Smith Mehta
mediaindustries.bsky.social
Smith Mehta
@mediaindustries.bsky.social
Academic, Assistant Prof @Uni. of Groningen. More active on Linkedin https://www.linkedin.com/in/smithmehta
Reposted by Smith Mehta
In "Navigating privilege and precarity: A reflexive inquiry into identity, academia, and Indian media industries", Smith Mehta (@mediaindustries.bsky.social) explores the interplay of identity, privilege, and precarity in academic research. Read it here: journals.sagepub.com/doi/full/10....
September 3, 2025 at 11:06 AM
So grateful to have read this chapter with @tugcebidav.bsky.social. Looking forward to seeing the book out soon!
Crashed an anthropologists’ conference in Seoul✨Shoutout to Yuna, Soojin & Reagan for inviting me🫶Spent my time talking about a HK feminist creator—super stoked that this paper will be published w/ ‘Global South Creator Studies’ edited by @tugcebidav.bsky.social & @mediaindustries.bsky.social
July 30, 2025 at 2:59 PM
If you're around Oxford, next week, please consider attending @tugcebidav.bsky.social's session introducing our forthcoming book's theoretical and conceptual framework for mapping Global South creator cultures (Pakistan, Chile, China, Turkey, Hong Kong, Nigeria and Brazil).
March 20, 2025 at 8:42 AM
Reposted by Smith Mehta
Exciting news for those writing books on Asia. There's a new book series in town: Power Currents: Asian Media in the World! Edited by some great folks including @jonabel.bsky.social @cheryllsoriano.bsky.social and Rahul Mukherjee, this series looks exciting:

upittpress.org/series/power...
Power Currents: Asian Media in the World - University of Pittsburgh Press
upittpress.org
March 11, 2025 at 5:10 PM
academic.oup.com/ccc/advance-...
🆕 publication alert on how Indian cultural workers are negotiating work on global streaming services. Led by incoming Humboldt fellow Dr Priyam Sinha.
Negotiating content: the interplay of politics, audience, and gender in Internet-based production cultures in India
Abstract. In this article, we investigate the integrated commodity forms within Internet-based production cultures in India based on four key transactional
academic.oup.com
February 20, 2025 at 10:59 PM
Reposted by Smith Mehta
📢 New publication alert with an amazing co-author @mediaindustries.bsky.social 🎊 Our paper “Peripheral Creator Cultures in India, Ireland, and Turkey” is out in Social Media + Society journals.sagepub.com/doi/10.1177/...
Peripheral Creator Cultures in India, Ireland, and Turkey - Tugce Bidav, Smith Mehta, 2024
Drawing on Indian, Irish, and Turkish YouTube creators’ perceptions of their work, this article focuses on peripheral creator work cultures to broaden the under...
journals.sagepub.com
February 29, 2024 at 4:13 AM
Reposted by Smith Mehta
New from me: I wrote about how search algorithms have created a web full of content and words for Google, not humans. We made a fake lizard website to show you what has happened over 25 yrs.

The visuals are beautiful. I’m so proud to work with such talented people! www.theverge.com/c/23998379/g...
January 8, 2024 at 4:17 PM
Reposted by Smith Mehta
Please take a read and let us know what you think!

journals.sagepub.com/doi/10.1177/...
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January 4, 2024 at 2:55 PM
Excited to work with @tugcebidav.bsky.social and other stellar scholars working on global south creator cultures.
✨Excited to share that Smith @mediaindustries.bsky.social and I just signed a book contract with Routledge to publish an edited collection provisionally titled 'Global South Creator Cultures'.
December 4, 2023 at 7:09 PM
Reposted by Smith Mehta
Academic friends, please spread the word about a postdoc opportunity at the Center for Advanced Research in Global Communication at Annenberg/Penn. www.asc.upenn.edu/news-events/...
November 7, 2023 at 3:50 PM