Lightnews — Scholar-powered news

Book Review: Sam Walton Made in America: How he built Walmart

Manuel Egaña @manuelegana.bsky.social · Jul 6

Dive into Sam Walton's "Made in America: My Story" for unbeatable insights on building a retail empire.
Essential read for procurement, supply chain, and marketing pros!
#BusinessBooks #SamWalton #Walmart #Procurement #SupplyChain #Marketing #Logistics #Procurement #ROI #ROAS
youtu.be/H_Gv9JV1BnU

Dropshipping as an Inventory Management Strategy

Manuel Egaña @manuelegana.bsky.social · Jul 5

Unlock e-commerce success with dropshipping!
Explore how this inventory management strategy can streamline your business, cut costs, and expand your product range without the inventory hassle. Perfect for entrepreneurs eager to scale.
#Dropshipping #ECommerceTips #BusinessGrowth
youtu.be/_63MQMLrul4

Recap of Market Research: How Netflix does it.

Manuel Egaña @manuelegana.bsky.social · Jul 4

Unlock the secrets 🗝️ behind Netflix's success! This episode explores how their marketing research and data personalization keeps us binge-watching. 🍿💡
A must-read for #MarketingGurus and #NetflixAddicts alike! Dive in for a behind-the-scenes look at streaming's biggest player.
youtu.be/leOffuJOPzo

Best Practices in Market Research Procurement

Manuel Egaña @manuelegana.bsky.social · Jul 1

Master market research procurement!
From clear project definitions to strong vendor relationships, learn how to gather the insights for winning strategies.
Turn data into your competitive advantage today! #MarketResearch #Procurement #BusinessStrategy #Indirects #DataAnalytics
youtu.be/EilsCjAw0NQ

Top Ten Tips for Negotiating Procurement Contracts

Manuel Egaña @manuelegana.bsky.social · Jun 30

Nail your next marketing procurement negotiation with our top 10 tips!
From understanding value to planning for contingencies, learn how to secure contracts that drive long-term success.
#Negotiation #Procurement #Purchasing #Suppliers #ContractManagement #Entrepreneurship
youtu.be/_Jy4rX-f-TU

Understanding Inventory Management: ABC Analysis

Manuel Egaña @manuelegana.bsky.social · Jun 29

Elevate your inventory management game with ABC Analysis!
Our latest episode breaks down how this essential technique optimizes stock control and cost efficiency.
#InventoryManagement #Entrepreneurship #Procurement #Logistics #ABCanalysis #Warehousing #Distribution #ROI #Podcast
youtu.be/hiJ5FCrjgJE

Marketing Research Real World Examples: How Netflix, Spotify, Apple and Starbucks do it.

Manuel Egaña @manuelegana.bsky.social · Jun 28

From Netflix's viewer analytics to Starbucks' personalized experiences, discover how leading companies use marketing research.
Dive for insights on leveraging research for success.
#MarketingResearch #Netflix #Apple #Nike #Starbucks #Branding #DataDriven #Entrepreneurship #ROI
youtu.be/PE67DeDrqZ4

Best Practices in Advertising Procurement

Manuel Egaña @manuelegana.bsky.social · Jun 27

Mastering Advertising Procurement!
Explore for top practices in crafting effective, cost-efficient ad campaigns.
Learn how to blend creativity with strategic planning for maximum impact.
#AdvertisingStrategy #Procurement #Purchasing #Entrepreneurship #ROI #Podcast #Business
youtu.be/hv_BoIkv-Ss

Book Review: The Box: How Shipping Containers Reshaped Global Trade

Manuel Egaña @manuelegana.bsky.social · Jun 25

How the shipping container changed the world!
"The Box" by Marc Levinson is a must-read for procurement, supply chain, and marketing pros.
Learn how innovation in logistics revolutionized trade.
#Logistics #SupplyChain #GlobalTrade #Entrepreneurship #BookReview #Procurement
youtu.be/jPrZ19kWX-I

Master Inventory Management with the Economic Order Quantity Model.

Manuel Egaña @manuelegana.bsky.social · Jun 24

Uncover the power of the EOQ Model in inventory management!
See how EOQ optimizes costs and streamlines stock control.
Perfect for efficiency in inventory planning.
#EOQModel #InventoryManagement #Logistics #Warehousing #Manufacturing #Transport #Distribution #Entrepreneurship
youtu.be/RkT77sVLI_Y

Types Marketing Research (Part 2)

Manuel Egaña @manuelegana.bsky.social · Jun 23

Merge the best of both worlds in marketing research!
Explore our latest episode to see how quantitative and qualitative methods together unlock a complete understanding of consumer behavior.
#MarketingResearch #MarketingStrategy #ConsumerBehavior #Entrepreneurship #Sales
youtu.be/x2Ye6PKijiM

Procurement in Advertising and Market Research: Example

Manuel Egaña @manuelegana.bsky.social · Jun 21

🔍 Unveiling the secrets behind Company X's marketing success through strategic procurement!
Discover how they navigated advertising and market research services to stay ahead of the curve.
#Marketing #Procurement #Sales #BusinessDevelopment #Purchasing #Indirects #MarketResearch
youtu.be/XgpzuwAhhc0

What is "Just In Time" in Inventory Management?

Manuel Egaña @manuelegana.bsky.social · Jun 19

Master Just-In-Time (JIT) Inventory Management!
Dive into our latest piece to learn how JIT minimizes waste, enhances efficiency, and aligns with customer demand.
Discover Toyota’s revolutionary approach to reshaping operations.
#JIT #LeanManagement #OperationalExcellence
youtu.be/VuzOktB_BAI

Types of Marketing Research (Part 1)

Manuel Egaña @manuelegana.bsky.social · Jun 18

Unlock the secrets of your market with our latest dive into marketing research!
From in-depth surveys to industry reports, learn how to gather the data that drives success.
#MarketingResearch #MarketInsights #DataDriven #BusinessStrategy #DataAnalysis #Entrepreneurship #ROI
youtu.be/MXVEQpvIAiY

Procuring Market Research Services

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Manuel Egaña @manuelegana.bsky.social · Jun 17

Master Market Research Procurement!
Key steps on choosing providers, negotiating terms, and managing relationships.
Essential for any business looking to leverage market research for growth.
#MarketResearch #BusinessStrategy #Procurement #VendorManagement #Entrepreneurship
youtu.be/D4OwKRxvcD0

Book Review: The Everything Store: Amazons Strategies for Procurement, Supply Chain, and Marketing

Manuel Egaña @manuelegana.bsky.social · Jun 16

Discover the secrets behind Amazon's success in "The Everything Store" by Brad Stone.
Perfect for procurement, supply chain, and marketing pros
#Amazon #Business #SupplyChain #Marketing #Innovation #BookReview #Entrepreneurship #Logistics #Sales #Ecommerce #Tech #AI #Procurement
youtu.be/dks2czK_4sA

A Guide to Inventory Management: KPIs and Metrics

Manuel Egaña @manuelegana.bsky.social · Jun 14

Unlock the secrets to stellar inventory management!
Dive into our latest piece on essential KPIs and metrics that spell success for businesses of all sizes. 📈🔍 #InventoryManagement #BusinessGrowth #Procurement #Logistics #KeyMetrics #SupplyChainManagement
youtu.be/TDZJDmmYc-g

What is the Role Data in Marketing?

Manuel Egaña @manuelegana.bsky.social · Jun 13

From metrics to magic ✨ - discover how data shapes every curve of your marketing strategy.
Dive into our latest piece for insights that turn numbers into narratives.
#DataInMarketing #MarketingStrategies #ROI #ROAS #Branding #Entrepreneurship #DataAnalysis #DataDriven
youtu.be/jAzAZ-ZDtrY

Understanding Advertising Procurement: A Deeper Dive

Manuel Egaña @manuelegana.bsky.social · Jun 12

🔍 Mastering Advertising Procurement!
Explore optimizing ad spend and campaign effectiveness. Learn how strategic sourcing and performance tracking can skyrocket your marketing success. Stay ahead in the advertising game!
#MarketingStrategy #AdProcurement #Entrepreneurship
youtu.be/mddAxXZH1mM

Top 10 Marketing Procurement Trends for 2025

Manuel Egaña @manuelegana.bsky.social · Jun 11

2025's Procurement Scene is Changing!
Discover how AI, sustainability, and global strategies are reshaping marketing procurement.
Stay ahead with insights into the top 10 trends driving the future.
#Marketing #Procurement #FutureTrends #Innovation #Entrepreneurship #Purchasing
youtu.be/anVgVBegrtI

Understanding Stock Replenishment Techniques

Manuel Egaña @manuelegana.bsky.social · Jun 10

🔍 Unveiling the secrets of stock replenishment!
Explore our insightful article on optimizing inventory, balancing costs, and staying ahead of market trends.
Create efficiency and customer satisfaction.
#InventoryManagement #Logistics #Procurement #Purchasing #StockLevels

youtu.be/O368R2shBYw

An Introduction to Marketing Research

Manuel Egaña @manuelegana.bsky.social · Jun 9

Unlock the secrets of market success with our latest deep dive into Marketing Research 🕵️‍♂️📊!
Find out how data drives decisions and strategies to the top. Don't miss out on these essential insights! #MarketingResearch #DataDriven #BusinessSuccess #Entrepreneurship #ProductLaunch
youtu.be/fOu6T1lpBQI

How to Evaluate and Choose Suppliers: Example

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Manuel Egaña @manuelegana.bsky.social · Jun 8

🔍 Case Study: How did Thirst Quench Inc. nail their marketing agency selection?
From criteria crafting to decisive pitches, we dissect their strategic process.
#MarketingStrategy #StrategicSourcing #Procurement #Purchasing #Indirects #Agencies #SupplierManagement
youtu.be/y5pdYMA76qs

Understanding the Digital Transformation of Advertising Procurement

Manuel Egaña @manuelegana.bsky.social · Jun 7

Revolutionizing Advertising Procurement!
Discover how data analytics, AI, and programmatic advertising are transforming the ad world in our latest article.
Stay ahead in the digital era!
#AdvertisingTrends #DigitalMarketing #Procurement #Purchasing #Entrepreneurship #AI #Tech
youtu.be/vMyiKvKNgtA