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Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 20h

I'm at the Focus on Melanoma Meeting as a trustee today. Even as a non scientific/medical/pharmalogical person it's incredibly fascinating to learn about developments in the field. #fonm25 @melanomafocus.bsky.social

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Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 27d

Let's go Defeat Delamere 10 miler for @roycastle.bsky.social
Really enjoyed the route last year, my longest run at the time! #Running

A flat lay preparation featuring a dirty pair of Nike running shoes, pink leopard print shorts, a black T shirt with a gold Defeat Delamere roundel, a running vest, yellow socks, two running gels, a packet of sweets and a small make up palette of glitter

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Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 29d

From October, the TTPA means most advertising platforms are banning "political ads" in EU.
HOWEVER as far as I can tell, only Meta takes this to include "social" ads. Google & Microsoft are only banning election/legislation specific ads, not "social isses".
Is this how we're all interpreting it?

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Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · Aug 28

Great session on AI history, capability, landscape, terminology, ethics, and what's coming next from @johnennew.dev today, thank you!

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · Jul 17

If anyone hasn't seen... fresh round of restrictions and warnings appearing in medical charity Meta ad accounts kicking in from September, affecting custom conversions and audiences. Good luck out there - get in touch if you need a hand #Meta

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Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · Jul 16

I’ve been thinking a lot about charities, brand, supporter acquisition and the AI-first marketing landscape.

And if you have ten minutes - this is where I’m up to...

www.linkedin.com/feed/update/...

#DigitalMarketing

I’ve been thinking a lot about charities, brand, supporter acquisition and the AI-first marketing landscape. | Kayley Dempsey

I’ve been thinking a lot about charities, brand, supporter acquisition and the AI-first marketing landscape. And if you have ten minutes - this is where I’m up to.

www.linkedin.com

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Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · Jun 5

Next week I'm speaking at the Directory of Social Change Ultimate Guide to Marketing your Charity. Me & @philaiston.bsky.social will be talking the hot topic "Doing more with less" - Sign up here and come join us. www.dsc.org.uk/event/the-ul...

An image with text reading The Ultimate Guide to Marketing your Charity, Thursday 12 June 2025. There is an image of Phil Aiston and Kayley Dempsey, labelled with their names.

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Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · May 22

Did you miss this morning's Google Marketing Live #GML2025? Here are my key takeaways, reflections and learnings.
Top news - More youtube insights coming to GA, & the secret to appear more often in AI Overviews think multi-modal content (ie, loads more video) www.linkedin.com/posts/kayley...

#gml2025 | Kayley Dempsey

I watched Google Marketing Live #GML2025 (on 1.5x speed) so you don't have to! Here are my first impressions, reflections, takeaways, announcements, key learnings. I'll expand on these more as...

www.linkedin.com

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Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · Apr 27

Yesterday while training for my MCR half in May I experienced the "legs and feet feel like stumps" for the first time - sending all the power, hydration and strong stomach vibes to all #marathon runners today, esp those for @cftrustuk.bsky.social & @melanomafocus.bsky.social 🙌🏻🙌🏻🙌🏻

Kayley wearing a green running t-shirt, running hydration vest and leopard print shorts, giving a peace sign. She's smiling and wearing sunglasses.

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Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · Apr 16

I'm so sorry to my trans sisters today, you're always welcome any space I'm in 💪🏻 #TransWomenAreWomen

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Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · Apr 9

The entshittification of #Google continues.
Lately Garmin decided to switch to a freemium model, offering a paid subscription tier when all features had previously been free.
This blog then published an April Fools post that Garmin were reversing their position... and Google published it as News.

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Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · Apr 2

What are Manchester fundraisers talking about?
I had the joy of attending & presenting at @fundeverywhere.bsky.social Fundraising Everywhere Manchester. I've put together a round up of the day.
Thanks for putting on the event - I look forward to the next one!
www.linkedin.com/pulse/fundra...

Kayley stood inthe corner of a room, smiling and presenting. There is a TV screen behind her with a slide on it, saying, "We are the digital experience agency for changemakers", refering to her company, manifesto. There is a wooden floor and a string of fairy lights. There is a large window behind her, where you can see grass through it. A table with coffee cups is in the foreground.

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Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · Mar 24

We'll also hear from Rachel from @nationaltrust.bsky.social about corporate partnerships, as well as the all-important coffee and networking with other fundraisers facing the same challenges as you are.
There's a handful of tickets left - see you in the morning!

a manifesto branded front cover of a slide deck. The slide reads, "The importance of donor-first communications, Fundraising Everywhere Manchester".

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Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · Mar 24

Tomorrow I'm speaking at @fundeverywhere.bsky.social #Manchester about donor-first communications.
Looking for some donor-centric conversion rate tips, data benchmarks, audience thinking?
Come join us at the lovely Castlefield Viaduct www.fundraisingeverywhere.com/product/fund...

Fundraising Manchester- March 2025 - Fundraising Everywhere

Our friendly online community provides professional development, peer support and networking for fundraisers and future charity leaders

www.fundraisingeverywhere.com

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Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · Mar 11

Off to London for a lovely UX pitch as well as personal development conversations - clearly in the mood for planning and big thinking this week

Excellent train entertainment today courtesy of @thecharityshow.bsky.social talking @parkrunuk.bsky.social (combining 2 of my fave topics) & Period Power 💪🏻

Kayley smiling on a train, holding a book called period power by Maisie hill.

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Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · Mar 10

Got my ticket for @fundeverywhere.bsky.social Manchester Fundraisers meet up this month!
Any other MCR based fundraisers heading over? Let's hope for sunshine as what a venue @nationaltrust.bsky.social at Castlefield Viaduct
Feel free to say hi or let me know anyone who fancies a coffee huddle ☕

A photo in portrait mode, with a close up of two gorgeous flowers, with pink and yellow daisy style petals. They're surrounded by green grass, and in the background out of focus is a metal, industrial style railway bridge, with Manchester's skyscrapers in the distance.

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · Feb 11

That's all for today! Please enjoy Whiskey as reward for sticking with this thread :)

A fluffy tabby cat with white shoulders sat directly on a laptop keyword, partially covering the screen. What's on the screen isn't relevant, it's just some out-of-date restaurant Googling. The cat is the focus.

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · Feb 11

On the other hand - like any onboarding with a new segment of users the key is balance & long term planning. Engage, inform, inspire - resist the urge to come on too keen too soon! Keep this audience separate. You’ll still need to exclude users who hard opt-out to receive further communications.

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Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · Feb 11

If you somehow, magically, have the spare time, I’d start working on a campaign now, ready to launch as soon as the legislation passes. It could be a busy one-off month for charity communications, and there’s likely to be a first mover advantage.

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Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · Feb 11

What could this mean? It creates huge potential for a new pool of warm users you haven’t been able to contact before - one estimate indicates it could be worth £290m to the sector. However, every charity around you will be competing for the same share of wallet www.civilsociety.co.uk/news/290m-be...

£290m benefit to charities hailed as ‘soft opt-in’ marketing bill change adopted

www.civilsociety.co.uk

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Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · Feb 11

On the other side, the Data Use & Access Bill is currently in review, that could allow charities to contact users based on “soft opt in”. E.g. if you make a donation, you won’t have to check a box saying you’re happy to be contacted to start receiving comms from that charity

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Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · Feb 11

Charity websites have been caught out on this before, and it’s only a matter of time before journalists explore this topic again. Please, please, please - if you’re using any kind of tracking or advertising, make sure you are compliant! www.theguardian.com/society/2023...

UK mental health charities handed sensitive data to Facebook for targeted ads

Embedded tracking tool revealed details of users’ visits to content on depression, self-harm and eating disorders

www.theguardian.com

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Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · Feb 11

This time it's gambling websites under fire for having faulty cookie consent. The Meta pixel was firing even if users didn’t click Accept cookies, and users saw gambling ads in their Facebook feeds without consenting to their data being used for marketing purposes www.theguardian.com/society/2025...

Revealed: gambling firms secretly sharing users’ data with Facebook without permission

Betting companies secretly track visitors to their sites before sending data to parent company Meta

www.theguardian.com

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Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · Feb 11

For some reason I had a feeling lately that #privacy and tracking in marketing was going to jump from “fairly high profile at the moment” to “very high profile at the moment” and here we are again 🧵

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Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · Jan 30

What's on your mind this week? Things we've discussed:
- Ongoing impact of AI overviews on SEO
- Growing trend of charities taking more hands on marketing work in house
- Audiences value transparency for donations but mistrust fixed overheads costs
- Joy in fantastic community fundraising income!

Kayley taking a selfie out for a run. It's a grey day with a river and some trees in the backgroud. She's wearing a hot pink running jacket with her hair tied back, and looks sweaty.

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