Odile Monod
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odilemonod.bsky.social
Odile Monod
@odilemonod.bsky.social
84 followers 10 following 29 posts
Senior Art Director & Beauty Marketer working in Korea. 15+ yrs in Beauty. I translate and share insights on Korean Beauty trends, regulations, & history.

https://themonodist.com/intro/
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odilemonod.bsky.social
Kolmar Korea secures MFDS approval for BASF’s Tinosorb® A2B, introducing a new high-performance UV filter to Korea’s sunscreen market.

themonodist.com/kolmar-korea...

#kbeauty
Kolmar Korea Obtains MFDS Approval For BASF's Tinosorb® A2B UV Filter - The Monodist By Odile Monod
Kolmar Korea secures MFDS approval for BASF’s Tinosorb® A2B, introducing a new high-performance UV filter to Korea’s sunscreen market.
themonodist.com
October 23, 2025 at 2:28 AM
odilemonod.bsky.social
Korean cosmetic manufacturing giant Kolmar Korea passes BIPEA’s SPF proficiency test and becomes the first manufacturer to receive this global recognition.

#kbeauty

themonodist.com/kolmar-korea...
Kolmar Korea Becomes First Cosmetic Manufacturer To Pass BIPEA SPF Proficiency Test - The Monodist By Odile Monod
Kolmar Korea passes BIPEA’s SPF proficiency test and becomes the first manufacturer to receive this global recognition.
themonodist.com
August 6, 2025 at 9:29 AM
odilemonod.bsky.social
Korean cosmetic manufacturing giant Cosmax announced it has successfully developed a proprietary algorithmic diagnostic platform based on a 15-year-long study on the Korean skin microbiome. The company is now planning to expand its research worldwide. #kbeauty

themonodist.com/cosmax-devel...
Cosmax Develops Skin Diagnostic Tool After 15 Years Of Microbiome Research - The Monodist By Odile Monod
Cosmax launches FACE-LINK™, a skin diagnostic platform developed from a 15-year Korean microbiome study involving 1,000 participants.
themonodist.com
July 24, 2025 at 12:31 AM
odilemonod.bsky.social
A recent investigation by the Korea Consumer Agency reveals misleading marketing claims and regulatory breaches in Korean sunscreens.

#kbeauty

themonodist.com/korea-consum...
Korea Consumer Agency Warns Of Misleading Claims In Popular Korean Sunscreens - The Monodist By Odile Monod
A recent investigation by the Korea Consumer Agency reveals misleading marketing claims and regulatory breaches in Korean sunscreens.
themonodist.com
July 2, 2025 at 12:53 AM
odilemonod.bsky.social
Curious about what’s trending in #KBeauty right now? This season’s Korean consumer beauty awards winners, including Glowpick, Hwahae, and Powder Room, have finally been announced.

Read the full round-up at the link below

themonodist.com/tag/korean-b...
May 30, 2025 at 2:23 PM
odilemonod.bsky.social
Following its successful ventures in skin microbiome research, Korean cosmetic manufacturing giant Cosmax is teaming up with biotech pioneer Bertis to revolutionise anti-aging skincare with customised solutions powered by proteomics.

themonodist.com/cosmax-and-b...

#kbeauty
Cosmax And Bertis Join Forces To Redefine Anti-aging Skincare With Skin Proteome Cosmetics - The Monodist By Odile Monod
Cosmax is teaming up with biotech pioneer Bertis to revolutionise anti-aging skincare with customised solutions powered by proteomics.
themonodist.com
April 17, 2025 at 12:30 PM
odilemonod.bsky.social
While other first-generation Korean beauty brands have been showing signs of recovery following the recent global K-beauty craze, Amorepacific’s natural beauty brand Innisfree continues to face poor financial results.

#kbeauty

themonodist.com/rebranding-g...
Rebranding Gone Wrong? Innisfree Faces Profit Plunge And Consumer Backlash - The Monodist By Odile Monod
Innisfree faces declining sales and backlash over its rebrand, as doubts grow over the K-beauty brand’s future and Amorepacific’s next steps.
themonodist.com
April 11, 2025 at 8:42 AM
odilemonod.bsky.social
Korean cosmetic manufacturing giant Cosmax has announced the successful development of Corelink-S™, the world’s first ingredient designed to strengthen and repair hair by responding to pH changes.

#kbeauty

themonodist.com/cosmax-intro...
Cosmax Introduces Corelink-S™, The World’s First PH-responsive Hair Repair Technology - The Monodist By Odile Monod
Cosmax introduces Corelink-S™, the world's first ingredient designed to strengthen and repair hair by responding to pH changes.
themonodist.com
April 8, 2025 at 9:47 AM
odilemonod.bsky.social
Korean cosmetic manufacturing giant Cosmax has announced the successful development of Dandriome™, a new microbiome-based ingredient designed to effectively addresses both hair loss and seborrheic dermatitis.

#kbeauty

themonodist.com/cosmax-intro...
Cosmax Introduces Dandriome™: A Microbiome-based Solution To Combat Hair Loss And Seborrheic Dermatitis - The Monodist By Odile Monod
Cosmax introduces Dandriome: a microbiome-based solution to combat hair loss and seborrheic dermatitis.
themonodist.com
March 27, 2025 at 2:44 AM
odilemonod.bsky.social
Korean beauty conglomerate Amorepacific has partnered with BASF, a multinational chemical giant known for its extensive portfolio of UV protection materials, to develop “UV-R Pro”, an antioxidant-based UV protection technology to slow down skin aging.

#kbeauty

themonodist.com/amorepacific...
Amorepacific Teams Up With BASF To Develop An Innovative UV Protection Technology To Slow Down Skin Aging - The Monodist By Odile Monod
Amorepacific and BASF introduce UV-R Pro, an innovative antioxidant-based technology to combat UV-induced skin aging.
themonodist.com
March 14, 2025 at 3:04 PM
odilemonod.bsky.social
A survey conducted by the South Korean Ministry of Food and Drug Safety from May to November last year examined the use of cosmetics among elementary, middle and high school students.

The findings revealed that 11% of elementary school students in South Korea reported using make-up.

#kbeauty
February 26, 2025 at 9:54 AM
odilemonod.bsky.social
Korean cosmetic manufacturer Cosmax introduces White Plussome™: a new skin-whitening [t/n brightening] ingredient approved by the Korean MFDS.

themonodist.com/cosmax-intro...
Cosmax Introduces White Plussome™: A New Functional Skin-whitening Ingredient Approved By The Korean MFDS - The Monodist By Odile Monod
Cosmax introduces MFDS-approved White Plussome™: a plant-based solution for superior skin brightening.
themonodist.com
February 18, 2025 at 8:13 AM
odilemonod.bsky.social
Korean beauty giant LG Household & Health Care has revealed that it has successfully developed high-performance cosmetic ingredients through the use of Artificial Intelligence (AI) and plans to launch products formulated with these components next year.

#kbeauty

themonodist.com/lg-household...
LG Household & Health Care Uses AI To Accelerate Cosmetic Ingredient Research - The Monodist By Odile Monod
LG Household & Health Care leverages AI to develop new high-performance cosmetic ingredients and accelerate R&D research.
themonodist.com
February 17, 2025 at 1:18 PM
odilemonod.bsky.social
I recently had the opportunity to speak with CosmeticsDesign Asia about the challenges that have led several global beauty conglomerates to exit the South Korean market.

#kbeauty

www.cosmeticsdesign-asia.com/Article/2025...
Why beauty majors Maybelline and Wella are exiting South Korea
Global beauty leaders Maybelline New York and Wella have announced their departure from the South Korean market, signalling a shift in strategies amid increasing competition and evolving consumer dema...
www.cosmeticsdesign-asia.com
February 17, 2025 at 2:07 AM
odilemonod.bsky.social
Korean beauty retailer Olive Young has introduced a new logo as part of its strategy to enhance brand recognition ahead of international expansion. The new design will be rolled out across all domestic stores this year.

#kbeauty

Source (🇰🇷) www.mk.co.kr/news/busines...
February 11, 2025 at 7:53 AM
odilemonod.bsky.social
Maybelline New York, the popular American makeup brand, has announced its withdrawal from the Korean market, marking yet another exit in a growing trend of international beauty brands pulling out of the country.

themonodist.com/maybelline-n...
Maybelline New York To Exit South Korea As Global Beauty Brands Continue To Withdraw - The Monodist By Odile Monod
Maybelline New York, the popular American makeup brand, has announced its withdrawal from the Korean market.
themonodist.com
February 7, 2025 at 1:09 PM
odilemonod.bsky.social
Korean beauty retailer CJ Olive Young has established a US subsidiary to expand its global business and plans to open an offline store in the country soon.

themonodist.com/cj-olive-you...

#kbeauty
February 4, 2025 at 4:12 AM
odilemonod.bsky.social
The former CEO of Kolmar Korea, the manufacturing powerhouse behind many well-known Korean sunscreens, has been appointed as the Co-CEO of Tirtir.

#kbeauty

Source (🇰🇷): biz.chosun.com/distribution...
티르티르, 안병준 대표 취임… "글로벌 경쟁력 강화"
티르티르, 안병준 대표 취임 글로벌 경쟁력 강화
biz.chosun.com
January 24, 2025 at 7:56 AM
Reposted by Odile Monod
abmuse.net
#Kbeauty industry reps finding out the obvious that flooding western social media with fast #skincare brands only targets people chasing trends, not the potential loyal customers who’d be willing to pay a premium.

Image source from @odilemonod.bsky.social’s IG
From Odile’s Stories: “The Korean financial newspaper Edaily published and interesting article discussion the recent popularity of Korean beauty in foreign markets (mainly the US). They interviewed various industry professionals who revealed that they had to abandon plans to enter foreign markets because only Korean products priced under 30 USD tend to do well in the US. They also voiced concerns that Korean beauty is increasingly being perceived as synonymous with trendy, gimmicky, and low-costs products. This trend sidelines companies that invest in proprietary technologies and high quality ingredients, as they cannot compete by lowering their prices to meet such expectations, something I and many others have been warning about the dawn of times. It takes time to build a brand that inspires trust and loyalty and many feel that, by prioritising short term profits over long term customer trust, Korean beauty might have missed the ship.
January 20, 2025 at 4:53 AM
odilemonod.bsky.social
L'Oréal has acquired Gowoonsesang Cosmetics, the parent company of the Korean beauty brand Dr.G, from Swiss retailer Migros.

Dr.G will join the Consumer Products Division to address the growing demand for K-beauty products and offer effective skincare solutions at affordable prices.

#kbeauty
December 24, 2024 at 1:48 AM
odilemonod.bsky.social
Have you ever wondered what beauty products are actually popular in Korea?

Olive Young, the largest health and beauty retailer in Korea, revealed the top bestselling products of 2024 in the latest instalment of the “Olive Young Awards“.

#kbeauty

themonodist.com/olive-young-...
November 27, 2024 at 6:16 PM
odilemonod.bsky.social
HwaHae, the most popular Korean beauty platform with over 13 million downloads, announced the winners of the highly anticipated 2024 edition of the HwaHae Beauty Awards.
#kbeauty

themonodist.com/hwahae-beaut...
Hwahae Beauty Awards 2024 - The Monodist By Odile Monod
Discover the most trusted Korean beauty products of 2024, as voted by Korean consumers on HwaHae, the top beauty platform of the country.
themonodist.com
November 22, 2024 at 10:51 AM