Negative White
@negativewhite.com
Nurturing people‘s passion for music since 2010.
Editor: @janoschtroehler.com
🔗 negativewhite.com
Editor: @janoschtroehler.com
🔗 negativewhite.com
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Negative White
@negativewhite.com
· Apr 8
About Negative White
Music is better when shared.
www.negativewhite.com
You don‘t know Negative White?
Learn about our purpose, our values, and more here:
Learn about our purpose, our values, and more here:
For more than 10 years, our editor thought to have lost the recording of his Paul McCartney interview forever.
Today, it turned up again.
Today, it turned up again.
The Lost Paul McCartney Interview
In 2012, I had the opportunity to interview Paul McCartney on the phone. When I formatted my hard drive a few years later, I thought I lost the recording forever. Until today.
www.negativewhite.com
February 4, 2026 at 9:26 PM
For more than 10 years, our editor thought to have lost the recording of his Paul McCartney interview forever.
Today, it turned up again.
Today, it turned up again.
A referendum seeks to cut the public broadcasting fee in half. It not only threatens independent journalism but also the opportunities for Swiss musicians.
Far-Right Referendum Threatens Swiss Music Scene
A referendum seeks to cut the public broadcasting fee in half. It not only threatens independent journalism but also the opportunities for Swiss musicians.
www.negativewhite.com
January 28, 2026 at 10:59 AM
A referendum seeks to cut the public broadcasting fee in half. It not only threatens independent journalism but also the opportunities for Swiss musicians.
Reposted by Negative White
New year, same battle. I will speak at this year’s Eurosonic on a panel about alternative social media for musicians and bands. Less dopamine and rage, more community, inspiration and connection 🦋⚡️
January 7, 2026 at 2:05 PM
New year, same battle. I will speak at this year’s Eurosonic on a panel about alternative social media for musicians and bands. Less dopamine and rage, more community, inspiration and connection 🦋⚡️
We’re excited to host Andrea Stolpe, reknown songwriter and educator, for a 4-part series on maintaining creativity as a songwriter in January.
Join here: www.negativewhite.com/sound-busine...
Join here: www.negativewhite.com/sound-busine...
January 2, 2026 at 8:37 AM
We’re excited to host Andrea Stolpe, reknown songwriter and educator, for a 4-part series on maintaining creativity as a songwriter in January.
Join here: www.negativewhite.com/sound-busine...
Join here: www.negativewhite.com/sound-busine...
Reposted by Negative White
Some action over on @negativewhite.com‘s Instagram…
December 20, 2025 at 7:41 PM
Some action over on @negativewhite.com‘s Instagram…
Reposted by Negative White
😤🤬
This is not a headline we wanted to write this year. But unfortunately, it was just a question of time…
Swiss radio stations experiment with AI-generated music
An investigation by Nau.ch reveals that private radio stations Radio 1, Grischa, and Zürisee are using AI-generated music overnight to reduce costs. We need action.
www.negativewhite.com
December 20, 2025 at 9:16 AM
😤🤬
Reposted by Negative White
Der Einschätzung von @janoschtroehler.com ist wenig hinzuzufügen.
www.negativewhite.com/swiss-radio-...
www.negativewhite.com/swiss-radio-...
Swiss radio stations experiment with AI-generated music
An investigation by Nau.ch reveals that private radio stations Radio 1, Grischa, and Zürisee are using AI-generated music overnight to reduce costs. We need action.
www.negativewhite.com
December 19, 2025 at 4:38 PM
Der Einschätzung von @janoschtroehler.com ist wenig hinzuzufügen.
www.negativewhite.com/swiss-radio-...
www.negativewhite.com/swiss-radio-...
This is not a headline we wanted to write this year. But unfortunately, it was just a question of time…
Swiss radio stations experiment with AI-generated music
An investigation by Nau.ch reveals that private radio stations Radio 1, Grischa, and Zürisee are using AI-generated music overnight to reduce costs. We need action.
www.negativewhite.com
December 19, 2025 at 3:28 PM
This is not a headline we wanted to write this year. But unfortunately, it was just a question of time…
German concert promoters band together to launch a new fund to secure a diverse future for the industry. A solution for Switzerland, too? We talked to the experts.
www.negativewhite.com/german-indus...
www.negativewhite.com/german-indus...
Tomorrow, we’ll send the final edition of Sound Business this year.
Subscribe here: www.negativewhite.com/sound-busine...
Subscribe here: www.negativewhite.com/sound-busine...
December 18, 2025 at 9:49 AM
German concert promoters band together to launch a new fund to secure a diverse future for the industry. A solution for Switzerland, too? We talked to the experts.
www.negativewhite.com/german-indus...
www.negativewhite.com/german-indus...
Tomorrow, we’ll send the final edition of Sound Business this year.
Subscribe here: www.negativewhite.com/sound-busine...
Subscribe here: www.negativewhite.com/sound-busine...
December 17, 2025 at 9:40 PM
Tomorrow, we’ll send the final edition of Sound Business this year.
Subscribe here: www.negativewhite.com/sound-busine...
Subscribe here: www.negativewhite.com/sound-busine...
Reposted by Negative White
From the wealth of musical creativity that we have covered editorially this year, we have distilled 25 songs that made 2025 something extraordinary.
Loud, raucous sounds, dancing melodies and bittersweet pieces.
Loud, raucous sounds, dancing melodies and bittersweet pieces.
25 Songs That Made 2025 Exceptional
Negative White unveils its picks for some of this year’s most compelling songs.
www.negativewhite.com
December 10, 2025 at 1:01 PM
From the wealth of musical creativity that we have covered editorially this year, we have distilled 25 songs that made 2025 something extraordinary.
Loud, raucous sounds, dancing melodies and bittersweet pieces.
Loud, raucous sounds, dancing melodies and bittersweet pieces.
From the wealth of musical creativity that we have covered editorially this year, we have distilled 25 songs that made 2025 something extraordinary.
Loud, raucous sounds, dancing melodies and bittersweet pieces.
Loud, raucous sounds, dancing melodies and bittersweet pieces.
25 Songs That Made 2025 Exceptional
Negative White unveils its picks for some of this year’s most compelling songs.
www.negativewhite.com
December 10, 2025 at 1:01 PM
From the wealth of musical creativity that we have covered editorially this year, we have distilled 25 songs that made 2025 something extraordinary.
Loud, raucous sounds, dancing melodies and bittersweet pieces.
Loud, raucous sounds, dancing melodies and bittersweet pieces.
We received hundreds of new songs every week, asking for a feature. Naturally, many of them fall through the cracks.
That’s why we save a bunch of them to revisit later on, even if they initially didn’t make the cut.
Today, we present five of these "killed darlings".
That’s why we save a bunch of them to revisit later on, even if they initially didn’t make the cut.
Today, we present five of these "killed darlings".
Killed Darlings
For this week’s special edition, we’ve been digging through the songs that didn’t make it into the Weekly5 but deserved it. Here are our killed darlings.
www.negativewhite.com
December 7, 2025 at 7:39 AM
We received hundreds of new songs every week, asking for a feature. Naturally, many of them fall through the cracks.
That’s why we save a bunch of them to revisit later on, even if they initially didn’t make the cut.
Today, we present five of these "killed darlings".
That’s why we save a bunch of them to revisit later on, even if they initially didn’t make the cut.
Today, we present five of these "killed darlings".
Reposted by Negative White
Next Monday 8.12 I wil lead a workshop about the open social web in Basel (the Workshop will be in German) www.musikbuerobasel.ch/aktuell/news...
Workshop -
Workshop -
www.musikbuerobasel.ch
December 4, 2025 at 12:46 PM
Next Monday 8.12 I wil lead a workshop about the open social web in Basel (the Workshop will be in German) www.musikbuerobasel.ch/aktuell/news...
Some stunning shots by our resident photographer Evelyn Kutschera.
Gallery: LEAP & Tally Spear at Salzhaus Winterthur
The UK band LEAP played live at Salzhaus Winterthur. Before they came on stage, Tally Spear warmed up the mixed but mainly young audience.
www.negativewhite.com
November 21, 2025 at 5:26 PM
Some stunning shots by our resident photographer Evelyn Kutschera.
Reposted by Negative White
Now free to read:
How you promote your new track, EP, or album to journalistic media differs significantly from a broader audience. We review hundreds of promotion emails every week—and have distilled some of the best practices.
How you promote your new track, EP, or album to journalistic media differs significantly from a broader audience. We review hundreds of promotion emails every week—and have distilled some of the best practices.
How To Effectively Promote Your Music To Media
How you promote your new track, EP, or album to journalistic media differs significantly from a broader audience. We review hundreds of promotion emails every week—and have distilled some of the best ...
www.negativewhite.com
November 12, 2025 at 9:33 AM
Now free to read:
How you promote your new track, EP, or album to journalistic media differs significantly from a broader audience. We review hundreds of promotion emails every week—and have distilled some of the best practices.
How you promote your new track, EP, or album to journalistic media differs significantly from a broader audience. We review hundreds of promotion emails every week—and have distilled some of the best practices.
Now free to read:
How you promote your new track, EP, or album to journalistic media differs significantly from a broader audience. We review hundreds of promotion emails every week—and have distilled some of the best practices.
How you promote your new track, EP, or album to journalistic media differs significantly from a broader audience. We review hundreds of promotion emails every week—and have distilled some of the best practices.
How To Effectively Promote Your Music To Media
How you promote your new track, EP, or album to journalistic media differs significantly from a broader audience. We review hundreds of promotion emails every week—and have distilled some of the best ...
www.negativewhite.com
November 12, 2025 at 9:33 AM
Now free to read:
How you promote your new track, EP, or album to journalistic media differs significantly from a broader audience. We review hundreds of promotion emails every week—and have distilled some of the best practices.
How you promote your new track, EP, or album to journalistic media differs significantly from a broader audience. We review hundreds of promotion emails every week—and have distilled some of the best practices.
For almost twenty years, Jean Zuber steered Swiss Music Export. A conversation about watering little plants, beacon projects, and why funding institutions should never curate.
Time for an unofficial exit interview: www.negativewhite.com/interview-je...
Time for an unofficial exit interview: www.negativewhite.com/interview-je...
November 12, 2025 at 6:59 AM
For almost twenty years, Jean Zuber steered Swiss Music Export. A conversation about watering little plants, beacon projects, and why funding institutions should never curate.
Time for an unofficial exit interview: www.negativewhite.com/interview-je...
Time for an unofficial exit interview: www.negativewhite.com/interview-je...
Reposted by Negative White
Every week, I plough through hundreds of promotion emails for new music. Some of them are more effective than others.
Here’s my perspective on what makes a good email promotion:
Here’s my perspective on what makes a good email promotion:
How To Effectively Promote Your Music To Media
How you promote your new track, EP, or album to journalistic media differs significantly from a broader audience. We review hundreds of promotion emails every week—and have distilled some of the best ...
www.negativewhite.com
November 6, 2025 at 9:53 AM
Every week, I plough through hundreds of promotion emails for new music. Some of them are more effective than others.
Here’s my perspective on what makes a good email promotion:
Here’s my perspective on what makes a good email promotion:
The latest business briefing is out:
Effective Promotion Emails in Times of Overload
The Sound Business #5 • Jazz'n'More is shutting down, Black Sea Dahu featured in a documentary, and how to effectively promote new music to music media.
www.negativewhite.com
October 30, 2025 at 7:29 AM
The latest business briefing is out:
Reposted by Negative White
Reposted by Negative White
These are songs that inspire movement and change. Pieces that are like soothing balm for the soul in the current climate.
But also tracks that allow for bittersweet pain and delirious rapture.
But also tracks that allow for bittersweet pain and delirious rapture.
The Lovechild of Kate Bush & New Order
In today’s edition, we celebrate five excellent tracks by Maika, Alma Muñeca, Leon Wiesmann, Smag På Dig Selv and Hannah Schneider.
www.negativewhite.com
October 19, 2025 at 7:42 AM
These are songs that inspire movement and change. Pieces that are like soothing balm for the soul in the current climate.
But also tracks that allow for bittersweet pain and delirious rapture.
But also tracks that allow for bittersweet pain and delirious rapture.
These are songs that inspire movement and change. Pieces that are like soothing balm for the soul in the current climate.
But also tracks that allow for bittersweet pain and delirious rapture.
But also tracks that allow for bittersweet pain and delirious rapture.
The Lovechild of Kate Bush & New Order
In today’s edition, we celebrate five excellent tracks by Maika, Alma Muñeca, Leon Wiesmann, Smag På Dig Selv and Hannah Schneider.
www.negativewhite.com
October 19, 2025 at 7:42 AM
These are songs that inspire movement and change. Pieces that are like soothing balm for the soul in the current climate.
But also tracks that allow for bittersweet pain and delirious rapture.
But also tracks that allow for bittersweet pain and delirious rapture.
There‘s still time to enjoy our exclusive premiere of Minru‘s heartfelt new single, Dearest Life.
Swedish artist Minru premieres new single „Dearest Life“
On October 16, singer-songwriter Minru will release the heartfelt song, „Dearest Life“. Today, we host the exclusive premiere of this soothing and hopeful piece of emotional intensity.
www.negativewhite.com
October 15, 2025 at 4:01 PM
There‘s still time to enjoy our exclusive premiere of Minru‘s heartfelt new single, Dearest Life.