2022 with ZERO paid advertising.
One short per day showing exactly what you did.
Day 1: Found a supplier. Cost $0. Made $0.
Day 47: Tested new Google Ads. Spent $500. Made $1,200.
Day 89: Made a sale while golfing. Spent $0. Made $300.
One short per day showing exactly what you did.
Day 1: Found a supplier. Cost $0. Made $0.
Day 47: Tested new Google Ads. Spent $500. Made $1,200.
Day 89: Made a sale while golfing. Spent $0. Made $300.
Elon Musk thinks so.
He told Joe Rogan: ""All content will be AI-generated and personally tailored. Streamed straight into your brain.""
So should you even bother creating content?
Elon Musk thinks so.
He told Joe Rogan: ""All content will be AI-generated and personally tailored. Streamed straight into your brain.""
So should you even bother creating content?
It certainly can speed up what you’re already doing but it at this point it can’t replace: consistency, courage, traffic mastery, brand relationships, decision-making.
AI is a tool. Not a ticket.
Use it to go faster… not to avoid the work.
It certainly can speed up what you’re already doing but it at this point it can’t replace: consistency, courage, traffic mastery, brand relationships, decision-making.
AI is a tool. Not a ticket.
Use it to go faster… not to avoid the work.
Not because they’re dumb.
Not because the model doesn’t work.
Because they don’t stick around long enough.
Not because they’re dumb.
Not because the model doesn’t work.
Because they don’t stick around long enough.
If you’re not: improving consistently, adding brands, optimizing pages, studying your traffic, serving customers…why would the market reward you?
Big months come from big commitment.
If you’re not: improving consistently, adding brands, optimizing pages, studying your traffic, serving customers…why would the market reward you?
Big months come from big commitment.
There are none.
The long way IS the shortcut.
Doing the real work: traffic, CRO, brand relationships, customer service, optimization.
That’s what compounds.
You don’t get rich by skipping steps.
You get rich by stacking steps.
There are none.
The long way IS the shortcut.
Doing the real work: traffic, CRO, brand relationships, customer service, optimization.
That’s what compounds.
You don’t get rich by skipping steps.
You get rich by stacking steps.
There are none.
The long way IS the shortcut.
Doing the real work: traffic, CRO, brand relationships, customer service, optimization.
That’s what compounds.
You don’t get rich by skipping steps.
You get rich by stacking steps.
There are none.
The long way IS the shortcut.
Doing the real work: traffic, CRO, brand relationships, customer service, optimization.
That’s what compounds.
You don’t get rich by skipping steps.
You get rich by stacking steps.
Why does that matter?
Because organic sales come with significantly less cost, which lets us be WAY more aggressive when we do run ads.
Organic = profitability.
Paid = scale.
When you have both?
You become dangerous.
Why does that matter?
Because organic sales come with significantly less cost, which lets us be WAY more aggressive when we do run ads.
Organic = profitability.
Paid = scale.
When you have both?
You become dangerous.
Traffic isn’t a hack.
It’s a SYSTEM.
We spent 3 years mastering: Keywords, Bids, Intent, Funnels, Landing pages.
Then generated $1M/Month on Google Ads.
Most people dabble.
Winners go deep.
Traffic isn’t a hack.
It’s a SYSTEM.
We spent 3 years mastering: Keywords, Bids, Intent, Funnels, Landing pages.
Then generated $1M/Month on Google Ads.
Most people dabble.
Winners go deep.
Learning to SELL their products does.
That only comes from:
-Talking to customers
-Understanding objections
-Explaining outcomes,
-Positioning the brand
-Repetition.
Time + customer conversations = mastery.
Mastery = revenue.
Learning to SELL their products does.
That only comes from:
-Talking to customers
-Understanding objections
-Explaining outcomes,
-Positioning the brand
-Repetition.
Time + customer conversations = mastery.
Mastery = revenue.
Winning stores aggressively expand until the MARKET tells them who the real sellers are.
You don’t know the winners on day 1.
You discover them by testing.
Your catalog is a living organism.
Feed it.
Winning stores aggressively expand until the MARKET tells them who the real sellers are.
You don’t know the winners on day 1.
You discover them by testing.
Your catalog is a living organism.
Feed it.
There isn’t one.
Our 4.6% BFCM conversion rate came from 100 tiny improvements done consistently over 12 months.
No hack.
No magic lever.
Just stacking small wins.
Consistency prints money.
Not hacks.
There isn’t one.
Our 4.6% BFCM conversion rate came from 100 tiny improvements done consistently over 12 months.
No hack.
No magic lever.
Just stacking small wins.
Consistency prints money.
Not hacks.
Trust.
Referrals.
Retention.
People feel the difference.
Trust.
Referrals.
Retention.
People feel the difference.
Simplifying often scales faster than “innovating.
Simplifying often scales faster than “innovating.
If you haven't heard it from your ideal customer, it doesn't need solving.
Stop guessing.
If you haven't heard it from your ideal customer, it doesn't need solving.
Stop guessing.
The skills are simple.
Managing yourself is the hard part.
The skills are simple.
Managing yourself is the hard part.
Lead with something that proves you’re not “just another store.”
What makes you different?
Lead with something that proves you’re not “just another store.”
What makes you different?