If it looks at 20 sites and gives you a summary, even slightly flawed... That's often going to be better than you just reading one webpage and forming a judgment using that.
In an absolute sense (which is what really matters), people are on average richer now than they were 50 years ago. And in many countries, quality of life has improved "a lot".
In the US, people are less happy despite higher buying power 'cus housing, healthcare, education etc. exploded in price.
I think the end result is similar, except that they'll have even less access to inside information.
I think it's often that people who choose to be more ethical, just lose out on opportunities that they would have if they conformed to their governments.