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MOFBA • Advertising History in China (dormant)

@mofbacn.bsky.social

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The MOFBA or Museum Of Foreign Brand Advertising In The R.O.C.《民國中外廣告博物館》, is a private & non-profit collection located in Shanghai, China: Vintage Ads, Art, Design, History. http://www.mofba.org. Follow us on X - not enough engagement here.

www.mofba.org.

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MOFBA • Advertising History in China (dormant) @mofbacn.bsky.social · Apr 12

The Postwar Coca-Colonization of China: This ultra-rare Coca-Cola ad from our collection is from 1948, when the American soft drink giant sponsored the 7th Chinese National Games. It was a smashing success, but soon led to unexpected consequences...

www.mofba.org/2025/04/12/t...

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MOFBA • Advertising History in China (dormant) @mofbacn.bsky.social · Apr 13

Risqué 1920s cigarette card by Tuck Loong Tobacco from Shanghai, China.

MOFBA • Advertising History in China (dormant) @mofbacn.bsky.social · Apr 12

Actually this would be the right address. The former card was from the second Shanghai location added later it turns out.

MOFBA • Advertising History in China (dormant) @mofbacn.bsky.social · Apr 12

1920s advertising card for "Jew's Restaurant" in Chefoo (Yantai), China.

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MOFBA • Advertising History in China (dormant) @mofbacn.bsky.social · Apr 12

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MOFBA • Advertising History in China (dormant) @mofbacn.bsky.social · Apr 10

Coca-Cola advertisement in a Shanghai grocery store sometime during the late 1940s.

MOFBA • Advertising History in China (dormant) @mofbacn.bsky.social · Apr 9

1930s luggage label for the China National Aviation Corporation (CNAC)

MOFBA • Advertising History in China (dormant) @mofbacn.bsky.social · Apr 9

Smoke like a champion - 1934 Chinese magazine cover advertisement for My Dear cigarettes.

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MOFBA • Advertising History in China (dormant) @mofbacn.bsky.social · Apr 9

A sailor chatting with two ladies below a Coca-Cola sign in Shanghai or possibly Hong Kong during the 1940s.

MOFBA • Advertising History in China (dormant) @mofbacn.bsky.social · Apr 6

1932 print ad for Ovomaltine in Shanghai, China.

MOFBA • Advertising History in China (dormant) @mofbacn.bsky.social · Apr 5

Ting How" (Very good!) - 1940s Chinese Toonwood tea ad.

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MOFBA • Advertising History in China (dormant) @mofbacn.bsky.social · Apr 4

Vintage Arbuckle Bros. coffee trade card, ca. 1893.

MOFBA • Advertising History in China (dormant) @mofbacn.bsky.social · Apr 3

1939 lithographic advertising poster for the Japanese-controlled North China Railway Co.

MOFBA • Advertising History in China (dormant) @mofbacn.bsky.social · Apr 2

"Youth take pleasure in it and fine ladies love it" - 1926 ad for Nestlé chocolates in China.

MOFBA • Advertising History in China (dormant) @mofbacn.bsky.social · Apr 2

www.mofba.org/2021/03/10/c...

www.mofba.org/2021/11/22/t...

Craven "A" And Other Stories: Ashtray and Print Ad

“Mr. Yuan,” she said, “would you like to come over to my table and have a cigarette?” “I would be honoured to. Please have one of my cigarettes.” “No, thanks. I only smoke Craven A.” “Why Craven A?” “...

www.mofba.org

MOFBA • Advertising History in China (dormant) @mofbacn.bsky.social · Apr 1

Advertising billboards in the French Concession of Shanghai, China in 1932.

MOFBA • Advertising History in China (dormant) @mofbacn.bsky.social · Mar 31

Vaseline is one of the most recognized brands globally & these artefacts from our collection show how over 100 years ago, the famous petroleum jelly found its way into Chinese households, becoming a trusted name in health & beauty. Here is how they pulled it off- twice: www.mofba.org/2025/03/31/h...

MOFBA • Advertising History in China (dormant) @mofbacn.bsky.social · Mar 30

1920s Chinese cigarette card for Pirate cigarettes.

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MOFBA • Advertising History in China (dormant) @mofbacn.bsky.social · Mar 29

1945 print ad for Hiram Walker's gin "with pre-war quality imported botanicals from China".

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MOFBA • Advertising History in China (dormant) @mofbacn.bsky.social · Mar 28

The Shanghai Old City around the Willow Pattern Tea-house plastered with billboards, mostly advertising various cigarette brands. 1930s Japanese postcard.