Author | Lightnews

lukerotta @lukerotta.bsky.social · 10d

Zenith blends heritage and the now.. Their DEFY and Felipe Pantone collab mix Swiss precision with digital art and streetwear. The result? Watches that are tech marvels and social media hits.

🔗 https://www.themanual.com/fashion/zenith-luxury-watch-reinvention/

lukerotta @lukerotta.bsky.social · 11d

Luxury faces a choice: become too accessible and lose status, or double down on what makes it special. Expert David Klingbeil says AI is making authenticity even more valuable. Craftsmanship and storytelling are luxury’s best defense against copycats.

Why tomorrow’s luxury winners will prioritize human experiences

Luxury is facing an identity crisis as Gen Z upends traditional expectations and definitions. Luxury expert David Klingbeil discusses how craft and storytelling can recapture tomorrow’s shoppers.

www.ipsos.com

lukerotta @lukerotta.bsky.social · 11d

Your style isn’t as personal as you think. Luxury brands use scarcity, obsolescence, and AI to shape your taste—and sell status over substance.

Pause before you buy. Mindful consumption is rebellion.

🔗 https://psyche.co/ideas/how-luxury-brands-engineer-desire-with-behavioural-economics

lukerotta @lukerotta.bsky.social · 12d

FIA declared a "heat hazard" for the Singapore GP, allowing cooling vests.

The car's minimum weight increases by 5kg to ensure fairness. Drivers lose up to 3 liters of fluid (5% body weight) here.

It's a major safety move prioritizing human resilience over minimal weight.

Singapore 'heat hazard': How F1 cooling vests work

As temperatures reach 31°C in Singapore this weekend, the FIA has declared a "heat hazard," meaning drivers have the option of wearing cooling vests to combat the extreme temperatures.

www.espn.com

lukerotta @lukerotta.bsky.social · 17d

Tudor just dropped its first Moon Phase watch, "Luna," co-designed with Jay Chou.

Timed with Mid-Autumn Festival, it’s a poetic blend of precision and storytelling — and a smart global brand move.

🔗 https://www.mensjournal.com/style/tudor-and-jay-chou-unveil-first-moon-phase-watch-luna-1926-and

lukerotta @lukerotta.bsky.social · 18d

F1 Academy's Las Vegas finale is getting a pop culture power-up: they're partnering with Hello Kitty!

This smart move includes a grandstand, 36-piece merch, and fan zones. It’s a brilliant way to draw new, younger fans to the women's racing series using beloved IP.

F1 Academy finale in Las Vegas teams up with Hello Kitty

F1 Academy and Hello Kitty team up for the Las Vegas Grand Prix finale with exclusive merch, themed grandstands, and fan activations.

www.themanual.com

lukerotta @lukerotta.bsky.social · 20d

"Vibe coding" is here. It’s like telling a genie your app requirements in plain language.

Pro: Faster MVPs and lower barrier to entry.

Con: High risk of security vulnerabilities & "hallucinations."

Enablement must be paired with strict security governance.

Vibe coding: What IT leaders need to know | TechTarget

Discover how vibe coding transforms app development with AI assistants. Learn the benefits, risks, and governance steps IT leaders must take.

www.techtarget.com

lukerotta @lukerotta.bsky.social · 24d

Luxury watch fraud is on the rise.

With "superfakes" and fake paperwork flooding the market, due diligence must focus on the item's serial number.

This is the best way for insurers and traders to combat fraud and verify authenticity.

#LuxuryWatches

Calling Time on Luxury Watch Fraud: A Digital Counter-Revolution

Luxury watches have long attracted crime. These small, high-value, portable goods are easier to steal than fine art, and easier to transport than drugs or

www.claimsjournal.com

lukerotta @lukerotta.bsky.social · 25d

Building a great team comes down to three things:

hiring T-shaped talent, prioritizing a culture of trust and accountability, and making retention a continuous practice.

It's about building people, not just a business.

#Leadership #TeamBuilding

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lukerotta @lukerotta.bsky.social · 25d

There’s a watch for everyone!

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lukerotta @lukerotta.bsky.social · 26d

#GenZ will drive 25% of luxury spending by 2030. Brands are pivoting fast — more access, more marketing.

But without a clear voice and real community, they’ll fade fast.

🔗 https://us.fashionnetwork.com/news/Luxury-brands-face-a-generational-test-with-gen-z-consumers,1765928.html

#BrandStrategy

lukerotta @lukerotta.bsky.social · 27d

Did 4 laps at the racetrack.

First lap was nerves.
By the fourth, I was ready to push.

Same goes for leadership and growth — confidence comes from reps, not waiting to feel ready.

Lesson: Do the laps. Get better. Then go faster.

lukerotta @lukerotta.bsky.social · Sep 25

The #CIGADesign Moon Walker proves you don’t need a legacy name to make a great watch.

3D moon dial. Orbiting astronaut. Wild design, solid value. Innovation isn’t exclusive.

🔗 https://www.t3.com/luxury/watches/a-week-on-the-wrist-with-the-ciga-design-moon-walker

#Horology

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lukerotta @lukerotta.bsky.social · Sep 17

#LuxuryFashion brands in Italy have been hit by #SupplyChain scandals. The problem? A gap between ethical commitments and operational reality.

Brands are now under pressure to enhance compliance and transparency. It's time for a shift to risk-based supplier assessments to protect brand integrity.

What to Watch: Luxury Brands Seen Facing Further Scrutiny in the Wake of Supply Chain Scandals

Luxury brands with Made in Italy supply chain are seen facing continued scrutiny in the second half of 2025 for supply chain scandals.

wwd.com

lukerotta @lukerotta.bsky.social · Sep 16

#Innovation thrives under #Sustainability.

From EVs to fintech to alternative proteins, the biggest breakthroughs are solving real-world challenges.

When constraints become catalysts, business transforms.

🔗 https://www.inc.com/antoniovizcaya/how-sustainability-drives-business-innovation/91234591

lukerotta @lukerotta.bsky.social · Sep 15

Aon is now an official #Ferrari partner.

This isn't a typical sponsorship; #Aon will integrate its expertise into Ferrari’s operations.

It’s a strategic alliance built on shared values and a commitment to using data and teamwork to drive performance. #F1

Aon joins Ferrari’s roster of global partners in new strategic collaboration

The storied Formula 1 outfit, Scuderia Ferrari HP, has signed a multi-year partnership with the global professional services leader, Aon plc.

sportsmintmedia.com

lukerotta @lukerotta.bsky.social · Sep 11

Aston Martin's chief Andy Cowell wants to turn his F1 team into a "creative, chaotic innovation machine" ahead of the 2026 regulations.

The team is betting on new hires and a works partnership with Honda to take on the front of the grid. #F1

How Aston Martin's F1 team plans to become a "creative, chaotic innovation machine"

In the second part of an exclusive interview, Aston Martin CEO Andy Cowell lays out his plans for the hyper-ambitious squad's approach to get to the front of the F1 grid

www.autosport.com

lukerotta @lukerotta.bsky.social · Sep 10

For Bucherer's Olivier Gantenbein, #Watches are more than timepieces; they're works of art.

He is redefining luxury retail by creating a community for enthusiasts, proving that the conversation around a watch is just as important as the watch itself.

Olivier Gantenbein on Bucherer Masterworks, Community and the Art of Time - COOL HUNTING®

In the world of fine watchmaking, there are few initiatives that approach timepieces with the same reverence and curiosity as Bucherer’s Masterworks. Positioned not only as a showcase of haute horl…

coolhunting.com

lukerotta @lukerotta.bsky.social · Sep 9

🔗 https://www.magnetomagazine.com/articles/mecum-larrys-legacy-sale-sees-300-cars-from-chicagos-klairmont-museum-up-for-grabs/

lukerotta @lukerotta.bsky.social · Sep 9

From WWII vet to real estate mogul, Larry Klairmont lived an extraordinary life and built an even more extraordinary car collection.

The Mecum Larry’s Legacy auction features 300+ vehicles, from rare classics to custom concepts.

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lukerotta @lukerotta.bsky.social · Sep 4

Luxury brands are changing how they do sports.

Instead of just sponsoring, they're becoming part of the culture.

Range Rover's new campaign highlights a stadium architect—a brilliant move to connect with consumers through shared values of design and purpose.

#LuxuryMarketing #BrandStrategy

How luxury brands are designing their way into sport’s cultural core

Range Rover’s ‘Designing for Sport’ puts an architect in the spotlight, joining a wave of luxury brands that are embedding themselves in the culture and infrastructure of sport rather than settling for logo space.

www.thedrum.com

lukerotta @lukerotta.bsky.social · Sep 3

From Google to luxury watches.

Quaid Walker built Bezel to meet what modern buyers want—trust, simplicity, and verified authenticity in every purchase.

🔗 https://us.fashionnetwork.com/news/Bezel-is-redefining-the-luxury-watch-market,1757007.html

#LuxuryWatches #Ecommerce

lukerotta @lukerotta.bsky.social · Aug 28

Traditional SEO is out, LLM search optimization is in.

Brands need to prioritize conversational content, track AI traffic, and build expertise.

LLMs favor long-form text and authoritative sources, changing the game for content strategy.

Fashion Briefing: How fashion brands are optimizing their AI search result performance

Over the last few weeks, Glossy spoke with several brand workers about how they’re approaching optimizing search for AI models and where they’re finding good information. The field is still very new, so many said they are still figuring out their strategies, but a few common themes stood out.

www.glossy.co

lukerotta @lukerotta.bsky.social · Aug 26

An architect-turned-watchmaker is blending #3DPrinting with hand-finishing to redefine luxury #Horology.

The result?

Sculptural watches that merge modern tech with traditional craftsmanship, proving that the human touch remains irreplaceable.

This company has been 3D printing luxury watches since 2016

Discover the evolution of Holthinrichs watches, where architecture meets intricate timepiece design and 3D printing technology.

www.voxelmatters.com

lukerotta @lukerotta.bsky.social · Aug 21

The #Rolex "Pepsi" has a new rival. #Seiko just made two official "Pepsi" watches, including a GMT with the iconic red-and-blue bezel. It's a fun and clever nod to a long-standing nickname in the watch world.

🔗 https://www.gq.com/story/seiko-pepsi-collaboration