A fitted tablecloth isn't just for looks. It won't blow away in the wind, and it creates a hidden space to store extra stock, promo items, and your personal bag. Smart and professional! #EventHacks#SmallBizTips
Want to stand out in a sea of white tents? Use your brand colors! A custom-colored canopy with your logo can draw people in from across the event. Be bold, be bright, be you. #EventMarketing#BrandingTips#StandOut
A recommendation from a trusted friend is 1000x more powerful than any ad. Focus on creating amazing experiences that make people want to talk about you. #WordOfMouth#Marketing
Your event booth is your storefront for the day. A bare table looks unprepared. A simple branded tablecloth instantly boosts your professionalism and builds trust with potential customers. #EventTips#Branding#SmallBiz
Your marketing collateral is a team effort. A digital strategist builds hype online, while a swag expert makes sure your physical presence is unforgettable. #Collaboration#Marketing#SmallBizTips
Are you talking to the wrong people? 🛑 The two core struggles: misidentifying your target audience and using too much industry jargon. Sometimes you need an outside view to see the bigger picture!
Planning to sell at a market or event? Go where your customers are, not just where your industry peers hang out. You're there to connect with buyers! #SmallBiz#MarketingTips#EventMarketing
Marketing that aligns with your heart. ❤️ For healers: build a sustainable business by prioritizing people over profit and connecting marketing to your core values. Focus on your purpose, not just the payout.
Marketing that aligns with your heart. ❤️ For healers: build a sustainable business by prioritizing people over profit and connecting marketing to your core values.
Secret Sauce: Stop selling features and start solving problems. 💡 Dive into psychographics and use your ideal client’s exact language, not industry jargon, to transform your marketing.
Thrilled to be quoted in Elizabeth Harrin's new book, "Managing Multiple Projects"! My quote is on that classic PM struggle: stakeholders wanting big results without providing the tools or support. Such a huge honor to be included! Now available on Amazon zurl.co/NfA0H
Third mistake, a screenshot of an email newsletter received where the subject line says 'need content' and the content of the email says 'need content' Double check your newsletters before sending them out.
Second mistake, screenshot of a news feed where the article has the image cropped to where the words it changed to cut off the lytics part of analytics. Consider how your images will look when cropped.
🫣 We have all hit send on a “need content” email, posted a Happy Monday on a Tuesday, or watched a crop turn “class” into something spicy. No shame, just proof we are human. Enjoy these bloopers & remember: a quick proof from a friend saves lots of face. Description for screen readers in thread
I watched a video on Walmart’s theft-reduction strategy. As a marketing consultant, I could not ignore how much it harms customer experience. If you ignore your core audience, you risk losing them. Ethical strategy matters just as much as efficiency.
Google is now counting clicks from its AI answers in Search Console. Your numbers might change, but you will not know if AI played a role. Search is shifting, and your traffic might too. zurl.co/apOgg
