NNGroup
@nngroupux.bsky.social
Your go-to place for evidence-based UX research, courses, and consulting. Visit our website for 1,300+ free UX articles and videos: www.nngroup.com/
Our last episode of the year ⚡ We're talking AI reliability in UX, the risks of over-reliance, and what professionalism means in an AI-driven landscape with the founders of Baymard.
https://bit.ly/3L4jAM1
#UXPodcast
https://bit.ly/3L4jAM1
#UXPodcast
December 19, 2025 at 9:04 PM
Our last episode of the year ⚡ We're talking AI reliability in UX, the risks of over-reliance, and what professionalism means in an AI-driven landscape with the founders of Baymard.
https://bit.ly/3L4jAM1
#UXPodcast
https://bit.ly/3L4jAM1
#UXPodcast
From the return of generalists to AI agents to iOS design missteps, 2025 had it all. Our top 10 most-read articles (plus 5 from 2024 you kept revisiting): https://bit.ly/4q7Yxaj
#UX #UXResearch
#UX #UXResearch
Top 10 UX Articles of 2025
These 10 user-experience articles published in 2025 were those that our audience read the most.
bit.ly
December 15, 2025 at 4:48 PM
From the return of generalists to AI agents to iOS design missteps, 2025 had it all. Our top 10 most-read articles (plus 5 from 2024 you kept revisiting): https://bit.ly/4q7Yxaj
#UX #UXResearch
#UX #UXResearch
Democratizing research ≠ giving your PM intern the keys to run wild. It means guardrails, not gatekeeping. Ned Dwyer explains why this debate needs more nuance.
Full episode: https://bit.ly/48NMau6
#UXResearch
Full episode: https://bit.ly/48NMau6
#UXResearch
December 11, 2025 at 7:33 PM
Democratizing research ≠ giving your PM intern the keys to run wild. It means guardrails, not gatekeeping. Ned Dwyer explains why this debate needs more nuance.
Full episode: https://bit.ly/48NMau6
#UXResearch
Full episode: https://bit.ly/48NMau6
#UXResearch
New year, new skills. 32 live online UX courses running January 20–29.
From AI integration to service blueprinting, find your course: https://bit.ly/3MdmRsO
#UX #ProfessionalDevelopment
From AI integration to service blueprinting, find your course: https://bit.ly/3MdmRsO
#UX #ProfessionalDevelopment
December 8, 2025 at 6:10 PM
New year, new skills. 32 live online UX courses running January 20–29.
From AI integration to service blueprinting, find your course: https://bit.ly/3MdmRsO
#UX #ProfessionalDevelopment
From AI integration to service blueprinting, find your course: https://bit.ly/3MdmRsO
#UX #ProfessionalDevelopment
When teams discover insights themselves rather than being told conclusions, research actually sticks. That's the power of workshopping research with collaborative activities.
🔗 https://bit.ly/3KvzKOd
#UXResearch #UX
🔗 https://bit.ly/3KvzKOd
#UXResearch #UX
December 5, 2025 at 9:20 PM
When teams discover insights themselves rather than being told conclusions, research actually sticks. That's the power of workshopping research with collaborative activities.
🔗 https://bit.ly/3KvzKOd
#UXResearch #UX
🔗 https://bit.ly/3KvzKOd
#UXResearch #UX
Design polish isn't adding more effects — it's applying fundamentals consistently. Grids for structure, limited typography for clarity, strategic color for attention, imagery that informs.
🔗 https://bit.ly/4pOFr9b
#UIDesign #UI
🔗 https://bit.ly/4pOFr9b
#UIDesign #UI
Good Visual Design, Explained
To create appealing designs, align type and elements to a grid, build a clear visual hierarchy, use color intentionally, and stay consistent with every design choice.
www.nngroup.com
December 3, 2025 at 3:54 PM
Design polish isn't adding more effects — it's applying fundamentals consistently. Grids for structure, limited typography for clarity, strategic color for attention, imagery that informs.
🔗 https://bit.ly/4pOFr9b
#UIDesign #UI
🔗 https://bit.ly/4pOFr9b
#UIDesign #UI
Design for all 3 smart-device user types to reduce friction & make the experience intuitive for everyone. From are device managers juggling multiple apps to the completely restricted users waiting for permission to adjust anything.
https://bit.ly/3KgT2XH
#UX
https://bit.ly/3KgT2XH
#UX
December 2, 2025 at 6:20 PM
Design for all 3 smart-device user types to reduce friction & make the experience intuitive for everyone. From are device managers juggling multiple apps to the completely restricted users waiting for permission to adjust anything.
https://bit.ly/3KgT2XH
#UX
https://bit.ly/3KgT2XH
#UX
When teams can't access research, they don't stop asking questions. They just might ask that guy they talked to at the pub instead.
Ned Dwyer shares how to move from gatekeeping research to democratized guidance with clear pathways.
🎧: https://bit.ly/4rxS2z1
#UXResearch
Ned Dwyer shares how to move from gatekeeping research to democratized guidance with clear pathways.
🎧: https://bit.ly/4rxS2z1
#UXResearch
December 1, 2025 at 11:30 PM
When teams can't access research, they don't stop asking questions. They just might ask that guy they talked to at the pub instead.
Ned Dwyer shares how to move from gatekeeping research to democratized guidance with clear pathways.
🎧: https://bit.ly/4rxS2z1
#UXResearch
Ned Dwyer shares how to move from gatekeeping research to democratized guidance with clear pathways.
🎧: https://bit.ly/4rxS2z1
#UXResearch
Don’t miss out on our last chance to take one of our Live Online courses this year! Join us this December 6-12 for one of 38 courses:
https://bit.ly/3L7fuT7
#UX
https://bit.ly/3L7fuT7
#UX
November 26, 2025 at 5:41 PM
Don’t miss out on our last chance to take one of our Live Online courses this year! Join us this December 6-12 for one of 38 courses:
https://bit.ly/3L7fuT7
#UX
https://bit.ly/3L7fuT7
#UX
Want users to trust your AI?
Stop trying to make it seem human. Research reveals that perceived AI intelligence builds trust, while perceived emotionality erodes it.
→ nngroup.com/articles/smarts-emotion-trust-ai/
#AIDesign #UX
Stop trying to make it seem human. Research reveals that perceived AI intelligence builds trust, while perceived emotionality erodes it.
→ nngroup.com/articles/smarts-emotion-trust-ai/
#AIDesign #UX
Prioritize Smarts over Sentience to Increase Trust with AI
People trust AI more when it seems smarter rather than sentient. AI emotions can reduce trust in factual, task-oriented work and reduce AI reliability.
nngroup.com
November 25, 2025 at 6:35 PM
Want users to trust your AI?
Stop trying to make it seem human. Research reveals that perceived AI intelligence builds trust, while perceived emotionality erodes it.
→ nngroup.com/articles/smarts-emotion-trust-ai/
#AIDesign #UX
Stop trying to make it seem human. Research reveals that perceived AI intelligence builds trust, while perceived emotionality erodes it.
→ nngroup.com/articles/smarts-emotion-trust-ai/
#AIDesign #UX
Should UX report to #product management? (Our answer: No.)
Enter MUXI — a model where #UX reports to UX leadership while fully embedding in product teams. Same collaboration, no dual accountability.
https://bit.ly/480aHMs
#UXStrategy
Enter MUXI — a model where #UX reports to UX leadership while fully embedding in product teams. Same collaboration, no dual accountability.
https://bit.ly/480aHMs
#UXStrategy
Managed-UX Integration: A Team Model for UX Autonomy and Product Alignment
In the managed-UX integration model, UXers report to UX leadership, stay connected to their peers, and work daily with product teams to drive outcomes.
www.nngroup.com
November 24, 2025 at 6:13 PM
Should UX report to #product management? (Our answer: No.)
Enter MUXI — a model where #UX reports to UX leadership while fully embedding in product teams. Same collaboration, no dual accountability.
https://bit.ly/480aHMs
#UXStrategy
Enter MUXI — a model where #UX reports to UX leadership while fully embedding in product teams. Same collaboration, no dual accountability.
https://bit.ly/480aHMs
#UXStrategy
This week's UX reading list is here 👇
📹 What is Mixed-Methods #Research?
🖊️ Workshopping #UX Research with #Stakeholders
💻 Upcoming Course Schedules
Check them out: https://bit.ly/462IVOa
#UXUI
📹 What is Mixed-Methods #Research?
🖊️ Workshopping #UX Research with #Stakeholders
💻 Upcoming Course Schedules
Check them out: https://bit.ly/462IVOa
#UXUI
November 23, 2025 at 6:36 PM
This week's UX reading list is here 👇
📹 What is Mixed-Methods #Research?
🖊️ Workshopping #UX Research with #Stakeholders
💻 Upcoming Course Schedules
Check them out: https://bit.ly/462IVOa
#UXUI
📹 What is Mixed-Methods #Research?
🖊️ Workshopping #UX Research with #Stakeholders
💻 Upcoming Course Schedules
Check them out: https://bit.ly/462IVOa
#UXUI
"Just start using AI" isn't a strategy — it's chaos.
Not everyone is an AI power user, and not every task needs AI. Teams seeing success are operationalizing it thoughtfully.
Laura Klein offers guidance on how: https://bit.ly/3KafvW6
#UXResearch
Not everyone is an AI power user, and not every task needs AI. Teams seeing success are operationalizing it thoughtfully.
Laura Klein offers guidance on how: https://bit.ly/3KafvW6
#UXResearch
Stop Making Your Team Figure Out AI on Their Own
Making everyone figure out AI alone creates chaos and risk. Ops teams must step up: analyze workflows, pilot tools, and support adoption systematically.
www.nngroup.com
November 20, 2025 at 4:05 PM
"Just start using AI" isn't a strategy — it's chaos.
Not everyone is an AI power user, and not every task needs AI. Teams seeing success are operationalizing it thoughtfully.
Laura Klein offers guidance on how: https://bit.ly/3KafvW6
#UXResearch
Not everyone is an AI power user, and not every task needs AI. Teams seeing success are operationalizing it thoughtfully.
Laura Klein offers guidance on how: https://bit.ly/3KafvW6
#UXResearch
Reposted by NNGroup
november18th2025ADeveloperStory
November 19, 2025 at 5:00 AM
november18th2025ADeveloperStory
Your 'perfect' user flow just met reality.
Edge cases aren't rare — they're real moments in users' lives. The best designs anticipate complexity, not just the ideal path.
But, what if the "edge case" becomes the common case?
🔗 https://bit.ly/4oJIFKL
#UXDesign @lauraklein.bsky.social
Edge cases aren't rare — they're real moments in users' lives. The best designs anticipate complexity, not just the ideal path.
But, what if the "edge case" becomes the common case?
🔗 https://bit.ly/4oJIFKL
#UXDesign @lauraklein.bsky.social
The Edge Cases that Break Hearts (And Products)
Edge cases aren't rare; they're real life. Design for messy situations like name changes, shared accounts, and bad actors from day one.
www.nngroup.com
November 18, 2025 at 6:35 PM
Your 'perfect' user flow just met reality.
Edge cases aren't rare — they're real moments in users' lives. The best designs anticipate complexity, not just the ideal path.
But, what if the "edge case" becomes the common case?
🔗 https://bit.ly/4oJIFKL
#UXDesign @lauraklein.bsky.social
Edge cases aren't rare — they're real moments in users' lives. The best designs anticipate complexity, not just the ideal path.
But, what if the "edge case" becomes the common case?
🔗 https://bit.ly/4oJIFKL
#UXDesign @lauraklein.bsky.social
New from NN/G:
📹 Stakeholder Management vs. Engagement
🖊️ Good Visual Design, Explained
🖊️ Beyond the Primary User: 3 Types of Smart-Home Users
📚 Courses for Nov to Jan
Check them out: nngroup.com
#NNGroup #UpToDate
📹 Stakeholder Management vs. Engagement
🖊️ Good Visual Design, Explained
🖊️ Beyond the Primary User: 3 Types of Smart-Home Users
📚 Courses for Nov to Jan
Check them out: nngroup.com
#NNGroup #UpToDate
November 16, 2025 at 6:36 PM
New from NN/G:
📹 Stakeholder Management vs. Engagement
🖊️ Good Visual Design, Explained
🖊️ Beyond the Primary User: 3 Types of Smart-Home Users
📚 Courses for Nov to Jan
Check them out: nngroup.com
#NNGroup #UpToDate
📹 Stakeholder Management vs. Engagement
🖊️ Good Visual Design, Explained
🖊️ Beyond the Primary User: 3 Types of Smart-Home Users
📚 Courses for Nov to Jan
Check them out: nngroup.com
#NNGroup #UpToDate
That clearly unqualified participant in your study? They gamed your screener.
Adding foils—deliberately false answer options—can act as truth detectors. Add that fake option amongst the real ones, and anyone who selects it? Instant red flag.
📖 : https://bit.ly/495eFUO
#UserResearch
Adding foils—deliberately false answer options—can act as truth detectors. Add that fake option amongst the real ones, and anyone who selects it? Instant red flag.
📖 : https://bit.ly/495eFUO
#UserResearch
Stop Misrecruits: Add Foils to Your Screener
Foils are fake (but plausible) options in screeners that catch inattentive or dishonest participants, protecting data quality and saving time.
nngroup.com
November 13, 2025 at 4:07 PM
That clearly unqualified participant in your study? They gamed your screener.
Adding foils—deliberately false answer options—can act as truth detectors. Add that fake option amongst the real ones, and anyone who selects it? Instant red flag.
📖 : https://bit.ly/495eFUO
#UserResearch
Adding foils—deliberately false answer options—can act as truth detectors. Add that fake option amongst the real ones, and anyone who selects it? Instant red flag.
📖 : https://bit.ly/495eFUO
#UserResearch
Design and dev teams still working as adversaries instead of allies?
Kelley Gordon's 12+ years of insights reveal the fix: treat both as co-owners of the product experience. Build relationships 1:1. Share vocabulary. Acknowledge invisible work.
https://bit.ly/4oiV8VE
#UXDesign
Kelley Gordon's 12+ years of insights reveal the fix: treat both as co-owners of the product experience. Build relationships 1:1. Share vocabulary. Acknowledge invisible work.
https://bit.ly/4oiV8VE
#UXDesign
From Confrontation to Collaboration: The Developer-Designer Relationship
The infamous developer-designer relationship doesn't need to be toxic. Design and development teams should approach collaboration as coowners of the product experience.
nngroup.com
November 12, 2025 at 4:06 PM
Design and dev teams still working as adversaries instead of allies?
Kelley Gordon's 12+ years of insights reveal the fix: treat both as co-owners of the product experience. Build relationships 1:1. Share vocabulary. Acknowledge invisible work.
https://bit.ly/4oiV8VE
#UXDesign
Kelley Gordon's 12+ years of insights reveal the fix: treat both as co-owners of the product experience. Build relationships 1:1. Share vocabulary. Acknowledge invisible work.
https://bit.ly/4oiV8VE
#UXDesign
Overwhelmed by AI? We've curated 100+ resources into focused study guides: understanding AI functionality, integrating AI into UX work, and designing AI products. Your roadmap to working smarter with AI.
Explore the guides: https://bit.ly/47Cbe5E
#UXDesign
Explore the guides: https://bit.ly/47Cbe5E
#UXDesign
November 11, 2025 at 6:37 PM
Overwhelmed by AI? We've curated 100+ resources into focused study guides: understanding AI functionality, integrating AI into UX work, and designing AI products. Your roadmap to working smarter with AI.
Explore the guides: https://bit.ly/47Cbe5E
#UXDesign
Explore the guides: https://bit.ly/47Cbe5E
#UXDesign
There is still time to register for our November 18-21 Live Online UX Courses! (Perfect for those in East Asia, Australia, and parts of the U.S.
Let us know which course you want to attend in the comments.
🔗 Explore all available courses: https://bit.ly/3X9jyov
#UX
Let us know which course you want to attend in the comments.
🔗 Explore all available courses: https://bit.ly/3X9jyov
#UX
November 10, 2025 at 5:49 PM
There is still time to register for our November 18-21 Live Online UX Courses! (Perfect for those in East Asia, Australia, and parts of the U.S.
Let us know which course you want to attend in the comments.
🔗 Explore all available courses: https://bit.ly/3X9jyov
#UX
Let us know which course you want to attend in the comments.
🔗 Explore all available courses: https://bit.ly/3X9jyov
#UX
New from NN/G:
📹 Humanizing AI Does Not Help Your Users
🖊️ Insights Aren’t Outcomes: Research Recommendation Breakage
📚 Course Schedules for November to January
Check them out: https://bit.ly/4oLtHUb
#NNGroup #UpToDate
📹 Humanizing AI Does Not Help Your Users
🖊️ Insights Aren’t Outcomes: Research Recommendation Breakage
📚 Course Schedules for November to January
Check them out: https://bit.ly/4oLtHUb
#NNGroup #UpToDate
November 9, 2025 at 6:24 PM
New from NN/G:
📹 Humanizing AI Does Not Help Your Users
🖊️ Insights Aren’t Outcomes: Research Recommendation Breakage
📚 Course Schedules for November to January
Check them out: https://bit.ly/4oLtHUb
#NNGroup #UpToDate
📹 Humanizing AI Does Not Help Your Users
🖊️ Insights Aren’t Outcomes: Research Recommendation Breakage
📚 Course Schedules for November to January
Check them out: https://bit.ly/4oLtHUb
#NNGroup #UpToDate
Reposted by NNGroup
I'm not sure about this survey design.
November 6, 2025 at 11:06 PM
I'm not sure about this survey design.
We've been exploring AI prototyping tools—the polish can be impressive, but it can mask the need for deeper thinking about user needs and flows.
Where are you finding the balance?
Read our eval: https://bit.ly/47tdrjC
#AIPrototyping
Where are you finding the balance?
Read our eval: https://bit.ly/47tdrjC
#AIPrototyping
Good from Afar, But Far from Good: AI Prototyping in Real Design Contexts
AI prototyping tools follow general directions but lack the judgment and nuance of an experienced designer.
www.nngroup.com
November 6, 2025 at 4:12 PM
We've been exploring AI prototyping tools—the polish can be impressive, but it can mask the need for deeper thinking about user needs and flows.
Where are you finding the balance?
Read our eval: https://bit.ly/47tdrjC
#AIPrototyping
Where are you finding the balance?
Read our eval: https://bit.ly/47tdrjC
#AIPrototyping
Is your UX practice slipping backward? Watch for rituals that feel routine, unused metrics, and siloed UX teams. Kate Kaplan identifies 6 warning signs of maturity regression:
https://bit.ly/4oJ8Lxg
#UXMaturity
https://bit.ly/4oJ8Lxg
#UXMaturity
How to Spot Signs of UX Maturity Regression
Recognizing signs of UX maturity regression early and addressing them quickly helps organizations sustain momentum and avoid backsliding.
www.nngroup.com
November 5, 2025 at 4:25 PM
Is your UX practice slipping backward? Watch for rituals that feel routine, unused metrics, and siloed UX teams. Kate Kaplan identifies 6 warning signs of maturity regression:
https://bit.ly/4oJ8Lxg
#UXMaturity
https://bit.ly/4oJ8Lxg
#UXMaturity