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Like and Subscribe News @likensubscribenews.bsky.social · 6d

FAST channels are the latest expansion play for digital creators. @natjarv.bsky.social breaks down how studios like Dhar Mann’s are repackaging YouTube hits for services like Samsung TV Plus and why agencies see a bridge to traditional ad dollars likeandsubscribenews.substack.com/p/fast-times...

Like and Subscribe News @likensubscribenews.bsky.social · 13d

Call it the NIL gold rush: 499,000 college athletes can now monetize like influencers. @natjarv.bsky.social speaks to agents, athletes and managers about the big deals, the hidden “micro-influencer” money, and the next wave of creators in sports: likeandsubscribenews.substack.com/p/the-nil-go...

Like and Subscribe News @likensubscribenews.bsky.social · 19d

Candace Owens just passed Rogan on Apple’s charts. The controversial podcaster tells @natjarv why she sees “more risk” in corporate media than going solo and how she’s monetizing with a paid membership community, an upcoming fitness app and more likeandsubscribenews.substack.com/p/candace-ow...

Like and Subscribe News @likensubscribenews.bsky.social · 28d

SCOOP: @natjarv.bsky.social has the exclusive early look at YouTube’s new podcast tools: an AI-powered clip editor and Google Veo video generation for audio-only shows. She spoke with creators to see how they're testing the features and how they'll help monetize back catalogs: bit.ly/41YpT9f

Like and Subscribe News @likensubscribenews.bsky.social · Sep 11

Sour candy interviews, bedroom chats, and slime merch. @natjarv.bsky.social reports on Gen Alpha's favorite podcasts Pucker Up, LOL, and Girl Talk that are outpacing Joe Rogan on the charts and selling out live shows likeandsubscribenews.substack.com/p/a-gen-alph...

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Like and Subscribe News @likensubscribenews.bsky.social · Sep 4

SCOOP: Claire Parker and Ashley Hamilton turned Celebrity Memoir Book Club into a charting hit. Now they’re ending the show to launch Good Noticings: a pivot shaped by Patreon experiments and audience loyalty. More from @natjarv.bsky.social: likeandsubscribenews.substack.com/p/scoop-cele...

Like and Subscribe News @likensubscribenews.bsky.social · Sep 3

Kasey Esser earns $30–40K a month acting in microdramas. Now he’s producing his own, Love Under Fire, with a $100K budget, Hollywood stunt and AI work, and Top Gun: Maverick’s producer attached. @natjarv.bsky.social reports from set: likeandsubscribenews.substack.com/p/a-60-min-m...

Like and Subscribe News @likensubscribenews.bsky.social · Aug 27

100M creators went live on TikTok last year, generating billions of views. @natjarv.bsky.social explains how teachers, divers, DJs, and even newcomers with just 1,000 followers, are turning livestreaming into full-time work: likeandsubscribenews.substack.com/p/tiktok-liv...

Like and Subscribe News @likensubscribenews.bsky.social · Aug 21

Hollywood reps, digital studio heads and top creators like Dhar Mann and Hasan Piker mingled at a private dinner in LA to trade views on creator-led media. @natjarv.bsky.social breaks down what the epic night means for the industry's future: likeandsubscribenews.substack.com/p/power-play...

Like and Subscribe News @likensubscribenews.bsky.social · Aug 13

Which agency is right for your creator business: UTA, CAA, WME, or Gersh? @natjarv.bsky.social asked 20+ insiders for each agency's top clients, red flags, whispered gripes and the names you need to know at each (and who’s too aggressive for some): likeandsubscribenews.substack.com/p/agency-war...

Like and Subscribe News @likensubscribenews.bsky.social · Aug 6

Podcast ad money is chasing the Kelce brothers instead of the next Dirty John.
@natjarv.bsky.social assesses why creator-led video-first shows are booming and how Amazon is reorganizing to follow the dollars
likeandsubscribenews.substack.com/p/amazon-aud...

Like and Subscribe News @likensubscribenews.bsky.social · Jul 30

Creators are starting online courses to build stable revenue beyond brand deals. @natjarv.bsky.social reports on the $185B market powered by companies like Kajabi and Uscreen, and the categories like finance and productivity that are leading growth likeandsubscribenews.substack.com/p/creator-ja...

Like and Subscribe News @likensubscribenews.bsky.social · Jul 23

Late night is evolving, and creators like Theo Von, Alex Cooper, and Sean Evans are leading the way. @natjarv.bsky.social breaks down how YouTube and podcasts took over late night and why legacy TV never figured out the business model
likeandsubscribenews.substack.com/p/the-youtub...

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Like and Subscribe News @likensubscribenews.bsky.social · Jul 16

Golf content on YouTube is attracting millions of views and serious funding. The PGA Tour is leaning in, creators are landing sponsors, and a Goop-style brand is taking shape.
@natjarv.bsky.social tracks golf's reinvention for younger fans
likeandsubscribenews.substack.com/p/golfs-big-...

Like and Subscribe News @likensubscribenews.bsky.social · Jul 9

VC money is flowing again. Creator studios are scaling. And platforms are starting to treat top creators like production companies, not just talent.
@natjarv.bsky.social tracks four trends shaping the business and predictions for the rest of the year bit.ly/4eJNlM

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Like and Subscribe News @likensubscribenews.bsky.social · Jul 2

Creators have sold merch, tours, and meet-and-greets. Sam and Colby are selling fear. Their escape room fuses audience lore, production design, and YouTube storytelling into a terrifying, monetizable fan experience.
@natjarv.bsky.social goes inside Asylum: Room 1952: bit.ly/3GssBfy

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Like and Subscribe News @likensubscribenews.bsky.social · Jun 27

Nick DiGiovanni has the #1 arts podcast on Spotify. But he doesn’t have a podcast. It’s content from YouTube. And it’s part of Spotify’s strategy to grow ad revenue by poaching creators. More from @natjarv.bsky.social @elainelow.bsky.social & @seanmcnulty.bsky.social : theankler.com/p/ankler-pod...

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Like and Subscribe News @likensubscribenews.bsky.social · Jun 25

Creator Josh Richards knows Gen Z is hyperliterate when it comes to ads, creators, and brand intent.
So why are marketers still talking down to them?
Full Cannes Lions chat with @natjarv.bsky.social , Richards and CrossCheck Studios CEO Chris Sawtelle: bit.ly/4nfrctD

Like and Subscribe News @likensubscribenews.bsky.social · Jun 25

SCOOP: @natjarv.bsky.social obtained a leaked Spotify deck that shows the platform’s most aggressive play yet for video creators. They're offering $20–$30 RPMs, marketing support, and a distribution channel outside the YouTube algorithm likeandsubscribenews.substack.com/p/scoop-leak...

Like and Subscribe News @likensubscribenews.bsky.social · Jun 19

At Cannes Lions, creators weren’t on the sidelines. They were the draw. From Open Call tools at YouTube to CrossCheck Studios pitching Gen Z to Hollywood, @natjarv.bsky.social
examines how the creator economy is building its own infrastructure likeandsubscribenews.substack.com/p/coup-on-th...

Like and Subscribe News @likensubscribenews.bsky.social · Jun 16

Cannes Lions is starting to look more like a creator summit than a traditional ad fest. Top platforms are flying in stars, CMOs are asking to meet them, and long-term deals are taking priority over one-offs. @natjarv.bsky.social's full breakdown: likeandsubscribenews.substack.com/p/cannes-lio...

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The Ankler @theankler.com · Jun 13

Welcome to the world of microdramas: microtransaction-fueled, 60-second, phone-first serialized soap operas.
@elainelow.bsky.social, @seanmcnulty.bsky.social, and
@likensubscribenews.bsky.social's @natjarv.bsky.social
unpack the current state of the genre theankler.com/p/ankler-pod...

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Like and Subscribe News @likensubscribenews.bsky.social · Jun 11

Substack OGs vs celebrity newcomers.
Glennon Doyle’s quick flameout sparked a platform-wide identity crisis.
@natjarv.bsky.social examines the backlash to celebrities and brands joining Substack and what it means for creator-first platforms: bit.ly/45kmlAM

Like and Subscribe News @likensubscribenews.bsky.social · Jun 9

Actors making $40K/month. Writers pulling six figures.
No studio. No union. Just vertical microdramas.
@natjarv.bsky.social and @elainelow.bsky.social explore the creator economy's next gold rush, where the window to get involved is closing fast: likeandsubscribenews.substack.com/p/microdrama...

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Reposted by Like and Subscribe News

The Ankler @theankler.com · Jun 6

L.A. soundstages are the new dead malls. Usage has plunged from 96% in 2016 to just 63%, worse than during the strikes. @likensubscribenews.bsky.social' @natjarv.bsky.social explains how YouTubers could be part of the reinvention. Full conversation: theankler.com/p/la-sound-s...

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