max tani
maxtani.bsky.social
max tani
@maxtani.bsky.social
media reporter @semafor
In 2013, Epstein's foundation got Business Insider to remove his mugshot from a story so it wouldn't show up in Google search results

www.semafor.com/article/02/0...
February 9, 2026 at 2:57 PM
For last night's @semafor.com media newsletter, I wrote about the latest Epstein file release, which further laid out ties to prominent media figures showed how he tried to manipulate media to bury negative coverage.

www.semafor.com/article/02/0...
Exclusive: New emails show how Epstein used the media to rehab his reputation
Most of the revelations in the files have not revealed journalistic sins, but have highlighted uncomfortably close relationships.
www.semafor.com
February 9, 2026 at 2:57 PM
From the @semafor.com media newsletter: The Washington Post was set to debut a big marketing campaign with a new slogan, "We The People," but had to scrap the whole thing after MS Now launched a $20 million brand relaunch with the slogan "We The People."

www.semafor.com/article/02/0...
Exclusive: Washington Post suffers marketing mishap with new slogan
The paper had prepared a new brand campaign, with a new tagline meant to convey its connection to America: “We The People.”
www.semafor.com
February 9, 2026 at 2:41 PM
Jeff Bezos' statement, his first since last week's layoffs: "The Post has an essential journalistic mission and an extraordinary opportunity. Each and every day our readers give us a roadmap to success. The data tells us what is valuable and where to focus."
February 7, 2026 at 10:51 PM
Will Lewis is resigning as WaPo CEO, former Tumblr CEO Jeff D’Onofrio is the paper’s new acting CEO and publisher, per memos to staff
February 7, 2026 at 10:45 PM
Notable bits from this email:
- WaPo search has declined by half in three years
- Daily story output has "substantially fallen" in the last five years
- Murray argues: "we too often write from one perspective, for one slice of the audience."
Matt Murray's full email to staff about today's cuts at the Washington Post
February 4, 2026 at 3:11 PM
Matt Murray's full email to staff about today's cuts at the Washington Post
February 4, 2026 at 3:06 PM
In addition to sports, the Washington Post is killing its book section, suspending its Post Reports podcast, restructuring its metro section, and shrinking its international footprint.
February 4, 2026 at 2:18 PM
Murray says the Post will be closing the sports department “in its current form.” The paper plans to retain several reporters to join features and cover sports as a “cultural and societal phenomenon,” and will have a few employees on its print sports section.
February 4, 2026 at 2:18 PM
Speaking to WaPo employees, editor Matt Murray says cuts are about “positioning ourselves to become more essential to people's lives, and what is becoming a more crowded, competitive and complicated media landscape, and after some years when, candidly, the Post has had struggles to do that."
February 4, 2026 at 2:18 PM
Tidbit from last night's @semafor.com media newsletter: Some Penske Media staff were irked by Hollywood Reporter editor-in-chief Maer Roshan decision to attend the Kennedy Center premiere of Melania, which was off limits to most members of the media...

www.semafor.com/newsletter/0...
February 2, 2026 at 7:51 PM
Wrote about Gavin vs. the California Post:
- Newsom staff privately complained about coverage, demanded corrections
- CA Post response: “Someone please tell the Governor that 2020 is calling and wants its word ‘misinformation’ back."
- Newsom's office says CA Post is "triggered"
February 2, 2026 at 3:27 PM
New: Gus Wenner is investing in Public Opinion, the company that makes the show Track Star. Wenner joining Public Opinion as Exec Chariman, and has a new media investment vehicle, Wenner Media Ventures.
January 29, 2026 at 4:21 PM
New: David Brooks is leaving the NYT for the Atlantic, where he will be a staff writer and host a video podcast
January 29, 2026 at 3:16 PM
New: The Washington Post’s White House team, which is not considered at risk amid upcoming cuts at the paper, sent a letter to owner Jeff Bezos seeking to protect other sections of the paper including Metro, Arts, and Sports (letter was shared in WaPo union slack)
January 29, 2026 at 2:19 PM
Weiss said she was not pressured by Ellison to pull the CECOT piece. "The only conversations that David Ellison and I have ever had since before I joined and we were talking about The Free Press getting acquired, are conversations about fairness. That's it. He's never seen anything before it aired."
January 27, 2026 at 9:09 PM
Weiss on the recently announced CBS News principle “we love America."
January 27, 2026 at 9:08 PM
Key moments from Bari Weiss' Q&A at CBS News' town hall.

First question was about whether CBS News "has become a right-wing network."
January 27, 2026 at 9:07 PM
Bari Weiss' remarks to CBS News staff (4/4)
January 27, 2026 at 5:26 PM
Bari Weiss' remarks to staff (3/4)
January 27, 2026 at 5:25 PM
Bari Weiss' remarks to CBS News staff (2/4)
January 27, 2026 at 5:25 PM
Weiss' full remarks to CBS News staff (1/4)
January 27, 2026 at 5:24 PM