Mark Gurman
@markgurman.bsky.social
Breaking News on Apple and Tech. Bloomberg Managing Editor and Chief Correspondent. Subscribe to Power On. Tips: [email protected]. Signal: markgurman.01. Telegram: GurmanMark.
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Apple iOS 27 to Be No-Frills ‘Snow Leopard’ Update, Other Than New AI
Apple’s next major iPhone software update — iOS 27 — will have two major elements: quality improvements and artificial intelligence features. Also: The report on Tim Cook’s imminent departure as CEO i...
www.bloomberg.com
Power On: After the iOS 26 overhaul, Apple’s plan for iOS 27 is a Snow Leopard-like year with a major focus on quality versus new features. But there’s one big exception: a lot more AI. Details here — www.bloomberg.com/news/newslet...
NEW: Apple lays off several dozen employees across its sales division who are focused on selling to enterprises, government agencies and schools. The rare job cuts took place this month. www.bloomberg.com/news/article...
Apple Cuts Jobs Across Its Sales Organization in Rare Layoff
Apple Inc. has eliminated dozens of sales roles in a bid to streamline the way it offers products to businesses, schools and governments, marking a rare layoff for the iPhone maker.
www.bloomberg.com
November 24, 2025 at 10:00 PM
NEW: Apple lays off several dozen employees across its sales division who are focused on selling to enterprises, government agencies and schools. The rare job cuts took place this month. www.bloomberg.com/news/article...
OpenAI’s new hardware division built around Jony Ive’s secretive startup has ramped up hiring of Apple engineers. The group has brought on about 40 new engineers in the last month or so, with many of them coming from Apple’s hardware group. Details here: www.bloomberg.com/news/newslet...
Apple iOS 27 to Be No-Frills ‘Snow Leopard’ Update, Other Than New AI
Apple’s next major iPhone software update — iOS 27 — will have two major elements: quality improvements and artificial intelligence features. Also: The report on Tim Cook’s imminent departure as CEO i...
www.bloomberg.com
November 23, 2025 at 1:17 PM
OpenAI’s new hardware division built around Jony Ive’s secretive startup has ramped up hiring of Apple engineers. The group has brought on about 40 new engineers in the last month or so, with many of them coming from Apple’s hardware group. Details here: www.bloomberg.com/news/newslet...
Apple CEO Tim Cook isn’t retiring imminently, with recent reports on him stepping down in the first half of next year simply being premature. Here are the facts in the latest Power On: www.bloomberg.com/news/newslet...
Apple iOS 27 to Be No-Frills ‘Snow Leopard’ Update, Other Than New AI
Apple’s next major iPhone software update — iOS 27 — will have two major elements: quality improvements and artificial intelligence features. Also: The report on Tim Cook’s imminent departure as CEO i...
www.bloomberg.com
November 23, 2025 at 1:12 PM
Apple CEO Tim Cook isn’t retiring imminently, with recent reports on him stepping down in the first half of next year simply being premature. Here are the facts in the latest Power On: www.bloomberg.com/news/newslet...
Power On: After the iOS 26 overhaul, Apple’s plan for iOS 27 is a Snow Leopard-like year with a major focus on quality versus new features. But there’s one big exception: a lot more AI. Details here — www.bloomberg.com/news/newslet...
Apple iOS 27 to Be No-Frills ‘Snow Leopard’ Update, Other Than New AI
Apple’s next major iPhone software update — iOS 27 — will have two major elements: quality improvements and artificial intelligence features. Also: The report on Tim Cook’s imminent departure as CEO i...
www.bloomberg.com
November 23, 2025 at 1:03 PM
Power On: After the iOS 26 overhaul, Apple’s plan for iOS 27 is a Snow Leopard-like year with a major focus on quality versus new features. But there’s one big exception: a lot more AI. Details here — www.bloomberg.com/news/newslet...
NEW: The rising Apple designer who introduced the iPhone Air during the company’s September keynote and worked on the device has left for an AI startup. www.bloomberg.com/news/article...
The Apple Designer Who Introduced the iPhone Air Leaves the Company
The Apple Inc. designer who helped develop the iPhone Air — and even starred in its introduction video — has left, marking the latest setback for the company’s design group.
www.bloomberg.com
November 17, 2025 at 11:55 PM
NEW: The rising Apple designer who introduced the iPhone Air during the company’s September keynote and worked on the device has left for an AI startup. www.bloomberg.com/news/article...
Reposted by Mark Gurman
Power On: Apple’s iPhone is getting its biggest makeover yet — both to its features and release schedule. Here’s what’s happening to the company’s flagship product. www.bloomberg.com/news/newslet...
Apple’s iPhone Overhaul Will Reduce Its Reliance on Annual Fall Spectacle
Apple’s iPhone is getting its biggest makeover yet — both to its features and release schedule. Here’s what’s happening to the company’s flagship product. Also: The Mac Pro is on the back burner, and ...
www.bloomberg.com
November 16, 2025 at 3:33 PM
Power On: Apple’s iPhone is getting its biggest makeover yet — both to its features and release schedule. Here’s what’s happening to the company’s flagship product. www.bloomberg.com/news/newslet...
Power On: Apple’s iPhone is getting its biggest makeover yet — both to its features and release schedule. Here’s what’s happening to the company’s flagship product. www.bloomberg.com/news/newslet...
Apple’s iPhone Overhaul Will Reduce Its Reliance on Annual Fall Spectacle
Apple’s iPhone is getting its biggest makeover yet — both to its features and release schedule. Here’s what’s happening to the company’s flagship product. Also: The Mac Pro is on the back burner, and ...
www.bloomberg.com
November 16, 2025 at 3:33 PM
Power On: Apple’s iPhone is getting its biggest makeover yet — both to its features and release schedule. Here’s what’s happening to the company’s flagship product. www.bloomberg.com/news/newslet...
A look at the battle between the Vision Pro and the Galaxy XR for the tiny mixed-reality headset market. We review and compares both devices. www.bloomberg.com/news/feature...
Apple and Samsung’s New XR Headsets Fight for a Tiny Market
Samsung’s Galaxy XR is a cheaper and lighter, but inferior rival to Apple’s Vision Pro.
www.bloomberg.com
November 14, 2025 at 5:31 PM
A look at the battle between the Vision Pro and the Galaxy XR for the tiny mixed-reality headset market. We review and compares both devices. www.bloomberg.com/news/feature...
BREAKING: Tesla is developing support for CarPlay in its vehicles — finally. www.bloomberg.com/news/article...
Tesla Is Working to Add Apple CarPlay in Bid to Boost Vehicle Sales
Tesla Inc. is developing support for Apple Inc.’s CarPlay system in its vehicles, according to people with knowledge of the matter, working to add one of the most highly requested features by customer...
www.bloomberg.com
November 13, 2025 at 4:25 PM
BREAKING: Tesla is developing support for CarPlay in its vehicles — finally. www.bloomberg.com/news/article...
Power On: Apple is planning major updates to its iPhone satellite features. Here’s what’s coming and how industry shifts could impact Apple’s initiative. www.bloomberg.com/news/newslet...
Apple Plans Major New Satellite-Powered Features for iPhones
Apple is planning a series of upgrades to its satellite features for the iPhone and its smartwatches. Also: The company is nearing a $1 billion-a-year deal to power a revamped Siri with a custom Googl...
www.bloomberg.com
November 9, 2025 at 1:36 PM
Power On: Apple is planning major updates to its iPhone satellite features. Here’s what’s coming and how industry shifts could impact Apple’s initiative. www.bloomberg.com/news/newslet...
NEW: Apple is planning to use a custom 1.2 trillion parameter Google Gemini model to help power the new Siri next year. The iPhone maker will be paying the search giant roughly $1 billion annually for it. Details on the partnership here www.bloomberg.com/news/article...
Apple Plans to Use 1.2 Trillion Parameter Google Gemini Model to Run New Siri
Apple Inc. is planning to use a 1.2 trillion parameter artificial intelligence model developed by Alphabet Inc.’s Google to help power its long-promised overhaul of the Siri voice assistant, according...
www.bloomberg.com
November 5, 2025 at 7:19 PM
NEW: Apple is planning to use a custom 1.2 trillion parameter Google Gemini model to help power the new Siri next year. The iPhone maker will be paying the search giant roughly $1 billion annually for it. Details on the partnership here www.bloomberg.com/news/article...
NEW: Apple is preparing to enter the low-cost laptop market for the first time, developing a budget Mac aimed at luring away customers from Chromebooks and entry-level Windows PCs. Details on the plan here. www.bloomberg.com/news/article...
Apple Readies a Low-Cost Laptop to Rival Chromebooks and Windows PCs
Apple Inc. is preparing to enter the low-cost laptop market for the first time, developing a budget Mac aimed at luring away customers from Chromebooks and entry-level Windows PCs.
www.bloomberg.com
November 4, 2025 at 5:02 PM
NEW: Apple is preparing to enter the low-cost laptop market for the first time, developing a budget Mac aimed at luring away customers from Chromebooks and entry-level Windows PCs. Details on the plan here. www.bloomberg.com/news/article...
iOS 26.1 and iOS 26.2 beta 1 are coming early this week - along with the other Apple OS updates. www.bloomberg.com/news/newslet...
Apple to Kick Off 50th Anniversary With Nearly $140 Billion Quarter
Apple will kick off its 50th anniversary year with what’s expected to be a nearly $140 billion holiday quarter. Also: The company’s retail stores will get new product displays on Nov. 12, and Apple is...
www.bloomberg.com
November 2, 2025 at 1:39 PM
iOS 26.1 and iOS 26.2 beta 1 are coming early this week - along with the other Apple OS updates. www.bloomberg.com/news/newslet...
Power On: Apple will kick off its pivotal 50th anniversary year with a $140 billion quarter. Here’s what to expect in 2026. www.bloomberg.com/news/newslet...
Apple to Kick Off 50th Anniversary With Nearly $140 Billion Quarter
Apple will kick off its 50th anniversary year with what’s expected to be a nearly $140 billion holiday quarter. Also: The company’s retail stores will get new product displays on Nov. 12, and Apple is...
www.bloomberg.com
November 2, 2025 at 1:36 PM
Power On: Apple will kick off its pivotal 50th anniversary year with a $140 billion quarter. Here’s what to expect in 2026. www.bloomberg.com/news/newslet...
NEW: Apple is preparing major changes to its MacBook Air, iPad mini and iPad Air lines, with a plan to give the popular devices higher-end, OLED displays. www.bloomberg.com/news/article...
Apple Plans MacBook Air, iPad Air and iPad Mini With Overhauled Displays
Apple Inc. is preparing major changes to its MacBook Air, iPad mini and iPad Air lines, with a plan to give the popular devices higher-end displays.
www.bloomberg.com
October 28, 2025 at 9:01 PM
NEW: Apple is preparing major changes to its MacBook Air, iPad mini and iPad Air lines, with a plan to give the popular devices higher-end, OLED displays. www.bloomberg.com/news/article...
Apple is moving ahead with search ads in Apple Maps next year. Details here - www.bloomberg.com/news/newslet...
What’s Next for iPad Pro? A Vapor Chamber Like the One on the iPhone 17 Pro
Apple is working on a vapor chamber to improve cooling and performance in an iPad Pro slated for as early as 2027. Also: The company makes headway on a plan to bring ads to Apple Maps, and a foldable ...
www.bloomberg.com
October 26, 2025 at 1:39 PM
Apple is moving ahead with search ads in Apple Maps next year. Details here - www.bloomberg.com/news/newslet...
Power On: What’s next for the iPad Pro? A vapor chamber like in the iPhone 17 Pro to up performance even further. www.bloomberg.com/news/newslet...
What’s Next for iPad Pro? A Vapor Chamber Like the One on the iPhone 17 Pro
Apple is working on a vapor chamber to improve cooling and performance in an iPad Pro slated for as early as 2027. Also: The company makes headway on a plan to bring ads to Apple Maps, and a foldable ...
www.bloomberg.com
October 26, 2025 at 1:36 PM
Power On: What’s next for the iPad Pro? A vapor chamber like in the iPhone 17 Pro to up performance even further. www.bloomberg.com/news/newslet...
I’ve been using the new Vision Pro Dual Knit Band for the last 24 hours or so and it certainly mitigates the device’s second-biggest issue. Here are my impressions www.bloomberg.com/news/article...
Apple’s New $99 Strap Makes Wearing the Vision Pro More Bearable
When Apple Inc. released the Vision Pro last year, the headset had three main drawbacks: a $3,499 starting price, an uncomfortable design and a limited selection of content.
www.bloomberg.com
October 23, 2025 at 5:16 PM
I’ve been using the new Vision Pro Dual Knit Band for the last 24 hours or so and it certainly mitigates the device’s second-biggest issue. Here are my impressions www.bloomberg.com/news/article...
The M5 Vision Pro may not have many new features but there’s still a huge change: it’s the latest device to see production move from China to Vietnam. www.bloomberg.com/news/article...
Apple’s M5 Vision Pro Is Made in Vietnam in Latest China Shift
Apple Inc.’s new Vision Pro headset doesn’t offer much in the way of fresh features, but the company made a notable change to its production.
www.bloomberg.com
October 22, 2025 at 12:01 AM
The M5 Vision Pro may not have many new features but there’s still a huge change: it’s the latest device to see production move from China to Vietnam. www.bloomberg.com/news/article...
NEW: Apple’s planned 18-inch foldable iPad hits development snags and may not launch until 2029 at the earliest. Details on the device and issues here: www.bloomberg.com/news/article...
Apple’s Planned Foldable iPad With 18-inch Screen Hits Development Snags
Apple Inc.’s effort to reinvent the iPad by adding a giant foldable screen has hit development hurdles, potentially delaying the planned launch.
www.bloomberg.com
October 21, 2025 at 6:32 PM
NEW: Apple’s planned 18-inch foldable iPad hits development snags and may not launch until 2029 at the earliest. Details on the device and issues here: www.bloomberg.com/news/article...
The Oura Ring is getting in on high blood pressure detection soon - will work similarly to the Apple Watch and won’t show exact diastolic and systolic numbers. www.bloomberg.com/news/article...
Oura Prepares Apple Watch-Like Hypertension Detection for Its Smart Ring
Oura Health Oy, the Finnish smart ring maker, is the latest wearable company seeking to move into blood pressure monitoring.
www.bloomberg.com
October 20, 2025 at 4:52 PM
The Oura Ring is getting in on high blood pressure detection soon - will work similarly to the Apple Watch and won’t show exact diastolic and systolic numbers. www.bloomberg.com/news/article...
Power On: Apple’s new M5 products - the new MacBook Pro, Vision Pro and iPad Pro - offer some of its most niche upgrades in years. A look at who should buy them. www.bloomberg.com/news/newslet...
Apple’s M5 Product Lineup Offers Its Most Minor Upgrades in Years
Apple’s range of M5 products has a new chip — and little else to entice typical shoppers. Also: The company’s AI division brain drain continues, and Apple gears up to launch a touch-screen MacBook Pro...
www.bloomberg.com
October 19, 2025 at 1:21 PM
Power On: Apple’s new M5 products - the new MacBook Pro, Vision Pro and iPad Pro - offer some of its most niche upgrades in years. A look at who should buy them. www.bloomberg.com/news/newslet...
NEW: Apple’s next MacBook Pro revamp with a touchscreen will be slimmer, lighter, have the M6 chip, use OLED and likely be pricier. One other new feature: the Notch is going away in favor of something new. www.bloomberg.com/news/article...
Apple Readies High-End MacBook Pro With Touch, Hole-Punch Screen
Apple Inc. is preparing to finally launch a touch-screen version of its Mac computer, reversing course on a stance that dates back to co-founder Steve Jobs.
www.bloomberg.com
October 16, 2025 at 6:47 PM
NEW: Apple’s next MacBook Pro revamp with a touchscreen will be slimmer, lighter, have the M6 chip, use OLED and likely be pricier. One other new feature: the Notch is going away in favor of something new. www.bloomberg.com/news/article...
BREAKING: Apple’s AI executive in charge of its Answers, Knowledge and Information team to add ChatGPT-like web search to Siri is leaving for Meta. He got promoted to the Apple role, reporting to AI chief John Giannandrea, a few weeks ago. www.bloomberg.com/news/article...
Apple’s Newly Tapped Head of ChatGPT-Like AI Search Effort to Leave for Meta
The Apple Inc. executive leading an effort to develop AI-driven web search is stepping down, marking the latest in a string of high-profile exits from the company’s artificial intelligence division.
www.bloomberg.com
October 15, 2025 at 11:05 PM
BREAKING: Apple’s AI executive in charge of its Answers, Knowledge and Information team to add ChatGPT-like web search to Siri is leaving for Meta. He got promoted to the Apple role, reporting to AI chief John Giannandrea, a few weeks ago. www.bloomberg.com/news/article...
NEW: Apple is building its pipeline of smart home devices - including a HomePod with a 7-inch screen next year and tabletop robot with 9-inch screen in 2027 - in Vietnam as part of its ongoing diversification from China. www.bloomberg.com/news/article...
Apple to Build Upcoming HomePod with Screen, Tabletop Robot in Vietnam
Apple Inc. is preparing to expand its manufacturing operations in Vietnam as part of a push into the smart home market and an ongoing effort to lessen its dependence on China.
www.bloomberg.com
October 14, 2025 at 11:57 PM
NEW: Apple is building its pipeline of smart home devices - including a HomePod with a 7-inch screen next year and tabletop robot with 9-inch screen in 2027 - in Vietnam as part of its ongoing diversification from China. www.bloomberg.com/news/article...