Neil Long
@neillong.bsky.social
Founder and editor of mobilegamer.biz. Former editor at Apple, Edge, ONM, MCV.
Reposted by Neil Long
In this week’s new game digest: Vampire Crawlers, Arknights, Netflix Puzzled, Sega’s F2P football manager game, NERF: Superblast closes, Tripledot and Supercent soft launches and more: mobilegamer.biz/new-game-dig...
New game digest: Vampire Crawlers, Arknights, Netflix Puzzled, Sega’s F2P football manager game, soft launches, more
NERF: Superblast closes and there are soft launches from Tripledot and Supercent in this week’s round-up.
mobilegamer.biz
November 28, 2025 at 10:06 AM
In this week’s new game digest: Vampire Crawlers, Arknights, Netflix Puzzled, Sega’s F2P football manager game, NERF: Superblast closes, Tripledot and Supercent soft launches and more: mobilegamer.biz/new-game-dig...
Every week I go for a walk and tell you what's going on in the mobile games business in under 20 minutes. In this week's podcast: App Review woes, GTA leaves Netflix, Türkiye's hot streak, iconic icons, Zombies Run, more: podcasts.apple.com/gb/podcast/a...
App Review woes, GTA leaves Netflix, Türkiye's hot streak, iconic icons, Zombies Run, more
Podcast Episode · mobilegamer.biz digest · 27/11/2025 · 17m
podcasts.apple.com
November 27, 2025 at 12:28 PM
Every week I go for a walk and tell you what's going on in the mobile games business in under 20 minutes. In this week's podcast: App Review woes, GTA leaves Netflix, Türkiye's hot streak, iconic icons, Zombies Run, more: podcasts.apple.com/gb/podcast/a...
Reposted by Neil Long
GTA: San Andreas is one of 13 titles set to leave Netflix soon as its big games reboot continues: mobilegamer.biz/netflix-game...
Netflix Games ditches top performer GTA: San Andreas as reboot continues
Rockstar’s gangster epic is among over a dozen titles leaving the service in the next two weeks as the steaming giant continues to reshuffle its games portfolio.
mobilegamer.biz
November 26, 2025 at 12:24 PM
GTA: San Andreas is one of 13 titles set to leave Netflix soon as its big games reboot continues: mobilegamer.biz/netflix-game...
Reposted by Neil Long
In this week’s data digest:
- Royal Match beats Candy Crush (again)
- Monopoly Go tops US earners
- Vita Mahjong is (still) the top ad spender
- Disney Magic Match 3D so far
- Further Ubisoft shenanigans
- More: mobilegamer.biz/data-digest-...
- Royal Match beats Candy Crush (again)
- Monopoly Go tops US earners
- Vita Mahjong is (still) the top ad spender
- Disney Magic Match 3D so far
- Further Ubisoft shenanigans
- More: mobilegamer.biz/data-digest-...
Data digest: Royal Match, Monopoly Go, Vita Mahjong and Disney Magic Match numbers, Ubisoft shenanigans, more
There’s also fresh China info and Resident Evil: Survival Unit numbers in this week’s round-up.
mobilegamer.biz
November 26, 2025 at 11:05 AM
In this week’s data digest:
- Royal Match beats Candy Crush (again)
- Monopoly Go tops US earners
- Vita Mahjong is (still) the top ad spender
- Disney Magic Match 3D so far
- Further Ubisoft shenanigans
- More: mobilegamer.biz/data-digest-...
- Royal Match beats Candy Crush (again)
- Monopoly Go tops US earners
- Vita Mahjong is (still) the top ad spender
- Disney Magic Match 3D so far
- Further Ubisoft shenanigans
- More: mobilegamer.biz/data-digest-...
Reposted by Neil Long
Getting your app icon right is incredibly important - here, we ask three experts for their best practices to help make your game icon iconic: mobilegamer.biz/how-to-make-...
How to make an iconic icon
Experts from around the industry weigh in on what makes a good app icon and what best practices you should employ.
mobilegamer.biz
November 25, 2025 at 2:37 PM
Getting your app icon right is incredibly important - here, we ask three experts for their best practices to help make your game icon iconic: mobilegamer.biz/how-to-make-...
Reposted by Neil Long
Why is Türkiye mobile gaming’s heartbeat right now? Relentless, results-driven workers, highly competitive founders and huge financial backing from both the government and local investors: mobilegamer.biz/the-secret-o...
The secret of Türkiye’s success is not a secret at all
Relentless, results-driven hard work, highly competitive founders and financial backing from both the government and local investors have created the hottest startup scene in mobile.
mobilegamer.biz
November 25, 2025 at 11:40 AM
Why is Türkiye mobile gaming’s heartbeat right now? Relentless, results-driven workers, highly competitive founders and huge financial backing from both the government and local investors: mobilegamer.biz/the-secret-o...
Reposted by Neil Long
Bestselling author Naomi Alderman has bought back the games she cocreated, Zombies Run and The Walk, for a ‘high six-figure sum’, we’re told: mobilegamer.biz/author-naomi...
Author Naomi Alderman buys back Zombies Run for six figure sum
Fellow walking app/game hybrid The Walk is also part of the deal which sees the games return to their original co-creator.
mobilegamer.biz
November 24, 2025 at 5:04 PM
Bestselling author Naomi Alderman has bought back the games she cocreated, Zombies Run and The Walk, for a ‘high six-figure sum’, we’re told: mobilegamer.biz/author-naomi...
“Apple can accuse you of fraud, shut down your account, keep your money, and never tell you why”
Apple is withholding millions from developers wrongly accused of App Store fraud, says the former head of App Review: mobilegamer.biz/app-store-fr...
App Store fraud crackdown wrongly nukes accounts and withholds millions from devs, says former Apple exec
“Apple can accuse you of fraud, shut down your account, keep your money, and never tell you why,” claims former App Review boss Phillip Shoemaker.
mobilegamer.biz
November 24, 2025 at 3:23 PM
“Apple can accuse you of fraud, shut down your account, keep your money, and never tell you why”
Reposted by Neil Long
In our latest soft launch update: a Match Factory follow-up(?), Moon Active pulls its tile-matching puzzler plus more betas from EA, Playrix, Rovio, Supercell and more: mobilegamer.biz/the-soft-lau...
The soft launch games you need to know about
Take a peek at the games in testing from Supercell, Playrix, EA, Ubisoft, Rovio, Miniclip and more.
mobilegamer.biz
November 24, 2025 at 11:04 AM
In our latest soft launch update: a Match Factory follow-up(?), Moon Active pulls its tile-matching puzzler plus more betas from EA, Playrix, Rovio, Supercell and more: mobilegamer.biz/the-soft-lau...
Reposted by Neil Long
In this week’s new game digest: Ubisoft dates The Division and Rainbow 6 (sort of), Supercent’s match 3-meets-Monopoly Go game, Cosy Coast, Resident Evil, Plants vs Zombies, The Sims, more: mobilegamer.biz/new-game-dig...
New game digest: The Division, Rainbow 6, Cosy Coast, Resident Evil, Plants v Zombies 3, The Sims, more
There’s also Supercent’s match 3-meets-Monopoly Go game and plenty more besides.
mobilegamer.biz
November 21, 2025 at 10:35 AM
In this week’s new game digest: Ubisoft dates The Division and Rainbow 6 (sort of), Supercent’s match 3-meets-Monopoly Go game, Cosy Coast, Resident Evil, Plants vs Zombies, The Sims, more: mobilegamer.biz/new-game-dig...
Reposted by Neil Long
Yesterday at Off The Record London, we hosted another great gathering of mobile games industry minds thanks to Miniclip and Xsolla. Photo highlights here: mobilegamer.biz/off-the-reco...
Off The Record London in pictures
With thanks to our host Miniclip and sponsor Xsolla.
mobilegamer.biz
November 20, 2025 at 3:41 PM
Yesterday at Off The Record London, we hosted another great gathering of mobile games industry minds thanks to Miniclip and Xsolla. Photo highlights here: mobilegamer.biz/off-the-reco...
In this week’s podcast: that Unity-Epic deal and the Bromberg-Sweeney alliance, Minecraft Blast, Netflix Games 2.0, Duolingo, Ubisoft, EA, Stash, data nuggets, jobs news and more: podcasts.apple.com/gb/podcast/t...
That Unity-Epic deal, Minecraft Blast, Netflix Games 2.0, Duolingo, Ubisoft, Stash, EA and more
Podcast Episode · mobilegamer.biz digest · 20/11/2025 · 19m
podcasts.apple.com
November 20, 2025 at 12:42 PM
In this week’s podcast: that Unity-Epic deal and the Bromberg-Sweeney alliance, Minecraft Blast, Netflix Games 2.0, Duolingo, Ubisoft, EA, Stash, data nuggets, jobs news and more: podcasts.apple.com/gb/podcast/t...
Reposted by Neil Long
In data digest this week:
- Match Villains, Clash Royale and party game numbers
- October’s top performing games
- Nexon, MTG, Embracer, Ten Square numbers
- More: mobilegamer.biz/data-digest-...
- Match Villains, Clash Royale and party game numbers
- October’s top performing games
- Nexon, MTG, Embracer, Ten Square numbers
- More: mobilegamer.biz/data-digest-...
Data digest: Match Villains, Clash Royale, party games plus Nexon, MTG, Embracer, Ten Square numbers
There’s also October’s top performers in this week’s need-to-know numbers.
mobilegamer.biz
November 19, 2025 at 3:41 PM
In data digest this week:
- Match Villains, Clash Royale and party game numbers
- October’s top performing games
- Nexon, MTG, Embracer, Ten Square numbers
- More: mobilegamer.biz/data-digest-...
- Match Villains, Clash Royale and party game numbers
- October’s top performing games
- Nexon, MTG, Embracer, Ten Square numbers
- More: mobilegamer.biz/data-digest-...
Bromberg 🤝 Sweeney
Unity and Epic are teaming up. It means Unity-made games will be publishable within Fortnite next year, and Unity's webshop tools are adding support for Unreal Engine: mobilegamer.biz/epic-is-open...
Epic is opening Fortnite up to Unity-made games next year
Unity and Epic’s respective bosses Matt Bromberg and Tim Sweeney appeared together on stage together at Unite this morning to announce a couple of collaborations.
mobilegamer.biz
November 19, 2025 at 10:45 AM
Bromberg 🤝 Sweeney
Reposted by Neil Long
Duolingo is on the hunt for more acquihires after swooping for the NextBeat team – it wants to snap up devs “with experience building delightful, moment-to-moment gameplay on mobile,” says Simon Hade: mobilegamer.biz/duolingo-see...
Duolingo seeks more ‘acquihires’ after buying up Space Ape/NextBeat talent
The learning app wants to snap up small teams “with experience building delightful, moment-to-moment gameplay on mobile,” says Simon Hade.
mobilegamer.biz
November 18, 2025 at 2:40 PM
Duolingo is on the hunt for more acquihires after swooping for the NextBeat team – it wants to snap up devs “with experience building delightful, moment-to-moment gameplay on mobile,” says Simon Hade: mobilegamer.biz/duolingo-see...
Reposted by Neil Long
Stash has acquired Galleon, the Israeli team behind native D2C payments in Playtika-owned SuperPlay’s games: mobilegamer.biz/stash-acquir...
Stash acquires fellow webshop firm Galleon
Galleon is the Israeli team behind native D2C payments in Playtika-owned SuperPlay games Dice Dreams, Disney Solitaire and Domino Dreams.
mobilegamer.biz
November 18, 2025 at 11:33 AM
Stash has acquired Galleon, the Israeli team behind native D2C payments in Playtika-owned SuperPlay’s games: mobilegamer.biz/stash-acquir...
Reposted by Neil Long
EA has quietly soft launched new versions of Plants vs Zombies 3 and The Sims as that $55bn Saudi-led buyout looms: mobilegamer.biz/ea-resurrect...
EA resurrects Plants Vs Zombies 3, adds new Sims soft launch
As that $55bn buyout looms, new versions of EA’s PvZ 3 and Sims Labs games are now in testing.
mobilegamer.biz
November 17, 2025 at 12:47 PM
EA has quietly soft launched new versions of Plants vs Zombies 3 and The Sims as that $55bn Saudi-led buyout looms: mobilegamer.biz/ea-resurrect...
Reposted by Neil Long
Scopely snaps up a Supercell veteran and Monopoly Go has a new senior PM in our latest jobs digest. Plus: moves at Unity, Supercell, Roblox, Playtika, Netflix and more: mobilegamer.biz/jobs-digest-...
Jobs digest: moves and promotions at Scopely, Unity, Supercell, Roblox, Playtika, Netflix, more
There’s also jobs news at Netflix, Metamoki, Gamesight, Voodoo and FunPlus in our latest round-up.
mobilegamer.biz
November 17, 2025 at 10:14 AM
Scopely snaps up a Supercell veteran and Monopoly Go has a new senior PM in our latest jobs digest. Plus: moves at Unity, Supercell, Roblox, Playtika, Netflix and more: mobilegamer.biz/jobs-digest-...
Reposted by Neil Long
This week’s stacked new game digest includes Minecraft Blast, Ratchet & Clank, Horizon, Resident Evil, SpongeBob, Red Dead, Maneater, Subway Surfers, Total War, Deep Rock Galactic and more: mobilegamer.biz/new-game-dig...
New game digest: Minecraft, Ratchet & Clank, Horizon, Resident Evil, SpongeBob, Red Dead, more
A bumper week for new game news also includes new soft launches from Rovio, plus Maneater, Subway Surfers, Total War, Deep Rock Galactic and more.
mobilegamer.biz
November 14, 2025 at 11:24 AM
This week’s stacked new game digest includes Minecraft Blast, Ratchet & Clank, Horizon, Resident Evil, SpongeBob, Red Dead, Maneater, Subway Surfers, Total War, Deep Rock Galactic and more: mobilegamer.biz/new-game-dig...
Reposted by Neil Long
Netflix Games' big reboot is being led by Red Dead Redemption, WWE 2K25, Netflix Puzzled and an array of kids and party games playable on-device and on TV: mobilegamer.biz/red-dead-red...
Red Dead Redemption, WWE, kids, puzzle and party games lead Netflix’s big games reboot
The mobile-first headliners are Red Dead Redemption, WWE 2K25, Netflix Puzzled, a live game show called Best Guess Live and several new kids games including Lego Duplo, Barbie Color Creations, Toca…
mobilegamer.biz
November 13, 2025 at 7:02 PM
Netflix Games' big reboot is being led by Red Dead Redemption, WWE 2K25, Netflix Puzzled and an array of kids and party games playable on-device and on TV: mobilegamer.biz/red-dead-red...
On this week’s podcast: Epic-Google shenanigans, EA payouts, Squad Busters, Take-Two, Playtika, Rainbow 6, Horizon mobile, more: podcasts.apple.com/gb/podcast/e...
Epic-Google shenanigans, EA payouts, Squad Busters, Take-Two, Playtika, Rainbow 6, Horizon mobile, more
Podcast Episode · mobilegamer.biz digest · 13/11/2025 · 17m
podcasts.apple.com
November 13, 2025 at 4:41 PM
On this week’s podcast: Epic-Google shenanigans, EA payouts, Squad Busters, Take-Two, Playtika, Rainbow 6, Horizon mobile, more: podcasts.apple.com/gb/podcast/e...
Reposted by Neil Long
King and Mojang have quietly soft launched a new puzzler, Minecraft Blast: mobilegamer.biz/king-and-moj...
King and Mojang quietly soft launch Minecraft Blast
It’s in testing on iOS in Malaysia, and is described as a combination of match 3 and “ever-evolving scenarios set in a Minecraft-themed world.”
mobilegamer.biz
November 13, 2025 at 2:08 PM
King and Mojang have quietly soft launched a new puzzler, Minecraft Blast: mobilegamer.biz/king-and-moj...
Reposted by Neil Long
Supercell has voiced further regret that Squad Busters wasn’t “ready for primetime” at launch – and explained why it is closing the game down rather than keeping it going with fewer updates: mobilegamer.biz/why-not-just...
Why not just keep Squad Busters alive, but on autopilot? Supercell explains
“We want every update to push the game forward in a meaningful way…we decided it was better to stop than to stretch it just to keep it alive,” says Supercell in a new FAQ.
mobilegamer.biz
November 13, 2025 at 11:46 AM
Supercell has voiced further regret that Squad Busters wasn’t “ready for primetime” at launch – and explained why it is closing the game down rather than keeping it going with fewer updates: mobilegamer.biz/why-not-just...
Reposted by Neil Long
That long-rumoured Horizon MMO has finally been confirmed – it’s a mobile game in development at NCsoft: mobilegamer.biz/that-long-ru...
That long-rumoured Horizon MMO is a mobile game
The NCsoft-developed spin-off MMO has been officially announced. It is called Steel Frontiers, and is coming to mobile and PC.
mobilegamer.biz
November 13, 2025 at 10:08 AM
That long-rumoured Horizon MMO has finally been confirmed – it’s a mobile game in development at NCsoft: mobilegamer.biz/that-long-ru...
Reposted by Neil Long
In this week’s data digest:
- Nintendo’s mobile arm hits 950m downloads
- AppLovin, Unity, Take-Two, Playtika, Krafton, Square earnings
- Stats on ad spend, genre split and platform revenue
- More: mobilegamer.biz/data-digest-...
- Nintendo’s mobile arm hits 950m downloads
- AppLovin, Unity, Take-Two, Playtika, Krafton, Square earnings
- Stats on ad spend, genre split and platform revenue
- More: mobilegamer.biz/data-digest-...
Data digest: Nintendo, AppLovin, Unity, Take-Two and Playtika earnings, ad spend stats, more
There are also snapshots of Krafton and Square’s latest financials in this week’s numbers round-up.
mobilegamer.biz
November 12, 2025 at 12:18 PM
In this week’s data digest:
- Nintendo’s mobile arm hits 950m downloads
- AppLovin, Unity, Take-Two, Playtika, Krafton, Square earnings
- Stats on ad spend, genre split and platform revenue
- More: mobilegamer.biz/data-digest-...
- Nintendo’s mobile arm hits 950m downloads
- AppLovin, Unity, Take-Two, Playtika, Krafton, Square earnings
- Stats on ad spend, genre split and platform revenue
- More: mobilegamer.biz/data-digest-...