Michael Lukich
@lukich.io
15 followers 12 following 35 posts
Marketer, strategist, data guy, tech junkie, reader, writer, human jungle gym for my 2 amazing daughters.
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I’ve been writing a book about thinking more clearly using Systems Thinking and Stoicism. It’s called The Journey to Phronesis.

I’m thrilled to share that preorders are now officially open. You can learn more and preorder here: books.manuscripts.com/product/the-...

#booksky #books #newauthor
THE JOURNEY TO PHRONESIS
Build practical wisdom for a complex world. The Journey to Phronesis is a book about thinking: how we do it, where we fail (which is often), and how we can do it better. It is a field-tested operating...
books.manuscripts.com
lukich.io
I recorded a 5-minute walkthrough of my upcoming book, The Journey to Phronesis — what it covers and why I’m writing it.

www.youtube.com/watch?v=bHDz...

#booksky #nonfiction #newauthor #preorder
Michael Lukich The Journey to Phronesis 03 oct 2025
YouTube video by Manuscripts Presales
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lukich.io
I’ve been writing a book about thinking more clearly using Systems Thinking and Stoicism. It’s called The Journey to Phronesis.

I’m thrilled to share that preorders are now officially open. You can learn more and preorder here: books.manuscripts.com/product/the-...

#booksky #books #newauthor
THE JOURNEY TO PHRONESIS
Build practical wisdom for a complex world. The Journey to Phronesis is a book about thinking: how we do it, where we fail (which is often), and how we can do it better. It is a field-tested operating...
books.manuscripts.com
lukich.io
Tomorrow morning, I open preorders for The Journey to Phronesis. I’ve been hard at work on this project for the better part of a year. It feels surreal to finally be at a point where I can share my progress publicly.

Thank you for all your support — I'm excited for what’s to come.

#booksky
lukich.io
Crystallized intelligence is cheap. Fluid intelligence is your edge: reasoning through novel problems.

My upcoming book -- The Journey to Phronesis -- trains that muscle via systems thinking.

Preorders open on Monday. Subscribe for more!

www.lukich.io/p/journey-to...

#systemsthinking #booksky
The Journey to Phronesis
I’m excited to share that I’ve finished the manuscript of my first book.
www.lukich.io
lukich.io
The "Iceberg Model" I shared in my latest essay is the framework that helped me rebuild my life from the bottom up after a challenging 2022. It's at the heart of my book, The Journey to Phronesis.

Read it here: bit.ly/4nYQc80

Preorders open next Monday, October 6th! #booksky #nonfiction
The Path Forward
An introduction to the fundamentals of systems thinking. See how to map complexity, understand feedback loops, and find leverage to solve life's persistent problems.
bit.ly
lukich.io
The countdown is officially on. Preorders for my first book — The Journey to Phronesis — go live next Monday, October 6th.

For the latest updates, subscribe to my Substack: www.lukich.io/subscribe

Thank you all for being on this journey with me.

#booksky
Subscribe to Complexity Simplified
A collection of my thoughts, ideas, and essays about philosophy, personal growth, business, technology, strategy, data, and more. Click to read Complexity Simplified, by Michael Lukich, a Substack pub...
www.lukich.io
lukich.io
Feeling overwhelmed by our "thinking crisis"? My solution is a conscious choice to see the world differently.

In my new post, "The Path Forward," I intro the fundamentals of systems thinking and share an excerpt from my upcoming book, which explores the Iceberg Model.

bit.ly/4nYQc80

#booksky
The Path Forward
An introduction to the fundamentals of systems thinking. See how to map complexity, understand feedback loops, and find leverage to solve life's persistent problems.
bit.ly
lukich.io
That 1% can be brutal sometimes
lukich.io
I'm down to 10 days left before preorders open for my first book, The Journey to Phronesis!

This week, I wrote about the core problem I'm trying to explore: the thinking crisis we're facing.

Check it out -- and subscribe to my Substack for upcoming book news!

bit.ly/46xf4fY

#booksky
Our Thinking Crisis
The Widening Gap Between a Complex World and Our Ability to Handle It. This post explores the causes of our Thinking Gap and introduces systems thinking as a practical framework for reclaiming this un...
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lukich.io
Our world is becoming more complex, yet our ability to think through that complexity is declining.

I call this the "Thinking Gap" and believe it's a defining issue of our time. My new post examines the evidence and causes, and why skills like systems thinking are a way out. bit.ly/46xf4fY

#booksky
Our Thinking Crisis
The Widening Gap Between a Complex World and Our Ability to Handle It. This post explores the causes of our Thinking Gap and introduces systems thinking as a practical framework for reclaiming this un...
bit.ly
lukich.io
One of my favorite aspects of writing a book has been taking a complex idea and exploring its connections across so many different worlds.

I finished a draft manuscript (ToC image attached) for my first book, The Journey to Phronesis, and wrote about it on my Substack: bit.ly/47E1Tfk

#booksky
Table of Contents - v1 - The Journey to Phronesis
lukich.io
Our ability to think is what makes us human. And yet, we're getting worse at it.

My upcoming debut book, The Journey to Phronesis, is a practical guide to push back, blending systems thinking with Stoicism.

I just published a guided tour of the book's structure.

bit.ly/47E1Tfk

#booksky
The Journey to Phronesis: A Look Inside
A guided tour of the structure, philosophy, and purpose of my upcoming book -- The Journey to Phronesis: The Art of Thinking in Systems and Living with Purpose.
bit.ly
lukich.io
I don't post much on social media, but wanted to share something I'm massively proud of -- I wrote a book! Well, not yet, I guess. But I did finish a 75,000-word draft, and I'm pretty psyched about it. I wrote about it on my Substack and will share more in the weeks to come: bit.ly/45GyXkg

#Booksky
Thinking About Thinking: Life Updates and a Look at my Next Chapter
An update on my recent absence, new job, and my exciting book announcement. Get a sneak peek of the introduction and find out how you can become a beta reader.
www.lukich.io
lukich.io
For fellow writers & thinkers managing notes: I shared some of my recent ideas for better organization and turning insights into output.

You can find the deep dive along with screenshots from my Notion setup here: www.lukich.io/p/202504-des...

#PKM #Writing #Productivity
Designing My Digital Knowledge Hub
Manage knowledge better with the CODER framework for knowledge management. A guide to organize info, boost productivity, and develop a 2nd Brain in Notion.
www.lukich.io
lukich.io
This Teddy Roosevelt quote hits hard.

But for me, so many of his quotes do.
lukich.io
If you enjoyed the essay, please consider signing up for my Substack mailing list. You'll receive two long-form essays per month about productivity, philosophy, concepts I'm thinking of, or anything else I'm working on. Also, it's completely free.

www.lukich.io/subscribe
Subscribe to Complexity Simplified
A collection of my thoughts, ideas, and essays about philosophy, personal growth, business, technology, strategy, data, and more. Click to read Complexity Simplified, by Michael Lukich, a Substack pub...
www.lukich.io
lukich.io
Staying on top of life is hard — especially in today’s world with constant demands on our time from all angles. I wrote an essay about the system I use to consistently churn out quality, productive work while maintaining a work-life balance.

#productivity

open.substack.com/pub/lukich/p...
Priority Stacks
Priority Stacks help you reclaim your attention, boost productivity, minimize anxiety, and achieve a more meaningful, focused life.
open.substack.com
lukich.io
I published a new essay on my Substack.

I begin with Irene Vallejo's wonderful book Papyrus and the Great Library. I then connect the journey of human knowledge through history to today.

I enjoyed writing this piece so much. Really proud of this one.

www.lukich.io/p/from-scrol...
From Scrolls to Systems: The Journey of Human Knowledge
The connection between ancient libraries and digital second brains - explored through the lens of Irene Vallejo's captivating book, Papyrus.
www.lukich.io
lukich.io
It's hard to show up every day and do the right thing.

If it were easy, everyone would be doing it.
lukich.io
Civ 7 just came out, and I've spent the past week testing game mechanics. When I think of Civ, I think of snowballing -- also known as exponential growth.

We humans are terrible at understanding this concept.

I wrote about it in my latest Substack essay: www.lukich.io/p/202502-the...
The Snowball Effect: Exploring Exponential Growth
How recognizing rapid growth patterns can transform decision-making and strategy
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lukich.io
My Substack is a collection of my thoughts, ideas, and essays about philosophy, personal growth, business, technology, strategy, data, and more.

Join my 1000+ other subscribers to get new posts delivered to your inbox 2x monthly: www.lukich.io
Lukich.io | Michael Lukich | Substack
A collection of my thoughts, ideas, and essays about philosophy, personal growth, business, technology, strategy, data, and more. Click to read Lukich.io, by Michael Lukich, a Substack publication wit...
www.lukich.io