K-Pop Fandom
@kpopfandom.bsky.social
K-Pop Fandom: Performing Deokhu from the 1990s to Today by @areum.bsky.social (@uofmpress.bsky.social, Feb 2026)
https://press.umich.edu/Books/K/K-Pop-Fandom3
https://press.umich.edu/Books/K/K-Pop-Fandom3
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K-Pop Fandom
@kpopfandom.bsky.social
Β· Oct 1
π K-Pop Fandom: Performing Deokhu from the 1990s to Today
π©π»βπ» By Areum Jeong
π University of Michigan Press, February 2026
press.umich.edu/Books/K/K-Po...
ππ» Available for pre-order now!
π©π»βπ» By Areum Jeong
π University of Michigan Press, February 2026
press.umich.edu/Books/K/K-Po...
ππ» Available for pre-order now!
Reposted by K-Pop Fandom
Many thanks to Rebekah Buchanan for taking the time to read my K-pop book and interview me on @newbooksnetwork.bsky.social! π«Άπ»ππ»π«°π»
The podcast episode is now available via newbooksnetwork.com/k-pop-fandom
The podcast episode is now available via newbooksnetwork.com/k-pop-fandom
February 11, 2026 at 1:55 AM
Many thanks to Rebekah Buchanan for taking the time to read my K-pop book and interview me on @newbooksnetwork.bsky.social! π«Άπ»ππ»π«°π»
The podcast episode is now available via newbooksnetwork.com/k-pop-fandom
The podcast episode is now available via newbooksnetwork.com/k-pop-fandom
Reposted by K-Pop Fandom
Many thanks to Rebekah Buchanan for taking the time to read and respond to my K-pop book on @newbooksnetwork.bsky.social! The podcast episode will be available soon. π«Άπ»ππ»π«°π»
February 4, 2026 at 8:28 PM
Many thanks to Rebekah Buchanan for taking the time to read and respond to my K-pop book on @newbooksnetwork.bsky.social! The podcast episode will be available soon. π«Άπ»ππ»π«°π»
Reposted by K-Pop Fandom
I will give a hybrid talk on my K-pop book on February 12, 18:30 EST at The Korea Society. Hope to see you there!
For more info, please see:
www.koreasociety.org/arts-culture...
For more info, please see:
www.koreasociety.org/arts-culture...
K-Pop Fandom: Performing Deokhu from the 1990s to Today with Areum Jeong
Promoting understanding & cooperation between the U.S. & Korea, The Korea Society offers programs, events, & resources on Korean culture, policy & education
www.koreasociety.org
January 14, 2026 at 7:40 AM
I will give a hybrid talk on my K-pop book on February 12, 18:30 EST at The Korea Society. Hope to see you there!
For more info, please see:
www.koreasociety.org/arts-culture...
For more info, please see:
www.koreasociety.org/arts-culture...
January 27, 2026 at 11:08 PM
I will be at Auburn University from March 3 to 6 as the Caroline Marshall Draughon Center for Arts & Humanities Visiting Scholar -- if you are in the Bama area, I would love to see you! ππ»
auburnoilbooksellers.com/event/in-con...
auburnoilbooksellers.com/event/in-con...
January 22, 2026 at 11:40 AM
I will be at Auburn University from March 3 to 6 as the Caroline Marshall Draughon Center for Arts & Humanities Visiting Scholar -- if you are in the Bama area, I would love to see you! ππ»
auburnoilbooksellers.com/event/in-con...
auburnoilbooksellers.com/event/in-con...
I will give a hybrid talk on my K-pop book on February 12, 18:30 EST at The Korea Society. Hope to see you there!
For more info, please see:
www.koreasociety.org/arts-culture...
For more info, please see:
www.koreasociety.org/arts-culture...
K-Pop Fandom: Performing Deokhu from the 1990s to Today with Areum Jeong
Promoting understanding & cooperation between the U.S. & Korea, The Korea Society offers programs, events, & resources on Korean culture, policy & education
www.koreasociety.org
January 14, 2026 at 7:40 AM
I will give a hybrid talk on my K-pop book on February 12, 18:30 EST at The Korea Society. Hope to see you there!
For more info, please see:
www.koreasociety.org/arts-culture...
For more info, please see:
www.koreasociety.org/arts-culture...
π #1 in New Releases in South Korean History
π K-Pop Fandom: Performing Deokhu from the 1990s to Today
π©π»βπ» By Areum Jeong
π University of Michigan Press, February 2026 @uofmpress.bsky.social
press.umich.edu/Books/K/K-Po...
ππ» Available for pre-order now!
π K-Pop Fandom: Performing Deokhu from the 1990s to Today
π©π»βπ» By Areum Jeong
π University of Michigan Press, February 2026 @uofmpress.bsky.social
press.umich.edu/Books/K/K-Po...
ππ» Available for pre-order now!
January 8, 2026 at 12:30 PM
π #1 in New Releases in South Korean History
π K-Pop Fandom: Performing Deokhu from the 1990s to Today
π©π»βπ» By Areum Jeong
π University of Michigan Press, February 2026 @uofmpress.bsky.social
press.umich.edu/Books/K/K-Po...
ππ» Available for pre-order now!
π K-Pop Fandom: Performing Deokhu from the 1990s to Today
π©π»βπ» By Areum Jeong
π University of Michigan Press, February 2026 @uofmpress.bsky.social
press.umich.edu/Books/K/K-Po...
ππ» Available for pre-order now!
Unboxing the advanced copy! π
π K-Pop Fandom: Performing Deokhu from the 1990s to Today
π©π»βπ» By Areum Jeong
π University of Michigan Press, February 2026 @uofmpress.bsky.social
press.umich.edu/Books/K/K-Po...
ππ» Available for pre-order now!
π K-Pop Fandom: Performing Deokhu from the 1990s to Today
π©π»βπ» By Areum Jeong
π University of Michigan Press, February 2026 @uofmpress.bsky.social
press.umich.edu/Books/K/K-Po...
ππ» Available for pre-order now!
December 13, 2025 at 10:30 PM
Unboxing the advanced copy! π
π K-Pop Fandom: Performing Deokhu from the 1990s to Today
π©π»βπ» By Areum Jeong
π University of Michigan Press, February 2026 @uofmpress.bsky.social
press.umich.edu/Books/K/K-Po...
ππ» Available for pre-order now!
π K-Pop Fandom: Performing Deokhu from the 1990s to Today
π©π»βπ» By Areum Jeong
π University of Michigan Press, February 2026 @uofmpress.bsky.social
press.umich.edu/Books/K/K-Po...
ππ» Available for pre-order now!
Unboxing the advanced copy! π
π K-Pop Fandom: Performing Deokhu from the 1990s to Today
π©π»βπ» By Areum Jeong
π University of Michigan Press, February 2026 @uofmpress.bsky.social
press.umich.edu/Books/K/K-Po...
ππ» Available for pre-order now!
π K-Pop Fandom: Performing Deokhu from the 1990s to Today
π©π»βπ» By Areum Jeong
π University of Michigan Press, February 2026 @uofmpress.bsky.social
press.umich.edu/Books/K/K-Po...
ππ» Available for pre-order now!
December 13, 2025 at 10:14 PM
Unboxing the advanced copy! π
π K-Pop Fandom: Performing Deokhu from the 1990s to Today
π©π»βπ» By Areum Jeong
π University of Michigan Press, February 2026 @uofmpress.bsky.social
press.umich.edu/Books/K/K-Po...
ππ» Available for pre-order now!
π K-Pop Fandom: Performing Deokhu from the 1990s to Today
π©π»βπ» By Areum Jeong
π University of Michigan Press, February 2026 @uofmpress.bsky.social
press.umich.edu/Books/K/K-Po...
ππ» Available for pre-order now!
When I asked which dedication he would like bestβ"To Taeyong, TY, or To Tyong?"βhe thought for a moment before replying, "Wouldn't To Taeyong be best?" That dedication is now on the first page of the book.
October 1, 2025 at 8:00 AM
When I asked which dedication he would like bestβ"To Taeyong, TY, or To Tyong?"βhe thought for a moment before replying, "Wouldn't To Taeyong be best?" That dedication is now on the first page of the book.
Building on that inspiration, my current bias, Taeyong, gave me the strength to finish writing. During a fansign in August 2023, I told Taeyong that I was working on a K-pop fandom book and would dedicate it to him, which surprised and delighted him.
β¬οΈ
β¬οΈ
October 1, 2025 at 8:00 AM
Building on that inspiration, my current bias, Taeyong, gave me the strength to finish writing. During a fansign in August 2023, I told Taeyong that I was working on a K-pop fandom book and would dedicate it to him, which surprised and delighted him.
β¬οΈ
β¬οΈ
ππ»ββοΈ Is it true that you dedicated the book to your bias?
π©π»βπ» Yes! My first K-pop bias, Eun Jiwon, whom I have been a fan of since his debut in 1997, inspired me to begin this project around 2017.
β¬οΈ
π©π»βπ» Yes! My first K-pop bias, Eun Jiwon, whom I have been a fan of since his debut in 1997, inspired me to begin this project around 2017.
β¬οΈ
October 1, 2025 at 8:00 AM
ππ»ββοΈ Is it true that you dedicated the book to your bias?
π©π»βπ» Yes! My first K-pop bias, Eun Jiwon, whom I have been a fan of since his debut in 1997, inspired me to begin this project around 2017.
β¬οΈ
π©π»βπ» Yes! My first K-pop bias, Eun Jiwon, whom I have been a fan of since his debut in 1997, inspired me to begin this project around 2017.
β¬οΈ
These videos can serve as examples of fans performing materialization of affective labor!
October 1, 2025 at 7:35 AM
These videos can serve as examples of fans performing materialization of affective labor!
Taeyong loves sea creatures and playing Animal Crossing, so I visited the Seattle Aquarium when they had a collaboration with ACNH and created a video featuring various sea friends, which I showed to Taeyong during the video call fansign in October 2023. Enjoy! πͺΌπ π¦πͺΈπ
October 1, 2025 at 7:35 AM
Taeyong loves sea creatures and playing Animal Crossing, so I visited the Seattle Aquarium when they had a collaboration with ACNH and created a video featuring various sea friends, which I showed to Taeyong during the video call fansign in October 2023. Enjoy! πͺΌπ π¦πͺΈπ
Taeyong loves reptiles, so I visited the Phoenix Herpetological Sanctuary and created a video featuring various reptiles, which I showed to Taeyong during the video call fansign in October 2023. Enjoy! π’ππ¦ππ
October 1, 2025 at 7:35 AM
Taeyong loves reptiles, so I visited the Phoenix Herpetological Sanctuary and created a video featuring various reptiles, which I showed to Taeyong during the video call fansign in October 2023. Enjoy! π’ππ¦ππ
My history as a fan and the knowledge I have acquired as such made it possible for me to enter certain spaces, understand the significance of certain protocols, notice changing norms, and discuss personal subjectivity as well as topics related to broader collective experiences.
October 1, 2025 at 7:35 AM
My history as a fan and the knowledge I have acquired as such made it possible for me to enter certain spaces, understand the significance of certain protocols, notice changing norms, and discuss personal subjectivity as well as topics related to broader collective experiences.
ππ»ββοΈ How do you conduct research?
π©π»βπ» I combine insights from ethnography, cultural studies, fan studies, media studies, and performance studies. Significantly, I also draw on my own research as a participant-observer and co-performer witness.
π©π»βπ» I combine insights from ethnography, cultural studies, fan studies, media studies, and performance studies. Significantly, I also draw on my own research as a participant-observer and co-performer witness.
October 1, 2025 at 7:35 AM
ππ»ββοΈ How do you conduct research?
π©π»βπ» I combine insights from ethnography, cultural studies, fan studies, media studies, and performance studies. Significantly, I also draw on my own research as a participant-observer and co-performer witness.
π©π»βπ» I combine insights from ethnography, cultural studies, fan studies, media studies, and performance studies. Significantly, I also draw on my own research as a participant-observer and co-performer witness.
Based on three decades of autoethnography, my book focuses on K-pop fans and their labor to show how fans perform a kind of materialization of affective labor from collective and communal fan activities to personalized labor that represents individual fansβ personalities and performances of care.
October 1, 2025 at 6:30 AM
Based on three decades of autoethnography, my book focuses on K-pop fans and their labor to show how fans perform a kind of materialization of affective labor from collective and communal fan activities to personalized labor that represents individual fansβ personalities and performances of care.
but not many know that I have been a K-pop deokhu (λν: a Korean term connoting an avid, enthusiastic fan) for 30 years.
As a hardcore K-pop fan since the early 1990s, I have witnessed vast transformations in K-pop fandom, fan identity, and the roles fans perform to shape and promote the industry.
β¬οΈ
As a hardcore K-pop fan since the early 1990s, I have witnessed vast transformations in K-pop fandom, fan identity, and the roles fans perform to shape and promote the industry.
β¬οΈ
October 1, 2025 at 6:30 AM
but not many know that I have been a K-pop deokhu (λν: a Korean term connoting an avid, enthusiastic fan) for 30 years.
As a hardcore K-pop fan since the early 1990s, I have witnessed vast transformations in K-pop fandom, fan identity, and the roles fans perform to shape and promote the industry.
β¬οΈ
As a hardcore K-pop fan since the early 1990s, I have witnessed vast transformations in K-pop fandom, fan identity, and the roles fans perform to shape and promote the industry.
β¬οΈ
ππ»ββοΈ Who are you?
π©π»βπ» Some people know me as Prof. Jeong, who teaches Korean film, literature, and pop culture at Arizona State University; some people know me as a Tyongfβa fan of Taeyong from NCT (and some love to drop by my office to look at my Taeyong Shrine or receive freebies!)
β¬οΈ
π©π»βπ» Some people know me as Prof. Jeong, who teaches Korean film, literature, and pop culture at Arizona State University; some people know me as a Tyongfβa fan of Taeyong from NCT (and some love to drop by my office to look at my Taeyong Shrine or receive freebies!)
β¬οΈ
October 1, 2025 at 6:30 AM
ππ»ββοΈ Who are you?
π©π»βπ» Some people know me as Prof. Jeong, who teaches Korean film, literature, and pop culture at Arizona State University; some people know me as a Tyongfβa fan of Taeyong from NCT (and some love to drop by my office to look at my Taeyong Shrine or receive freebies!)
β¬οΈ
π©π»βπ» Some people know me as Prof. Jeong, who teaches Korean film, literature, and pop culture at Arizona State University; some people know me as a Tyongfβa fan of Taeyong from NCT (and some love to drop by my office to look at my Taeyong Shrine or receive freebies!)
β¬οΈ
π K-Pop Fandom: Performing Deokhu from the 1990s to Today
π©π»βπ» By Areum Jeong
π University of Michigan Press, February 2026
press.umich.edu/Books/K/K-Po...
ππ» Available for pre-order now!
π©π»βπ» By Areum Jeong
π University of Michigan Press, February 2026
press.umich.edu/Books/K/K-Po...
ππ» Available for pre-order now!
October 1, 2025 at 6:14 AM
π K-Pop Fandom: Performing Deokhu from the 1990s to Today
π©π»βπ» By Areum Jeong
π University of Michigan Press, February 2026
press.umich.edu/Books/K/K-Po...
ππ» Available for pre-order now!
π©π»βπ» By Areum Jeong
π University of Michigan Press, February 2026
press.umich.edu/Books/K/K-Po...
ππ» Available for pre-order now!