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NNGroup
@nngroupux.bsky.social
37 followers 16 following 52 posts
Your go-to place for evidence-based UX research, courses, and consulting. Visit our website for 1,300+ free UX articles and videos: www.nngroup.com/
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The space between elements tells a story. Close proximity = connection. Distance = separation. Master this and you're designing for how people naturally process information.

Read: https://bit.ly/49pecNl

#VisualDesign #UXDesign
This Halloween's real scare? Watching UX skills weaken from AI overdependence. 😱

Tanner Kohler identifies 7 sins eroding our competencies—from outsourced thinking to defensive outlooks. Awareness helps us choose when AI enhances vs replaces critical thinking. https://bit.ly/4qv9bJg

#UX
7 Deadly AI Sins for UX Professionals
Succumbing to AI temptations weakens your UX skills. Strive for the AI virtues to keep yourself strong as you use AI in your work.
www.nngroup.com
Context is multi-dimensional. Environmental constraints, emotional states, situational factors all shape how users interact with your product. The key? Anticipating these contextual layers and designing experiences that adapt accordingly.

🎙️ Listen: https://bit.ly/3WKAUYZ

#UX
Struggling to turn user insights into actionable design decisions?
3 courses this December on the full qualitative research lifecycle:

- Discovery (Dec 9)
- Qualitative Methods (Dec 8)
- Data Analysis (Dec 11)

Register here: https://bit.ly/3L7fuT7

#UXResearch
Apple's Liquid Glass iOS looks futuristic, but is it usable? Transparency obscures UI elements, smaller tap targets, controls vanish unpredictably. Sleek doesn't always mean functional.

What's your experience with the new iOS?
https://bit.ly/4qi4l1Q

#UXDesign
New from NN/g:

🤖 AI Strategy: 3 Key Questions
✏️ Good from Afar, But Far from Good: AI Prototyping in Real Design Contexts
💻 The Edge Cases that Break Hearts (And Products)

Check them out: https://bit.ly/462IVOa

#NNGroup #UpToDate
"We haven't updated in years" isn't a good reason to redesign.

Users have learned your interface. Change is disruptive—even when a new design is better.

Ask: Do we have data showing this is necessary? Or are we just bored?

https://bit.ly/4mRRUXx

#UXDesign
Are you falling into the template trap in UX? Frameworks and checklists can’t solve every challenge. UX is messy, so before adopting a template, know its purpose, question the fit, and adapt it to your goals.

📹: https://bit.ly/4hdWQVP

#UXDesign
Template Trap (Video)
Templates help, but only when used with intent. Use them thoughtfully, adapt them to context, and don’t skip the critical thinking.
bit.ly
Users have hated popups since the 90s, and the problem continues. Today's web experience is an exhausting mess of stacked overlays, stalking prompts, and forced interactions—all eroding trust.

What alternatives are you exploring?

https://bit.ly/4o3IMQG

#UXDesign
AI prototyping promises speed, but are we trading quality for convenience? Generic outputs, unvalidated designs, hidden technical debt. The question: when does AI help vs. hinder your process?

Join our course to go deeper: https://bit.ly/3KyEXES

#UXDesign
Join us for one of our 4 newest UX Live Online courses.

→ Heatmaps and Visual Analytics: https://bit.ly/4h0tA4G

→ Qual UX Research Methods: https://bit.ly/4oa3pLb

→ AI for Design Workflows: https://bit.ly/4h2XxB2

→ Accelerating Research with AI: https://bit.ly/4mUTubl

#UX
Designing smart-device apps? Focus on ongoing interactions:

→ Make progress visible
→ Reduce repetition with shortcuts
→ Provide immediate feedback
→ Allow setup of all control channels

Read it here: https://bit.ly/3L1DiYn

#UXResearch
Take a look at what's new from our researchers 👀👇

🖊️ Stop Misrecruits: Add Foils to Your Screener
🖊️ Liquid Glass Is Cracked, and Usability Suffers in iOS 26
📹 User Panels: Recruit Faster, Research Smarter

Check them out: https://bit.ly/462IVOa

#NNGroup #UpToDate
What do we call the work we do? Terms keep evolving. And now “experience design” is emerging as an umbrella term. It’s not replacing UX yet, but it may shape the future of our field. The labels will change, but the foundation stays the same.

📹 https://bit.ly/4mT1nhx

#UXDesign
Designing smart-device apps? Make sure you:
→ Let users name/categorize devices
→ Make status instantly clear
→ Combine color, icons, and text

Read more: https://bit.ly/3KEWKKn
#UXDesign
Hype happens when messaging outpaces reality. VR promised workplace revolution but faced technical limits. AI is following the same pattern. Don't get swept up—evaluate tech based on real benefits, not marketing promises.

Read @calebsponheim.com's article: https://bit.ly/4nBHQ6p

#UX #AI
The VR Hype Cycle: Lessons for the Age of AI
Hype happens when messaging becomes divorced from good experiences. Learning from the virtual reality hype cycle can help us avoid future distractions.
www.nngroup.com
Meet Deborah O’Malley — NN/g’s newest Senior Experience Specialist and founder of GuessTheTest. Join her in our Analytics & UX course covering research triangulation, custom data segments, benchmarking, and A/B testing.

https://bit.ly/46MFXwo

#UXDesign
That feature you think is "obvious"? Probably not.

The false-consensus effect makes us assume others think like we do. But you are not the user. 🫵

Test with real users. Watch how they actually interact with your design.
https://bit.ly/42ptY6N
#UX
🖊️ Aligning UX Metrics with Organizational Goals: A Workshop Guide
🖊️ Personas Make Users Memorable
📹 GenUI: AI-Generated Interfaces

Check them out: https://bit.ly/42li5P9

#NNGroup #UpToDate
Great design isn’t enough—UX only has impact when stakeholders see its value.

Be clear on the user problem, why it matters, and link it to business outcomes: resources, scope, and impact.

Watch the video → https://bit.ly/3IQ5dtB

#UX
How to Sell UX: Translating UX to Business Value (Video)
We speak users, whereas stakeholders speak business. We must translate: "if we do this for the user, it'll do that for the business."
www.nngroup.com
For some, like our VP Kate Moran, streaming has gone from convenience to frustration. In her article, she explores why she is turning back to DVDs and Blu-rays. Physical media may feel old-school, but it offers control and permanence.

Explore her take:
https://bit.ly/46OjVtc

#UX
A Millennial’s DVD Collection: I’m Returning to Physical Discs
Frustrating streaming apps and smart TV design pushed at least one user (me) back to physical discs for reliability, ownership, and simpler choices.
www.nngroup.com
Stop treating personas like templates. They're not one-size-fits-all deliverables.

Get them into people's minds through constant reference, practical teaching, and building advocates.

Avoid these 4 pitfalls: https://bit.ly/3VOhgL6

#UX #Personas
Discovery = asking better questions to uncover real user needs. Without it, teams build features that don't solve meaningful problems.

Join Lola Famulegun Oct 6 for our Discovery course to learn practical tools for building the right thing → https://bit.ly/4nrQF2A

#UX
Reposted by NNGroup
I've been trying to figure out what's relevant for the NN/G audience when it comes to virtual reality. Ended up with an AI angle, because you kinda have to these days. I'd love feedback and thoughts if you have any!

@nngroupux.bsky.social

www.nngroup.com/articles/vr-...
The VR Hype Cycle: Lessons for the Age of AI
Hype happens when messaging becomes divorced from good experiences. Learning from the virtual reality hype cycle can help us avoid future distractions.
www.nngroup.com