Joseph Trujillo-Falcón
@latinwx.bsky.social
3.9K followers 400 following 21 posts
Incoming Assistant Professor at the University of Illinois Department of Climate, Meteorology, and Atmospheric Sciences (⛈️) and Department of Communication (⚠️). Bilingual Digital Meteorologist at MyRadar. linktr.ee/latinwx
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latinwx.bsky.social
Honored to publish alongside these outstanding co-authors whom I deeply admire . They are true leaders in the field and are advancing how we communicate weather in digital spaces: @jakecarstens.bsky.social, @ericagrowcei.bsky.social, @cupajoe.live, @ewolffwx.bsky.social, and @rdomgomes.bsky.social
latinwx.bsky.social
Excited to share our new BAMS publication w/ the field!

From Facebook to TikTok, weather and climate information has become increasingly digital. Our new BAMS paper charts the rise of digital meteorology, the AMS CDM Seal, and how universities are evolving to meet it. 🌪️🌩️📲

doi.org/10.1175/BAMS...
doi.org
latinwx.bsky.social
The images are two Facebook posts with the same message.

One comes from “Storm Chaser [Name]” and the other comes from “Meteorologist [Name]” and the AMS Certified Digital Meteorology seal is displayed.

We decided to go with text for now to reduce any biases presenters can produce (future work?)
latinwx.bsky.social
Love that this discussion has begun! My lab is currently testing this by randomly assigning participants wx messages from a content creator and a certified meteorologist. We are exploring whether there are statistical differences in their confidence and willingness to respond. Coming soon! 👀
latinwx.bsky.social
Fantastic news for the 68.8 million Americans that speak a language other than English at home.

The important work continues 🙌🏽
noaacomms.noaa.gov
Update: The National Weather Service’s contract to produce common language translations for nws.noaa.gov
products has been reinstated.

Translation capabilities are expected to be operational on or before the end of the day on Monday, April 28.

www.weather.gov
noaa.gov
National Weather Service
weather.gov
latinwx.bsky.social
I want to take a moment to thank every friend, mentor, and colleague that made this moment possible.

Everyone deserves a chance to receive lifesaving information. In this new role, I look forward to bringing this to even greater heights.

Prof. Trujillo-Falcón is truly a dream come true. ❤️
climasillinois.bsky.social
We’re excited to share that Dr. Joseph Trujillo-Falcón will join our regular faculty as an Assistant Professor in Fall 2025! He’ll continue his work on effective risk communication in weather and climate.
latinwx.bsky.social
My research team built a GIS dashboard that breaks down Limited English Proficient (LEP) language groups via WFO region: experience.arcgis.com/experience/7...

You can also access dot densities from the dashboard so you can see more specifically where the community is located! @liamltwx.bsky.social
Experience
experience.arcgis.com
latinwx.bsky.social
Our research team has worked with the NOAA Automated Translation team over the past few years to help bring this program to life. I truly believe in its potential to modernize how we communicate risk to non-English-speaking communities. I sincerely hope this pause will be reconsidered.
latinwx.bsky.social
68,845,865.

That's how many individuals in the United States speak a language other than English at home.

Everyone deserves a chance to stay safe during disasters, and I will never stop advocating for that. Thinking of all the communities that are going to be affected by this change.
Reposted by Joseph Trujillo-Falcón
climasillinois.bsky.social
An open letter to our fellow meteorologists and climate scientists from our Department Head, Steve Nesbitt

An Open Letter to Our Fellow Meteorologists and Climate Scientists
28 February 2025

Dear Friends and Colleagues,
The news of layoffs at NOAA and other federal agencies has been tough to hear, and I know many of us here in CliMAS are feeling the weight of it. NOAA’s work is at the heart of what we do as meteorologists and climate scientists, and it’s hard to see talented, dedicated people facing uncertainty. Earth scientists are some of the most dedicated people to their profession you’ll find.  Many have dreamed of their careers since they were young, like me, and now those dreams and aspirations have been jarred.
I know this is a difficult time, but the weather and climate enterprise is close-knit, strong and supportive. Whether in government, private industry, or academia, we are all connected, and we stand with you. If you need advice, networking opportunities, or just someone to talk to, please don’t hesitate to reach out us. 
For those in a position to help, let’s do what we can to support our colleagues, whether it be sharing job leads, offering recommendations, or simply reminding them that their work matters. 
To everyone at NOAA, past and present, thank you for everything you’ve done. Your work has made a real difference—saving lives, advancing science, and helping people understand the world around them. You should be proud of your accomplishments and we recognize all of the hard work you do to make our nation and our world a safer place. We value your work, and we in CliMAS are here with you as you take the next steps forward.

With respect and support, 
 
Stephen W. Nesbitt
Professor and Head
latinwx.bsky.social
My heart is heavy for my NOAA family tonight.

As social science research grows within the agency, many of my dear colleagues working on important societal impacts work have received devastating news.

I stand with them and remain committed to advocating for a stronger, more resilient future.
Reposted by Joseph Trujillo-Falcón
ewolffwx.bsky.social
Excited to be on a handful of abstracts at #AMS2025 this year :-)

On Monday (4:45 pm in Room 206) I'll be presenting a study @jsgoodni.bsky.social , Leanne Blind-Doskocil, @latinwx.bsky.social, and myself have been working on. Come see how the past decade of tornado emergencies have performed.
latinwx.bsky.social
Want to connect with our lab? Check out our website? Click on the link below.

(You should TOTALLY view the Spotify playlist we made 🤣)

linktr.ee/alertaslab
The ALERTAS Lab | Linktree
Dr. Joseph Trujillo-Falcón's research group at the University of Illinois
linktr.ee
latinwx.bsky.social
On Tuesday, January 14th, it’s time for my graduate students to shine.

Anthony Corrales overviews preferred media sources of U.S. Spanish speakers from 2021-2023 🗞️

Kaylie Bonifer presents on winter wx comm ❄️

…and I reflect on the evolving field of multilingual #riskcomm 🌎
latinwx.bsky.social
On Monday, January 13th, I will participate on a AMS Early Career panel that highlights best practices in communicating to the public 📡

Elisabet De Jesús-Otero presents a fascinating interdisciplinary project on rip currents that implemented AI and risk communication. 🌊
latinwx.bsky.social
On Sunday, January 12th, we present at the AMS Student Conference.

From floods to hurricanes to impactful policy discussions, our ALERTAS lab members are ready to deliver insightful presentations. 🌧️🌀🪵

Featuring Zoe Caryl, Ryan Salamon, and Anthony Corrales.
latinwx.bsky.social
THRILLED to introduce my research lab to the field for the very first time at @ametsoc.bsky.social!

🧵A thread of where you can catch the @climasuiuc.bsky.social ALERTAS lab at #AMS2025 🧵
latinwx.bsky.social
Honored to be featured in @npr.org and uplift the voices of undocumented immigrants.

We don't often think about this as risk communicators, but evacuation orders may be leveraged to deport the undocumented in the aftermath of weather and climate disasters. We must find solutions moving forward.
latinwx.bsky.social
With #tsunami warnings issued for parts of #California and #Oregon, it is important the multilingual public receives lifesaving info.

Our collaborators at the NWS Automated Translation program have developed graphics in English, Spanish, Chinese, & Vietnamese. Visit weather.gov/translate for more.
latinwx.bsky.social
I have had a ton of time to reflect today & what this means for my work going forward.

Immigrants are among the most resilient people in our country. If anything, I feel even more motivated to uplift their perspectives in disaster contexts.

A brighter future is only possible if we fight for it. ✊🏽
latinwx.bsky.social
👀 Introducing my research lab's official webpage 👀

VISIT: publish.illinois.edu/alertaslab/

Check out the innovative work we are advancing at the University of Illinois @climasuiuc.bsky.social and the Department of Communication to ensure weather & climate information is accessible to ALL ⛈️⚠️
Logo of the Advancing Language Equity and Resilience in the Atmospheric Sciences (ALERTAS) Lab
latinwx.bsky.social
Hello, 🔵🌠!

Excited to connect on here. So many fantastic updates to share now that I’m at the University of Illinois. Our Advancing Language Equity and Resilience in the Atmospheric Sciences (ALERTAS ⚠️) lab is actively breaking the language barrier for our field!

Our website is launching soon… 👀
Joseph’s research group, the ALERTAS lab, poses for a picture during the first day of classes next to the University of Illinois logo. From left to right, Anthony, Joseph, and Kaylie.
latinwx.bsky.social
Thank you so much! I would absolutely love to be added. 😁 So excited to be here and continue to nerd out about weather/climate comm! Saludos!!!