Matthew Pierce
lookwhatmattmade.com
Matthew Pierce
@lookwhatmattmade.com
iOS dev 📱 | Senior engineer @ Intercom 👷‍♂️ | Building apps on the side while my children sleep 😴

📱🚫 https://trytimeout.com
Pinned
It’s here! My app Time Out has just launched. Manage your screen time with it by locking apps behind exercise goals or setting schedules for apps to be available throughout the day!

Download here apps.apple.com/ie/app/time-...

#ios #iosdev #indiedev #indieapp #screentime
People talk about their App Store conversion rate all the time but that’s just one conversion rate of impressions / downloads. Really you want to see the whole funnel which is what you can see here for Time Out.

(1/n)

#AppStore #iosdev #indiedev
January 16, 2026 at 10:43 AM
If I change my currency from euro to dollars then I’m over $100 MRR…. That counts right??? 😂😂

#indiedev #mrr #sideproject
January 16, 2026 at 8:28 AM
It’s happening

#applesearchads
January 12, 2026 at 8:31 PM
Couldn’t agree more with an article. Sick behaviour from spineless cowards.

Great writing @theverge.com / @lopatto.bsky.social

www.theverge.com/policy/85990...

#x #grok #apple #google #elonmusk
Tim Cook and Sundar Pichai are cowards
Once you’ve traded your principles for proximity to power, do you even run your own company?
www.theverge.com
January 10, 2026 at 8:06 PM
There’s so many tools out there for ASO keywords research, but I want a tool that will build me title, subtitle and keywords in the best possible way given a list of keywords with some data on them, such as where I rank, difficulty and volume. Does this exist?
January 10, 2026 at 2:39 PM
I’ve started to build up a bit of a cash reserve from the few months of Time Out’s revenue and want to figure out the best way to deploy it.

We’re talking a couple hundred €’s not thousands.
January 10, 2026 at 11:14 AM
A sad day when you remove your first app from the store. But it was time. Zero monetisation and costing me ~$25 a month to run. Plus fallen into disrepair 😢

#indiedev #sideproject
January 8, 2026 at 8:05 AM
Genuinely forgot I write these down at the end of last year, but they’re the values I work by when addressing side projects. They’ve helped me stay on track. The first two are the most important to me.

#indiedeveloper #sideproject #values
January 4, 2026 at 7:34 PM
Indie developer goals for 2025:

1) Get Time Out to 1K MRR. Might seem small to others. Big deal for me.
2) Launch 2 more things I’ve been mulling over
3) Combined projects hit 5K MRR

#indiedeveloper #newyearsresolution
January 3, 2026 at 8:03 PM
Apple search ads keywords recommendations are truly awful. Here are the top ones ordered by “estimated installs” for a campaign I’m running on Time Out. Completely unrelated. Plus they have square brackets denoting I should use exact match 🤷‍♂️

#applesearchads #indiedev #advertising #marketing
January 2, 2026 at 2:58 PM
Is it safe to say that the "wrapped" fad has gone too far now if I'm being offered my Raycast wrapped?
December 30, 2025 at 7:40 PM
It ain’t much. But it’s passive income over the Christmas, which is far more than happened least year! Onwards and upwards.

#indiedev #iosdev
December 29, 2025 at 5:02 PM
App Store Connect rant continued: the app is primitive in what you can see and do. So I have to use the site on my phone. So how, seriously how, is a site build for managing MOBILE apps so not mobile friendly??? 🤷

#iosdev #indiedev #appstoreconnect
December 19, 2025 at 7:00 AM
Imagine if one magical day there was a “remember me” option on this page so you didn’t need to re-authenticate multiple times a day ✨✨

#iosdev #appstoreconnect
December 18, 2025 at 7:59 AM
Couple cancellations with Time Out recently 🫠trying to not let it bring me down. Feels like I haven’t had a nice run of trial sign ups in a while. A new years ad push with proceeds so far might be the way to go, but I’m all ears to other ideas!!

#iosdev #indiedev
December 17, 2025 at 8:01 AM
New app stats. Built in three hours ✨

Need to do a bit of a push on ASO but could be cool to see this increase.

Built purely from keyword analysis and spotted a little gap.

Check it out here apps.apple.com/ie/app/age-c...

#indiedev #iosdev
December 16, 2025 at 11:34 AM
This evening’s work: focus at both ends of the funnel. App Store screenshots and paywall. Let’s go.

#iosdev #indiedev
December 15, 2025 at 7:57 PM
Why does AppStore Collect analytics default to show you top level stuff by month but then click into benchmarks and you can only break it down by week??
December 14, 2025 at 10:26 PM
Why is there no Mixpanel iOS app?
December 14, 2025 at 7:02 PM
When you achievable disable your paywall for 4 days 😬😬😬 Enjoy Time Out you lucky 22 people

#indiedev #merryxmas
December 14, 2025 at 2:18 PM
This took 30 minutes to build and has proven invaluable. Definitely doing it for all my apps going forward and you should too!
For figuring out my churn or bounce rate, this has been invaluable! Really didn’t think people would take the time to fill out the quick google form, but they did!
December 1, 2025 at 9:06 AM
Ugh running out of steam with marketing pushes for Time Out lately

Like impressions are up and up each month

#buildinpublic
November 28, 2025 at 8:58 PM
There’s some nice updates in this one.

Download here apps.apple.com/ie/app/time-...

#indiedev #iosdev #screentime
November 13, 2025 at 8:36 AM
Time Out’s been updated with some nice UI improvements!

Check it out
👇👇👇

apps.apple.com/ie/app/time-...

#iosdev #indiedev #sideproject #screentime
November 3, 2025 at 6:46 PM
Time to tweak some onboarding now I’ve got proper funnel metrics in place 🪄 📈

#timeout #indiedev
October 29, 2025 at 2:09 PM