GenAI prompts are getting pushier. From productivity apps to search to social media, users have to navigate a constant array of pop-ups, tooltips, and moving icons pushing GenAI features for just…

PepsiCo wants you to know it's more than just a sugary cola.

On Thursday, Comcast Advertising announced that its linear TV inventory will now be available on a targetable, biddable basis.

The brand’s North America CMO says steady brand work builds pricing power and that true growth comes from consistency, not clicks. Todd Kaplan thinks marketers have fallen a little too in love with data. “It’s everywhere,” the Kraft Heinz North America CMO told the crowd at ANA. “But while data shows us when a purchase took place, we need to remember there’s a person on the other side of that click.” The zeros and ones, he said, can help sharpen targeting and efficiency, but they can also create an illusion of understanding. “We’ve mistaken the signal for the story.” That story, according to Kaplan, is where real brand building begins. He drew a line between short-term product marketing and long-term brand work. “Product marketing is a push that drives a transaction,” he said. “Brand-building is the pull. It creates intent and emotional connection over time.” Then came his favorite test: “People tattoo brands on their body, not products. Only the ones that mean something make it that far.” Read more here

A balanced take on indies vs HoldCo.s: John Harris on collaboration at scale, local knowledge and the rise of the CMO

From scope creep to profitability black holes, here are the most common agency operations nightmares—and how to prevent them.

Reddit, Pinterest, the McDonald's app, Snapchat, and Zoom are among the services that rely on AWS, which suffered a major outage today.

Platform rolls out updated interface across mobile, web, and TV devices starting October 13 with improved navigation and custom animations.

David recognizes that the fear of repeating ourselves in our client work is motivated by the right things: “am I delivering value?”

Learn how online proofing software can streamline your workflow, centralize feedback, and get projects approved faster.

Referral partnerships are powerful sources of new business when built on mutual value and shared goals—going beyond the merely transactional to forge strategic alliances.

In a WSJ interview, Google’s VP of Search Liz Reid says ranking has been adjusted to surface more short-form video, forums, and UGC. via @mattgsouthern.bsky.social #seonews #Google

BURBANK, CA—Piggybacking on the success of the Emmy-winning series, HBO Max announced a new spin-off of The Pitt Tuesday that portrays the struggles faced by heroic workers at a pharmaceutical ad…