Kaleab Eshetu
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ka1eab.bsky.social
Kaleab Eshetu
@ka1eab.bsky.social
Designing and building apps, sites, and brands for startups... fast at outsourcerizz.com
Say Hi, https://cal.com/ka1eab/30min
looking for clients

design retainer (Product, web, & brand design)
3 to 5 updates per week
$2,500/m
daily async updates, weekly live calls (optional)
November 12, 2025 at 5:15 PM
thy process 👀
November 10, 2025 at 5:54 PM
If this post gets 1,000+ likes... I'll do the entire visual identity for free
November 10, 2025 at 5:50 PM
that close up tho 😁
November 10, 2025 at 5:41 PM
day 27 of redesigning yc startup heroes until i land my first yc client

✅ New logo that more aligns with what they do
✅ Just shifted the layout to show their product more prominently
November 10, 2025 at 5:39 PM
Had fun with this one
November 6, 2025 at 5:00 PM
day 26 of redesigning yc startup heroes until i land my first yc client

🎉️🤌🏽Wanted to try out a midjourney style on this one
✅ Still revamped their positioning & messaging tho 😁
November 6, 2025 at 4:59 PM
had too much fun doing this one 🥲
November 5, 2025 at 6:05 PM
thy process 👀 🧐
November 5, 2025 at 5:34 PM
if this post gets a thousand likes... I'll do the entire visual identity 🙃
November 5, 2025 at 5:31 PM
you always gotta show that close up 🧐
November 5, 2025 at 5:17 PM
day 25 of redesigning yc startup heroes until i land my first yc client

✅ Put the testimonials front and centre for more trust
✅ A simple logo... speech bubble = conversations.
✅ Moved the secondary CTA to the nav for a more linear customer journey.
November 5, 2025 at 5:16 PM
I'm feeling this logo so... if this post gets 100+ likes. I'll do the whole visual identity.
November 4, 2025 at 3:43 PM
who can see the logo 👀
November 4, 2025 at 3:37 PM
day 24 of redesigning yc startup heroes until i land my first yc client

✅ Polished positioning & messaging, addressing main pain points
✅ A simple logo that connotes what they do. Arranging many pieces to make a whole.
✅ Globe to show they source talent all over the globe. Not sure if they do 🤣
November 4, 2025 at 3:24 PM
october recap

- 4 inbound leads
- 2 leads still in the pipeline
- 50 followers on X and 277 on threads

my favourite shots I made this month
November 3, 2025 at 4:13 PM
Design retainers can be highly effective, but only if there is clear prioritization.

That’s why I always begin every retainer with a single question:

What is your immediate goal right now?

I then work backwards from that goal and build a prioritized backlog.
October 30, 2025 at 5:05 PM
the simplest logo I've ever designed
these close ups tho 👀
October 30, 2025 at 4:05 PM
day 23 of redesigning yc startup heroes until i land my first yc client

✅ Background to accentuate their messaging "speed of light"
✅ Simple logo that emulates a processor. It denotes what they do... "Making AI run fast on any hardware."
October 30, 2025 at 4:02 PM
I’ve seen too many founders give in to scope creep right after their MVP launch

They start adding features before even getting market feedback

What you should do instead is talk to users, measure engagement, gather feedback, and confirm the core idea solves a real problem.
October 29, 2025 at 5:59 PM
I was vibing to 1950s AI covers with this one 😁
October 29, 2025 at 4:53 PM
day 22 of redesigning yc startup heroes until i land my first yc client

✅ Made the messaging highlight their differentiation
✅ Decreased the no. of inputs
✅ Flowing gradient asset to emphasise their brand "Vibe flow" in the background, and a visual guide to the input
October 29, 2025 at 4:44 PM
A bit wordy but still love it
October 28, 2025 at 4:41 PM
day 21 of redesigning yc startup heroes until i land my first yc client

✅ Revamped the messaging
✅ Added elements to show what their agent does and the integrations it might have
✅ Single CTA for better conversion
October 28, 2025 at 4:34 PM
the process 👀... can you spot the difference?
October 27, 2025 at 7:29 PM