Mark Gurman
@markgurman.bsky.social
Breaking News on Apple and Tech. Bloomberg Managing Editor and Chief Correspondent. Subscribe to Power On. Tips: [email protected]. Signal: markgurman.01. Telegram: GurmanMark.
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Apple to Revamp Siri as a Built-In iPhone, Mac Chatbot to Fend Off OpenAI
Apple Inc. plans to revamp Siri later this year by turning the digital assistant into the company’s first artificial intelligence chatbot, thrusting the iPhone maker into a generative AI race dominate...
www.bloomberg.com
BREAKING: Apple is overhauling Siri this fall in iOS 27 and macOS 27 and turning it into its first full-fledged chatbot, looking to fend off OpenAI’s ChatGPT and seriously compete in the generative AI space. www.bloomberg.com/news/article...
Besides the iOS 26.4 Siri and iOS 27 chatbot Siri, Apple has been working on several other AI features including a revamped Safari to compete with OpenAI and Perplexity and several in-app chatbot experiences. Those are both in flux. www.bloomberg.com/news/newslet...
Inside Apple’s AI Shake-Up and Its Plans for Two New Versions of Siri
Apple shakes up its AI efforts with a Google partnership, management changes and two new versions of Siri. Also: The company gets ready to kick off its 2026 Mac launches and puts CEO candidate John Te...
www.bloomberg.com
January 25, 2026 at 3:35 PM
Besides the iOS 26.4 Siri and iOS 27 chatbot Siri, Apple has been working on several other AI features including a revamped Safari to compete with OpenAI and Perplexity and several in-app chatbot experiences. Those are both in flux. www.bloomberg.com/news/newslet...
Power On: Apple shakes up its AI efforts with a Google partnership, management changes and two new versions of Siri. An inside look. www.bloomberg.com/news/newslet...
Inside Apple’s AI Shake-Up and Its Plans for Two New Versions of Siri
Apple shakes up its AI efforts with a Google partnership, management changes and two new versions of Siri. Also: The company gets ready to kick off its 2026 Mac launches and puts CEO candidate John Te...
www.bloomberg.com
January 25, 2026 at 3:31 PM
Power On: Apple shakes up its AI efforts with a Google partnership, management changes and two new versions of Siri. An inside look. www.bloomberg.com/news/newslet...
BREAKING: Apple quietly gave hardware chief John Ternus oversight of the company’s hardware and software design teams at the end of last year, marking the first evidence he is being groomed for the eventual Apple CEO role. www.bloomberg.com/news/article...
Apple Expands Hardware Chief’s Role in Latest Sign of CEO Candidacy
Apple Inc. has expanded the job of hardware chief John Ternus to include design work, solidifying his status as a leading contender to eventually succeed Chief Executive Officer Tim Cook.
www.bloomberg.com
January 22, 2026 at 7:02 PM
BREAKING: Apple quietly gave hardware chief John Ternus oversight of the company’s hardware and software design teams at the end of last year, marking the first evidence he is being groomed for the eventual Apple CEO role. www.bloomberg.com/news/article...
BREAKING: Apple is overhauling Siri this fall in iOS 27 and macOS 27 and turning it into its first full-fledged chatbot, looking to fend off OpenAI’s ChatGPT and seriously compete in the generative AI space. www.bloomberg.com/news/article...
Apple to Revamp Siri as a Built-In iPhone, Mac Chatbot to Fend Off OpenAI
Apple Inc. plans to revamp Siri later this year by turning the digital assistant into the company’s first artificial intelligence chatbot, thrusting the iPhone maker into a generative AI race dominate...
www.bloomberg.com
January 21, 2026 at 7:49 PM
BREAKING: Apple is overhauling Siri this fall in iOS 27 and macOS 27 and turning it into its first full-fledged chatbot, looking to fend off OpenAI’s ChatGPT and seriously compete in the generative AI space. www.bloomberg.com/news/article...
Apple chips chief Johny Srouji to his division this morning: “I love my team, and I love my job at Apple, and I don’t plan on leaving anytime soon.” www.bloomberg.com/news/article...
December 8, 2025 at 4:17 PM
Apple chips chief Johny Srouji to his division this morning: “I love my team, and I love my job at Apple, and I don’t plan on leaving anytime soon.” www.bloomberg.com/news/article...
An in-depth look at Apple’s executive and engineering exodus, with several Cook direct reports leaving and the company’s engineering ranks losing talent to OpenAI, Meta and a slew of startups. www.bloomberg.com/news/article...
December 6, 2025 at 5:14 PM
An in-depth look at Apple’s executive and engineering exodus, with several Cook direct reports leaving and the company’s engineering ranks losing talent to OpenAI, Meta and a slew of startups. www.bloomberg.com/news/article...
BREAKING: Apple’s chip chief Johny Srouji informed CEO Tim Cook he is seriously considering leaving the company and would likely continue his career elsewhere rather than retire. Apple is urgently pushing to keep him. He remains at least for now. www.bloomberg.com/news/article...
Apple Rocked by Executive Departures, With Chip Chief at Risk of Leaving Next
Apple Inc., long the model of stability in Silicon Valley, is suddenly undergoing its biggest personnel shake-up in decades, with senior executives and key engineers both hitting the exits.
www.bloomberg.com
December 6, 2025 at 5:10 PM
BREAKING: Apple’s chip chief Johny Srouji informed CEO Tim Cook he is seriously considering leaving the company and would likely continue his career elsewhere rather than retire. Apple is urgently pushing to keep him. He remains at least for now. www.bloomberg.com/news/article...
BREAKING NEWS: Apple’s top design executive Alan Dye is leaving the iPhone maker to become the Chief Design Officer at Meta in a blockbuster coup for the social networking giant and big loss for Apple. www.bloomberg.com/news/article...
Apple Design Executive Alan Dye Poached by Meta in Major Coup
Meta Platforms Inc. has poached Apple Inc.’s most prominent design executive in a major coup that underscores a push by the social networking giant into AI-equipped consumer devices.
www.bloomberg.com
December 3, 2025 at 7:35 PM
BREAKING NEWS: Apple’s top design executive Alan Dye is leaving the iPhone maker to become the Chief Design Officer at Meta in a blockbuster coup for the social networking giant and big loss for Apple. www.bloomberg.com/news/article...
NEW: Apple lays off several dozen employees across its sales division who are focused on selling to enterprises, government agencies and schools. The rare job cuts took place this month. www.bloomberg.com/news/article...
Apple Cuts Jobs Across Its Sales Organization in Rare Layoff
Apple Inc. has eliminated dozens of sales roles in a bid to streamline the way it offers products to businesses, schools and governments, marking a rare layoff for the iPhone maker.
www.bloomberg.com
November 24, 2025 at 10:00 PM
NEW: Apple lays off several dozen employees across its sales division who are focused on selling to enterprises, government agencies and schools. The rare job cuts took place this month. www.bloomberg.com/news/article...
OpenAI’s new hardware division built around Jony Ive’s secretive startup has ramped up hiring of Apple engineers. The group has brought on about 40 new engineers in the last month or so, with many of them coming from Apple’s hardware group. Details here: www.bloomberg.com/news/newslet...
Apple iOS 27 to Be No-Frills ‘Snow Leopard’ Update, Other Than New AI
Apple’s next major iPhone software update — iOS 27 — will have two major elements: quality improvements and artificial intelligence features. Also: The report on Tim Cook’s imminent departure as CEO i...
www.bloomberg.com
November 23, 2025 at 1:17 PM
OpenAI’s new hardware division built around Jony Ive’s secretive startup has ramped up hiring of Apple engineers. The group has brought on about 40 new engineers in the last month or so, with many of them coming from Apple’s hardware group. Details here: www.bloomberg.com/news/newslet...
Apple CEO Tim Cook isn’t retiring imminently, with recent reports on him stepping down in the first half of next year simply being premature. Here are the facts in the latest Power On: www.bloomberg.com/news/newslet...
Apple iOS 27 to Be No-Frills ‘Snow Leopard’ Update, Other Than New AI
Apple’s next major iPhone software update — iOS 27 — will have two major elements: quality improvements and artificial intelligence features. Also: The report on Tim Cook’s imminent departure as CEO i...
www.bloomberg.com
November 23, 2025 at 1:12 PM
Apple CEO Tim Cook isn’t retiring imminently, with recent reports on him stepping down in the first half of next year simply being premature. Here are the facts in the latest Power On: www.bloomberg.com/news/newslet...
Power On: After the iOS 26 overhaul, Apple’s plan for iOS 27 is a Snow Leopard-like year with a major focus on quality versus new features. But there’s one big exception: a lot more AI. Details here — www.bloomberg.com/news/newslet...
Apple iOS 27 to Be No-Frills ‘Snow Leopard’ Update, Other Than New AI
Apple’s next major iPhone software update — iOS 27 — will have two major elements: quality improvements and artificial intelligence features. Also: The report on Tim Cook’s imminent departure as CEO i...
www.bloomberg.com
November 23, 2025 at 1:03 PM
Power On: After the iOS 26 overhaul, Apple’s plan for iOS 27 is a Snow Leopard-like year with a major focus on quality versus new features. But there’s one big exception: a lot more AI. Details here — www.bloomberg.com/news/newslet...
NEW: The rising Apple designer who introduced the iPhone Air during the company’s September keynote and worked on the device has left for an AI startup. www.bloomberg.com/news/article...
The Apple Designer Who Introduced the iPhone Air Leaves the Company
The Apple Inc. designer who helped develop the iPhone Air — and even starred in its introduction video — has left, marking the latest setback for the company’s design group.
www.bloomberg.com
November 17, 2025 at 11:55 PM
NEW: The rising Apple designer who introduced the iPhone Air during the company’s September keynote and worked on the device has left for an AI startup. www.bloomberg.com/news/article...
Reposted by Mark Gurman
Power On: Apple’s iPhone is getting its biggest makeover yet — both to its features and release schedule. Here’s what’s happening to the company’s flagship product. www.bloomberg.com/news/newslet...
Apple’s iPhone Overhaul Will Reduce Its Reliance on Annual Fall Spectacle
Apple’s iPhone is getting its biggest makeover yet — both to its features and release schedule. Here’s what’s happening to the company’s flagship product. Also: The Mac Pro is on the back burner, and ...
www.bloomberg.com
November 16, 2025 at 3:33 PM
Power On: Apple’s iPhone is getting its biggest makeover yet — both to its features and release schedule. Here’s what’s happening to the company’s flagship product. www.bloomberg.com/news/newslet...
Power On: Apple’s iPhone is getting its biggest makeover yet — both to its features and release schedule. Here’s what’s happening to the company’s flagship product. www.bloomberg.com/news/newslet...
Apple’s iPhone Overhaul Will Reduce Its Reliance on Annual Fall Spectacle
Apple’s iPhone is getting its biggest makeover yet — both to its features and release schedule. Here’s what’s happening to the company’s flagship product. Also: The Mac Pro is on the back burner, and ...
www.bloomberg.com
November 16, 2025 at 3:33 PM
Power On: Apple’s iPhone is getting its biggest makeover yet — both to its features and release schedule. Here’s what’s happening to the company’s flagship product. www.bloomberg.com/news/newslet...
A look at the battle between the Vision Pro and the Galaxy XR for the tiny mixed-reality headset market. We review and compares both devices. www.bloomberg.com/news/feature...
Apple and Samsung’s New XR Headsets Fight for a Tiny Market
Samsung’s Galaxy XR is a cheaper and lighter, but inferior rival to Apple’s Vision Pro.
www.bloomberg.com
November 14, 2025 at 5:31 PM
A look at the battle between the Vision Pro and the Galaxy XR for the tiny mixed-reality headset market. We review and compares both devices. www.bloomberg.com/news/feature...
BREAKING: Tesla is developing support for CarPlay in its vehicles — finally. www.bloomberg.com/news/article...
Tesla Is Working to Add Apple CarPlay in Bid to Boost Vehicle Sales
Tesla Inc. is developing support for Apple Inc.’s CarPlay system in its vehicles, according to people with knowledge of the matter, working to add one of the most highly requested features by customer...
www.bloomberg.com
November 13, 2025 at 4:25 PM
BREAKING: Tesla is developing support for CarPlay in its vehicles — finally. www.bloomberg.com/news/article...
Power On: Apple is planning major updates to its iPhone satellite features. Here’s what’s coming and how industry shifts could impact Apple’s initiative. www.bloomberg.com/news/newslet...
Apple Plans Major New Satellite-Powered Features for iPhones
Apple is planning a series of upgrades to its satellite features for the iPhone and its smartwatches. Also: The company is nearing a $1 billion-a-year deal to power a revamped Siri with a custom Googl...
www.bloomberg.com
November 9, 2025 at 1:36 PM
Power On: Apple is planning major updates to its iPhone satellite features. Here’s what’s coming and how industry shifts could impact Apple’s initiative. www.bloomberg.com/news/newslet...
NEW: Apple is planning to use a custom 1.2 trillion parameter Google Gemini model to help power the new Siri next year. The iPhone maker will be paying the search giant roughly $1 billion annually for it. Details on the partnership here www.bloomberg.com/news/article...
Apple Plans to Use 1.2 Trillion Parameter Google Gemini Model to Run New Siri
Apple Inc. is planning to use a 1.2 trillion parameter artificial intelligence model developed by Alphabet Inc.’s Google to help power its long-promised overhaul of the Siri voice assistant, according...
www.bloomberg.com
November 5, 2025 at 7:19 PM
NEW: Apple is planning to use a custom 1.2 trillion parameter Google Gemini model to help power the new Siri next year. The iPhone maker will be paying the search giant roughly $1 billion annually for it. Details on the partnership here www.bloomberg.com/news/article...
NEW: Apple is preparing to enter the low-cost laptop market for the first time, developing a budget Mac aimed at luring away customers from Chromebooks and entry-level Windows PCs. Details on the plan here. www.bloomberg.com/news/article...
Apple Readies a Low-Cost Laptop to Rival Chromebooks and Windows PCs
Apple Inc. is preparing to enter the low-cost laptop market for the first time, developing a budget Mac aimed at luring away customers from Chromebooks and entry-level Windows PCs.
www.bloomberg.com
November 4, 2025 at 5:02 PM
NEW: Apple is preparing to enter the low-cost laptop market for the first time, developing a budget Mac aimed at luring away customers from Chromebooks and entry-level Windows PCs. Details on the plan here. www.bloomberg.com/news/article...
iOS 26.1 and iOS 26.2 beta 1 are coming early this week - along with the other Apple OS updates. www.bloomberg.com/news/newslet...
Apple to Kick Off 50th Anniversary With Nearly $140 Billion Quarter
Apple will kick off its 50th anniversary year with what’s expected to be a nearly $140 billion holiday quarter. Also: The company’s retail stores will get new product displays on Nov. 12, and Apple is...
www.bloomberg.com
November 2, 2025 at 1:39 PM
iOS 26.1 and iOS 26.2 beta 1 are coming early this week - along with the other Apple OS updates. www.bloomberg.com/news/newslet...
Power On: Apple will kick off its pivotal 50th anniversary year with a $140 billion quarter. Here’s what to expect in 2026. www.bloomberg.com/news/newslet...
Apple to Kick Off 50th Anniversary With Nearly $140 Billion Quarter
Apple will kick off its 50th anniversary year with what’s expected to be a nearly $140 billion holiday quarter. Also: The company’s retail stores will get new product displays on Nov. 12, and Apple is...
www.bloomberg.com
November 2, 2025 at 1:36 PM
Power On: Apple will kick off its pivotal 50th anniversary year with a $140 billion quarter. Here’s what to expect in 2026. www.bloomberg.com/news/newslet...
NEW: Apple is preparing major changes to its MacBook Air, iPad mini and iPad Air lines, with a plan to give the popular devices higher-end, OLED displays. www.bloomberg.com/news/article...
Apple Plans MacBook Air, iPad Air and iPad Mini With Overhauled Displays
Apple Inc. is preparing major changes to its MacBook Air, iPad mini and iPad Air lines, with a plan to give the popular devices higher-end displays.
www.bloomberg.com
October 28, 2025 at 9:01 PM
NEW: Apple is preparing major changes to its MacBook Air, iPad mini and iPad Air lines, with a plan to give the popular devices higher-end, OLED displays. www.bloomberg.com/news/article...
Apple is moving ahead with search ads in Apple Maps next year. Details here - www.bloomberg.com/news/newslet...
What’s Next for iPad Pro? A Vapor Chamber Like the One on the iPhone 17 Pro
Apple is working on a vapor chamber to improve cooling and performance in an iPad Pro slated for as early as 2027. Also: The company makes headway on a plan to bring ads to Apple Maps, and a foldable ...
www.bloomberg.com
October 26, 2025 at 1:39 PM
Apple is moving ahead with search ads in Apple Maps next year. Details here - www.bloomberg.com/news/newslet...
Power On: What’s next for the iPad Pro? A vapor chamber like in the iPhone 17 Pro to up performance even further. www.bloomberg.com/news/newslet...
What’s Next for iPad Pro? A Vapor Chamber Like the One on the iPhone 17 Pro
Apple is working on a vapor chamber to improve cooling and performance in an iPad Pro slated for as early as 2027. Also: The company makes headway on a plan to bring ads to Apple Maps, and a foldable ...
www.bloomberg.com
October 26, 2025 at 1:36 PM
Power On: What’s next for the iPad Pro? A vapor chamber like in the iPhone 17 Pro to up performance even further. www.bloomberg.com/news/newslet...