Jordan Kruk
@jordankruk.bsky.social
Did $5M+ in Revenue.
Hired 50+ People.
On YouTube since 2012.
Hired 50+ People.
On YouTube since 2012.
3 things I wish I knew earlier:
November 16, 2025 at 11:45 PM
3 things I wish I knew earlier:
MrBeast just taught me 1 big lesson
Thumbnails no longer matter 🧵
Thumbnails no longer matter 🧵
November 16, 2025 at 8:11 PM
MrBeast just taught me 1 big lesson
Thumbnails no longer matter 🧵
Thumbnails no longer matter 🧵
Here's what I did:
November 15, 2025 at 11:45 PM
Here's what I did:
Who would you rather be:
• The YouTuber making $100k/year from 100,000 subscribers
• The YouTuber making $100k/year from 10,000 subscribers
It has nothing to do with EGO 👇
• The YouTuber making $100k/year from 100,000 subscribers
• The YouTuber making $100k/year from 10,000 subscribers
It has nothing to do with EGO 👇
November 15, 2025 at 8:13 PM
Who would you rather be:
• The YouTuber making $100k/year from 100,000 subscribers
• The YouTuber making $100k/year from 10,000 subscribers
It has nothing to do with EGO 👇
• The YouTuber making $100k/year from 100,000 subscribers
• The YouTuber making $100k/year from 10,000 subscribers
It has nothing to do with EGO 👇
6 Thumbnail Formats:
Text: Highlight bold quotes
Screenshot: Show huge results
Tier List: Rank/categorize content
Before/After: Transformation → contrast
Reaction: Best clip + PEAK emotion
Mid-Action: Freeze peak moments
💬 Comment “PDF” to get my YT guide for free 👇
Text: Highlight bold quotes
Screenshot: Show huge results
Tier List: Rank/categorize content
Before/After: Transformation → contrast
Reaction: Best clip + PEAK emotion
Mid-Action: Freeze peak moments
💬 Comment “PDF” to get my YT guide for free 👇
November 14, 2025 at 11:45 PM
6 Thumbnail Formats:
Text: Highlight bold quotes
Screenshot: Show huge results
Tier List: Rank/categorize content
Before/After: Transformation → contrast
Reaction: Best clip + PEAK emotion
Mid-Action: Freeze peak moments
💬 Comment “PDF” to get my YT guide for free 👇
Text: Highlight bold quotes
Screenshot: Show huge results
Tier List: Rank/categorize content
Before/After: Transformation → contrast
Reaction: Best clip + PEAK emotion
Mid-Action: Freeze peak moments
💬 Comment “PDF” to get my YT guide for free 👇
"There's a reason no one makes videos like me" ~ MrBeast
2 ways to make great videos:
(after uploading 300 videos in 6 months)
2 ways to make great videos:
(after uploading 300 videos in 6 months)
November 14, 2025 at 8:14 PM
"There's a reason no one makes videos like me" ~ MrBeast
2 ways to make great videos:
(after uploading 300 videos in 6 months)
2 ways to make great videos:
(after uploading 300 videos in 6 months)
MrBeast: "Limit your Lamborghinis. Sometimes, simplicity in your thumbnails speaks louder than complexity."
3 things I wish I knew about thumbnails:
3 things I wish I knew about thumbnails:
November 13, 2025 at 11:45 PM
MrBeast: "Limit your Lamborghinis. Sometimes, simplicity in your thumbnails speaks louder than complexity."
3 things I wish I knew about thumbnails:
3 things I wish I knew about thumbnails:
I uploaded 300 videos in 6 months
This became painfully obvious to me last week 🧵
This became painfully obvious to me last week 🧵
November 13, 2025 at 8:19 PM
I uploaded 300 videos in 6 months
This became painfully obvious to me last week 🧵
This became painfully obvious to me last week 🧵
"It's way easier to get 50 million views on one video than it is to get a million views on 50 videos." ~ MrBeast
a BIG mistake I've made after 2M+ views:
a BIG mistake I've made after 2M+ views:
November 12, 2025 at 11:45 PM
"It's way easier to get 50 million views on one video than it is to get a million views on 50 videos." ~ MrBeast
a BIG mistake I've made after 2M+ views:
a BIG mistake I've made after 2M+ views:
7 ways to keep YouTube recommending your videos
One of them? Fundraisers.
Another? Retention via open loops.
After studying 1,000+ outlier videos, I saw the same pattern:
One of them? Fundraisers.
Another? Retention via open loops.
After studying 1,000+ outlier videos, I saw the same pattern:
November 12, 2025 at 8:15 PM
7 ways to keep YouTube recommending your videos
One of them? Fundraisers.
Another? Retention via open loops.
After studying 1,000+ outlier videos, I saw the same pattern:
One of them? Fundraisers.
Another? Retention via open loops.
After studying 1,000+ outlier videos, I saw the same pattern:
3 things I wish I knew earlier:
November 11, 2025 at 11:45 PM
3 things I wish I knew earlier:
Until it's done, tell none.
“I think most aspiring ‘creators’ miss one crucial point about content:
If you do hard shit, telling story is easy.” ~ Alex Hormozi
“I think most aspiring ‘creators’ miss one crucial point about content:
If you do hard shit, telling story is easy.” ~ Alex Hormozi
November 11, 2025 at 8:14 PM
Until it's done, tell none.
“I think most aspiring ‘creators’ miss one crucial point about content:
If you do hard shit, telling story is easy.” ~ Alex Hormozi
“I think most aspiring ‘creators’ miss one crucial point about content:
If you do hard shit, telling story is easy.” ~ Alex Hormozi
3 things I wish I knew earlier
November 10, 2025 at 11:45 PM
3 things I wish I knew earlier
10k YT subs will change your life more than 100k followers on any other platform 🧵
November 10, 2025 at 8:13 PM
10k YT subs will change your life more than 100k followers on any other platform 🧵
Bro to bro...
Until it's done, tell none.
Until it's done, tell none.
November 9, 2025 at 11:15 PM
Bro to bro...
Until it's done, tell none.
Until it's done, tell none.
3 things I wish I knew:
(Before I started in 2012)
(Before I started in 2012)
November 9, 2025 at 8:12 PM
3 things I wish I knew:
(Before I started in 2012)
(Before I started in 2012)
3 things I wish I did earlier:
November 8, 2025 at 11:45 PM
3 things I wish I did earlier:
After 1m views my channel almost got deleted🧵
November 8, 2025 at 8:17 PM
After 1m views my channel almost got deleted🧵
4 content lessons I wish I knew
(after I made 400+ videos)
(after I made 400+ videos)
November 7, 2025 at 8:16 PM
4 content lessons I wish I knew
(after I made 400+ videos)
(after I made 400+ videos)
3 things I wish I knew about content...
Before I started my 1st channel in 2012:
Before I started my 1st channel in 2012:
November 6, 2025 at 8:11 PM
3 things I wish I knew about content...
Before I started my 1st channel in 2012:
Before I started my 1st channel in 2012:
3 things I wish I knew earlier:
November 5, 2025 at 11:45 PM
3 things I wish I knew earlier:
6 Thumbnail Formats
• Quote: Highlight bold statements
• Tier List: Rank/categorize content
• Mid-Action: Freeze peak moments
• Reaction: Best clip + PEAK emotion
• Before/After: Transformation - contrast
• Screen Recording: Show impressive stuff
• Quote: Highlight bold statements
• Tier List: Rank/categorize content
• Mid-Action: Freeze peak moments
• Reaction: Best clip + PEAK emotion
• Before/After: Transformation - contrast
• Screen Recording: Show impressive stuff
November 5, 2025 at 8:15 PM
6 Thumbnail Formats
• Quote: Highlight bold statements
• Tier List: Rank/categorize content
• Mid-Action: Freeze peak moments
• Reaction: Best clip + PEAK emotion
• Before/After: Transformation - contrast
• Screen Recording: Show impressive stuff
• Quote: Highlight bold statements
• Tier List: Rank/categorize content
• Mid-Action: Freeze peak moments
• Reaction: Best clip + PEAK emotion
• Before/After: Transformation - contrast
• Screen Recording: Show impressive stuff
Create after a trend.
Create after a famous podcast.
Create a clickbait title format.
Create when you have no time.
Create when you feel sad.
Create when you are bored.
This got me my first 1m video.
Creation is your way out.
Comment “PDF” to get my Youtube guide for free
Create after a famous podcast.
Create a clickbait title format.
Create when you have no time.
Create when you feel sad.
Create when you are bored.
This got me my first 1m video.
Creation is your way out.
Comment “PDF” to get my Youtube guide for free
November 4, 2025 at 11:45 PM
Create after a trend.
Create after a famous podcast.
Create a clickbait title format.
Create when you have no time.
Create when you feel sad.
Create when you are bored.
This got me my first 1m video.
Creation is your way out.
Comment “PDF” to get my Youtube guide for free
Create after a famous podcast.
Create a clickbait title format.
Create when you have no time.
Create when you feel sad.
Create when you are bored.
This got me my first 1m video.
Creation is your way out.
Comment “PDF” to get my Youtube guide for free
Bro to bro...
This is what we're gonna do:
This is what we're gonna do:
November 4, 2025 at 8:17 PM
Bro to bro...
This is what we're gonna do:
This is what we're gonna do:
Your thumbnail should show what your title can't say.
November 3, 2025 at 8:17 PM
Your thumbnail should show what your title can't say.